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Marketing analytics is the process of conducting research to evaluate the performance of marketing campaigns and discover interesting insights. This process helps businesses make more informed marketing decisions based on their consumers’ behavior and choices. If you want to make a good impression, demonstrate your influence in successful marketing campaigns on your resume.
These days most employers use ATSs (applicant tracking systems) that scan candidates’ resumes. This can keep your resume up the stacks if you don’t have relevant keywords. It is important to tailor your resume to the marketing industry to make it relevant and help you get past these filters.
Marketing analytics are often used for forecasting consumers’ behaviors or trends in the market. Hence, it is an important skill to have for this position. That’s why it is definitely worth mentioning on your resume.
As a hiring manager who has recruited Marketing Analytics professionals at companies like Google, Meta, and Amazon, I've seen thousands of resumes. The best ones have a few things in common that make them stand out. In this article, I'll share some tips on how to write a strong Marketing Analytics resume, with examples of what works and what doesn't.
One of the most important things you can do on your Marketing Analytics resume is to quantify your impact. Instead of just listing your responsibilities, show the results you achieved using specific metrics and KPIs.
Here are some examples of how to quantify your impact:
Avoid vague or unquantified statements like:
A resume summary for marketing analytics roles is optional. It's a brief overview of your most relevant qualifications, skills, and experiences that makes a case for why you're a strong candidate. While not required, it can be beneficial if you're a career changer or experienced professional. Avoid using an objective statement, as it's outdated and focuses on your goals rather than what you bring to the role.
When crafting your summary, focus on highlighting your marketing analytics expertise and the value you can bring to the company. Tailor it to the specific role and company you're applying to by showcasing relevant skills, experiences, and achievements. Keep it concise, around 3-5 sentences or bullet points.
The work experience section is the most important part of your marketing analytics resume. It's where you show hiring managers how you've applied your skills to real-world projects and made an impact.
In this section, we'll break down the key steps to writing a strong work experience section that will help you stand out from other applicants and land your next marketing analytics role.
When describing your work experience, use strong, industry-specific verbs that showcase your marketing analytics skills:
Avoid weak, generic verbs that could apply to any job:
Your education section is a key part of your marketing analytics resume. It shows hiring managers that you have the right knowledge and training. Let's look at how to write a great education section step by step.
The skills section of your marketing analytics resume is a critical component that showcases your expertise to potential employers. It's important to highlight the most relevant and in-demand skills that align with the job description. By strategically crafting this section, you can increase your chances of passing applicant tracking systems (ATS) and catching the attention of hiring managers.
Here are examples of popular skills from Marketing Analytics job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Marketing Analytics job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
Use our free resume checker to get expert feedback on your resume. You will:
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• Find the Marketing Analytics skills your resume is missing.
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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.
