Brand Journalist Resume Examples for 2024

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Brand Journalist

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Brand Journalist Resume Tips

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Google Docs Template #1

Brand Journalist Resume Sample

This form of content writing focuses on creating a narrative for a brand by writing engaging stories. It is a creative and effective way to market a brand and express the company’s values and ethos. Recruiters will be looking for an educational background in journalism and any journalism experience so ensure that your resume highlights that. A background in marketing would also be helpful to your application. This resume is a great example of a strong brand journalist resume.

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Tips to help you write your Brand Journalist resume in 2024

List the marketing mediums you are familiar with.

Show recruiters that you are skilled in creating brand journalism content for different mediums by listing them in the skills section as this applicant has. This applicant has experience with social media marketing, and email marketing among others.

Also see: Recruiter View: Showing Communication Skills on Your Resume

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Mention any Fortune 500 company you have written copies for.

Impress recruiters by listing any known and successful companies that you have created copies for. These companies only hire the best of the best, so including their names in your resume is a sure way to stand out from your competition.

Brand Journalist Resume Tips

We interviewed hiring managers from top companies like Coca-Cola, Nike, and Microsoft to get their insights on what makes a strong brand journalist resume. Based on their feedback and our own expertise in the field, we've put together these essential tips to help you craft a compelling resume that will catch the eye of any hiring manager.

Showcase your storytelling skills

Brand journalists need to be skilled storytellers who can engage audiences and communicate a brand's message effectively. Highlight examples of your storytelling abilities on your resume, such as:

Wrote a series of blog posts that increased website traffic by 25% and generated 500+ social media shares
Crafted compelling product descriptions that contributed to a 15% increase in online sales
Developed and executed a social media campaign that resulted in a 20% increase in follower engagement

By quantifying the impact of your storytelling, you demonstrate the value you can bring to a brand.

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Highlight your industry expertise

Brand journalists often specialize in a particular industry or niche. Emphasize your knowledge and experience in your target industry to show hiring managers that you understand the market and can create content that resonates with their audience.

Experienced brand journalist with 5+ years of experience in the tech industry. Skilled at translating complex technical concepts into engaging, accessible content that drives brand awareness and customer engagement.

If you lack direct experience in the industry, highlight transferable skills and any relevant projects or coursework that demonstrate your ability to quickly learn and adapt to new subject matter.

Demonstrate your adaptability

The world of brand journalism is constantly evolving, and employers want to see that you can keep up with the latest trends and platforms. Show your adaptability by highlighting examples of how you've:

Learned and mastered a new content management system within 2 weeks, resulting in a 30% increase in publishing efficiency
Developed a video content strategy that increased YouTube subscriber count by 50% in 6 months
Created and launched a podcast series that attracted 10,000 downloads in its first month

By showcasing your ability to learn and adapt quickly, you position yourself as a valuable asset to any brand journalism team.

Quantify your impact

Whenever possible, use hard numbers to quantify the impact of your work. Hiring managers want to see concrete evidence of your ability to drive results.

Instead of this:

Wrote blog posts for the company website
Managed social media accounts

Try this:

Wrote 10 blog posts per month that generated an average of 1,000 pageviews each
Grew Facebook follower count by 25% and increased engagement rate by 15% through targeted content strategy

By quantifying your achievements, you give hiring managers a clear picture of the value you can bring to their team.

Tailor your resume to the job

Every brand has its own unique voice, tone, and target audience. Tailor your resume to the specific needs and requirements of each job you apply for.

Before submitting your resume, research the company and its brand voice. Then, customize your resume to highlight the skills and experiences that are most relevant to that particular brand.

For example, if you're applying for a brand journalist role at a fitness company, emphasize any experience you have writing about health and wellness topics, as well as any personal interest or experience in fitness.

Passionate fitness enthusiast with 3+ years of experience creating engaging content for health and wellness brands. Skilled at developing content strategies that educate and inspire readers to lead healthier, more active lives.

By tailoring your resume to the specific needs of each job, you show hiring managers that you understand their brand and are the right fit for the role.

Showcase your versatility

Brand journalists often wear many hats and are expected to create content across a variety of platforms and formats. Highlight your versatility by showcasing the range of content you've created, such as:

Blog posts
Social media posts
Email newsletters
Video scripts
Podcast episodes
Infographics
Case studies
White papers

In addition to showcasing the types of content you've created, emphasize any experience you have with:

Content strategy development
SEO optimization
Analytics and performance tracking
Collaborating with cross-functional teams (e.g., designers, marketers, product managers)

By highlighting your versatility and range of skills, you position yourself as a valuable asset who can contribute to many different aspects of a brand's content marketing efforts.

Writing Your Brand Journalist Resume: Section By Section

Summary

A resume summary for a Brand Journalist position is an optional section that provides a brief overview of your most relevant qualifications, skills, and experience. While a summary can be a useful way to provide context or highlight key details not already covered in your resume, it's important to remember that your resume itself is already a summary of your professional background. If you choose to include a summary, make sure it adds value and doesn't simply repeat information found elsewhere in your resume.

Avoid using an objective statement, as these are outdated and focus on what you want rather than what you can offer the employer. Instead, use your summary to showcase your unique value proposition and how you can contribute to the organization's success as a Brand Journalist.

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1. Highlight brand journalism expertise

When crafting your summary for a Brand Journalist position, focus on showcasing your expertise in creating compelling stories that align with a brand's message and values. Emphasize your ability to engage target audiences and drive brand awareness through your writing.

Consider including examples of successful brand journalism campaigns you've worked on, such as:

Developed and executed a series of brand stories that increased website traffic by 30% and social media engagement by 50%
Collaborated with cross-functional teams to create a cohesive brand narrative across multiple channels, resulting in a 20% increase in brand recognition

Avoid generic statements that could apply to any writing position, such as:

Experienced writer with a passion for storytelling
Strong writing and editing skills

Remember to quantify your achievements whenever possible to demonstrate the impact of your brand journalism efforts.

2. Tailor your summary to the target role

When applying for a Brand Journalist position, make sure your summary is tailored to the specific requirements and responsibilities of the role. Research the company and its brand voice to ensure your summary resonates with their culture and values.

Brand Journalist with 5+ years of experience creating engaging content that aligns with brand identity and drives customer loyalty. Skilled in developing compelling narratives across multiple platforms, including blog posts, social media, and email campaigns. Proven track record of increasing brand engagement by 25% and contributing to a 15% growth in revenue through targeted content strategies.

Avoid using a generic summary that could apply to any writing position, such as:

Experienced writer and editor with a strong background in content creation. Skilled in research, writing, and project management. Seeking a challenging position that allows me to utilize my writing skills and grow professionally.

To ensure your resume is optimized for the Brand Journalist role, consider using Targeted Resume to check if your resume has the right skills and keywords for the job description.

Experience

Your work experience section is the heart of your brand journalist resume. It's where you showcase your storytelling and content creation skills, and highlight the impact you've made at previous companies. Use this section to demonstrate your ability to create compelling narratives that engage audiences and drive business results.

1. Use strong action verbs to describe your brand journalism accomplishments

When describing your work experience, use powerful action verbs that showcase your content creation and storytelling abilities. This helps bring your achievements to life and makes your resume more impactful.

Compare the following examples:

Responsible for writing blog posts and articles
Tasked with creating social media content

Instead, use strong verbs like:

Crafted engaging blog posts that increased website traffic by 30%
Produced viral social media content, resulting in a 50% increase in followers

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Tip: Refer to a list of strong resume action verbs related to brand journalism, like 'authored', 'reported', 'investigated', 'interviewed', 'published', etc. This will help you find the most impactful way to describe your achievements.

2. Quantify your content's impact with metrics

As a brand journalist, your ultimate goal is to create content that engages audiences and drives results for the business. Whenever possible, use specific numbers and metrics to quantify the impact of your work.

Here are some examples:

Wrote and published 15 articles per month, generating over 50,000 pageviews
Created a video series that attracted 100,000 views and 5,000 new subscribers
Developed an infographic that was shared over 1,000 times on social media
Wrote product descriptions that increased conversion rates by 20%

By including concrete metrics, you demonstrate your ability to create content that resonates with audiences and delivers tangible results.

Pro Tip: If you're unsure if your resume effectively highlights your achievements using metrics, try Targeted Resume. It analyzes your resume against a job description and provides feedback on how well your resume matches the required skills and experience.

3. Showcase your versatility as a content creator

Brand journalists often wear many hats and create content across various formats and platforms. Use your work experience section to highlight your versatility and adaptability as a content creator.

For example:

As a Brand Journalist at XYZ Company, I created a wide range of content, including blog posts, social media updates, email newsletters, video scripts, and press releases. I collaborated with cross-functional teams to develop content strategies that aligned with business objectives and brand guidelines. My ability to adapt to different content formats and platforms allowed me to effectively engage diverse audiences and drive results across multiple channels.

By showcasing your range as a content creator, you demonstrate your value as a versatile and adaptable brand journalist.

Tip: If you're not sure if your resume is highlighting your versatility effectively, consider using Score My Resume. This tool provides instant feedback on your resume's content and structure, helping you create a strong and well-rounded resume.

4. Highlight your ability to collaborate and work with stakeholders

Brand journalists rarely work in isolation. They often collaborate with various stakeholders, such as marketing teams, product managers, and subject matter experts, to create compelling content. Use your work experience section to showcase your ability to work effectively with others.

For instance:

Partnered with product managers to develop product launch content, resulting in a 25% increase in pre-orders
Collaborated with subject matter experts to create a series of thought leadership articles, establishing the company as an industry leader
Worked closely with the social media team to develop and execute a successful influencer marketing campaign

By highlighting your collaboration skills, you demonstrate your ability to work effectively in a team environment and create content that aligns with broader business objectives.

Tip: When describing your collaborative experiences, emphasize the results you achieved together. This shows that you not only work well with others but also drive tangible outcomes through your collaborations.

Education

The education section of your brand journalist resume should be concise yet impactful. It's an opportunity to showcase your relevant educational background and how it has prepared you for a career in brand journalism. Here are some key tips to keep in mind when crafting this section:

1. Highlight your journalism or communications degree

If you have a degree in journalism, communications, or a related field, make sure to highlight it in your education section. This shows employers that you have the relevant educational background for a brand journalist role.

For example:

Bachelor of Arts in Journalism, XYZ University, Graduated: May 2020
Relevant Coursework: Digital Storytelling, Brand Management, Content Strategy

If you don't have a directly related degree, consider emphasizing relevant coursework or projects that demonstrate your brand journalism skills.

2. Include relevant certifications

In addition to your degree, consider including any relevant certifications you've earned. This can help set you apart from other candidates and show your commitment to professional development in brand journalism.

Some examples of relevant certifications for brand journalists include:

Content Marketing Certification from HubSpot Academy
Google Analytics Individual Qualification (GAIQ)
Hootsuite Social Marketing Certification

Make sure to include the full name of the certification, the issuing organization, and the date you earned it.

3. Keep it concise for senior-level positions

If you're a senior-level brand journalist with extensive work experience, your education section should be brief. Employers will be more interested in your professional accomplishments than your educational background from many years ago.

Here's an example of what not to do:

Master of Science in Marketing, ABC University, Graduated: May 2005
Bachelor of Arts in English, XYZ College, Graduated: May 2003
Relevant Coursework: Creative Writing, Journalism Ethics, Public Relations

Instead, keep it short and sweet:

M.S. Marketing, ABC University
B.A. English, XYZ College

If you graduated more than 10-15 years ago, consider removing the graduation year to avoid potential age discrimination.

Skills

The skills section of your resume is a critical component that showcases your relevant abilities to potential employers. As a brand journalist, it's essential to highlight the specific skills that make you stand out in this competitive field. In this section, we'll guide you through the process of crafting a compelling skills section that will catch the attention of hiring managers and help you land your dream job.

1. Identify relevant brand journalism skills

Before you start listing your skills, take a close look at the job description and identify the key skills that the employer is looking for. As a brand journalist, some of the essential skills you should consider including are:

Content Creation: Copywriting, Storytelling, Editing
Digital Marketing: SEO, Social Media, Email Marketing
Analytics: Google Analytics, Data Analysis, Reporting
Tools: WordPress, Adobe Creative Suite, Hootsuite

By tailoring your skills section to the specific requirements of the job, you'll demonstrate to the employer that you have the necessary expertise to excel in the role.

To ensure that your skills section is optimized for applicant tracking systems (ATS), consider using a tool like Resume Worded's Targeted Resume. This tool checks your resume against a specific job description and provides feedback on whether you have the right skills and keywords to pass the ATS screening process.

2. Avoid generic or outdated skills

When crafting your skills section, it's crucial to avoid listing generic or outdated skills that don't add value to your application. For example, instead of simply stating "Writing" as a skill, be more specific and highlight your expertise in "Copywriting" or "Storytelling."

Skills:
Writing
Communication
Microsoft Office
Social Media

In the example above, the skills listed are too broad and don't provide any insight into the candidate's specific abilities. Instead, consider listing skills like this:

Skills:
Copywriting
SEO
Google Analytics
WordPress

By being specific and relevant, you'll demonstrate to the employer that you have the necessary skills to succeed in the role.

Keep in mind that listing outdated skills, such as proficiency in obsolete software or tools, may give the impression that you haven't kept up with the latest industry trends and technologies. Focus on highlighting your most current and relevant skills to show that you're a forward-thinking professional.

3. Use proficiency levels strategically

When listing your skills, consider using proficiency levels to indicate your level of expertise. This can help employers quickly gauge your abilities and determine if you're a good fit for the role. However, be honest and accurate in your assessment, as overstating your proficiency can backfire during the interview process.

Here's an example of how you can incorporate proficiency levels into your skills section:

Skills:
Copywriting (Expert)
SEO (Advanced)
Google Analytics (Intermediate)
WordPress (Advanced)

By using proficiency levels, you provide a clear picture of your strengths and areas where you may need further development.

To ensure that your skills section is showcasing your abilities effectively, consider using Resume Worded's Score My Resume tool. This tool provides instant expert feedback on your resume, including an assessment of your skills section, and offers suggestions for improvement based on industry best practices.

Skills For Brand Journalist Resumes

Here are examples of popular skills from Brand Journalist job descriptions that you can include on your resume.

News Writing
Web Content Writing
Digital Marketing
Content Management
SEO Copywriting
Social Media Marketing
Copywriting
Blogging
Online Marketing
Research

Match Your Resume To These Skills

Skills Word Cloud For Brand Journalist Resumes

This word cloud highlights the important keywords that appear on Brand Journalist job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.

For more skills, visit Brand Journalist Skills & Keywords.

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