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As the name suggests, a freelance copywriter is not attached to any one company on a long-term full-time basis. Instead, a freelance copywriter will function as a consultant and can have multiple clients at a time. This gives you a lot of power to determine your workload and decide when you want to work or not. If you do decide to have multiple clients, you will need to organize your time efficiently so that each client gets an adequate amount of your attention.
Because you are a freelancer, you will find yourself using your resume more than most other professionals. Ensure that you clearly state the value addition of your work to previous clients in your resume. You will also want to list the kinds of copies you have produced in the past so that future clients can get a good idea of the work you offer.
As a freelancer, you likely have worked on several different projects for many different clients. Instead of listing the names of every different employer, consider grouping all your projects under a single employer, which could be named, "Your Name Freelance Services", to aid your resume's readability and make it seem like you're not a job hopper.
As a hiring manager who has recruited for companies like Ogilvy, Wieden+Kennedy, and Droga5, I've reviewed hundreds of copywriter resumes. The best resumes are those that showcase the candidate's writing skills, creativity, and ability to drive results. Here are some tips to help you create a strong copywriter resume that will catch the attention of hiring managers and land you an interview.
As a copywriter, your job is to drive results through persuasive writing. Show hiring managers the impact of your work by quantifying your achievements with metrics.
Here are some examples of how to quantify your copywriting impact:
Avoid simply listing your responsibilities without showing the results, like this:
A well-written summary can be a powerful addition to your freelance copywriter resume. While it's optional, a summary provides an opportunity to highlight your most relevant skills, experiences, and achievements that may not be immediately apparent from the rest of your resume. It's also a chance to tailor your resume to the specific job you're applying for and showcase your unique value proposition.
However, it's important to avoid using an objective statement, which is outdated and focuses on what you want from the employer. Instead, a summary should be a concise snapshot of what you can offer to the company. Keep it brief, around 3-5 sentences, and make sure it doesn't simply repeat information already included in other sections of your resume.
Your work experience section is the heart of your freelance copywriter resume. It's where you'll highlight your most relevant and impressive copywriting projects, skills, and achievements. Hiring managers want to see that you have a proven track record of delivering high-quality copy that drives results.
In this section, we'll break down the key steps to writing a compelling work experience section that will make you stand out from other freelance copywriters.
When describing your freelance copywriting experience, use powerful action verbs that showcase your skills and accomplishments. This helps hiring managers quickly understand the impact you've made. Compare the following examples:
Instead, use strong verbs like:
Other great copywriting action verbs include:
The education section of your freelance copywriter resume should provide a snapshot of your academic background and relevant training. It's an opportunity to showcase your qualifications and demonstrate your commitment to learning and professional development. Here are some tips to help you craft a compelling education section:
Your skills section is one of the most important parts of your freelance copywriter resume. It's where you showcase your expertise and convince hiring managers that you have the abilities they need. In this section, we'll cover some key tips to help you write a compelling skills section that will get you noticed.
Here are examples of popular skills from Freelance Copywriter job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Freelance Copywriter job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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