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As a Senior Copywriter, you're leading the charge on creative content that's key to a brand's voice and marketing endeavors. Over the years, this role has evolved to entail more than just penning down catchy copy; now it's about developing strategy, storytelling and engaging audiences across different platforms. Consequently, your resume should demonstrate this evolution. It should reflect a good blend of creativity, leadership, and strategic thinking. On top of this, due to the digital revolution, an increasing number of companies are looking for copywriters with SEO knowledge and digital marketing skills. This changing landscape should be mirrored in your resume.
Since many companies now invest heavily in their online presence, mentioning your SEO and digital marketing skills will give you an edge. Specify campaigns where you've incorporated SEO strategy and increased web traffic or conversions.
A senior copywriter’s roles are two-fold. On one hand, you will be expected to write engaging copies, as would be expected from any other copywriter. On the other hand, you will be expected to supervise junior and entry-level copywriters and edit their work. This role, therefore, requires both creativity and managerial skills. So show as much managerial/leadership experience in your resume as possible.
This resume does a great job at highlighting the applicant’s leadership experience, as well as their experience creating successful and effective copies.
The market is flooded with copywriters. To give your senior copywriter application more weight, show the professional journey you took to get there. More than anything, it will show potential clients/employers your dedication to the profession and your breadth of experience.
Senior copywriters will have junior copywriters that they will have to manage and whose content they will have to edit. To show that you are capable of doing this effectively, detail how many people you have led/managed, what their roles were, and any successes your team had under your leadership.
We spoke with hiring managers at top advertising agencies and marketing firms, including Ogilvy, Wieden+Kennedy, and Droga5, to get their insights on what makes a strong senior copywriter resume. They consistently mentioned the following tips as being critical to standing out and getting hired.
Hiring managers want to see the specific campaigns you've worked on that have delivered strong results:
Quantify the impact of your work wherever possible. Avoid simply listing the brands or campaigns without context:
A resume summary is an optional section that gives a brief overview of your professional background, key skills, and career goals. While it's not required, a well-written summary can help you stand out to hiring managers by providing additional context about your experience and highlighting your most relevant qualifications. However, it's important to avoid using an objective statement, which is an outdated approach that focuses on what you want from an employer rather than what you can offer.
When writing a summary for a Senior Copywriter position, focus on your writing expertise, industry knowledge, and any notable achievements or projects. Keep it concise, typically no more than 3-4 sentences, and tailor it to the specific job you're applying for. Remember, your summary should complement the rest of your resume, not repeat information that's already covered in other sections.
Your work experience section is the heart of your resume as a senior copywriter. It's where you show hiring managers how you've applied your writing skills to drive results for your previous employers. Use this section to highlight your most relevant and impressive professional achievements.
When describing your copywriting experience, use powerful action verbs that convey the impact of your work. This helps hiring managers quickly understand the scope of your responsibilities and accomplishments.
Instead of using generic phrases like:
Use strong, specific verbs:
Your education section is a key part of your senior copywriter resume. It shows hiring managers that you have the necessary knowledge and training for the role. Keep this section concise and relevant to the job you're applying for.
The skills section of your resume is where you highlight your top abilities that relate to the senior copywriter role. It's important to be strategic and selective about which skills you include. Hiring managers and recruiters often quickly scan this section to assess if you have the right skills for the job, so make sure it's easy to read and understand.
Here are examples of popular skills from Senior Copywriter job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Senior Copywriter job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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