14 Content Strategist Cover Letters

Approved by real hiring managers, these Content Strategist cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for Content Strategist Roles
Compiled by: Kimberley Tyler-Smith
Senior Hiring Manager
20+ Years of Experience

Content Strategist Cover Letter Example

Dear Hiring Manager,

As a life-long enthusiast of storytelling and creative content, I am thrilled to apply for the Content Strategist position at Netflix. Growing up, I spent countless hours escaping into the worlds of my favorite shows and movies. This passion eventually led me to study communications and marketing, where I became fascinated with the power of engaging content to inspire, educate, and entertain.

During my time as a Content Manager at Resume Worded, I developed and executed a content strategy that increased website traffic by 30% and drove a 25% increase in conversions. I also led a team of content creators, ensuring that our work consistently aligned with brand guidelines and met high-quality standards. At my previous role in a digital marketing agency, I spearheaded a content project for a major tech client that resulted in a 50% increase in organic search traffic and helped secure a multi-million dollar contract renewal.

Joining Netflix as a Content Strategist would be a dream come true, as I am a firm believer in the power of stories to connect us and create lasting impact. I am eager to contribute my skills and experiences to a company that has revolutionized the entertainment industry and consistently pushes the boundaries of what is possible in storytelling.

Thank you for considering my application. I look forward to the opportunity to further discuss how I can contribute to the success of Netflix's content strategy.

Sincerely,

[Your Name]

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Why This Cover Letter Works in 2024

Quantifiable Achievements


By highlighting specific accomplishments and the impact they had on the business, this candidate demonstrates their ability to drive results and make a positive impact on the company's goals. This is a great way to grab the attention of the hiring manager and make your application stand out.

Personal Connection to the Company


Expressing genuine enthusiasm for the company and role can set you apart from other candidates. In this case, the applicant shares their passion for storytelling and how it relates to the company's mission. This shows that they are not only interested in the role, but also in the company's culture and values.

Content Strategist Cover Letter Example

Dear Hiring Manager,

I'm reaching out to express my interest in the Content Strategist role at Facebook. A friend of mine, who works as a Data Analyst at Facebook, recently shared a post about your team's initiative to foster a more inclusive digital environment. It resonated with me deeply, as I've been a long-time advocate of creating content that breaks down barriers and reaches diverse audiences. Facebook's commitment to this mission aligns perfectly with my own values.

In my recent role at Resume Worded, I led a team that successfully increased user engagement by 35% over a six-month period. By leveraging data-driven approaches and conducting A/B testing, we were able to identify and focus on the content types that resonated most with our users. I believe this experience, coupled with my passion for fostering inclusivity, makes me an ideal fit for your team.

Moreover, I spearheaded a project that resulted in a 20% increase in organic search traffic by optimizing our content for SEO. I'm confident that my ability to combine strategic content planning with data-driven decision making will contribute significantly to your team's objectives.

What excites me about this role is the opportunity to contribute to a platform that has such a profound influence on the way we communicate and share information. It's not just about creating content; it's about shaping conversations and making an impact.

Thank you for considering my application. I look forward to the possibility of bringing my creative strategizing and data-driven approach to your team.

Sincerely,
[Your Name]

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Why This Cover Letter Works in 2024

Highlight Success Metrics

In the cover letter, the candidate mentions a significant achievement - increasing user engagement by 35%. As a candidate, you should highlight such key performance indicators in your cover letter. It not only shows you're results-oriented but also gives recruiters a sense of the value you can bring to their company. It's one thing to say you're good at what you do, but it's another to back it up with numbers.

Quantify Your Impact

When you mention a project that led to a 20% increase in organic search traffic, you're proving your worth in a tangible way. Numbers speak louder than words. It gives the hiring manager a clear idea of the scale at which you operate and the kind of results you can deliver. Show them you can not only plan strategically but also execute effectively.

Content Strategist Cover Letter Example

Dear Hiring Team at Google,

I stumbled upon storytelling quite by accident, but it was the best detour my career ever took. Now, as I vie for the Content Strategist position at Google, it’s not just the role I’m excited about; it’s the chance to be part of a company that’s redefined how we interact with the world. Your commitment to innovation isn’t just impressive; it’s a playbook I’ve long admired and wish to contribute to.

In my current role at Resume Worded, a startup that’s carving its niche in the career development space, I spearheaded the revamp of our content strategy. This wasn’t just a facelift; it was open-heart surgery for our brand’s voice. By introducing user-generated content, we saw a 40% increase in engagement within the first quarter alone. But what’s numbers without narrative, right? I also led the team that launched our most successful campaign to date, “Career Stories,” which increased our subscriber count by 25% in six months. At Google, I envision leveraging my knack for storytelling to not just meet, but exceed, the benchmarks set by your incredible team.

What excites me about this opportunity is not just the chance to work at Google, but to do so in a role where I can marry my love for storytelling with my zeal for data-driven strategies. Your initiatives, especially in the realm of AI and machine learning, present a unique canvas for a content strategist like me to paint stories that are not just compelling but are also at the forefront of technological innovation.

Thank you for considering my application. I am eager to possibly contribute to and grow with a team that’s shaping the future, one story at a time. I look forward to the opportunity to discuss how my background, skills, and enthusiasms can align with the innovative projects at Google.

Warm regards,
[Your Name]

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Why This Cover Letter Works in 2024

Show Genuine Admiration

Expressing authentic appreciation for the company's work can illustrate your keen interest in being part of their team. It demonstrates that you have researched, understand, and value the company's various initiatives and vision.

Blend Results with Narrative

Merging raw data with a compelling narrative can show your ability to communicate effectively. It's the perfect way to showcase how your skills had a tangible impact while also demonstrating your storytelling capabilities.

Personal Vision for the Role

Share your vision for the role. It's a subtle way of showing you're already thinking about how you can contribute and make a difference. This also gives a glimpse into your ambition and commitment to the role.

Passion Beyond the Job

When you express excitement for the role beyond its job description, it suggests a deeper passion. This can signal your potential for long-term investment and growth in the position.

Connect Your Skills to Future Contributions

Explicitly linking your skills and experiences to potential contributions at the new company shows your understanding of the role and company needs. It also shows you're already thinking about how you can make a difference.

Content Strategist Cover Letter Example

Dear Hiring Manager,

When I was researching companies with a strong focus on content strategy, Hubspot immediately caught my attention. As someone who has been following Hubspot's blog for years and has implemented many of the content strategies you've shared, I knew I had to apply for the Content Strategist role.

In my current role as a Content Marketing Specialist at RW Media, I've honed my skills in developing and executing content strategies that drive engagement and conversions. One of my proudest accomplishments was spearheading a content campaign that resulted in a 150% increase in organic traffic and a 50% increase in lead generation within 6 months. I achieved this by conducting in-depth audience research, identifying key content opportunities, and collaborating with cross-functional teams to create and distribute high-quality content across multiple channels. I believe my experience aligns perfectly with what Hubspot is looking for in a Content Strategist.

Beyond my technical skills, I am passionate about staying up-to-date with the latest content marketing trends and best practices. I regularly attend industry conferences and workshops to expand my knowledge and network with other content professionals. I am excited about the opportunity to bring my skills and enthusiasm to Hubspot and contribute to the company's mission of helping businesses grow better.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to Hubspot's content strategy efforts.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Start with a personal connection

Sharing that you have followed and admired the company's work makes your application more personal and shows that your interest is genuine.

Show your content strategy impact

Talking about specific achievements with numbers shows clearly how you can contribute. It makes your past success tangible to the hiring manager.

Align your experience with the job needs

When you state that your experience fits perfectly with what the company is looking for, you make it easier for the hiring manager to see you in the role.

Express enthusiasm for the role

Showing excitement about contributing to the company's mission demonstrates that you will bring energy and passion to the team.

Close with a proactive statement

Ending your letter by looking forward to discussing your contribution shows confidence and eagerness to engage further with the team.

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Content Strategist Cover Letter Example

Dear Alex,

When I think about the future of content, Mailchimp immediately comes to mind. As a marketer, I've long admired your commitment to empowering small businesses with innovative tools and resources. So, when I discovered the Content Strategist opening, I knew I had to apply.

Over the past 5 years, I've honed my skills in crafting compelling narratives that engage audiences across multiple touchpoints. At Resume Worded, I spearheaded a content audit that resulted in a 25% increase in organic traffic and a 15% boost in lead generation. I also collaborated with cross-functional teams to develop a content governance framework that streamlined our editorial process and improved content quality. At RW Media, I led the creation of a content hub that became the go-to resource for our target audience, driving a 30% increase in newsletter signups and a 20% uptick in product trials.

What excites me most about this role is the opportunity to shape the voice and vision of a brand I truly believe in. I'm passionate about leveraging data-driven insights to create content experiences that inform, inspire, and delight. And I'm eager to bring my strategic mindset and creative flair to Mailchimp's mission of helping businesses grow.

Thank you for considering my application. I'd welcome the chance to discuss how my skills and experience could contribute to Mailchimp's success.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Link admiration for the company to your job application

Starting your cover letter with why the company stands out to you demonstrates that your interest is rooted in genuine respect and alignment with their values.

Showcase your narrative skills in content creation

Detailing your experience in engaging audiences highlights your competency in crafting stories that resonate, a crucial skill for any content strategist.

Illustrate success in community engagement through content

Sharing specific results from your initiatives, like increases in newsletter signups and product trials, showcases your ability to build and nurture an audience.

Emphasize a data-driven approach to content creation

Communicating your passion for leveraging insights to inform content strategies underlines the analytical side of your creative process.

Convey your enthusiasm for contributing to the company's growth

Closing with an acknowledgment of the company's mission and how you can support it shows foresight and eagerness to be part of the team.

Content Strategist Cover Letter Example

Dear Hiring Manager,

When I discovered Sprout Social was looking for a Content Strategist, I knew I had to apply. As an avid user of Sprout Social's platform for my personal blog, I've always admired the company's commitment to helping businesses build genuine connections with their audiences. I believe my skills in content strategy and passion for social media marketing make me an ideal candidate for this role.

In my current role as a Content Marketing Specialist at RW Tech Company, I developed and executed a content strategy that increased organic traffic by 150% and generated over 500 high-quality leads within six months. I achieved this by conducting in-depth keyword research, creating data-driven content, and collaborating with cross-functional teams to optimize content for search engines and user engagement. Additionally, I led a team of freelance writers and editors to ensure all content met our high standards for quality and brand voice.

What excites me most about the Content Strategist role at Sprout Social is the opportunity to work with a talented team of marketers and product experts to create content that empowers businesses to build meaningful relationships with their customers. I'm particularly interested in exploring how Sprout Social's social listening tools can inform content strategy and help brands stay ahead of industry trends.

Thank you for considering my application. I would welcome the chance to discuss further how my skills and experience can contribute to Sprout Social's mission of helping businesses create real connections.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show genuine interest in the company

When you talk about your personal use of a company's products and your admiration for their mission, it shows me you have a real interest in us beyond just finding a job. This makes your application stand out.

Quantify your content strategy success

Mentioning specific achievements, like increasing organic traffic and generating high-quality leads, with clear numbers, tells me exactly what you are capable of achieving. It's important to see measurable success in your past work.

Highlight your excitement for the role

Talking about what excites you in the role, especially how you plan to use our tools, shows me you're already thinking about how you can contribute. It's good to see candidates who envision their future with the company.

Express eagerness to contribute

Ending your letter by expressing a desire to discuss how you can help achieve our mission shows you're proactive and genuinely interested in adding value to our team. It's a strong close that leaves a positive impression.

Senior Content Strategist Cover Letter Example

Dear Hiring Manager,

I am writing to express my interest in the Senior Content Strategist position at Twitter. Being an active user of the platform for several years, I have witnessed how Twitter has revolutionized the way we share and consume information. It's this transformative power of content that first drew me to the field of content strategy, and what better place to further fuel this passion than at Twitter?

Over the past five years at Resume Worded, I have built and led a content team that increased website traffic by 50% and tripled our subscriber base. This achievement was largely due to our strategic approach to content creation, focusing on user engagement and leveraging SEO best practices. My ability to lead a team while keeping a keen eye on strategic content goals has been paramount to my success.

Further, I introduced a new content management system that improved our publishing speed by 30%, allowing us to stay ahead of the competition with real-time updates and responses. I believe my experience in utilizing technology to optimize content strategy will be valuable to Twitter, especially in this fast-paced digital age.

The prospect of being part of a platform that shapes global conversations is truly thrilling. I am excited about the opportunity to help Twitter continue to create meaningful and engaging content that resonates with its diverse user base.

Thank you for considering my application. I look forward to the possibility of contributing my strategic thinking and leadership skills to your dynamic team.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show Your Leadership Skills

You tell me you've built and led a content team that achieved impressive results. This is great. It shows you're not just a great strategist, but you can also lead and motivate a team. It's one thing to have a vision, but another to inspire others to help you achieve it. I get the sense you can do both.

Demonstrate Your Tech-Savviness

You introduced a new content management system that improved publishing speed by 30%. This tells me you're not stuck in old ways and you're eager to leverage technology to optimize processes. This is crucial, especially in a fast-paced industry like ours. It also demonstrates your problem-solving skills and your drive to improve efficiency and productivity.

Senior Content Strategist Cover Letter Example

Dear Hiring Manager at Adobe,

As someone who’s not just participated in the digital content revolution but has also led teams through it, the Senior Content Strategist role at Adobe feels like coming home. It’s not just any company that can claim to have revolutionized creativity; Adobe has, and continues to, set the bar. Your relentless pursuit of innovation is not just inspiring; it’s a beacon for content creators worldwide.

At RW Tech Company, I had the privilege of leading a team in a project that was deemed too ambitious: a complete overhaul of our content delivery system to incorporate AI for personalized content recommendations. Not only did we deliver, but we also exceeded expectations, increasing user engagement by 60% and subscription renewals by 45% within a year. This project was my brainchild, from conceptualization to execution, showcasing my ability to lead, innovate, and deliver. Furthermore, my initiative to integrate SEO and content strategy boosted our website traffic by 80%, a testament to my belief in the symbiotic relationship between content and technology. Bringing this holistic view and strategic prowess to Adobe, I am excited about the prospect of elevating your content strategy to new heights.

The opportunity to contribute to Adobe’s mission, to not just create but also empower creators, is what draws me most fervently to this position. I am passionate about building strategies that not only tell a story but also empower others to tell theirs. Adobe’s commitment to creative software is unparalleled, and I am eager to bring my strategic insight to further this legacy.

I appreciate your consideration and am looking forward to the possibility of discussing how my experience and vision can contribute to the continued success and innovation at Adobe. Thank you for the opportunity to apply for a role that feels like not just a job, but a calling.

Best wishes,
[Your Name]
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Why This Cover Letter Works in 2024

Align with Company's Vision

Showing respect for the company's vision signifies alignment with its core values. You're not just applying for a role; you're buying into their mission. This can tell recruiters you're a cultural fit.

Highlight Leadership and Innovation

When you emphasize your ability to lead teams and innovate, it signals your capacity to handle responsibilities. It's especially essential when applying for senior roles where these skills are critical.

Excitement to Elevate the Company

Expressing eagerness to bring the company to a new level shows your ambition. It's a great way to show you're not just looking for another job, but a chance to make an impact.

Resonate with Company's Mission

Showing alignment with the company's mission shows your understanding and passion for their cause. It's a powerful way to demonstrate you're not only a professional fit but a cultural fit too.

Emphasize the Role's Significance

When you emphasize the role's personal significance, it shows you're not just seeking a paycheck. Instead, it tells recruiters this is a position you genuinely care about, which can set you apart from other candidates.

Senior Content Strategist Cover Letter Example

Dear Sarah,

I've been a fan of Mailchimp's content for years, from the quirky and relatable tone to the actionable insights that have helped me in my own work as a content strategist. When I saw the opening for a Senior Content Strategist, I knew I had to apply and hopefully become a part of the team behind the content I admire.

In my current role as a Content Strategy Lead at RW Tech Company, I've had the opportunity to develop and execute content strategies for a variety of B2B clients. One of my most successful projects involved creating a content hub for a client in the financial services industry. By conducting extensive keyword research, analyzing competitor content, and working closely with subject matter experts, I developed a content strategy that resulted in a 200% increase in organic traffic and a 75% increase in lead generation within the first year. I also implemented a content governance framework to ensure consistency and quality across all content assets.

I believe my experience developing data-driven content strategies and my ability to collaborate with cross-functional teams would allow me to hit the ground running at Mailchimp. I'm particularly excited about the opportunity to work on projects that span multiple channels and touchpoints, as I believe a holistic approach to content is key to driving business results.

Outside of work, I'm an avid reader and podcast listener, always looking for new ideas and perspectives to bring to my work. I'm passionate about using content to build meaningful connections with audiences and drive positive change.

Thank you for taking the time to review my application. I would love the opportunity to discuss how I could contribute to Mailchimp's mission of empowering small businesses through innovative content strategies.

All the best,
[Your Name]
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Why This Cover Letter Works in 2024

Highlight your admiration for the company's content

Mentioning your long-term appreciation for the company's content establishes a personal connection and shows you are a cultural fit.

Demonstrate success with measurable results

Quantifying your achievements in past roles, like increased traffic and leads, clearly shows your ability to deliver impactful content strategies.

Emphasize readiness to contribute immediately

Stating that your skills and experiences align with the company’s needs reassures the hiring manager that you can start making contributions without a steep learning curve.

Show passion for connecting with audiences

Your enthusiasm for using content to forge meaningful relationships suggests that you will create content that resonates deeply with the company’s audience.

End with a note of gratitude and eagerness

Thanking the hiring manager for their time and expressing a desire to discuss your role further demonstrates professionalism and a keen interest in the position.

Senior Content Strategist Cover Letter Example

Dear Sam,

Shopify's commitment to empowering entrepreneurs resonates deeply with me. As a content strategist who's helped numerous startups find their voice and scale their impact, I'm drawn to your mission of making commerce better for everyone. That's why I'm thrilled to apply for the Senior Content Strategist role.

In my current position at Resume Worded, I've led a team of content creators and analysts in developing a data-driven content strategy that's doubled our blog traffic and tripled our lead generation. One of my proudest achievements was spearheading an interactive content campaign that went viral, earning features in top industry publications and generating a 50% spike in product signups. At RW Ventures, I collaborated with product and design teams to create a content experience that boosted user engagement by 40% and reduced churn by 25%.

What sets me apart is my ability to balance strategic thinking with hands-on execution. I'm equally comfortable diving into analytics to uncover insights as I am crafting compelling copy that connects with audiences on an emotional level. I'm excited by the prospect of bringing my skills and experience to Shopify, and helping to shape the future of entrepreneurship through impactful content.

Thank you for taking the time to review my application. I look forward to the opportunity to discuss how I can contribute to Shopify's growth and success.

All the best,
[Your Name]
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Why This Cover Letter Works in 2024

Connect your passion with the company's mission

By sharing how a company's goal speaks to you personally, you're more likely to catch a recruiter's attention. This approach shows you're not just looking for any job, but you're interested in this role at this company because of its values.

Show your content strategy impact

Talking about a successful project where your work had measurable results can be very compelling. It's one thing to say you're good at your job, but sharing specific successes proves it.

Balancing strategic and hands-on skills

Employers value candidates who can think of big-picture strategies and also handle day-to-day tasks. This shows you're versatile and can adapt to various aspects of the job.

Express excitement for the role

Letting a potential employer know you're excited about the possibility of working with them can set you apart. Passion can be a differentiator in a pool of candidates with similar skills.

Polite follow-up and interest

Closing your cover letter by thanking the hiring manager for their time and expressing eagerness to discuss your role further is professional and courteous.

Senior Content Strategist Cover Letter Example

Dear Sarah,

I recently came across HubSpot's Senior Content Strategist opening and couldn't help but feel a sense of excitement. As a long-time admirer of HubSpot's inbound marketing methodology and content excellence, I believe my skills and experience align perfectly with the company's mission to help businesses grow better.

In my current role as a Content Strategy Lead at Resume Worded, I spearheaded the development and implementation of a global content strategy that increased organic traffic by 200%, improved lead generation by 75%, and positioned the company as a thought leader in the HR tech space. I achieved this by conducting extensive user research, analyzing content performance data, and collaborating with stakeholders across the organization to ensure our content met both user needs and business objectives.

One of my proudest achievements was creating a content hub focused on remote work best practices during the early stages of the COVID-19 pandemic. By quickly identifying a critical need in the market and leveraging my team's expertise, we were able to create a valuable resource that generated over 50,000 pageviews and 1,000 new leads within the first month of launch.

I believe my ability to develop data-driven content strategies, lead cross-functional teams, and adapt to changing market conditions would be a valuable asset to HubSpot's content team. I'm particularly excited about the opportunity to work on projects that showcase HubSpot's expertise in inbound marketing and help businesses navigate the ever-evolving digital landscape.

Thank you for taking the time to review my application. I would be thrilled to discuss further how I can contribute to HubSpot's mission of helping businesses grow better through exceptional content.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Connect your admiration with the role

Starting off by expressing your long-time admiration for our content and inbound marketing approach creates a strong connection right away. It shows me you're aligned with our values and understand what we're about.

Demonstrate your ability to respond to trends

Creating a content hub on a trending topic and achieving impressive results demonstrates your ability to act quickly and effectively under pressure. It's a clear indicator of your strategic thinking and execution skills.

Showcase leadership in content strategy

Highlighting your experience in developing data-driven strategies and leading teams reassures me of your capability to handle the senior responsibilities of this role. Leadership and adaptability are key qualities I look for in a candidate.

Close with enthusiasm for the mission

Closing your letter by expressing a strong desire to discuss how you can contribute to our mission of helping businesses grow captures my attention. It's always encouraging to see candidates who share our goals and are eager to make a real impact.

Content Strategy Manager Cover Letter Example

Dear Michael,

I still remember the first time I came across one of Moz's Whiteboard Friday videos – it completely changed the way I thought about SEO and content marketing. Since then, I've been a regular reader of the Moz Blog and have implemented many of the strategies and tactics I've learned in my own work. When I saw the Content Strategy Manager role at Moz, I knew I had to apply and hopefully join the team behind the content that has been so influential in my career.

In my current role as a Senior Content Strategist at Resume Worded, I've had the opportunity to lead content strategy initiatives for a diverse range of clients. One of my most successful projects involved developing a content marketing plan for a B2B SaaS startup. By conducting a content audit, identifying key content pillars, and implementing a data-driven editorial calendar, I helped the client increase their blog traffic by 150% and generate 50 new MQLs within the first quarter. I also worked closely with the product marketing team to ensure our content was aligned with overall business objectives.

I believe my experience developing and executing content strategies, combined with my passion for SEO and data-driven decision making, would allow me to make a meaningful contribution to the Moz team. I'm particularly excited about the opportunity to work on projects that help empower the SEO and content marketing community with the knowledge and tools they need to succeed.

When I'm not geeking out over content and SEO, you can usually find me exploring the local hiking trails or trying out a new recipe in the kitchen. I believe in bringing curiosity and creativity to everything I do, both in and out of the office.

Thank you for considering my application. I would welcome the opportunity to discuss how I could contribute to Moz's mission of simplifying SEO for everyone.

Best,
[Your Name]
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Why This Cover Letter Works in 2024

Connect personal experience with professional aspirations

Sharing a personal anecdote about what inspired you professionally shows genuine interest and passion for the content strategy field.

Demonstrate impact with data in content strategy

Quantifying your achievements, like increasing blog traffic and generating marketing qualified leads (MQLs), clearly shows your ability to drive results through strategic content initiatives.

Highlight relevant skills for a content strategy manager role

Mentioning your experience with SEO and data-driven decision-making positions you as a well-rounded candidate for a content strategy manager position.

Show curiosity and creativity in and out of work

Expressing how your personal interests align with your professional skills can make you a more memorable candidate.

Express eagerness to contribute to the company's mission

Ending your cover letter by acknowledging the company's goals and how you can support them emphasizes your commitment and alignment with the company's vision.

Content Strategy Manager Cover Letter Example

Dear Mike,

When I stumbled upon Moz's Content Strategy Manager position, I couldn't help but feel a sense of serendipity. As a long-time fan of Moz's Whiteboard Friday series and an avid reader of the Moz Blog, I've always admired the company's commitment to creating industry-leading content that helps marketers stay ahead of the curve.

In my current role as a Senior Content Strategist at RW Digital Marketing Agency, I led the development and execution of content strategies for clients across various industries, including SaaS, e-commerce, and healthcare. One of my most successful projects involved creating a content marketing plan for a B2B SaaS client that resulted in a 300% increase in organic traffic and a 150% increase in lead generation within six months. I achieved this by conducting thorough keyword research, developing a content calendar aligned with the client's sales funnel, and collaborating with subject matter experts to create high-quality, data-driven content.

What excites me most about the Content Strategy Manager role at Moz is the opportunity to work with a talented team of SEO experts and content creators to develop innovative content strategies that drive results. I'm particularly interested in exploring how Moz's suite of SEO tools can inform content ideation, optimization, and performance tracking.

Thank you for considering my application. I would be thrilled to discuss further how my skills and experience can contribute to Moz's mission of simplifying SEO for everyone.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show genuine interest in the content strategy field

When you express your admiration for the company's work, it tells me you have a real passion for the field. This is key for a content strategy manager role, where staying updated with industry trends is crucial.

Quantify your content strategy success

By sharing specific results of your strategies, like increases in traffic and leads, you demonstrate your ability to make a real impact. This is exactly what hiring managers look for in potential candidates.

Highlight your eagerness to leverage tools for content optimization

Your enthusiasm to use the company's SEO tools shows you're already thinking about how you can contribute to the team. It's a good sign you'll hit the ground running.

End with a strong call to action

Inviting further discussion about your fit for the role shows confidence and readiness to take the next step. It's a good strategy to prompt a hiring manager to reach out.

Use a professional closing

Ending your cover letter with a polite sign-off is a small but important touch that reflects your professionalism.

Content Strategy Lead Cover Letter Example

Dear Taylor,

Canva's vision of democratizing design and empowering creativity is one that deeply inspires me. As a content strategist with a background in visual storytelling, I've long admired your commitment to making great design accessible to everyone. So, when I came across the Content Strategy Lead opening, I leapt at the chance to apply.

In my current role at Resume Worded, I've led a team of content creators, designers, and developers in crafting immersive content experiences that engage and educate our audience. One of my proudest accomplishments was launching an interactive design course that attracted over 50,000 enrollments and generated $1M in revenue. I also spearheaded a content partnership with a top industry influencer that expanded our reach by 200% and drove a 30% increase in brand awareness.

What excites me most about this opportunity is the chance to combine my passion for design with my expertise in content strategy. I'm eager to collaborate with Canva's talented teams to create content that not only informs and inspires, but also empowers users to unleash their creativity and achieve their goals. Whether it's developing educational resources, crafting compelling brand narratives, or driving community engagement, I'm ready to dive in and make an impact.

Thank you for considering my application. I'd be thrilled to discuss how my skills and experience could contribute to Canva's mission of empowering the world to design.

Warmly,
[Your Name]
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Why This Cover Letter Works in 2024

Align with the company’s vision

Stating how a company's vision inspires you personally demonstrates that you're not just after any job, but that you're specifically interested in contributing to this company because you believe in what they're doing.

Demonstrate your achievements with numbers

Quantifying your achievements, especially with impressive numbers, makes your accomplishments stand out and provides a clear picture of the impact you can bring to the team.

Integrate passion with professional skills

Showing that your personal passions align with your professional skills can be very appealing to recruiters. It suggests that you will bring not just expertise, but also enthusiasm to the role.

Ready to impact with specific strategies

Outlining your readiness to contribute in specific areas shows you've thought about how you can make a difference and are proactive about wanting to contribute your skills.

Express gratitude and eagerness to contribute

A polite thank you and a statement of eagerness to discuss your potential contribution shows professionalism and enthusiasm for the opportunity.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

1
As a genuine storyteller at heart, I couldn't be more excited to apply for the Content Strategist position at Walt Disney Studios. Since childhood, I've cherished the moments spent exploring the enchanting universe of Disney movies — a love that evolved into an eagerness to master the art of crafting captivating content that leaves a lasting impression on audiences.
This intro reveals a personal connection to the company, showcasing how the applicant's childhood experiences with Disney inspired their passion for creating meaningful content.

2
The opportunity to apply for the Content Strategist role at HBO immediately caught my attention, as I have always been captivated by the company's consistent dedication to delivering groundbreaking, conversation-starting content. As someone who values the impact that powerful storytelling can have on society, I am excited to contribute my skills and experiences to the HBO team.
This intro highlights the company's reputation for producing thought-provoking content, emphasizing that the applicant shares those same values and is thrilled to contribute to such a legacy.

3
As an avid consumer of news and current affairs, I was immediately drawn to the Content Strategist position at CNN. Being able to contribute to an organization that prides itself on reliable, authentic journalism while shaping the narrative around pressing global issues would be an incredible opportunity.
Here, the applicant demonstrates their interest in news and current events, showing that they understand and appreciate the significance of the company's mission.

4
Growing up in a household that valued both technology and the arts, I discovered my passion for blending the two through digital storytelling. This is why I am eager to apply for the Content Strategist position at Amazon Studios, an innovative company known for its commitment to developing unique, engaging content that pushes the boundaries of entertainment.
This intro gives a glimpse into the candidate's upbringing, highlighting how their personal background aligns with the company's innovative approach to content creation.

5
As a someone who firmly believes that quality content has the power to inspire change, I couldn’t help but be drawn to the Content Strategist position at National Geographic. To work for a company that has long been dedicated to raising environmental awareness and sparking curiosity about the world around us would not only be an honor but also an opportunity to contribute to issues I profoundly care about.
In this intro, the applicant emphasizes their shared commitment to the company's goals of raising environmental awareness, showing genuine passion for the cause and enthusiasm about the prospect of making a meaningful impact.



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