Highlight your sales achievements with metrics

Automotive sales is a results-driven industry, so it's crucial to showcase your sales achievements on your resume. The best way to do this is by using specific metrics and numbers to quantify your impact.

• Consistently exceeded sales targets by an average of 25% over a 3-year period
• Ranked as the top salesperson in a team of 15 for 2 consecutive years
• Generated $2.5 million in revenue in 2022, a 20% increase from the previous year

Avoid using vague statements or buzzwords without backing them up with concrete evidence, like this:

• Great salesperson with strong closing skills
• Excellent at building customer relationships

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   Showcase your leadership and team management experience

As an automotive sales manager, you'll be responsible for leading and motivating a team of salespeople. Highlight any leadership roles or team management experience you have on your resume.

• Managed a team of 10 salespeople, providing coaching and mentorship to help them exceed their sales targets
• Implemented a new sales training program that increased team productivity by 30%
• Led the expansion of the dealership's used car department, resulting in a 50% increase in sales volume

Don't just list your job duties without context. Instead, focus on the impact you had and the results you achieved.

   Emphasize your customer service skills

Providing excellent customer service is a key part of being a successful automotive sales manager. Showcase your customer service skills by including specific examples of how you've gone above and beyond for customers.

• Maintained a customer satisfaction rating of 95% or higher for 3 consecutive years
• Developed and implemented a customer follow-up system that increased repeat business by 20%
• Resolved a complex customer complaint that resulted in a positive online review and referral business

Avoid using generic statements that don't provide any real insight into your skills, like:

• Good customer service skills
• Able to handle customer complaints

   Include your industry certifications and training

The automotive industry is constantly evolving, so it's important to show that you're up-to-date with the latest trends and best practices. Include any relevant certifications or training you've completed on your resume.

• Certified Sales Management Professional (CSMP) from the National Automobile Dealers Association (NADA)
• Completed a 3-day leadership training program focused on coaching and developing high-performing sales teams
• Attended the annual NADA conference and expo to stay current on industry trends and best practices

Don't just list the names of the certifications or training programs without any context. Instead, briefly explain what you learned and how it's relevant to the automotive sales manager role.

   Tailor your resume to the specific dealership and role

Every dealership is different, so it's important to tailor your resume to the specific needs and requirements of the role you're applying for. Research the dealership and highlight any relevant experience or skills that match their needs.

For example, if the dealership specializes in luxury vehicles, emphasize your experience selling high-end cars. If they're looking for someone to lead a new team, highlight your experience building and managing teams from scratch.

Experienced automotive sales manager with a proven track record of success in the luxury vehicle market. Skilled at building and leading high-performing sales teams to achieve ambitious revenue targets. Passionate about delivering exceptional customer service and creating long-term relationships with clients.

Avoid using a generic, one-size-fits-all resume that doesn't speak directly to the needs of the dealership or role.

   Use industry-specific keywords and terminology

When writing your resume, use industry-specific keywords and terminology to show that you're knowledgeable about the automotive industry. This will help your resume get past applicant tracking systems (ATS) and catch the attention of hiring managers.

Some examples of relevant keywords and terminology for an automotive sales manager resume include:

• Dealership operations
• Sales forecasting
• Inventory management
• Customer relationship management (CRM)
• Financing and leasing
• Manufacturer incentive programs

However, don't just stuff your resume with keywords without context. Use them naturally throughout your resume to describe your skills and experience.