Marketing Content Creator Resume Examples for 2024

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Marketing Content Creator

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Marketing Content Creator Resume Tips

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Google Docs Template #1

Marketing Content Creator Resume Sample

A marketing content creator specializes in conceptualizing and creating engaging content that will result in higher sales or visibility for their client. Beyond creating the content, you will be expected to create marketing strategies, and monitor how well a marketing campaign is doing using analytical tools. Having an educational background in digital marketing would be highly beneficial, as would any digital marketing experience you have had in the content creation field or outside of it. In addition, having strong communication skills is essential, as you will most likely find yourself collaborating with others in the course of the marketing campaign.

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Marketing content creator resume sample that highlights applicant's success and marketing background.

Tips to help you write your Marketing Content Creator resume in 2024

Quantify the success of your marketing campaigns.

At its core, the goal of marketing is sales. So showing potential employers how effective your content is at creating sales is paramount. Include figures of how many sales your marketing content brought in, to impress your potential employers and stand out from the crowd.

Also see: How to Quantify Your Resume: What Recruiters Look For (50+ Examples)

Quantify the success of your marketing campaigns. - Marketing Content Creator Resume

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Include any marketing-related certification.

Potential employers need to feel confident that you actually have expertise in marketing and are not just a general content creator. An easy way to prove this is to list any marketing-related certification you may have. This may be from your educational background, or a marketing-specific course you did online. For bonus points, take a marketing course that is content-creation-specific.

Also see: How to List Certifications on a Resume

Include any marketing-related certification. - Marketing Content Creator Resume

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Marketing Content Creator Resume Tips

As a hiring manager who has recruited marketing content creators at companies like HubSpot, Mailchimp, and Shopify, I've seen thousands of resumes. The best ones always stand out by showcasing the candidate's unique skills and experiences in a way that is tailored to the job they are applying for. Here are some tips to help your marketing content creator resume rise to the top of the pile:

Highlight your content creation skills

Employers want to see examples of the types of content you have created in the past. Be specific and quantify your achievements where possible.

Wrote 10+ blog posts per month on topics like email marketing and SEO, generating 50,000+ page views and 500+ leads
Created social media content for Twitter, LinkedIn, and Instagram, growing followers by 25% in 6 months
Developed ebooks, whitepapers, and case studies that helped generate 1,000+ leads per quarter

Avoid being vague or generic, like this:

Wrote various types of content
Created social media posts
Developed marketing collateral

Bullet Point Samples for Marketing Content Creator

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Show your impact on key marketing metrics

Marketing is a results-driven field. Hiring managers want to see how your content has contributed to the bottom line. Use numbers and metrics to show your impact.

Blog posts generated 500+ marketing qualified leads per month, contributing to $50,000 in new revenue
Email campaigns had an average open rate of 30% and click-through rate of 5%, driving $25,000 in sales
Social media content helped increase brand awareness, with a 20% increase in mentions and 15% increase in positive sentiment

Don't just list your responsibilities without showing the results, like this:

Wrote blog posts
Created email campaigns
Developed social media content

Tailor your resume to the job description

Every company and role is different. Customize your resume to fit the specific job you are applying for. Look at the job description and emphasize the skills and experiences they are looking for.

For example, if the job description says:

Looking for a content creator who is experienced in writing for a B2B audience and has knowledge of the SaaS industry.

You could highlight relevant experiences like:

Wrote blog posts and ebooks targeting B2B decision makers in the SaaS industry
Collaborated with sales team to create case studies and white papers that helped close $100,000+ in new business deals
Developed expertise in SaaS topics like cloud computing, data security, and AI/ML through research and interviews with subject matter experts

Include links to your portfolio and best work samples

As a content creator, your work samples are often the most important part of your application. Make it easy for hiring managers to see your best work by including links right in your resume.

Portfolio: https://janesmith.contently.com
Best blog post: How to Create a Social Media Strategy That Actually Works [link]
Best ebook: The Ultimate Guide to Email Marketing [link]

Avoid just saying things like:

Portfolio and work samples available upon request
See attached writing samples

Make sure the links you include are active, relevant, and showcase your best work.

Highlight your content optimization and SEO skills

Creating great content is only half the battle. You also need to make sure it gets found by the right people. Many marketing content creator roles require knowledge of SEO and content optimization.

If you have experience in this area, be sure to highlight it with specific examples:

Optimized blog posts for search engines, resulting in a 50% increase in organic traffic and a 25% increase in lead generation
Conducted keyword research to identify high-volume, low-competition keywords to target in content
Used tools like Google Analytics and SEMrush to track content performance and make data-driven optimizations

Don't just say you have "SEO skills" without backing it up. Provide concrete examples of how you have used SEO to drive results.

Show your versatility as a content creator

The best marketing content creators are versatile and can adapt to different formats, styles, and audiences. Show the range of your skills by highlighting different types of content you have created.

For example:

Blog posts: Wrote 10+ blog posts per month on topics like email marketing, SEO, and content strategy
Social media: Created and managed social media content calendars for Twitter, LinkedIn, and Instagram
Ebooks and whitepapers: Developed long-form content like ebooks and whitepapers to generate leads and educate prospects
Video and multimedia: Wrote scripts and storyboards for explainer videos and product demos

The more types of content you can showcase, the more valuable you will be to potential employers. Just make sure the examples you choose are relevant to the job you are applying for.

Writing Your Marketing Content Creator Resume: Section By Section

Summary

A resume summary for a Marketing Content Creator role is optional. It can be useful if you are changing careers or have a lot of experience and want to provide additional context not covered in the rest of your resume. However, avoid using an objective statement, as it is outdated and not recommended. Keep your summary brief, around 3-4 sentences max.

When writing your summary, focus on your most relevant skills, experience and achievements for the Marketing Content Creator role. Incorporate relevant keywords that employers in this field may be looking for, such as content creation, SEO, social media, and copywriting. Remember, your summary should complement the rest of your resume, not repeat it.

How to write a resume summary if you are applying for a Marketing Content Creator resume

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1. Tailor your pitch to the marketing content creator role

Your summary is your elevator pitch to employers. Tailor it to the specific Marketing Content Creator job you are applying for. Highlight your most relevant skills and experience that match the job requirements.

For example, if the job posting emphasizes SEO and content optimization, your summary could look like this:

Marketing professional with 5+ years of experience creating engaging, SEO-optimized content across various industries. Skilled in keyword research, on-page optimization, and using analytics to measure content performance. Seeking to leverage my content creation and SEO skills in a Marketing Content Creator role at XYZ Company.

Avoid generic statements that could apply to any marketing role, such as:

Marketing professional looking to utilize my skills in a challenging role
Experienced marketer with a proven track record of success

Use a free tool like Targeted Resume to analyze job descriptions and identify the most important keywords to include in your summary and throughout your marketing content creator resume.

2. Show your content creation impact with examples

As a Marketing Content Creator, employers want to see examples of your work and understand the impact you've had in previous roles. Use your summary to highlight 1-2 key content creation achievements.

For example:

Wrote SEO-driven blog content that increased organic traffic by 40% in 6 months
Created social media content that doubled engagement rates and grew followers by 25%

Notice how these examples are specific and quantify the results. Avoid vague statements like:

Experienced in writing various types of marketing content
Skilled in creating content for different target audiences

While you may have those skills, employers want to see concrete examples of your abilities and past successes to determine if you're the right fit for their Marketing Content Creator position.

After you've written your summary, upload your resume to Score My Resume for instant feedback on 30+ key criteria employers look for, including how well you've showcased your achievements and skills.

Experience

Your work experience section is the most important part of your marketing content creator resume. It's where you highlight your relevant experience and skills, and show potential employers what you can bring to the table. Here are some tips to help you write a strong work experience section:

1. Use strong marketing action verbs

When describing your work experience, use strong action verbs that are relevant to marketing and content creation. This helps to showcase your skills and accomplishments in a clear and concise way.

Some examples of strong marketing action verbs include:

Developed and executed content strategies that increased website traffic by 50%
Wrote and edited blog posts, social media content, and email newsletters
Collaborated with cross-functional teams to create integrated marketing campaigns
Analyzed website traffic and user engagement data to optimize content performance

Action Verbs for Marketing Content Creator

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Avoid using weak or passive verbs like 'helped' or 'assisted'. Instead, choose action verbs that demonstrate your direct contributions and impact.

2. Highlight your content creation skills

As a marketing content creator, your ability to create engaging and effective content is key. Make sure to highlight your content creation skills and experience in your work experience section.

Here are some examples of how to showcase your content creation skills:

Wrote and edited blog posts, whitepapers, and case studies that generated 500+ leads
Created social media content that increased followers by 25% and engagement by 40%
Developed email marketing campaigns with an average open rate of 30% and click-through rate of 5%

Avoid simply listing your responsibilities without providing concrete examples of your work. Instead, focus on your accomplishments and the impact of your content.

Use our Targeted Resume tool to make sure your resume includes the right content creation keywords and skills that employers are looking for.

3. Quantify your accomplishments with metrics

Whenever possible, use metrics to quantify your accomplishments and demonstrate your impact. This helps to make your experience more tangible and impressive to potential employers.

Here are some examples of how to use metrics in your work experience section:

Increased website traffic by 50% through targeted content creation and SEO optimization
Generated 1,000+ leads through content marketing campaigns
Improved email open rates by 20% and click-through rates by 15% through A/B testing and optimization

Responsible for creating content for social media channels and email marketing campaigns.

Instead of simply listing your responsibilities, use metrics to show the impact of your work.

If you don't have access to specific metrics, you can still use numbers to provide context and scale. For example, 'Wrote 10+ blog posts per month for a website with 100,000+ monthly visitors.'

4. Showcase your career growth and promotions

If you've been promoted or taken on increasing responsibilities in your previous roles, make sure to highlight that in your work experience section. This demonstrates your ability to grow and succeed in your career.

Here's an example of how to showcase career growth:

Content Marketing Specialist (2018-2020)
- Wrote and edited blog posts, whitepapers, and case studies
- Collaborated with design team to create infographics and other visual content
Senior Content Marketing Specialist (2020-Present)
- Developed and executed content strategies for multiple product lines
- Managed a team of 3 content creators and freelance writers
- Increased website traffic by 75% and generated 2,000+ leads through content marketing efforts

By showing your progression and the increased scope of your responsibilities, you demonstrate your value and potential to future employers.

Make sure to bold your job titles, especially if you've been promoted, so that recruiters can easily see your career trajectory at a glance.

Education

Your education section is a chance to show hiring managers you have the knowledge and training to excel as a marketing content creator. When writing your education section, focus on relevant coursework, certifications, and degrees that equip you with the skills needed for the role.

1. List your marketing and writing focused education

Include degrees like marketing, communications, English, or journalism. You can also list relevant coursework, like:

Content Marketing Strategy
Copywriting and Editing
Digital Marketing Analytics
Social Media Marketing

Avoid listing coursework or degrees that aren't related to marketing content creation. For example:

Introduction to Biology
World History 101

If you've completed marketing or writing related projects in your coursework, consider mentioning them in your experience section to further showcase your skills.

2. Add marketing certifications to boost your credentials

Industry certifications show employers you've invested in learning marketing best practices. Some examples of certifications to include:

HubSpot Content Marketing Certification
Google Analytics Individual Qualification (IQ)
Hootsuite Social Marketing Certification
Copyblogger Certified Content Marketer

Make sure to list the full certification name and the issuing organization. For example:

Google Analytics Individual Qualification (IQ), Google, 2022

Keep your certifications current. If a certification has expired, leave it off unless you're actively working to renew it.

3. Seasoned marketing content creator? Keep education concise

If you have several years of marketing experience, your education section can be brief. Include your degree, school name, and graduation year. For example:

B.A. in Marketing, XYZ University

There's no need to list graduation dates, as this could lead to age discrimination. And avoid listing older, irrelevant degrees:

A.A. in General Studies, ABC Community College, 1992

If you're a seasoned professional transitioning into marketing content creation, consider including a brief "Relevant Coursework" subsection to show you've been developing your marketing skills.

Skills

A strong skills section is essential for a marketing content creator resume. It allows you to showcase your expertise and abilities to potential employers at a glance. Focus on skills that are relevant to the job you're applying for and that demonstrate your value as a candidate.

1. Highlight your content creation skills

As a marketing content creator, your primary responsibility is to produce engaging and effective content. Make sure to highlight your skills in this area, such as:

Copywriting
Blogging
Scriptwriting
SEO writing
Content optimization

Provide specific examples of the types of content you've created and the results you've achieved. This will help demonstrate your expertise and value to potential employers.

Quantify your skills whenever possible. For example, instead of simply listing 'Blogging', you could say 'Blogged 2-3x/week, increasing organic traffic by 30%'. This provides concrete evidence of your abilities.

2. Include relevant technical skills

In addition to content creation skills, marketing content creators often need a range of technical skills. These might include:

CMS platforms (e.g., WordPress, Drupal)
SEO tools (e.g., Google Analytics, SEMrush)
Email marketing software (e.g., Mailchimp, Constant Contact)
Social media management tools (e.g., Hootsuite, Sprout Social)

Include any technical skills that are relevant to the job you're applying for. If you're not sure which skills to include, review the job description carefully and mirror the language and terminology used.

Avoid listing outdated or irrelevant technical skills, as this can make your resume appear out of touch. Stick to tools and platforms that are currently in use and valued by employers in your industry.

3. Tailor your skills to the job description

Many companies use Applicant Tracking Systems (ATS) to screen resumes for relevant keywords. To increase your chances of passing this initial screening, make sure to tailor your skills section to the job description.

For example, if the job description emphasizes the need for social media marketing skills, make sure to include relevant keywords such as:

Social media strategy
Content calendar creation
Paid social media advertising
Social media analytics

By aligning your skills with the requirements of the job, you'll demonstrate that you're a strong fit for the role.

Use a tool like Resume Worded's Targeted Resume to check if your resume has the right skills and keywords for the job you're applying for. It analyzes your resume against the job description and provides personalized feedback to help you optimize your content.

4. Organize your skills by category

To make your skills section easy to read and navigate, consider organizing your skills by category. For example:

Content Creation: Copywriting, Blogging, Scriptwriting, SEO Writing
Technical: WordPress, Google Analytics, Mailchimp, Hootsuite
Marketing: Social Media Marketing, Email Marketing, Content Strategy, Branding

This approach helps employers quickly understand the breadth of your skills and expertise. It also makes it easier for them to find the specific skills they're looking for.

In contrast, a disorganized or cluttered skills section can be difficult to read and may turn employers off:

Skills: copywriting, SEO, Google Analytics, social media, email marketing, WordPress, Hootsuite, branding, content strategy, blogging, Mailchimp, scriptwriting

Keep your skills section concise and focused. Limit yourself to 10-15 skills max, and only include those that are most relevant to the job you're seeking. This will help you avoid overwhelming employers with a long list of skills that may or may not be pertinent.

5. Focus on hard skills over soft skills

When it comes to your skills section, it's best to focus on hard skills over soft skills. Hard skills are specific, teachable abilities that can be easily quantified, such as:

SEO keyword research
Google Analytics
WordPress
Adobe Creative Suite

Soft skills, on the other hand, are more subjective and harder to quantify. They include traits like:

Creativity
Communication
Adaptability
Time management

While soft skills are certainly important, they're best demonstrated through your work experience and accomplishments rather than listed in your skills section. Stick to concrete, measurable hard skills to make the strongest impact.

Use a tool like Resume Worded's Score My Resume to get instant feedback on your resume, including your skills section. It checks your resume against 30+ key criteria that hiring managers care about and provides personalized suggestions for improvement.

Skills For Marketing Content Creator Resumes

Here are examples of popular skills from Marketing Content Creator job descriptions that you can include on your resume.

Television
Adobe Creative Suite
Editing
Storytelling
Digital Media
Social Media
Broadcasting
Digital Marketing
Video
Photography

Match Your Resume To These Skills

Skills Word Cloud For Marketing Content Creator Resumes

This word cloud highlights the important keywords that appear on Marketing Content Creator job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.

Top Marketing Content Creator Skills and Keywords to Include On Your Resume

For more skills, visit Marketing Content Creator Skills & Keywords.

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