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As the name suggests, social media content creators create content meant for release on social media platforms. Many social media content creators are also ‘influencers’ and will be paid to attract the attention of their sizeable followers to a specific brand or product. Other social media content creators will work within a company or as freelancers, creating content for the company’s social media channels.
Being a social media content creator requires you to have an acute understanding of each social media channel, the algorithms behind it, and what kind of content attracts engagement. Show your understanding of social media on your resume by showing the success of your previous campaigns, or by listing any certifications you have taken that are social media related.
We spoke with hiring managers at top companies like BuzzFeed, Vox Media, and Hootsuite to learn what they look for in Social Media Content Creator resumes. Based on their insights and years of experience hiring for these roles, we've put together the following tips to help your resume stand out from the competition and land you more interviews.
Hiring managers want to see specific examples of the types of content you've created for social media platforms. Instead of simply listing 'content creation' as a skill, provide concrete examples:
Quantify your content creation achievements wherever possible. Use numbers to show the reach and impact of your work.
A resume summary, also known as a professional summary or career summary, is an optional section that appears at the top of your resume, just below your contact information. It provides a brief overview of your professional experience, skills, and achievements, tailored to the specific job you're applying for.
While a summary is not a mandatory section, it can be a valuable addition to your resume, especially if you have several years of experience or are making a career change. It allows you to highlight your most relevant qualifications and grab the hiring manager's attention right from the start. However, it's important to avoid using an objective statement, as they are outdated and focus more on what you want rather than what you can offer the employer.
Your work experience section is the heart of your resume as a social media content creator. It's where you showcase your ability to engage audiences, grow followings, and drive results through compelling content.
Hiring managers want to see specific examples of your successes, as well as the skills and tools you used to achieve them. Here are some key tips to make your work experience section stand out:
When describing your work experience, choose powerful action verbs that convey the impact you made. Some great examples for social media content creators:
Avoid weak, passive language like 'Responsible for creating content.' Instead, start each bullet with a strong verb that shows you took ownership and drove results.
Your education section is a key part of your social media content creator resume. It shows hiring managers that you have the knowledge and skills to succeed in the role. Here are some tips to make your education section stand out.
Your skills section is one of the most important parts of your social media content creator resume. It's where you showcase your top abilities and areas of expertise to potential employers. A well-crafted skills section can help you stand out from other candidates and demonstrate your value to hiring managers.
In this section, we'll provide tips and examples to help you create a compelling skills section that highlights your strengths as a social media content creator.
Here are examples of popular skills from Social Media Content Creator job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Social Media Content Creator job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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Social Media Content Creator Resume Sample
As a Social Media Content Creator, you're the beating heart of a brand's online presence. It's all about understanding the brand's voice and showcasing it creatively and consistently across different platforms. On one hand, you have to stay on top of ever-evolving algorithms, new features, and the latest trends like short video content and interactive stories. On the other, you can't lose sight of the brand's identity and audience. When crafting your resume, remember that you're telling a story - your story. It's not a dry list of skills, but a vivid illustration of how you've used those skills to engage audiences and boost brands.
Tips to help you write your Social Media Content Creator resume in 2024
Highlight your platform-specific expertise
Don't just say you're experienced in social media - that's too broad and vague. Specify the platforms you've used, whether it's Instagram, TikTok, LinkedIn, or others. For each one, give examples of how you've created unique content, grown follower counts, or improved engagement rates.
Showcase your creative abilities
A Social Media Content Creator needs to be a master of creativity. Demonstrate this on your resume by citing campaigns you've designed, posts you've crafted, or graphics you've created. If you've ever redefined a brand's social media strategy or pioneered a new content format, make sure you shout about it.