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Like all other account managers, marketing account managers create and maintain relationships with clients. The biggest difference is that these account managers specialize in the marketing of the company’s products to these clients. You will be in charge of creating marketing strategies and campaigns, researching the competition, coordinating the realization of marketing campaigns, and analyzing the effect of these campaigns. Your resume should show your ability to do all these tasks and more.
This position is not specialized in one medium like website marketing. So your resume should equally show experience in marketing on multiple mediums. This applicant shows experience using email marketing, website marketing, and social media marketing.
A marketing account manager is the face of the company to its clients. It is your job to manage client relationships and cultivate new client relationships. You will be the middle man between the marketing department and the client and will endeavor for your client to have a positive experience with your company. This position needs excellent interpersonal skills as well as problem-solving and communication skills.
Many professionals in this position have bachelor's degrees in marketing, business, or a related field, and have years of experience in the industry. Take a look at this successful resume.
Strong action verbs can highlight your marketing and leadership skills. Verbs like ‘championed’, ‘supervised’, and ‘launched’ help frame your achievements in a positive light.
As much as client relations and communication are a big part of your role, you still need to show yourself to be a strong marketing professional. So concentrate on listing your marketing skills in the skills section.
As a hiring manager who has recruited marketing account managers at companies like Ogilvy, Wieden+Kennedy, and Publicis, I've seen hundreds of resumes. The best ones always stand out by highlighting the right skills and experience in a clear, impactful way. Here are some tips to make your marketing account manager resume shine:
Employers want to see that you have successfully managed client relationships and delivered results. Highlight your experience with:
Quantify your achievements to show the scope and impact of your work.
A resume summary, also known as a professional summary or career summary, is an optional section that can be a powerful addition to your marketing account manager resume. While not required, a well-written summary can provide context and highlight your most relevant qualifications, especially if you are a career changer or have a diverse background. It's important to note that you should never use an objective statement, as it focuses on your goals rather than how you can benefit the employer.
When crafting your summary, avoid repeating information that is already covered in other sections of your resume. Instead, use this space to provide additional details or context that enhances your overall application. Consider including your target job title and relevant keywords to optimize your resume for applicant tracking systems (ATS). Keep your summary concise, ideally no more than one paragraph, and refrain from using bullet points or directly mentioning soft skills.
The work experience section is the core of your marketing account manager resume. It's where you highlight your most relevant and impressive professional achievements. Hiring managers want to see how you've applied your skills and knowledge to drive results for your clients and company.
In this section, we'll break down the key steps to writing a compelling work experience section that will grab the attention of hiring managers and showcase your value as a marketing account manager.
When describing your work experience, use powerful action verbs that are relevant to marketing and account management. This helps to showcase your skills and achievements in a dynamic way.
Examples of strong marketing action verbs include:
Avoid using weak or passive language like:
The education section of your marketing account manager resume should be concise yet informative. It's an opportunity to showcase your relevant academic background and any specialized training or certifications you've earned. Here are some key tips to keep in mind as you write this section:
The skills section of your resume is essential for marketing account managers. It's where you showcase your expertise and qualifications that make you the ideal candidate for the role. Hiring managers and applicant tracking systems (ATS) scan this section to quickly assess if you have the right skills for the job. Here are some tips to help you craft a compelling skills section:
Here are examples of popular skills from Marketing Account Manager job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Marketing Account Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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