14 Business Development Associate Cover Letters

Approved by real hiring managers, these Business Development Associate cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for Business Development Associate Roles
Compiled by: Kimberley Tyler-Smith
Senior Hiring Manager
20+ Years of Experience

Business Development Associate Cover Letter Example

Dear Hiring Manager,

As a fan of your company's innovative approach to business development, I was thrilled to discover the Business Development Associate position at Salesforce. I have always admired Salesforce's dedication to creating a customer-centric culture and its commitment to social responsibility. These values resonate with me, and I am excited about the opportunity to contribute to a company that is making a tangible impact, both in the business world and the community.

When I led the sales team at Resume Worded, I increased revenue by 25% and expanded our client base by 40% within the first year. This success was a result of my ability to identify and target high-potential markets, as well as my genuine enthusiasm for connecting with clients and understanding their needs. At my current role in a SaaS startup, I have spearheaded the implementation of a new CRM system that has streamlined our sales process and resulted in a 35% decrease in time spent on administrative tasks. I am eager to apply these skills and experiences to further drive Salesforce's growth and continued success.

What excites me most about this role is the opportunity to collaborate with a diverse team of professionals and develop strategies that will shape Salesforce's future. I am confident that my passion for problem-solving and my ability to adapt to new challenges will make me a valuable addition to the Salesforce family.

Thank you for considering my application, and I look forward to the opportunity to discuss how my skills and experiences align with Salesforce's needs.

Sincerely,

[Your Name]

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Why This Cover Letter Works in 2024

Quantifiable Achievements

This cover letter effectively demonstrates the candidate's impact on their previous companies through clear, quantifiable achievements. Job seekers should always strive to include specific numbers and results in their cover letters to showcase their value.

Relevant Experience

Highlighting relevant experience, such as implementing a CRM system, shows the hiring manager that the candidate understands the industry and has a proven track record of success. This makes them a more compelling candidate for the role.

Passion for the Role

Expressing genuine excitement about the role and the opportunity to collaborate with a diverse team shows the candidate's enthusiasm and commitment. This helps to set them apart from other applicants who may be applying to numerous positions without much thought.

Gracious Conclusion

Ending the cover letter with a gracious and concise conclusion is a great way to wrap up the letter. It reiterates the candidate's interest in the position and leaves a positive impression on the reader.

Business Development Associate Cover Letter Example

Dear Hiring Manager,

Being a self-proclaimed tech enthusiast, I love to keep my fingers on the pulse of the industry. When I read about the Business Development Associate position at Microsoft, it was a eureka moment, like when you finally solve a complex algorithm or fix a stubborn bug. Your company’s innovative approach to technology and its commitment to creating user-friendly solutions has always resonated with me.

In my current role at Resume Worded, I achieved a 20% increase in sales within the first quarter by leveraging unique market trends and data-driven strategies. My knack for building strong relationships with clients, coupled with my ability to translate complex technical jargon into relatable language, has been a key driver in closing deals. I also introduced a new system for tracking sales progress, which reduced reporting errors by 15%.

I am particularly excited about Microsoft's focus on cloud computing and AI, areas where I have firsthand experience and a real passion. I am confident that my experience and enthusiasm for technology will be a valuable asset to your team.

Thank you for considering my application. I look forward to the possibility of contributing to Microsoft's continued growth and success.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show Genuine Resonance with Company Values

Expressing your genuine admiration for the company’s values and approach, as you do here, can really make a difference. It tells me that you're not just looking for any job, but this job at this company. That's something that we, as recruiters, really appreciate.

Business Development Associate Cover Letter Example

Dear Hiring Team,

Walking into an Apple store for the first time was like stepping into a future where technology and human experience blend perfectly. It's this seamless integration of innovation and customer delight that draws me to the Business Development Associate position at Apple. My journey in sales began in a small tech startup, where I discovered the power of truly understanding customer needs—a lesson I see reflected in Apple’s ethos.

At my current role with RW Tech Company, I revamped our sales strategy, leading to a 30% increase in quarterly sales. This achievement wasn't just about numbers; it was about building relationships and tailoring solutions to diverse client needs, mirroring the personalized experience Apple is known for. Additionally, my initiative to partner with local businesses for cross-promotional opportunities resulted in a 25% uptick in customer engagement. I believe these experiences have equipped me with the skills to contribute to Apple’s mission of creating innovative products that enrich people’s lives.

What excites me most about this role is the opportunity to be at the forefront of technology, driving growth and exploring new market opportunities. Apple's commitment to innovation is not just inspiring; it's a canvas for a business development professional like me to paint their career masterpiece.

Thank you for considering my application. I am eager to bring my background in sales strategy and market expansion to the Apple team, contributing to the next phase of your incredible journey.

Sincerely,

[Your Name]

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Why This Cover Letter Works in 2024

Highlighting Business Impact

Tangible achievements, like a 30% increase in sales, show how you've made a real impact in your previous roles. It's more than just saying you're good at something - you're providing solid, quantifiable proof.

Showing Initiative and Results

By mentioning how your initiative to partner with local businesses led to increased customer engagement, you provide evidence of your proactivity and ability to generate results. This speaks volumes about your potential impact at Apple.

Aligning Personal and Company Goals

When you express how Apple's commitment to innovation aligns with your career aspirations, it shows that you've done your homework and that you're excited about the company's mission. It's a subtle way of saying 'I want to grow with you'.

Business Development Associate Cover Letter Example

Dear Hiring Manager,

When I first learned about Asana's mission to help humanity thrive by enabling all teams to work together effortlessly, it resonated deeply with me. As someone who's passionate about using technology to solve complex problems, I knew I had to explore opportunities at Asana. I'm thrilled to apply for the Business Development Associate role, as I believe my skills and experiences align well with Asana's goals.

During my time at Resume Worded, a SaaS startup, I honed my ability to identify and pursue high-value partnerships. One of my proudest accomplishments was securing a strategic partnership with a Fortune 500 company, which resulted in a 25% increase in revenue. I achieved this by conducting thorough market research, crafting a compelling pitch, and building a strong relationship with key stakeholders. I believe this experience, combined with my analytical mindset and passion for problem-solving, would allow me to make a significant impact at Asana.

What excites me most about this role is the opportunity to work with a talented team to expand Asana's reach and help more teams achieve their goals. I'm particularly drawn to Asana's commitment to fostering a collaborative and inclusive workplace culture, as I believe this is essential for driving innovation and growth.

Thank you for considering my application. I look forward to the opportunity to discuss further how my skills and experiences can contribute to Asana's success.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Connect your passion to the company's mission

Explain why the company's mission speaks to you personally. This shows you have a genuine interest in what they do, not just the job.

Highlight specific achievements in business development

Mentioning specific successes, like increasing revenue, shows you can bring real results. It's proof you can do the job well.

Show your business development impact at Asana

Combining your skills and achievements to show how you can contribute to the company's goals makes your application stronger.

Value an inclusive workplace culture

Expressing appreciation for the company's culture demonstrates you're a good fit for their team environment.

Express eagerness to contribute

Closing by looking forward to discussing your potential contributions indicates enthusiasm and readiness for the role.

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Business Development Associate Cover Letter Example

Dear Alex,

When I first discovered Drizly's mission to be the go-to platform for on-demand alcohol delivery, I was immediately intrigued. As someone who has worked in both the food delivery and e-commerce spaces, I understand the challenges and opportunities that come with building a successful delivery platform. I'm excited about the prospect of bringing my skills and experience to Drizly as a Business Development Associate.

During my time at Resume Worded, a fast-growing food delivery startup, I honed my business development skills by identifying and pursuing strategic partnerships. One of my proudest achievements was securing a partnership with a major restaurant chain, resulting in a 25% increase in order volume within the first month. At RW Tech Company, an e-commerce platform, I further developed my ability to analyze market trends and identify growth opportunities. I led a cross-functional team that launched a new product category, which contributed to a 15% increase in overall revenue.

I'm particularly drawn to Drizly's commitment to responsible drinking and its efforts to partner with local businesses. I believe my passion for building mutually beneficial relationships, combined with my analytical skills and industry knowledge, would make me a valuable addition to the Drizly team.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to Drizly's continued growth and success.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Start with your connection to the mission

Beginning your letter by aligning with the company’s mission captures attention. It shows you're not just interested in the role but also passionate about what the company stands for.

Show your relevant experience

Describing your background in related industries with specific examples of your business development skills proves your readiness for the role. It helps the employer visualize your potential impact.

Quantify your success

Using numbers to illustrate your achievements makes your successes tangible. It provides clear evidence of your ability to contribute positively to business growth.

Emphasize your relationship-building skills

Highlighting your passion for creating beneficial partnerships speaks to a core aspect of business development roles. It shows you understand the importance of relationships in driving success.

Close with a forward-looking statement

Ending your letter by looking forward to discussing your role shows initiative. It indicates you're ready to take the next step in the application process.

Business Development Associate Cover Letter Example

Dear Hiring Manager,

When I first discovered Tableau's mission to help people see and understand data, it resonated with me on a personal level. As someone who has always been fascinated by the power of data to drive business decisions, I knew I wanted to be part of a company that shared this passion. That's why I'm excited to apply for the Business Development Associate position at Tableau.

Throughout my career, I've honed my skills in identifying and pursuing new business opportunities. As a Sales Development Representative at RW Tech Company, I consistently exceeded my quota by 25% and closed deals with high-profile clients such as Fortune 500 companies. I also implemented a new lead generation strategy that increased our pipeline by 30% in just six months. I believe my proven track record of driving revenue growth and my ability to build strong relationships with clients would make me a valuable addition to Tableau's business development team.

What excites me most about this role is the opportunity to work with a product that has the potential to transform the way businesses operate. I'm eager to leverage my skills and experience to help Tableau expand its reach and empower more organizations to make data-driven decisions.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to Tableau's continued success.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Connect personal passion with the company's mission

When you share how a company's mission speaks to you personally, it shows you're not just looking for any job—you're seeking a role where you can be genuinely engaged and motivated.

Highlight proven business development skills

Detailing your success in past roles, especially with quantifiable achievements, demonstrates your ability to contribute positively and significantly to a new team.

Showcase your revenue growth impact

Pointing out your direct contributions to revenue growth and client relationship building highlights your potential value as a profit-driving team member.

Express eagerness to apply your skills

Showing excitement about using your skills to help the company grow suggests you're a proactive and forward-thinking candidate.

Close with appreciation and openness

Thanking the hiring manager for their consideration and expressing eagerness to discuss your role further sets a positive, respectful tone for potential future interactions.

Senior Business Development Associate Cover Letter Example

Dear Hiring Manager,

The moment I saw the opening for the Senior Business Development Associate role at Amazon, I felt my experience at Resume Worded had primed me for this opportunity. Amazon’s customer-centric business philosophy and its commitment to innovation are values that I too, hold dear.

In my time at Resume Worded, I spearheaded a project that led to a 35% increase in annual sales by driving effective marketing strategies and fostering key partnerships. I also established a mentorship program to guide junior team members, which improved team productivity by 25%. My ability to balance relationship management, strategic planning, and team leadership has been crucial in driving growth and hitting targets.

What excites me about your Senior Business Development Associate role is the opportunity to work on Amazon Web Services (AWS), a product I have admired and used throughout my career. I am eager to contribute my skills and experiences to further Amazon's mission and help AWS reach new heights.

Thank you for considering my application. I am looking forward to potentially bringing my strategic vision and leadership abilities to Amazon.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Highlight Your Unique Selling Proposition

By clearly stating your unique abilities - like translating tech-speak to layman's terms and building strong client relationships - you're showing exactly how you can add value in a business development role. It's unique, it's impressive, and it's got my attention.

Business Development Manager Cover Letter Example

Dear Hiring Committee,

The first time I used Salesforce, I was amazed at how it transformed client management for my team, turning complex data into actionable insights. This experience sparked a fascination with how technology can drive business efficiency, leading me to pursue a career in business development. As someone who thrives on innovation and strategy, the Business Development Manager role at Salesforce stands out as the perfect opportunity to leverage my skills and passion.

During my tenure at RW Tech Company, I spearheaded a project that integrated advanced analytics into our sales process, boosting lead conversion rates by 40% within the first six months. This initiative didn’t just improve our bottom line; it changed how we approached sales strategy, making data-driven decisions the norm. My experience in leveraging technology to enhance business outcomes aligns with Salesforce’s mission to empower companies to connect with their customers in a whole new way.

At Resume Worded, I led a team in developing a new market entry strategy that resulted in a successful launch in two previously untapped regions, growing our customer base by 20% in the first year. This achievement taught me the importance of adaptability and understanding local market dynamics, skills I'm excited to bring to Salesforce.

I am particularly drawn to this role because of Salesforce's culture of innovation and its commitment to not just leading but also transforming the industry. Your focus on customer success resonates with my belief in building business through building relationships.

Thank you for considering my application. I look forward to the possibility of contributing to Salesforce’s continued success, driving growth, and exploring new opportunities in the ever-evolving tech landscape.

Warm regards,

[Your Name]
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Why This Cover Letter Works in 2024

Demonstrating Strategic Thinking

Telling how you integrated advanced analytics into your sales process and the resultant boost in lead conversion rates, shows you think strategically. It demonstrates your ability to make data-driven decisions, and that's a highly valued trait in business development.

Proving Market Expansion Skills

Sharing your success in entering untapped regions and growing the customer base is a clear indicator of your ability to identify and seize new opportunities. It shows your adaptability and understanding of local market dynamics, critical skills in a Business Development Manager role.

Connecting Personal Values with Company Values

When you say that Salesforce's focus on customer success aligns with your belief in building business through relationships, it subtly tells me that you value the same things we do. It's an eloquent way of saying 'we're a good fit'.

Business Development Representative Cover Letter Example

Dear Sarah,

I still remember the first time I used Dropbox to collaborate on a group project in college. It was a game-changer, and I've been fascinated by the power of cloud storage and collaboration tools ever since. When I discovered the Business Development Representative role at Dropbox, I knew I had to apply. With my background in sales and my passion for technology, I'm confident I can help Dropbox expand its reach and impact.

In my previous role at RW Tech Company, a startup in the marketing automation space, I consistently exceeded my sales targets by 20-30% each quarter. I achieved this by developing a deep understanding of our product, identifying key decision-makers within target accounts, and crafting personalized outreach strategies. One of my most successful campaigns involved creating a series of educational webinars that attracted over 500 attendees and generated 50+ qualified leads. I believe this experience, combined with my strong communication skills and drive to succeed, would allow me to thrive in the Business Development Representative role at Dropbox.

I'm particularly excited about the opportunity to work with a company that's at the forefront of the cloud storage and collaboration space. Dropbox's commitment to simplifying the way people work together resonates with me, and I'd be thrilled to contribute to this mission.

Thank you for taking the time to review my application. I'm eager to learn more about how I can contribute to Dropbox's growth and success.

Best,
[Your Name]
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Why This Cover Letter Works in 2024

Share a personal story with Dropbox

Telling a story of how you've used and benefitted from the company's product makes your interest in them authentic.

Detail your strategy for exceeding sales targets

Explaining how you achieved past sales success gives insight into your approach and ability to replicate it at Dropbox.

Demonstrate your fit for the business development role

Linking your skills and past achievements to how you can excel in the new role shows you're a strong candidate.

Highlight your excitement for cloud storage and collaboration

Expressing specific interest in the company's field indicates that your passion aligns with their mission.

Convey eagerness to support Dropbox's growth

Ending on a note of eagerness to contribute to the company's success shows you're motivated and looking forward to making an impact.

Business Development Representative Cover Letter Example

Dear Sarah,

I still remember the first time I used HubSpot's marketing automation platform. It was a game-changer for me, and I knew then that I wanted to be part of a company that was revolutionizing the way businesses approached sales and marketing. That's why I was thrilled to come across the Business Development Representative opening at HubSpot.

In my previous role as a Sales Associate at RW Marketing Agency, I honed my skills in lead generation and customer outreach. I implemented a new email campaign that increased our open rates by 40% and generated over $100,000 in new business. I also developed a keen understanding of the challenges that businesses face in attracting and retaining customers, and I'm excited to bring that knowledge to HubSpot to help drive growth.

What sets me apart is my ability to build genuine connections with people. I believe that sales is about more than just closing deals – it's about understanding a customer's needs and finding solutions that truly benefit them. I'm excited to bring that mindset to HubSpot and work with a team that shares my passion for helping businesses succeed.

Thank you for taking the time to review my application. I'm eager to learn more about how I can contribute to HubSpot's mission of helping millions grow better.

All the best,
[Your Name]
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Why This Cover Letter Works in 2024

Share a transformative personal experience

Talking about how using the company's product was a "game-changer" for you helps establish a genuine connection with the company and its products.

Relate past achievements to future roles

Describing specific successes, like increasing email open rates, shows you understand the challenges businesses face and have viable solutions to offer.

Emphasize the importance of genuine connections

Highlighting your belief in building real relationships in sales positions you as a candidate who values customer satisfaction and long-term success over quick wins.

Express a shared passion with the team

Showing excitement to join a team that shares your dedication to helping businesses succeed indicates you're not just looking for a job, but a community and a cause.

Express gratitude and eagerness to contribute

Ending your cover letter by thanking the reviewer and expressing eagerness to contribute indicates humility and a readiness to be part of the team's mission.

Senior Business Development Manager Cover Letter Example

Dear Mr. Patel,

I've been following Twilio's journey since its early days, and I've always been impressed by the company's ability to empower developers and businesses to build innovative communication solutions. As a seasoned business development professional with a passion for API-driven products, I'm excited to apply for the Senior Business Development Manager role at Twilio.

In my current role at Resume Worded, a leading provider of cloud-based contact center solutions, I've been responsible for driving strategic partnerships and expanding our market share. One of my most significant achievements was securing a multi-year, multi-million dollar partnership with a global telecommunications company. I accomplished this by conducting a thorough analysis of their business needs, developing a customized solution proposal, and leading cross-functional teams to ensure a smooth implementation. This experience, along with my deep understanding of the communications industry and my ability to navigate complex deals, makes me well-suited for the Senior Business Development Manager role at Twilio.

I'm particularly drawn to Twilio's customer-centric approach and commitment to innovation. I believe my experience in building long-term, mutually beneficial partnerships aligns well with Twilio's values and growth strategy.

Thank you for considering my application. I'm eager to discuss how my skills and experiences can contribute to Twilio's continued success.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Show your genuine interest in the company

Expressing your long-term interest and admiration for the company sets a positive tone. It shows you're not just looking for any job, but you're interested in this company specifically.

Highlight specific achievements

Detailing a significant accomplishment, especially one with measurable impact, demonstrates your ability to deliver results. It's proof of your capability in the business development field.

Demonstrate your industry knowledge

Sharing your understanding of the industry and how you've navigated complex deals showcases your expertise. This reassures the employer of your fit for the role.

Align with the company's values

Mentioning your appreciation for the company’s approach to customers indicates you share their priorities. It suggests you’ll integrate well with their culture.

Express eagerness to contribute

Closing with a statement of eagerness to discuss your role in the company’s future signals your proactive attitude. It leaves a lasting impression of your enthusiasm.

Senior Business Development Manager Cover Letter Example

Dear Sarah,

I've been following Rover's journey since its early days, and I'm constantly impressed by the company's dedication to connecting pet owners with trusted pet care providers. As a lifelong pet lover and experienced business development professional, I'm thrilled at the prospect of joining Rover as a Senior Business Development Manager.

Throughout my career, I've demonstrated a knack for identifying and pursuing high-value partnerships. At Resume Worded, a leading pet insurance provider, I spearheaded a partnership with a major pet retail chain, resulting in a 30% increase in policy sales within the first quarter. I also developed and implemented a new lead generation strategy that increased our partner pipeline by 40%.

At RW Tech Company, a pet technology startup, I led a team of business development associates and successfully launched a new line of pet wearables. By fostering relationships with key influencers and industry leaders, we were able to generate significant buzz and achieve 150% of our first-year sales target.

I'm excited about the opportunity to bring my partnership-building expertise and pet industry knowledge to Rover. I believe my experience, coupled with my passion for helping pet owners find the best care for their furry friends, would enable me to make a significant impact on Rover's growth.

Thank you for taking the time to review my application. I'm eager to discuss how I can contribute to Rover's mission and drive business development efforts forward.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Show your passion for the company's mission

It's good to show you have followed and admired the company for a long time. This makes me feel like you truly care about what we do.

Highlight your direct impact on growth

Talking about how you increased sales or improved partnerships is very helpful. It shows you can bring real results to our team.

Lead with your team leadership

When you mention leading a team and successfully launching a product, it demonstrates leadership and the ability to get things done.

Connect your passion with your professional skills

Linking your love for pets with your work experience helps me see how you would fit in and contribute to our mission.

Express eagerness to contribute

Your closing statement should make it clear you're excited to talk more about how you can help. This makes me want to invite you for an interview.

Senior Business Development Manager Cover Letter Example

Dear Mike,

As a long-time admirer of Salesforce's innovative solutions and customer-centric approach, I was excited to come across the Senior Business Development Manager position. With over 8 years of experience driving business growth in the SaaS industry, I'm confident that my skills and expertise align well with Salesforce's needs.

In my current role as a Business Development Manager at RW Cloud Solutions, I've been instrumental in expanding our client base and increasing revenue. Last year, I closed a multi-million dollar deal with a Fortune 500 company, which resulted in a 20% increase in annual revenue. I also developed and implemented a new account management strategy that improved customer retention rates by 15%.

What I find most appealing about Salesforce is the company's commitment to empowering businesses of all sizes to succeed in the digital age. I'm excited by the prospect of working with a team of talented individuals to develop innovative solutions that help customers achieve their goals. I believe my experience in strategic partnerships and my ability to think creatively to solve complex business challenges would make me a valuable asset to Salesforce.

Thank you for considering my application. I would welcome the opportunity to discuss how I can contribute to Salesforce's continued growth and success.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Show your enthusiasm for the company

Telling the hiring manager that you admire the company sets a positive tone. It shows that your interest in the job is not just about the role but also about who you will be working for.

Quantify your achievements

Using numbers to describe your successes, like increasing revenue or improving customer retention, makes your accomplishments clear and measurable. This helps me understand the direct impact you could have on our business.

Highlight company values alignment

When you point out what you admire about the company, especially its commitment to empowering businesses, it shows that you share similar values. This alignment might contribute to a stronger fit within our team.

Link your skills to company needs

Explaining how your experience with strategic partnerships and creative problem-solving can benefit the company demonstrates you've thought about what you can bring to the table. It makes your application more compelling.

Close with a call to action

Ending your cover letter by expressing eagerness to discuss your role in the company's future shows initiative and openness for dialogue. It's a good way to invite further conversation.

Business Development Coordinator Cover Letter Example

Dear Mark,

When I came across the Business Development Coordinator position at Warby Parker, I knew I had to apply. As an avid fan of the brand and its mission to provide stylish, affordable eyewear, I'm excited about the opportunity to contribute to Warby Parker's growth and success.

During my time at Resume Worded, a startup focused on disrupting the traditional eyewear industry, I gained valuable experience in business development and partnerships. I played a key role in securing a partnership with a popular fashion blog, which resulted in a 20% increase in website traffic and a 15% boost in sales. I also collaborated with cross-functional teams to develop and launch a new line of eco-friendly eyewear, which quickly became one of our top-selling product categories.

At RW Tech Company, an e-commerce platform specializing in niche products, I honed my skills in market research and trend analysis. By staying on top of industry trends and consumer preferences, I was able to identify several high-potential product categories and contribute to a 25% increase in overall revenue.

I'm particularly drawn to Warby Parker's commitment to social responsibility and its Buy a Pair, Give a Pair program. I believe my passion for making a positive impact, combined with my business development experience and industry knowledge, would make me a strong addition to the Warby Parker team.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to Warby Parker's mission and business development efforts.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Start with your connection to the company

Letting us know right away that you love our brand and mission makes your application stand out. It shows you're not just looking for any job, but specifically want to work with us.

Detail your role in achieving results

Describing your role in a successful partnership and its positive outcomes is crucial. It suggests you can duplicate those successes here.

Showcase your industry research skills

It's impressive when you can show that you understand market trends and how they can drive business. It tells us you're a strategic thinker.

Align your values with the company's

Mentioning how your personal passion aligns with our social responsibility efforts is powerful. It demonstrates a deeper level of commitment and understanding of our core values.

Close with a forward-looking statement

Ending your letter by looking forward to discussing your potential contributions is inviting. It sets a positive tone for future interactions.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

1
As someone who has personally witnessed the positive impact of Microsoft's products on small businesses, I was thrilled to come across the Business Development Associate role within your organization. Microsoft's commitment to empowering individuals and organizations across the globe through innovative technology is something near and dear to my heart, and I am eager to contribute to a company that is dedicated to transforming lives and industries on a daily basis.
This introduction is strong because it starts on a personal note, emphasizing the applicant's connection to the company's mission, and it sets the stage for a cover letter focused on how they can contribute to that mission.

2
As a longtime user and advocate for Adobe's creative software suite, I couldn't be more excited to apply for the role of Business Development Associate with your company. Adobe has always been a leader in providing cutting-edge tools for creative professionals to unleash their full potential, and I am eager to contribute my own business development skills to a company that shares my passion for innovation and creative expression.
This intro is effective because it highlights the applicant's personal connection to the company's products and shows that they share the same values, which is likely to catch the hiring manager's attention.

3
Having previously worked with IBM's software solutions in a professional setting, I am thrilled to see an opening for a Business Development Associate at your esteemed company. IBM's longstanding reputation for pushing the boundaries of technological innovation and its commitment to meaningful problem-solving have always resonated with me, making this opportunity an ideal fit for my career aspirations.
This introductory paragraph works well because it demonstrates the applicant's familiarity with the company's offerings, while also connecting their career goals to the company's mission and values.

4
After attending a fascinating Google Cloud seminar and witnessing firsthand the potential of your technology in revolutionizing industries, I am eager to apply for the Business Development Associate position at Google. With your company's unique approach to solving complex technological challenges and its dedication to fostering a culture of innovation, I am confident that my skills and experiences would make a meaningful impact within your team.
This introduction is powerful because it showcases the applicant's enthusiasm for the company's work, while also demonstrating their research and engagement with the company's offerings through attending an industry event.

5
During my time working with Apple products in my previous roles, I have consistently admired your company's dedication to creating user-friendly, cutting-edge technology that truly changes the way people live and work. It is with great enthusiasm that I apply for the Business Development Associate role at Apple, where I am excited to contribute my own passion for innovation and customer satisfaction to your organization's ongoing success.
This intro is appealing because it establishes the applicant's familiarity with the company's products and highlights their passion for the company's core values, while expressing excitement about the opportunity to contribute to the company's growth.



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