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Chief marketing officers are often found in large organizations with sizeable marketing teams. This is an executive-level role that oversees several aspects of the marketing department. The CMO manages the staff of the marketing team, conducts research, makes high-level decisions about marketing campaigns and messaging, develops plans to enhance revenue growth, and more.
When hiring a CMO, organizations will be looking for someone with a strong educational background and considerable marketing experience. Hiring managers may look for a candidate with a master’s degree in marketing or business. Additionally, hiring managers will want a candidate with progressive work experience, in roles such as a lead generator, advertising account manager, or brand manager. Hiring managers will be looking for someone with previous management experience, superb communication skills, and strong marketing know-how.
The CMO is often tasked with developing or improving marketing campaigns within a company to drive growth. As such, it’s important that you highlight the experience you have with developing new campaigns and improving old ones. Additionally, it’s important to highlight exactly how much growth you were able to drive with the changes you made.
In today's age chief marketing officers will be expected to leverage an array of software tools to collect data, conduct research, and launch campaigns. As such, it’s important to highlight your literacy with common marketing software, such as Marketo, Pardot, and Salesforce. To land this role, you should also detail how you utilized software to drive marketing results in the past.
A CMO — also known as a Marketing Director or Global Marketing Officer — needs a strong business acumen, experience with marketing and social media, and understanding of current market trends. You should emphasize your skills in brand management, product development, and customer service, as well as technical skills like search engine marketing (SEM) and search engine optimization (SEO).
Being able to show that you’ve worked your way up the corporate ladder to your current position is good. Demonstrating the initiative, drive, and loyalty to move up internally within a company is arguably even better. If you’ve held multiple positions at the same company, highlight that by listing the job titles separately under the same company heading.
When applying for a C-level marketing position, you’ll want to focus your resume on your most relevant experience and achievements. That means prioritizing executive-level and marketing experience, accomplishments that show how you drove your company’s marketing strategy and revenue, and skills like sales, digital strategy, and brand management.
While a CMO is a C-level executive position, it remains firmly tied to the sales and marketing division of a company. While all C-suite roles are concerned with increasing a company’s profitability and market share, the job of a CMO is perhaps the most closely linked to revenue. As such, you’ll want to emphasize your marketing and advertising skills, particularly in the increasingly important realms of social media and E-Commerce.
When applying for a job, you don’t need to list every role you’ve ever held. Companies want to see your marketing expertise, so tailor your resume to emphasize your most relevant job history. This goes for keywords, too — skills like social media, advertising, and lead generation are more valuable inclusions than more generic business or technical skills.
Leading with a strong action verb is the best way to frame your accomplishments in a positive, proactive light. Verbs like “managed” and “spearheaded” demonstrate your ability to lead a team, while “increased” and “transformed” highlight the impact your decisions had on the company.
Here are examples of popular skills from Chief Marketing Officer (CMO) - 1 job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Chief Marketing Officer (CMO) - 1 job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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