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A marketing project manager is someone who oversees a company’s marketing campaigns and initiatives. Marketing project managers are typically responsible for overseeing high-priority projects from start to end, such as the execution of a commercial. The marketing project manager is responsible for working with other senior-level marketing professionals to establish the vision for the marketing strategy. Then, they must execute this vision from beginning to end.
To become a marketing project manager, you’ll need a bachelor’s degree in marketing or business administration. Hiring managers will be looking for someone with several years of experience in marketing, sales, management, and/or public relations. It’s important that candidates for this role have experience executing large scale projects. Marketing project managers must have excellent organizational skills, great leadership abilities, and critical thinking skills.
Even if you don’t have project management specific experience, you probably have experiences that relate to the key responsibilities of being a project manager. If you have any experience planning events, coordinating or leading staff, or launching new products, you should note this on your resume.
The marketing project manager does not just oversee the granular aspects of a project, they also help develop the marketing campaigns themselves. So, it’s important to note your professional marketing experience, including any marketing campaigns you have successfully developed.
Marketing project managers collaborate closely with the marketing department of a business. If you’re seeking a job as a marketing project manager, use a resume similar to this template to highlight your skills and experience in fields such as marketing, journalism, or communication.
Describing your accomplishments with strong verbs like “led”, “coached” and “designed” shows that you have taken an active role in your success - something any potential employer will be glad to see.
In this resume template, the skills and education sections complement the work experience. Mentioning personal projects and achievements outside of work can also help you come across as a well-rounded individual.
We spoke with hiring managers from top companies like Procter & Gamble, HubSpot, and Salesforce to gather their best tips for creating a strong marketing project manager resume. They shared insider insights on what they look for when reviewing resumes for this role. Here are their top tips:
The most effective way to showcase your marketing project management skills is by quantifying your impact.
Compare the difference between:
And this:
Quantifying your results with hard numbers gives hiring managers a tangible sense of the value you'll bring to their team.
A resume summary for a Marketing Project Manager position is optional, but can be a great way to provide additional context about your experience and qualifications that may not be immediately clear from the rest of your resume. It's especially useful if you're changing careers or have a lot of experience to summarize. However, avoid using an objective statement, as it's outdated and doesn't provide value to hiring managers.
When writing your summary, focus on highlighting your most relevant skills, experiences, and achievements as they relate to the Marketing Project Manager role. Avoid repeating information that's already covered in other sections of your resume, and keep it concise - aim for no more than a short paragraph. Remember, your resume itself is already a summary of your qualifications, so there's no need to re-summarize everything in the summary section.
Your work experience section is the core of your marketing project manager resume. It's where you detail your career history and prove to employers that you have the right experience for the job.
To create a compelling work experience section, focus on your most relevant, recent experience and accomplishments. Incorporate industry-specific terminology, highlight your successes with metrics, and demonstrate your career progression.
Start each bullet point with a strong, relevant action verb to showcase your marketing project management skills and experience. For example:
Avoid using weak or passive language like:
Your education section is a key part of your marketing project manager resume. It shows hiring managers that you have the necessary knowledge and training for the role. Keep this section concise and relevant to the job you're applying for.
The skills section of your marketing project manager resume is where you show employers you have the right abilities for the job. It's a place to highlight your most relevant technical skills, tools, and industry knowledge. A well-written skills section can make you stand out and get past applicant tracking systems that screen resumes.
Here are some key tips to keep in mind when writing your skills section:
Here are examples of popular skills from Marketing Project Manager job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Marketing Project Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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