Quantify your content's impact

The most effective way to demonstrate your value as a content strategist is by showing the measurable impact of your work. Include specific numbers and metrics whenever possible, such as:

• Increased organic traffic by 150% through targeted SEO content strategy
• Boosted email click-through rates by 25% with optimized subject lines and content
• Improved average time on page by 90 seconds through engaging, user-focused content

Avoid making vague statements without supporting data, like:

• Wrote a lot of successful blog posts
• Improved SEO and social media engagement

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   Highlight your strategic planning skills

Employers want to see that you can develop and execute a comprehensive content strategy aligned with business goals. Showcase your ability to:

• Conduct audience research and develop buyer personas
• Perform content audits and gap analyses
• Create editorial calendars and content roadmaps
• Collaborate with cross-functional teams to align content with overall marketing strategy

A strong strategy-related bullet point might look like:

Developed and implemented a data-driven content strategy targeting 3 key buyer personas, resulting in a 50% increase in MQLs within 6 months.

   Demonstrate your versatility across content formats

Content strategists often work with a wide range of content types and platforms. Show that you can adapt your skills to various formats, such as:

• Blog posts and articles
• Website copy and landing pages
• Email newsletters and nurture campaigns
• Social media posts and campaigns
• Video scripts and storyboards
• Case studies and whitepapers

However, avoid simply listing content types without context. Instead, tie them to specific achievements:

Created a series of 6 video tutorials that reduced customer support tickets by 30% and improved product adoption rates.

   Showcase your leadership and project management abilities

Many content strategist roles involve leading projects and managing teams. Highlight experiences where you:

• Led a team of writers, designers, and developers to execute a major content initiative
• Managed a content calendar and ensured timely delivery of assets
• Collaborated with stakeholders across departments to ensure content alignment
• Provided constructive feedback and mentorship to junior team members

Quantify your leadership impact whenever possible. For example:

Managed a team of 5 content creators to produce a 10-part thought leadership series, resulting in 500+ new email subscribers and 20 high-quality sales leads.

   Tailor your resume to the specific role and company

While it's important to showcase your broad skills as a content strategist, it's equally crucial to tailor your resume to the specific job you're applying for. Research the company and role to identify key priorities and tailor your resume accordingly:

• Highlight experiences and skills that match the job description
• Use industry-specific keywords and terminology
• Showcase achievements that align with the company's goals and values

Avoid using the same generic resume for every application. Instead, take the time to customize your content and demonstrate your fit for the role.

   Emphasize your data analysis and optimization skills

Data plays a crucial role in modern content strategy. Show that you can use data to inform your content decisions and optimize performance over time. Highlight your experience with:

• Web analytics tools like Google Analytics and Adobe Analytics
• A/B testing and conversion rate optimization
• SEO tools like Ahrefs, SEMrush, and Moz
• Content performance metrics and KPIs

Include specific examples of how you used data to improve content performance, such as:

Analyzed content performance data to identify top-performing blog topics, resulting in a 75% increase in organic traffic and a 40% boost in lead generation.