Content Strategist Cover Letters

Approved by real hiring managers, these Content Strategist cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Content Strategist Roles
Compiled and approved by: Emma Berry-Robinson
Senior Hiring Manager - Content Strategist Roles
19+ Years of Experience

Content Strategist Cover Letter Example

Dear Hiring Manager,

As a life-long enthusiast of storytelling and creative content, I am thrilled to apply for the Content Strategist position at Netflix. Growing up, I spent countless hours escaping into the worlds of my favorite shows and movies. This passion eventually led me to study communications and marketing, where I became fascinated with the power of engaging content to inspire, educate, and entertain.

During my time as a Content Manager at Resume Worded, I developed and executed a content strategy that increased website traffic by 30% and drove a 25% increase in conversions. I also led a team of content creators, ensuring that our work consistently aligned with brand guidelines and met high-quality standards. At my previous role in a digital marketing agency, I spearheaded a content project for a major tech client that resulted in a 50% increase in organic search traffic and helped secure a multi-million dollar contract renewal.

Joining Netflix as a Content Strategist would be a dream come true, as I am a firm believer in the power of stories to connect us and create lasting impact. I am eager to contribute my skills and experiences to a company that has revolutionized the entertainment industry and consistently pushes the boundaries of what is possible in storytelling.

Thank you for considering my application. I look forward to the opportunity to further discuss how I can contribute to the success of Netflix's content strategy.


[Your Name]

Why This Cover Letter Works in 2023

Quantifiable Achievements

By highlighting specific accomplishments and the impact they had on the business, this candidate demonstrates their ability to drive results and make a positive impact on the company's goals. This is a great way to grab the attention of the hiring manager and make your application stand out.

Personal Connection to the Company

Expressing genuine enthusiasm for the company and role can set you apart from other candidates. In this case, the applicant shares their passion for storytelling and how it relates to the company's mission. This shows that they are not only interested in the role, but also in the company's culture and values.

Content Strategist Cover Letter Example

Dear Hiring Manager,

I'm reaching out to express my interest in the Content Strategist role at Facebook. A friend of mine, who works as a Data Analyst at Facebook, recently shared a post about your team's initiative to foster a more inclusive digital environment. It resonated with me deeply, as I've been a long-time advocate of creating content that breaks down barriers and reaches diverse audiences. Facebook's commitment to this mission aligns perfectly with my own values.

In my recent role at Resume Worded, I led a team that successfully increased user engagement by 35% over a six-month period. By leveraging data-driven approaches and conducting A/B testing, we were able to identify and focus on the content types that resonated most with our users. I believe this experience, coupled with my passion for fostering inclusivity, makes me an ideal fit for your team.

Moreover, I spearheaded a project that resulted in a 20% increase in organic search traffic by optimizing our content for SEO. I'm confident that my ability to combine strategic content planning with data-driven decision making will contribute significantly to your team's objectives.

What excites me about this role is the opportunity to contribute to a platform that has such a profound influence on the way we communicate and share information. It's not just about creating content; it's about shaping conversations and making an impact.

Thank you for considering my application. I look forward to the possibility of bringing my creative strategizing and data-driven approach to your team.

[Your Name]


Why This Cover Letter Works in 2023

Highlight Success Metrics

In the cover letter, the candidate mentions a significant achievement - increasing user engagement by 35%. As a candidate, you should highlight such key performance indicators in your cover letter. It not only shows you're results-oriented but also gives recruiters a sense of the value you can bring to their company. It's one thing to say you're good at what you do, but it's another to back it up with numbers.

Quantify Your Impact

When you mention a project that led to a 20% increase in organic search traffic, you're proving your worth in a tangible way. Numbers speak louder than words. It gives the hiring manager a clear idea of the scale at which you operate and the kind of results you can deliver. Show them you can not only plan strategically but also execute effectively.

Senior Content Strategist Cover Letter Example

Dear Hiring Manager,

I am writing to express my interest in the Senior Content Strategist position at Twitter. Being an active user of the platform for several years, I have witnessed how Twitter has revolutionized the way we share and consume information. It's this transformative power of content that first drew me to the field of content strategy, and what better place to further fuel this passion than at Twitter?

Over the past five years at Resume Worded, I have built and led a content team that increased website traffic by 50% and tripled our subscriber base. This achievement was largely due to our strategic approach to content creation, focusing on user engagement and leveraging SEO best practices. My ability to lead a team while keeping a keen eye on strategic content goals has been paramount to my success.

Further, I introduced a new content management system that improved our publishing speed by 30%, allowing us to stay ahead of the competition with real-time updates and responses. I believe my experience in utilizing technology to optimize content strategy will be valuable to Twitter, especially in this fast-paced digital age.

The prospect of being part of a platform that shapes global conversations is truly thrilling. I am excited about the opportunity to help Twitter continue to create meaningful and engaging content that resonates with its diverse user base.

Thank you for considering my application. I look forward to the possibility of contributing my strategic thinking and leadership skills to your dynamic team.

Best regards,
[Your Name]

Why This Cover Letter Works in 2023

Show Your Leadership Skills

You tell me you've built and led a content team that achieved impressive results. This is great. It shows you're not just a great strategist, but you can also lead and motivate a team. It's one thing to have a vision, but another to inspire others to help you achieve it. I get the sense you can do both.

Demonstrate Your Tech-Savviness

You introduced a new content management system that improved publishing speed by 30%. This tells me you're not stuck in old ways and you're eager to leverage technology to optimize processes. This is crucial, especially in a fast-paced industry like ours. It also demonstrates your problem-solving skills and your drive to improve efficiency and productivity.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

As a genuine storyteller at heart, I couldn't be more excited to apply for the Content Strategist position at Walt Disney Studios. Since childhood, I've cherished the moments spent exploring the enchanting universe of Disney movies — a love that evolved into an eagerness to master the art of crafting captivating content that leaves a lasting impression on audiences.
This intro reveals a personal connection to the company, showcasing how the applicant's childhood experiences with Disney inspired their passion for creating meaningful content.

The opportunity to apply for the Content Strategist role at HBO immediately caught my attention, as I have always been captivated by the company's consistent dedication to delivering groundbreaking, conversation-starting content. As someone who values the impact that powerful storytelling can have on society, I am excited to contribute my skills and experiences to the HBO team.
This intro highlights the company's reputation for producing thought-provoking content, emphasizing that the applicant shares those same values and is thrilled to contribute to such a legacy.

As an avid consumer of news and current affairs, I was immediately drawn to the Content Strategist position at CNN. Being able to contribute to an organization that prides itself on reliable, authentic journalism while shaping the narrative around pressing global issues would be an incredible opportunity.
Here, the applicant demonstrates their interest in news and current events, showing that they understand and appreciate the significance of the company's mission.

Growing up in a household that valued both technology and the arts, I discovered my passion for blending the two through digital storytelling. This is why I am eager to apply for the Content Strategist position at Amazon Studios, an innovative company known for its commitment to developing unique, engaging content that pushes the boundaries of entertainment.
This intro gives a glimpse into the candidate's upbringing, highlighting how their personal background aligns with the company's innovative approach to content creation.

As a someone who firmly believes that quality content has the power to inspire change, I couldn’t help but be drawn to the Content Strategist position at National Geographic. To work for a company that has long been dedicated to raising environmental awareness and sparking curiosity about the world around us would not only be an honor but also an opportunity to contribute to issues I profoundly care about.
In this intro, the applicant emphasizes their shared commitment to the company's goals of raising environmental awareness, showing genuine passion for the cause and enthusiasm about the prospect of making a meaningful impact.