14 B2B Sales Manager Cover Letters
Approved by real hiring managers, these B2B Sales Manager cover letters have been proven to get people hired in 2025. A hiring manager explains why.
If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.
"My free resume review was truly eye-opening. I found out why I wasn't getting interviews and exactly what to add to get past resume screeners. I've already had way more callbacks since I used it. I recommend it to all my friends who are job searching."
"Probably the best thing I've done this year. Showed me what my strengths were and the jobs and industries I should be focusing on. The most impactful part though was how it identified this spiral I'd been doing subconsciously - yikes, freakishly accurate."
Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.
Why This Cover Letter Works in 2025
Impressive Sales Achievements
The cover letter quickly highlights the candidate's significant sales accomplishments, showing their ability to drive revenue and expand client portfolios. This is a powerful way to demonstrate their expertise in the field.
Exceeding Sales Targets
By mentioning that they exceeded sales targets and secured new clients, the candidate shows their potential to excel in the role. This will surely grab the hiring manager's attention and prompt them to review the candidate's resume for more details.
Leadership Skills
The candidate highlights their experience leading and mentoring a sales team, which is a crucial aspect of the B2B Sales Manager role. Showcasing their leadership skills is a great way to demonstrate their ability to manage and motivate a team to achieve sales goals.