Quantify your content marketing achievements

When listing your content marketing experience, always include specific numbers and metrics to show the impact of your work. Compare the following examples:

• Wrote blog posts for the company website
• Created email newsletters to engage customers

Instead, quantify your achievements like this:

• Wrote 10+ blog posts per month, increasing website traffic by 25% and generating 50 new leads
• Created weekly email newsletters, improving open rates by 30% and click-through rates by 15%

By using hard numbers, you give the hiring manager a tangible sense of what you can bring to their content marketing efforts.

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   Showcase your content distribution and promotion skills

Creating great content is only half the battle in content marketing. You also need to effectively distribute and promote that content to reach your target audience. Highlight your experience with:

• Social media marketing and paid social advertising
• Search engine optimization (SEO) to improve content visibility
• Email marketing campaigns to nurture leads
• Influencer and partner marketing to expand content reach

Managed social media accounts across Twitter, LinkedIn, and Facebook, growing followers by 20,000+ and increasing engagement by 40%. Optimized blog content for SEO, improving average search ranking from page 2 to top 3 results for target keywords.

   Demonstrate your ability to work cross-functionally

Content marketing rarely happens in a silo. To be successful, you need to collaborate with teams across the organization, from product to sales to customer service. Show that you can work effectively with other departments by including examples like:

• Partnered with product team to create blog series on new features, resulting in 1,000+ sign-ups
• Collaborated with sales to develop case studies and white papers, contributing to closing $500K in new business

Avoid generic statements that don't convey meaningful collaboration:

• Worked with various teams on content projects

   Highlight your experience with content management systems and analytics tools

Modern content marketing requires proficiency with a variety of tools and platforms. Showcase your technical skills by mentioning your experience with:

• Content management systems (CMS) like WordPress, Drupal, or Hubspot
• Analytics tools such as Google Analytics, Adobe Analytics, or Mixpanel
• Marketing automation platforms like Marketo, Pardot, or Eloqua
• SEO tools such as Ahrefs, SEMrush, or Moz

For example:

Managed company blog using WordPress CMS, utilizing plugins to optimize for SEO and social sharing. Used Google Analytics to track content performance, increasing average time on page by 50% and reducing bounce rate by 30%.

   Tailor your resume to the specific content marketing role

Content marketing can encompass a wide range of responsibilities, from writing blog posts to managing social media to developing video content. Make sure to tailor your resume to the specific requirements of the job you're applying for. For example:

• If the role focuses heavily on social media, emphasize your experience creating and curating content for Twitter, LinkedIn, Instagram, etc.
• If the position requires a lot of long-form content like ebooks and white papers, highlight your writing and editing skills
• If the job involves managing a team of content creators, showcase your leadership and project management experience

By customizing your resume to the specific needs of the role, you'll demonstrate to the hiring manager that you're the right fit for their content marketing team.

   Show your ability to adapt to different content formats and styles

A successful content marketer needs to be versatile and adaptable, able to create compelling content across a variety of formats and styles to suit different audiences and channels. Highlight your range by including examples such as:

• Wrote long-form blog posts, short-form social media copy, and everything in between
• Created content in various formats, including text, images, infographics, and video
• Adapted writing style to match the brand voice and tone for different companies and industries

Avoid vague statements that don't showcase your adaptability:

• Wrote content for different channels and audiences

By demonstrating your flexibility as a content creator, you'll show that you can thrive in the fast-paced, ever-changing world of content marketing.