As a digital strategist, you're the architect of online success. You weave the web of interaction, engagement, and conversion that rockets off the launch pad of a firm's digital presence. And in a world increasingly reliant on virtual connections, your role is even more crucial. To match your prowess, your CV should mirror the skills you bring to the table - strategic thinking, data analysis, omnichannel marketing, and more. However, crafting the same can be tricky at times. Here's where we step in.
The life cycle of a classic digital strategist often springs from a solid grounding in digital marketing, followed by specialisation in strategy and planning. With every mega-corporation and fledgling startup knocking on the digital marketing door in 2020-2021, demand for this role surged. Looking at the trends for 2023-2024, this demand is unlikely to dampen. If anything, we expect it to rise, making a well-crafted CV more essential than ever.
As industry pros, we're often asked, "Is a digital strategist's CV different from a resume?" The truth? It's merely a naming convention hailing from the UK, Europe, and Australia. In this arena, CVs and resumes are identical twins in everything but name. They're both 1-2 pager docs showcasing your professional journey. The only exception is academic roles, which primarily focus on publications and prefer a slightly longer document.
In the remainder of this article, we'll sail through templates tailored to 2024 market dynamics, skills that recruiters like us hanker for on a CV, and more. Stick around, and let's strategize your way to a compelling CV.
A Digital Strategist is a natural trend decoder and creative mastermind who understands the digital realm better than many. They're expected to keep their fingers on the pulse of digital advancements, while also using their strategic skills to create effective and engaging campaigns. Recent trends emphasize the importance of leveraging social media platforms and insights to engage with diverse audiences. When crafting your CV for this role, remember, you're not just a strategist but a storyteller; your CV should narrate your expertise and experience in a way that's as engaging as the campaigns you'll develop.
In a competitive digital landscape, companies are looking for Digital Strategists who can predict and cater to the ever-evolving consumer behaviour. A growing trend amongst employers is a preference for candidates who possess adept analytical skills, to glean insights from complex data, and use it to drive traffic and conversion. So, while you're fashioning your CV, it's essential to showcase your analytical abilities and how you've used data to inform successful strategies.
A significant part of being a Digital Strategist involves making decisions based on data and analytics. Use concrete examples to show how you've used data to drive strategy, increase traffic or improve conversion rates in past roles.
A Digital Marketing Strategist is a key player in online brand growth. They’re the whiz kids who combine creativity and analytics to drive user engagement and conversions. Given recent trends towards personalized content and data-driven decision making, you'll want to convey your proficiency in these areas. Your CV should underline your ability to navigate the ever-evolving digital landscape, showcasing your adaptability and updated industry knowledge. Experience with pertinent tools, such as Google Analytics or SEMrush, can significantly boost your candidacy, likewise, don't forget to manifest your ability to develop and implement successful marketing strategies.
To grab a hiring manager's attention, your CV should demonstrate your proven record of developing and executing successful digital marketing strategies. Discuss one or two of your most significant accomplishments, focusing on the techniques used and the outcomes achieved.
Data is king in digital marketing strategy, so your CV should illustrate your data literacy. Detail your experience with specific data analysis tools and techniques, and how you've used data insights to inform past marketing decisions and drive successful campaigns.
As a Digital Marketing Strategist, you're at the heart of evolving technology and dynamic marketing practices. You're part innovator, part data nerd, and part creative genius. Your role involves deep dives into market trends and analysis, so a CV that demonstrates your ability to continuously adapt and learn is key. Remember, in a field that’s constantly adapting to the latest Google algorithms or Facebook’s ad policies, just listing your skills won't do. Your CV needs to tell a story about how your skills have evolved with the industry.
Over the years, companies have shifted toward a results-based approach for digital marketing strategies. Your CV needs to draw attention to your ability to deliver quantifiable results. Your future employer wants to see what you've done, not just what you know. Crafting a strong resume means focusing on your achievements and how your strategies brought success to your past companies.
Don’t just say you "led social media campaigns". Did your campaign increase website traffic by 35%? You should quantify your achievements with metrics and hard data. This provides clear evidence of your effectiveness as a Digital Marketing Strategist.
Employers want to know that you're not stuck in the past. Show your knowledge of current digital trends in your CV. Are you familiar with the latest Google algorithms or AI in marketing technology? Refer to specific trends you’ve integrated into strategies before.
In the digital world, a strong Digital Strategist CV has to shine to get past technology and engage real humans. One top skill for this job is understanding data. So, in your CV, one bullet point can be "Used Google Analytics to boost client website visits by 30%".
This role involves lots of online creativity, crucial for shaping standout digital campaigns. Show you have this by listing projects where you've unleashed your creative genius. Hint: Detail the campaign goal, the digital tools used, and the end result.
Use keywords directly from the job description in your Skills section. This helps you glide past the CV screening tech, straight into human hands. Remember, to secure that interview, you need to clearly show that you can turn digital dreams into real-world wins!
This word cloud highlights the important keywords that appear on Digital Strategist job descriptions and CVs. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.
Action verbs can light the way to an eye-catching digital strategist CV. In the digital world, it's all about motion - shifting trends, sliding platforms, and of course, moving people. A digital strategist plans, hones, and drives a company's online presence. In your CV, the right action verbs will show off these skills like a neon sign in the dark.
Let's see these verbs in action:
Instead of saying, "I was in control of the company's social media," try, "Guided the company's social media presence to new heights."
Rather than, "I had the job of planning the SEO strategy," use, "Charted an effective SEO strategy that boosted web traffic."
These examples show how powerful verbs can turn a bland duty into a notable achievement, giving hiring managers a reason to pause on your CV.
For a full list of effective CV action verbs, visit Resume Action Verbs.
Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.
