Quantify your impact with metrics

Use specific numbers and metrics to demonstrate the impact you've had in previous roles:

• Managed a $500K annual budget and consistently came in under budget by 10%
• Increased webinar attendance by 30% through targeted email campaigns and social media promotion
• Led a team of 5 marketing coordinators to execute 20+ events per quarter

Avoid vague statements that don't convey the scope of your responsibilities, like:

• Managed budget for marketing programs
• Improved webinar attendance
• Led a team to execute events

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   Highlight experience with relevant marketing channels

Marketing program managers often oversee a variety of channels. Emphasize your experience with the ones most relevant to the role you're applying for, such as:

• Email marketing
• Social media marketing
• Content marketing
• Event marketing
• Paid advertising (Google Ads, social media ads, etc.)

For example:

Managed email marketing program for a B2B SaaS company, sending 5 campaigns per week to a list of 50,000 subscribers. Achieved an average open rate of 25% and click-through rate of 5%, driving 500+ marketing qualified leads per month.

   Showcase your project management skills

Marketing program managers are responsible for planning and executing complex, multi-faceted campaigns. Highlight your project management experience with examples like:

• Led a cross-functional team of 10 to launch a new product, coordinating efforts across marketing, sales, product, and customer success
• Managed a portfolio of 8 marketing programs, prioritizing resources and timelines to achieve quarterly goals
• Implemented Asana to streamline project management, increasing on-time delivery of marketing assets by 20%

Steer clear of generic statements that could apply to any project manager:

• Managed multiple projects simultaneously
• Coordinated with different teams
• Used project management software

   Demonstrate your analytical skills

The best marketing program managers are data-driven, using analytics to measure results and optimize performance. Show off your analytical chops with examples like:

• Analyzed campaign performance data to identify top-performing content, increasing engagement by 15%
• Conducted A/B tests on email subject lines, improving open rates by 10%
• Created weekly performance reports for executive leadership, highlighting key metrics and insights

Don't just say you're "data-driven" or "analytical" without backing it up. Weak examples include:

• Looked at campaign data
• Tested different variations of marketing assets
• Created reports

   Tailor your skills to the job description

Read the job description carefully and make sure your resume highlights the skills and experience that are most relevant. For example, if the job emphasizes email marketing, you might include something like:

Developed and executed email marketing campaigns for a retail company with 100,000 subscribers, achieving an average open rate of 30% and generating $50,000 in revenue per month.

If the job focuses more on event marketing, you could say:

Planned and executed 10+ industry conferences and trade shows per year, managing budgets of up to $200,000 and teams of 20+ staff and volunteers. Generated 500+ sales leads and $1M+ in pipeline value.

Avoid listing skills or experience that aren't relevant to the specific role, even if they sound impressive.

   Highlight your leadership experience

Many marketing program manager roles require leading teams, so showcase any leadership experience you have, whether that's managing direct reports, overseeing cross-functional projects, or mentoring junior employees. For example:

• Managed a team of 8 marketing coordinators, providing coaching and mentorship to help them achieve their goals
• Led company-wide diversity and inclusion initiative, resulting in a 20% increase in underrepresented minorities in leadership roles
• Chaired the marketing track at an industry conference, recruiting and managing 15 speakers

Don't just say you have "leadership skills" or "people management experience" - give specific examples that illustrate the impact you had.