Dear Ms. Chen,
As a lifelong gamer, I've always admired Electronic Arts for its ability to create immersive, boundary-pushing video games that captivate players around the world. When I saw the Director of Digital Marketing position, I knew I had to apply – the role perfectly aligns with my skills, experience, and passion for the gaming industry.
In my current position as Senior Manager of Digital Marketing at RW Gaming Studios, I've led the development and execution of multi-channel digital marketing campaigns for several top-selling video game franchises.
One of my most successful campaigns was for the launch of "RW: Legends", an action RPG that generated over $50 million in revenue in its first month and attracted a record-breaking 5 million active players. To achieve these results, I implemented a data-driven social media advertising strategy, partnered with top gaming influencers, and created a series of viral videos that garnered over 10 million views.
Beyond my expertise in digital marketing, I'm also a strong believer in the power of games to bring people together and create meaningful social experiences. At RW Gaming Studios, I spearheaded the development of a corporate social responsibility program that used our games to raise awareness and funds for important social causes, resulting in over $1 million in donations to charitable organizations.
I'm excited about the opportunity to bring my digital marketing skills and passion for gaming to Electronic Arts and help the company continue to push the boundaries of what's possible in the world of interactive entertainment. With my track record of launching successful game marketing campaigns and my commitment to using games as a force for good, I'm confident I can make a significant impact on EA's digital marketing efforts.
Thank you for considering my application. I look forward to the opportunity to discuss further how I can contribute to Electronic Arts' continued growth and success in the dynamic world of video games.
Best regards,
[Your Name]
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Quantifiable Accomplishments
By providing specific numbers and results, this cover letter effectively demonstrates the candidate's impact in previous roles. Aim to include quantifiable achievements that showcase your skills and value.
Connect Skills to Company
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