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Like all other account managers, marketing account managers create and maintain relationships with clients. The biggest difference is that these account managers specialize in the marketing of the company’s products to these clients. You will be in charge of creating marketing strategies and campaigns, researching the competition, coordinating the realization of marketing campaigns, and analyzing the effect of these campaigns. Your resume should show your ability to do all these tasks and more.
This position is not specialized in one medium like website marketing. So your resume should equally show experience in marketing on multiple mediums. This applicant shows experience using email marketing, website marketing, and social media marketing.
A marketing account manager is the face of the company to its clients. It is your job to manage client relationships and cultivate new client relationships. You will be the middle man between the marketing department and the client and will endeavor for your client to have a positive experience with your company. This position needs excellent interpersonal skills as well as problem-solving and communication skills.
Many professionals in this position have bachelor's degrees in marketing, business, or a related field, and have years of experience in the industry. Take a look at this successful resume.
Strong action verbs can highlight your marketing and leadership skills. Verbs like ‘championed’, ‘supervised’, and ‘launched’ help frame your achievements in a positive light.
As much as client relations and communication are a big part of your role, you still need to show yourself to be a strong marketing professional. So concentrate on listing your marketing skills in the skills section.
Here are examples of popular skills from Marketing Account Manager job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Marketing Account Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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