14 Hotel Director Of Sales Cover Letters

Approved by real hiring managers, these Hotel Director of Sales cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for Hotel Director of Sales Roles
Compiled by: Kimberley Tyler-Smith
Senior Hiring Manager
20+ Years of Experience

Hotel Director of Sales Cover Letter Example

Dear Hiring Manager,

As a passionate advocate for exceptional hospitality experiences, I am excited to apply for the Hotel Director of Sales position at Marriott International. Growing up with a family that frequently traveled the world, I've experienced first-hand the impact Marriott has on creating lasting memories. To contribute to such an influential brand in the hotel industry is a dream come true for me.

During my five years as a Sales Manager at Resume Worded, I successfully increased annual revenue by 20% for three consecutive years by implementing innovative sales strategies and fostering strong relationships with our clients. This experience allowed me to develop an extensive understanding of the hospitality market, as well as build a strong network of industry professionals. In my most recent role at Sunshine Resorts, I led a team of 12 sales professionals to secure a record-breaking $5 million in group bookings within a single quarter. I am confident that my proven track record in sales and leadership will bring immense value to Marriott International's sales efforts.

What truly excites me about this opportunity is the chance to represent Marriott's diverse portfolio of properties and continue to enhance its brand reputation in the global market. I am eager to contribute my enthusiasm, sales expertise, and industry knowledge to drive exceptional results for the company.

Thank you for considering my application for this role. I look forward to the opportunity to further discuss how my experience and passion for hospitality can contribute to the continued success of Marriott International.

Sincerely,

[Your Name]

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Why This Cover Letter Works in 2024

Impressive Revenue Growth


Highlighting specific accomplishments that demonstrate your impact in previous roles, such as increasing annual revenue, adds credibility and showcases your skills in a tangible way.

Record-breaking Sales Results


Sharing an exceptional achievement, like securing a record-breaking amount in bookings, demonstrates your ability to produce outstanding results and sets you apart from other candidates.

Genuine Excitement for the Role


Expressing genuine excitement about the opportunity and what aspects of the role truly resonate with you shows enthusiasm and passion, making you a more memorable candidate.

Appreciative Closing


Ending the cover letter with a sincere and concise thank you is a polite and professional way to close your application, leaving a positive impression on the reader.

Hotel Director of Sales Cover Letter Example

Dear Hiring Manager,

As an avid traveler and someone who loves the art of hospitality, I was thrilled to come across the Hotel Director of Sales role at Hilton Worldwide. My interest in your company goes beyond just a job opportunity; it's a lifelong fascination with the world of hospitality, a field where I've spent the last 10 years of my career. Hilton Worldwide's commitment to excellence and innovation in guest experience is something I deeply admire and wish to contribute to.

At Resume Worded Hotels, I spearheaded a transformative sales strategy that resulted in a 45% increase in corporate bookings within the first year. This was achieved by fostering relationships with key stakeholders and implementing a customer-centric approach that resonated with our clients. During my tenure at RW Luxury Resorts, I pioneered a strategic partnership with a major airline, which led to a 20% boost in our international bookings. These experiences have equipped me with a deep understanding of the importance of strategic partnerships and innovative sales strategies in the hospitality industry.

I'm particularly excited about this role as it aligns with my passion for curating unique guest experiences. The idea of leveraging my skills to contribute to Hilton Worldwide's vision of setting new standards in the industry is an opportunity I would cherish.

Thank you for considering my application. I look forward to the possibility of contributing to Hilton Worldwide's ongoing success in shaping the future of hospitality.

Warm Regards,
[Your Name]

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Why This Cover Letter Works in 2024

Highlight Alignment with Company Values

Love how you've shown your admiration for Hilton's ethos, and stated your desire to contribute to it. This shows you've thoroughly researched the company, understand what they're about, and would be a good cultural fit. Plus, it hints at your dedication and commitment, which are traits any employer would value.

Hotel Director of Sales Cover Letter Example

Dear Hiring Manager,

Walking through the grand lobby of Marriott International always felt like stepping into a blend of luxury and warmth, a balance that's hard to strike. As I seek the position of Hotel Director of Sales, it's this unique atmosphere that draws me in, not just the prestige of the brand. My journey in the hospitality industry started with a simple summer job at a local bed and breakfast, igniting a passion for creating unforgettable guest experiences. That early role taught me the essence of hospitality, which I believe is Marriott's heartbeat too.

In my current role at RW Hospitality Group, I spearheaded a team that boosted sales by 40% in one year, by reimagining our approach to corporate events and tapping into the previously overlooked niche market of tech startups looking for offsite meeting locations. This experience taught me the value of innovation and adaptability in sales strategies - qualities I understand are paramount at Marriott. I also led the integration of a CRM system that improved customer relationship management by 25%, ensuring we not only attracted but also retained key clients. These accomplishments are a testament to my belief that understanding and leveraging market trends are crucial to driving sales and enhancing guest satisfaction.

What excites me about the Director of Sales role is the opportunity to bring my love for innovative sales strategies and my knack for nurturing high-performing teams to a brand that prides itself on excellence and innovation. I am eager to contribute to Marriott's legacy by driving the sales team towards new heights of success, ensuring we not only meet but exceed our targets through strategic planning and a deep understanding of our clients' needs.

Thank you for considering my application. I am looking forward to the possibility of discussing how my background, skills, and enthusiasms align with the goals of Marriott International. I am eager to bring my track record of success to your team and contribute to the continued excellence and growth of the Marriott brand.

Warm regards,

[Your Name]

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Why This Cover Letter Works in 2024

Show off impressive results

Nothing screams 'effective' louder than impressive, quantifiable results. When you share your achievements, like that 40% sales boost, it's like saying, 'Hey, I know my stuff and I deliver.' This makes it easier for hiring managers to see your value and imagine the results you could bring to their team.

Highlight your tech skills

By mentioning your successful integration of a CRM system, you're subtly showcasing your tech skills. In today's digital world, that's a huge plus. It reassures me that you can leverage technology to achieve better sales results and customer retention.

Express your excitement

Enthusiasm is contagious, and it's great to see it in a cover letter. When you express your excitement about the role, it gives hiring managers a glimpse of your motivation and passion. It tells us you're not just here for the paycheck, but that you genuinely love what you do and are eager to excel.

Hotel Director of Sales Cover Letter Example

Dear Ms. Johnson,

I am excited to apply for the Hotel Director of Sales position at Marriott International. As a frequent guest at Marriott properties, I have always been impressed by the exceptional service and attention to detail. From the moment I walk through the doors, I feel welcomed and valued as a customer. It's this commitment to guest satisfaction that draws me to this opportunity.

Throughout my 8+ years in the hospitality industry, I have consistently exceeded sales targets and driven revenue growth. At Resume Worded Hotel Group, I implemented a new lead generation strategy that resulted in a 25% increase in corporate bookings within the first quarter. I also successfully negotiated a long-term contract with a major airline, securing a 150-room block for their crew members. At RW Resorts, I led a team of 12 sales managers and collaborated with marketing to launch a promotional campaign that boosted weekend occupancy rates by 30%. I am confident that my proven track record and industry expertise would enable me to make a significant impact as your Hotel Director of Sales.

What excites me most about this role is the opportunity to work with a talented sales team and innovative brand like Marriott. I am passionate about mentoring and developing top performers, and I believe my leadership style would fit well with your company culture.

Thank you for considering my application. I would welcome the chance to discuss how my skills and experience could contribute to Marriott's continued success. I look forward to hearing from you.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show your enthusiasm for the hotel sales role

Starting your cover letter with excitement about the position helps me see that you genuinely care about this opportunity and are likely to bring that energy to the job.

Highlight your sales achievements

Mentioning specific successes and how you've outperformed expectations tells me you're not just experienced but also effective in driving sales and growth.

Assert your impact in hotel sales

Confidence in your ability to contribute significantly to our company reassures us that you understand the value you bring and are ready to hit the ground running.

Express gratitude and openness to discuss

Closing with thanks and eagerness to engage further demonstrates good manners and a proactive attitude, both of which are key in sales roles.

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Hotel Director of Sales Cover Letter Example

Dear Ms. Johnson,

I am excited to apply for the Hotel Director of Sales position at Kimpton Hotels & Restaurants. As a frequent guest at Kimpton properties, I have always been impressed by the unique design and personalized service that sets Kimpton apart from other boutique hotel chains. I believe my passion for hospitality and proven track record of driving sales growth make me an ideal fit for this role.

In my current position as Sales Manager at RW Hospitality Group, I have consistently exceeded sales targets by building strong relationships with key corporate accounts and identifying new business opportunities. Last year, I secured a $1.2 million contract with a major tech company, resulting in a 25% increase in annual revenue for our flagship property. I am confident that I can bring this same level of success to Kimpton Hotels & Restaurants.

What excites me most about this role is the opportunity to showcase Kimpton's unique brand and drive sales growth across multiple properties. I am particularly drawn to Kimpton's commitment to sustainability and community involvement, which aligns with my own values.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to the continued success of Kimpton Hotels & Restaurants.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Start with personal connection to the hotel director of sales role

Showing a personal liking for the brand right at the beginning helps establish a connection.

Match passion with professional success

Linking your enthusiasm for hospitality with your proven sales record demonstrates both your commitment and capability.

Demonstrate impact with significant sales achievements

Detailing a major contract win with its financial impact showcases your potential value to the company.

Emphasize alignment with the hotel’s values

Sharing excitement for the company’s unique qualities and values indicates that you would be a culturally compatible addition to the team.

Convey eagerness to contribute in your closing

Ending your letter with a focus on mutual success reflects a team-oriented mindset and enthusiasm for the opportunity.

Hotel Director of Sales Cover Letter Example

Dear Ms. Johnson,

When I discovered the Director of Sales opening at Marriott International, I couldn't help but reminisce about my family's annual stays at various Marriott properties during my childhood. Those experiences not only sparked my love for the hospitality industry but also showcased the exceptional service and dedication that Marriott is known for.

Throughout my career, I have consistently demonstrated the ability to drive sales growth and build lasting client relationships. During my tenure at RW Hotels, I implemented a targeted marketing strategy that resulted in a 25% increase in corporate bookings within the first six months. Additionally, I successfully secured contracts with three major airlines, leading to a significant boost in group bookings and a 15% increase in overall revenue. I am confident that my proven track record, coupled with my passion for the industry, will allow me to make a significant impact as your Director of Sales.

I am particularly drawn to Marriott's commitment to innovation and sustainability. The company's recent initiatives, such as the deployment of mobile check-in and keyless entry, demonstrate a forward-thinking approach that resonates with my own values.

Thank you for considering my application. I am excited about the opportunity to bring my skills and enthusiasm to Marriott International and contribute to the company's ongoing success. I look forward to the possibility of further discussing how I can help drive sales growth and enhance the guest experience at Marriott.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Connect with your audience through personal stories

Sharing personal experiences related to the hotel industry, like family stays, makes your cover letter more relatable. It shows you have genuine affection for the sector, which is a plus.

Show your hotel sales growth achievements

Detailing specific achievements, such as increasing bookings and revenue, shows you're capable of making a solid impact. This gives a hiring manager confidence in your ability to deliver results.

Highlight your passion for the hospitality industry

Emphasizing your love for the industry, coupled with a proven track record, underlines your dedication and potential to contribute significantly to the team.

Express gratitude in your cover letter

A simple thank you can set a positive tone and shows you value the opportunity to apply. It reflects good manners and professionalism.

Communicate eagerness to contribute

Showing enthusiasm about discussing ways to drive sales and enhance guest experiences indicates you're proactive and focused on adding value.

Senior Hotel Sales Manager Cover Letter Example

Dear Hiring Manager,

I am excited about the opportunity to apply for the Senior Hotel Sales Manager position at Marriott International. Throughout my career, I have been drawn to the dynamism of the hospitality industry, and particularly to Marriott's innovative approach to guest service. Marriott's ethos of putting people first and its dedication to creating memorable guest experiences align with my own values and career aspirations.

During my role as Sales Manager at Resume Worded Hotels, I led our team to secure a record-breaking $5 million in group sales contracts in a single fiscal year. This was achieved by implementing a comprehensive market analysis system, which allowed us to identify and target high-value prospects with personalized offerings. At RW Resort Chain, I introduced a loyalty program that saw a 30% increase in repeat bookings within the first six months. These experiences have honed my skills in strategic planning, market analysis, and customer relations, all of which are crucial in driving sales growth.

The prospect of leading Marriott's sales initiatives, and contributing to its mission of crafting unforgettable experiences for guests, is something that genuinely excites me. I am confident that my experiences and passion for the industry would make me a valuable addition to your team.

I appreciate your time and consideration, and I look forward to the possibility of bringing my proven sales strategies to the team at Marriott International.

Best Regards,
[Your Name]
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Why This Cover Letter Works in 2024

Illustrate Your Methodology

By explaining how you achieved an impressive sales increase, you've demonstrated your ability to build relationships and strategize effectively. This not only makes your success seem more tangible, but also gives me a hint of your working style, which is invaluable in assessing if you'd fit into our team and process.

Assistant Director of Sales - Hotel Cover Letter Example

Dear Ms. Johnson,

Imagine a bustling hotel lobby, the air buzzing with the anticipation of guests arriving for a major international conference. This scene isn't just a daydream for me; it's the canvas I love to paint on. I'm reaching out to apply for the Assistant Director of Sales position at Hilton Worldwide. My fascination with Hilton stems from its innovative approach to hospitality and sales, a journey I've been on myself for the past few years. My career began not in a hotel, but in a small travel agency, where I learned the importance of detailed planning and customer satisfaction - principles that guide me to this day.

At RW Travel Solutions, I was part of a team that increased annual sales by 35% through strategic partnerships and targeted marketing campaigns. This role honed my ability to identify and pursue growth opportunities, a skill I later took to Premiere Inn Group, where I led a project that resulted in a 50% increase in corporate bookings within my first year. These experiences taught me the importance of building and maintaining relationships, both with clients and across departments, to achieve common goals.

I am particularly drawn to the Assistant Director of Sales role at Hilton because of its blend of leadership and creativity, offering the chance to make a significant impact on the hotel's success. I am eager to bring my experience in sales strategy and my passion for the hospitality industry to Hilton, where I can contribute to the team's efforts to exceed sales targets and enhance the guest experience.

Joining Hilton Worldwide would be a dream come true, allowing me to combine my sales acumen with my love for hospitality in a setting known for excellence. I am excited about the opportunity to contribute to the Hilton legacy and to work alongside a team that values innovation and customer satisfaction as much as I do.

Thank you for considering my application. I look forward to the opportunity to further discuss how my background, skills, and passion for the hospitality industry make me a perfect fit for the Assistant Director of Sales position at Hilton Worldwide.

Best wishes,

[Your Name]
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Why This Cover Letter Works in 2024

Focus on your ability to grow sales

By emphasizing your success in identifying and pursuing growth opportunities, you're showcasing your proactive nature and your ability to strategize. That's a killer combo in sales. So, keep sharing those success stories, because they give us confidence in your ability to drive sales growth.

Talk about what attracts you to the role

When you highlight what draws you to the role, like the blend of leadership and creativity, it shows us you've done your homework. It also assures us you're a good fit, because you appreciate what the role involves and are looking forward to the challenges it offers.

Express your passion for the company

Hearing that joining our company would be a dream come true is music to any recruiter's ears. It tells us you're really invested in our brand and you're likely to stick around longer. So, expressing your love for the company can give you an edge over other candidates.

Hotel Sales Manager Cover Letter Example

Dear Mr. Patel,

When I learned about the Hotel Sales Manager opening at Hyatt, I knew I had to apply. Last year, I had the pleasure of staying at the Hyatt Regency during a business trip. I was blown away by the personalized service and stunning facilities. The sales manager I worked with to coordinate my company's event went above and beyond to ensure every detail was perfect. It was clear to me that Hyatt is a company that truly values its guests and employees.

In my current role as Sales Coordinator at Resume Worded Suites, I have honed my skills in prospecting, client relationship management, and contract negotiation. I recently secured a $250K account with a Fortune 500 company by developing a customized proposal that highlighted our unique meeting spaces and wellness amenities. I also implemented a new CRM system that improved our lead tracking and follow-up process, resulting in a 20% increase in conversion rates. At RW Hotels, I consistently ranked as a top performer, exceeding my sales goals by an average of 15% each quarter.

I am thrilled at the prospect of bringing my passion for sales and customer service to Hyatt. I believe my background and skill set would enable me to thrive in this role and contribute to your team's success.

Thank you for taking the time to review my application. I would appreciate the opportunity to learn more about your sales objectives and discuss how I could help you achieve them. I look forward to speaking with you soon.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Personal experience with the hotel brand matters

Sharing a positive personal interaction with our brand strengthens your application by showing you have firsthand appreciation of our values and service quality.

Show how you improved sales processes

Detailing your role in adopting new tools or strategies that led to better sales outcomes illustrates your ability to innovate and adapt, qualities essential for a sales manager.

Convey passion for hotel sales management

Your excitement about joining our team and contributing to our goals makes your application stand out because passionate employees are often highly motivated and successful.

Thank them and suggest a conversation

Acknowledging the time taken to consider your application and proposing a discussion about how you can help meet their sales targets is both polite and assertive.

Senior Sales Manager - Hospitality Cover Letter Example

Dear Ms. Lee,

I was thrilled to discover the Senior Sales Manager - Hospitality position at Hilton. As a longtime admirer of Hilton's commitment to innovation and guest experience, I have always been impressed by your ability to adapt to changing market trends while maintaining your signature brand of hospitality. Your recent partnership with RW Fitness to offer in-room wellness programs is just one example of how Hilton stays ahead of the curve.

As an accomplished sales leader with over 10 years of experience in the hospitality industry, I have a proven track record of building high-performing teams and driving revenue growth. At Resume Worded Resorts, I led a team of 15 sales managers and implemented a strategic account management program that increased our corporate business by 35% year-over-year. I also developed a comprehensive training program for new hires that reduced ramp-up time by 30% and improved retention rates. In my current role at RW Hotels, I have continued to exceed expectations, delivering $5M+ in annual revenue and securing multiple long-term contracts with key accounts.

What draws me to this opportunity is the chance to work with a world-class brand like Hilton and help shape the future of hospitality sales. I am excited by the prospect of leveraging my expertise to identify new market segments, develop innovative partnerships, and drive sustainable growth.

Thank you for considering my application. I would welcome the opportunity to discuss how my skills and experience could contribute to Hilton's continued success. I am confident that my passion for sales excellence and guest satisfaction would make me a valuable addition to your team.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show enthusiasm for the senior sales manager role

Expressing excitement about the job and respect for the company’s achievements helps create a positive first impression.

Highlight achievements with numbers

Using specific results and percentages shows clear evidence of your ability to perform well in sales and team management.

Connect with the hotel’s vision

Demonstrating alignment with the company’s future goals shows you are a good fit for moving forward together.

Polite closing shows professionalism

A thankful and respectful closing leaves a good lasting impression on the reader.

Express confidence in your hotel sales skills

Stating confidence in your own abilities makes you appear strong and capable of the role you are applying for.

Senior Sales Manager - Hospitality Cover Letter Example

Dear Mr. Patel,

I am writing to express my strong interest in the Senior Sales Manager position at Hyatt Hotels Corporation. As a seasoned sales professional with over 8 years of experience in the hospitality industry, I am confident that I have the skills and expertise to drive revenue growth for Hyatt properties.

In my previous role as Sales Manager at RW Resorts, I developed and implemented a targeted sales strategy that resulted in a 30% increase in group bookings and a 20% increase in overall revenue. I achieved this by identifying key market segments, building relationships with meeting planners and corporate clients, and creating customized packages to meet their specific needs. I am excited to bring this same level of strategic thinking and customer focus to Hyatt Hotels Corporation.

What sets me apart as a sales professional is my ability to think creatively and find innovative solutions to complex challenges. For example, during the COVID-19 pandemic, I worked closely with our revenue management team to develop a dynamic pricing strategy that allowed us to maintain occupancy rates and minimize losses. I believe this kind of proactive problem-solving will be essential in the post-pandemic recovery of the hospitality industry.

Thank you for taking the time to review my application. I am eager to bring my skills and experience to Hyatt Hotels Corporation and contribute to the company's ongoing success.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show your hospitality sales experience

Sharing your years in the industry shows you have the needed experience. It tells me you understand the challenges and opportunities in hotel sales.

Detail your sales success

Telling me how you increased bookings and revenue gives solid proof of your skill. It makes me believe you can do the same for us.

Highlight creative problem-solving

When you talk about innovative solutions, it shows you're more than just numbers. Your creativity in overcoming obstacles is highly valuable.

Understand industry challenges

Recognizing the need for proactive strategies, especially in difficult times, proves you're a forward-thinker. It's crucial for recovery and growth.

Express eagerness to contribute

Ending with your enthusiasm to bring skills to the team not only closes your letter well but also leaves a positive, lasting impression.

Senior Sales Manager - Hospitality Cover Letter Example

Dear Mr. Thompson,

I was thrilled to come across the Senior Sales Manager position at Hyatt Hotels Corporation. Having spent the past five years honing my skills in hospitality sales, I am eager to take on a more senior role within a company renowned for its commitment to excellence and guest satisfaction.

In my current role as Sales Manager at RW Resorts, I have consistently exceeded sales targets, achieving an average of 120% of the quarterly quota over the past two years. One of my proudest accomplishments was securing a multi-year contract with a Fortune 500 company, resulting in a 30% increase in corporate bookings. I believe my ability to identify and capitalize on new revenue streams, combined with my strong negotiation skills, makes me an ideal candidate for the Senior Sales Manager position at Hyatt.

I am particularly drawn to Hyatt's focus on employee development and its "One Team" philosophy. As someone who thrives in a collaborative environment, I am excited about the opportunity to work with a team of dedicated professionals who share my passion for delivering exceptional guest experiences.

Thank you for taking the time to review my application. I am confident that my skills, experience, and enthusiasm would enable me to make a significant contribution to Hyatt's sales team. I would welcome the opportunity to discuss further how I can help drive revenue growth and contribute to the company's ongoing success.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Emphasize your readiness for a senior role

Stating your experience and eagerness to step into a more senior position demonstrates ambition and readiness for career advancement, which is attractive to employers.

Showcase your hospitality sales expertise

Highlighting your ability to uncover new revenue streams and your negotiation skills presents you as a skilled and resourceful candidate, ideal for a senior sales role.

Align with company values and culture

Expressing your alignment with the company's focus on employee development and teamwork showcases that you not only fit the role technically but culturally as well.

Be courteous in your cover letter

Acknowledging the time taken to review your application is a mark of respect and professionalism, which enhances the positive impression you leave.

Express confidence in your ability to contribute

Conveying your belief in your capability to drive revenue growth and succeed within the company shows self-confidence and a results-driven mindset, desirable traits in a senior sales manager.

Director of Group Sales - Hotels Cover Letter Example

Dear Ms. Lee,

I am thrilled to submit my application for the Director of Group Sales position at Marriott International. As a longtime admirer of Marriott's commitment to excellence and customer service, I am excited by the opportunity to contribute to the company's continued growth and success.

In my current role as Senior Sales Manager at RW Hotels & Resorts, I have been responsible for driving group sales across multiple properties. Last year, I exceeded my annual sales target by 25%, bringing in over $5 million in group business. I achieved this by developing targeted marketing campaigns, attending key industry events, and building strong relationships with meeting planners and event organizers.

One of my proudest achievements was securing a multi-year contract with a major medical association, which resulted in over $1 million in revenue for our properties. I believe my ability to identify and pursue high-value opportunities, combined with my strong negotiation skills and customer focus, make me an ideal fit for the Director of Group Sales role at Marriott International.

What excites me most about this opportunity is the chance to work with Marriott's diverse portfolio of properties and bring innovative ideas to the group sales strategy. I am particularly interested in exploring new ways to leverage technology and data analytics to drive sales growth and enhance the customer experience.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to Marriott International's continued success in the group sales market.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Convey excitement for the director of group sales role

Starting with your passion for the company sets a positive tone. It shows you're not just looking for any job, but specifically this one at Marriott.

Showcase your sales achievements

By quantifying your success, you offer concrete proof of your ability to bring in significant business. This is persuasive and builds confidence in your capabilities.

Share specific accomplishments

Mentioning a standout achievement like securing a major contract highlights your capability to handle high-stakes deals. It's very convincing.

Discuss your strategic thinking

Your excitement about working with Marriott's portfolio and using technology for sales shows you're always looking for ways to improve and innovate.

End with a strong desire to join the team

Your closing reiterates your interest and readiness to discuss how you can support their goals. It's a proactive and positive end to your letter.

Associate Director of Sales - Hotels Cover Letter Example

Dear Ms. Davis,

I was immediately drawn to the Associate Director of Sales position at Hilton Hotels & Resorts, as it perfectly aligns with my career aspirations and passion for the hospitality industry. Having grown up in a family that frequently traveled for both business and leisure, I have firsthand experience of the impact that exceptional service and attention to detail can have on a guest's stay.

During my tenure as a Sales Manager at RW Hotels, I have consistently demonstrated my ability to drive revenue growth and build strong relationships with clients. One of my most notable achievements was implementing a targeted upselling strategy that resulted in a 20% increase in room upgrades and a 15% boost in ancillary revenue. Additionally, I successfully secured group bookings for three major conferences, contributing to a record-breaking quarter for the hotel. I am confident that my proven track record, combined with my deep understanding of the market, will enable me to excel in the Associate Director of Sales role at Hilton.

I am particularly inspired by Hilton's commitment to innovation and its ongoing efforts to enhance the guest experience through technology. As someone who embraces change and continuously seeks opportunities for growth, I am excited about the prospect of contributing to these initiatives and helping to shape the future of hospitality sales.

Thank you for considering my application. I am eager to bring my skills, experience, and passion to Hilton Hotels & Resorts and contribute to the company's continued success. I look forward to the opportunity to discuss further how I can help drive sales growth and deliver exceptional results as your Associate Director of Sales.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Connect your personal story to the hospitality industry

When you share a personal connection to the industry, it makes your motivation seem more genuine. Your story about growing up in a traveling family helps me understand why you care about guest experiences.

Highlight sales achievements in hotels

Talking about your success in past roles shows me what you can do. Your strategies that led to revenue growth are exactly what we're looking for in an associate director of sales.

Praise the company's innovation in hospitality

Understanding and valuing our efforts in technology and guest experience shows that you're aligned with our goals. It's good to see that you've done your homework on Hilton's initiatives.

Express gratitude in your cover letter

A simple thank you goes a long way. It shows professionalism and respect for the reader's time in considering your application.

Offer to discuss sales strategies in person

Inviting a conversation about how you can contribute to our sales targets suggests confidence in your abilities. It's a proactive approach that hiring managers appreciate.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

1
As an avid traveler with a deep appreciation for Hilton's commitment to providing outstanding guest experiences, I am thrilled to apply for the Hotel Director of Sales position at Hilton Worldwide Holdings. Having enjoyed countless unforgettable stays at Hilton properties, I am eager to share my passion for hospitality and contribute to the continued success of a globally recognized leader in the industry.
This intro showcases a personal connection to the company through the applicant's own travel experiences while emphasizing Hilton's industry reputation, making it both engaging and relevant.

2
Growing up in a household that prioritized remarkable culinary experiences, I've always admired the way Hyatt Hotels Corporation incorporates diverse and locally inspired cuisine into its properties. With a love for both hospitality and the culinary arts, I am eager to apply my sales expertise as the Hotel Director of Sales, where I can make an impact on a brand that consistently delivers exceptional gastronomic experiences to its guests.
By connecting a personal interest in culinary experiences to Hyatt's emphasis on local cuisine, this intro adds a unique perspective and demonstrates the applicant's genuine enthusiasm for the company's offerings.

3
Having spent the past decade of my career in the hospitality industry, I am well acquainted with the innovative, wellness-driven approach that Six Senses Hotels Resorts Spas is known for. As someone who avidly seeks out wellness-focused travel experiences, I am eager to bring my extensive sales background to the Hotel Director of Sales position at a company that aligns with my own values and interests.
This intro highlights the applicant's alignment with the company's wellness-focus, which distinguishes Six Senses from other hospitality brands, while showcasing their personal investment in the industry.

4
As a long-time advocate for sustainable travel, I am continually impressed by the initiatives and efforts of the InterContinental Hotels Group (IHG) to minimize its environmental impact. It is with great enthusiasm that I apply for the Hotel Director of Sales role, knowing that my passion for both sales and sustainability will allow me to thrive within a company that shares my eco-conscious values.
By emphasizing the applicant's commitment to sustainability and linking it to IHG's own environmental initiatives, this intro demonstrates a strong value alignment between the candidate and the company.

5
Having observed the remarkable growth and expansion of citizenM Hotels over the past few years, I am excited about the opportunity to join the team as Hotel Director of Sales. By applying my extensive sales expertise to a company that is pushing boundaries and redefining the hotel experience for modern travelers, I look forward to contributing to citizenM's continued innovation and success.
In this intro, the candidate acknowledges the company's growth and innovative approach, effectively conveying their excitement to be a part of citizenM's ongoing journey and highlighting their ability to contribute to its success.



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