Marketing Account Manager

Marketing Account Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Account Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Digital Marketing
  • Account Management
  • Email Marketing
  • Social Media Marketing
  • Advertising
  • Marketing Strategy
  • Marketing
  • Pay Per Click (PPC)
  • Online Marketing
  • Online Advertising
  • Business-to-Business (B2B)
  • Direct Marketing
  • Social Media
  • Google Analytics
  • Copywriting
  • Business Development
  • Search Engine Optimization (SEO)
  • Google Ads
  • Integrated Marketing
  • Event Management
  • Content Marketing
  • Search Engine Marketing (SEM)
  • Facebook
  • Market Research
  • Content Strategy
  • Public Relations
  •   Show full list

Resume Skills: Marketing Tools

  • Salesforce
  • Marketo
  • HubSpot
  • Google Analytics
  • Content Management Systems (CMS)
  • Adobe Creative Suite
  • Facebook Ad Manager
  • Google AdWords
  • Canva
  • SEMrush
  • Google Ads
  • Bing Ads
  • Facebook Business Manager

Resume Skills: Account Management

  • Client Account Management
  • CRM Platform Proficiency (Salesforce, HubSpot)
  • Contract Negotiation
  • Client Retention Strategies
  • Distribution Channel Management
  • Client Relations
  • Cross-Selling
  • Upselling
  • B2B Sales
  • Strategic Planning

Resume Skills: Software & Tools

  • HubSpot
  • Marketo
  • Google Ads
  • Bing Ads
  • Facebook Business Manager
  • Salesforce
  • Adobe Creative Suite
  • Google Analytics
  • Tableau
  • Social Media Platforms
  • CRM systems

Resume Skills: Product Knowledge

  • Product Lifecycle Management
  • Competitive Analysis
  • Product Positioning
  • Go-to-market Strategy

Resume Skills: Language Proficiency

  • English
  • Spanish (Fluent)
  • Chinese
  • French

Resume Skills: Digital Marketing

  • SEO
  • SEM
  • Content marketing
  • Social media advertising

Resume Skills: Business & Operations

  • Strategic Planning
  • Business Development
  • Operational Efficiency
  • Performance Metrics
  • Team Leadership
  • Cross-functional Collaboration

Resume Skills: Communication

  • Conflict Resolution
  • Presentation Skills
  • Interpersonal Communication
  • Client Consultation
  • Stakeholder Management

Resume Skills: Technical Tools

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace
  • Trello
  • JIRA
  • Slack

Resume Skills: Marketing

  • Product Marketing
  • Digital Marketing
  • Content Creation
  • SEO/SEM
  • Social Media Advertising
  • Brand Management
  • Strategic Marketing
  • Marketing Analytics
  • Market Research
  • Social Media Marketing
  • Content Marketing

Resume Skills: Brand Management

  • Brand Evaluation
  • Brand Identity Development
  • Brand Positioning
  • Comparative Market Analysis
  • Competitive Branding
  • Market Trend Awareness

Resume Skills: Campaign Management

  • Media Planning
  • Campaign Optimization
  • ROI Analysis
  • Budget Management
  • Data-Driven Marketing
  • Performance Reporting

Resume Skills: Data Analytics

  • Google Analytics
  • Excel
  • Tableau
  • Data Visualization
  • SEO/SEM Analytics
  • A/B Testing

Resume Skills: Languages

  • English
  • French (Professional Proficiency)
  • German
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Account Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Account Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Marketing Account Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded January 2022 - Present
Senior Marketing Account Manager
Designed and implemented data-driven marketing strategies that increased lead generation by 35%
Drove an increase in customer engagement by 45% through effective client management and innovative strategy development
Managed a team of 10 to achieve set project goals and deadlines consistently
Grew key account portfolio by 30% through efficient prospecting and client relationship management
Optimized marketing operations to reduce costs by 15%
Procter & Gamble June 2018 - December 2021
Marketing Account Manager
Overhauled client communication strategy leading to a 25% improvement in client satisfaction
Increased revenue of key accounts by 20% within a year via targeted marketing tactics
Conducted market research to stay on top of industry trends, giving the company a competitive edge
Coached.com July 2016 - May 2018
Assistant Marketing Account Manager
Coordinated successful marketing campaigns leading to a 10% increase in brand visibility
Streamlined account management procedures to improve efficiency by 15%
Contributed to customer retention by delivering exceptional client service
EDUCATION
Resume Worded University May 2016
Master of Business Administration - Marketing
Concentration in Closing and Negotiating Techniques
Resume Worded Institute May 2014
Bachelor of Arts in Business Administration
Concentration in Marketing and Advertising
Award: Dean's List 2013 (Top 8%)
SKILLS
Marketing Tools: Google Analytics, Adobe Creative Suite, Facebook Ad Manager, Google AdWords, Canva, SEMrush
Marketing Skills: Product Marketing, Digital Marketing, Content Creation, SEO/SEM, Social Media Advertising, Brand Management
Language Proficiency: English (Native), French (Conversational)
OTHER
Certifications: Certified Content Marketer - Copyblogger (2019), Google Certified Professional Marketer (2015)
Leadership & Volunteering: Resume Worded Foundation (Volunteer Marketing Consultant - Present), Marketing Mentor at Pro Bono Network (2018-Present)
Projects: Developed and implemented a successful marketing campaign for Procter & Gamble's new product launch (2020), Leading a team in creating a marketing strategy for Resume Worded's new product (2021-Present)
Your Name
Marketing Key Account Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com February 2022 - Present
Senior Marketing Key Account Manager
Boosted customer acquisition by carefully segmenting and targeting key accounts leading to a 40% increase
Led a high performing team of 12, fostering an environment that encouraged innovative thinking
Brought about a significant 50% improvement in customer loyalty through personalized marketing strategies
Devised and implemented effective customer retention programs which reduced churn rate by 15%
Accelerated decision-making process through the integration of advanced CRM software, thereby increasing overall productivity by 20%
Unilever March 2019 - January 2022
Marketing Key Account Manager
Spearheaded a customer feedback initiative that led to a 30% improvement in customer satisfaction
Grew high-value key account revenues by 23% through effective relationship building and targeted marketing interventions
Tracked and analyzed campaign progress, adjusting strategies to maximize results
Resume Worded August 2015 - February 2019
Assistant Marketing Key Account Manager
Aided in the development of successful marketing strategies for key accounts leading to a 12% revenue increase
Implemented effective organization tools to improve team efficiency by 18%
Collaborated with cross-functional teams to deliver top-notch service to strategic accounts
EDUCATION
Resume Worded Academic Center February 2016 - January 2018
Executive Master of Business Administration (MBA) - Marketing Focus
Concentration in Sales and Key Account Management Strategies
Resume Worded University September 2011 - June 2015
Bachelor of Commerce - Marketing
Majored in Marketing Strategy, with a minor in Consumer Behavior
Selected as a Teaching Assistant for Marketing Management subject during final year
SKILLS
Marketing Software: HubSpot, Marketo, Google Ads, Bing Ads, Facebook Business Manager, Salesforce
Account Management: Client Relations, Cross-Selling, Upselling, Contract Negotiation, B2B Sales, Strategic Planning
Data Analytics: Google Analytics, Excel, Tableau, Data Visualization, SEO/SEM Analytics, A/B Testing
Languages: English (Native), French (Professional Proficiency), German (Intermediate)
OTHER
Certifications: Google Analytics Individual Qualification, Certificate in Leadership and Management - AMA (2021)
Leadership & Volunteering: Mentor at The Marketing Society, Volunteer Marketing Consultant for Local Nonprofits
Awards: Unilever's 'Best Key Account Manager' - 2020, 'Top Sales Performer' at Unilever - 2019
Professional Development: Attended 'Maximizing Your Marketing Strategies' seminar, Regularly contribute to 'MarketingSpot' Blog
Your Name
Brand Advertising Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded April 2022 - Present
Senior Brand Advertising Manager
Led a major rebranding effort that increased brand visibility by 50% within six months
Established new performance benchmarks that improved campaign results by 30%
Conceptualized and executed multi-channel advertising campaigns consistently meeting project timelines
Drove a 20% increase in sales by launching a successful brand awareness campaign
Harnessed data analytics to identify and capitalize on market opportunities, increasing profits by 25%
Coca-Cola March 2018 - March 2022
Brand Advertising Manager
Launched a new product line resulting in a 15% increase in total revenues
Maximized ROI by directing efficient budget allocation across multi-channel campaigns
Created advertising strategies and marketing plans that resulted in a 10% market share growth
Coached.com July 2014 - February 2018
Assistant Brand Advertising Manager
Contributed to the execution of a successful product launch, boosting sales by 7%
Coordinated with team members to ensure all advertising tasks were completed ahead of schedule, increasing team efficiency by 20%
Helped maintain and grow client relationships resulting in a 5% increase in customer retention
EDUCATION
Resume Worded University February 2018
Master of Business Administration - Marketing
Specialization in Brand Management
Resume Worded Academic Center June 2014
Bachelor of Commerce - Marketing & Advertising
Awards: Dean's List 2012 (Top 10%), Resume Worded Merit Scholarship 2011-2014
SKILLS
Brand Management: Brand Evaluation, Brand Identity Development, Brand Positioning, Comparative Market Analysis, Competitive Branding, Market Trend Awareness
Marketing: Strategic Marketing, Marketing Analytics, Market Research, Product Marketing, Social Media Marketing, Content Marketing
Software & Tools: Adobe Creative Suite, Google Analytics, Salesforce, Tableau, Social Media Platforms, CRM systems
Campaign Management: Media Planning, Campaign Optimization, ROI Analysis, Budget Management, Data-Driven Marketing, Performance Reporting
OTHER
Certifications: Certified Marketing Professional (CMP) - American Marketing Association (2017)
Courses: Digital Marketing - Google (2017), Content Marketing - Hubspot (2016)
Awards: Campaign of the Year - Advertising Age (2021), Creative Excellence Award - Advertising Club (2018)
Volunteering: Marketing Mentor - Young Entrepreneurs Association (Present), Marketing Consultant - Local Animal Rescue Organization (2015 - 2017)
Your Name
Product Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com March 2022 - Present
Senior Product Marketing Manager
Developed and launched a successful product line, which grew revenues by 40%
Implemented a predictive analysis system, which improved product forecasting accuracy by 20%
Brightened the product portfolio by 15% through effective management
Reduced marketing budget wastage by 25% by using data-driven decision-making
Implemented an SEO strategy which improved web traffic by 30%
Samsung Electronics February 2019 - February 2022
Product Marketing Manager
Boosted product sales by 30% using detailed customer segmentation
Improved product lifecycle management, leading to a 10% revenue increase
Spearheaded a cross-functional team to launch new products on time and within budget
Resume Worded December 2016 - January 2019
Assistant Product Marketing Manager
Collaborated in the successful launch of 3 new product lines increasing revenues by 8%
Decreased product development cycle times by 15% by enhancing communication between teams
Supported the maintenance of the product marketing calendar, resulting in more efficient planning and execution of marketing events
EDUCATION
Resume Worded University August 2018
Master of Business Administration - Marketing
Key Projects: Strategy for Go-To-Market plan for tech products
Awards: Dean's Excellence Award for demonstrating overarching business acumen
Resume Worded Academic Center May 2016
Bachelor's in Business Administration
Major: Marketing
Member, University Marketing and Advertising Club
SKILLS
Marketing Tools: Salesforce, Marketo, HubSpot, Google Analytics, Content Management Systems (CMS)
Product Knowledge: Product Lifecycle Management, Competitive Analysis, Product Positioning, Go-to-market Strategy
Language Proficiency: English (Native), Spanish (Fluent), Chinese (Conversational)
Digital Marketing Skills: SEO, SEM, Content marketing, Social media advertising
OTHER
Certifications: Google Certified Professional Marketer (2020), Certified Product Marketing Manager (CPMM - 2018)
Professional Memberships: Association of International Product Marketing & Management, Marketing Management Association
Publications: Co-authored 'Tech Product Launch: Strategies and Execution', Published in Marketing Review Journal (2022)
Projects: Led 'Coached.com rebranding project', resulting in improved brand recognition by 150%
Your Name
Client Services Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded May 2022 - Present
Senior Client Services Manager
Implemented process improvements that increased overall service quality by 20%
Achieved record-high client satisfaction rating (95%) by addressing client concerns promptly
Developed new client service initiatives that led to an increase in client retention rates by 25%
Led team to exceed client service delivery goals by 15% each quarter
Incorporated CRM tools that improved response time to client inquiries by 30%
Amazon June 2019 - April 2022
Client Services Manager
Managed and developed a team of 15 client service representatives
Streamlined client communication process, reducing miscommunication by 30%
Facilitated robust customer relationships, resulting in a 20% revenue increase
Coached.com July 2017 - May 2019
Assistant Client Services Manager
Supported the successful management of key client accounts, leading to a 10% growth in client base
Improved customer service processes, leading to a reduction in client complaints by 20%
Helped to implement a client feedback system resulting in 15% improvement in service delivery
EDUCATION
Resume Worded Academic Center June 2017
Master of Business Administration (MBA) - Specialization in Client Relationship Management
Focus Areas: Client Servicing, Customer Relationship Management, Sales and Marketing
Resume Worded University May 2015
Bachelor of Business Administration (BBA)
Major in Organizational Management
Dean's List 2014 (Top 10%)
SKILLS
Client Relationship Management: Client Account Management, CRM Platform Proficiency (Salesforce, HubSpot), Contract Negotiation, Client Retention Strategies, Distribution Channel Management
Business & Operations: Strategic Planning, Business Development, Operational Efficiency, Performance Metrics, Team Leadership, Cross-functional Collaboration
Communication: Conflict Resolution, Presentation Skills, Interpersonal Communication, Client Consultation, Stakeholder Management
Technical Tools: Microsoft Office Suite (Word, Excel, PowerPoint), Google Workspace, Trello, JIRA, Slack
OTHER
Certifications: Certified Customer Service Manager (CCSM, 2018), Hubspot Inbound Marketing Certification (2020)
Leadership & Volunteering: Member, Resume Worded Community Outreach Program (2019 - Present)
Professional Development: CRM Training Workshop (2019, 2020), Problem Solving and Decision Making Workshop (2021)
Projects: Spearheaded 'Client First' Initiative at Amazon leading to increased customer satisfaction rate by 25% in Q4 2020

How do I add skills to a Marketing Account Manager resume?

1
Review the job posting closely.

Go through the Marketing Account Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Digital Marketing, Email Marketing and Advertising are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Social Media Marketing and Marketing.

Add other common skills from your industry - such as Pay Per Click (PPC), Account Management and Marketing Strategy - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Copywriting, Google Analytics and Event Management - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Emphasize your sales skills.

As the job title suggests, sales and communication are important elements of Marketing Account Manager roles. Through your bullet points, show hiring managers evidence of how you have generated new customers.

5
Emphasize your marketing experience.

In your Marketing Account Manager resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

6
Use the exact job title.

Try to add the exact job title, Marketing Account Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Account Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Account Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Account Manager Skills and Keywords to Include On Your Resume

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Marketing Account Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
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Resume Example
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Resume Example
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Resume Example
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Frequently Asked Questions

What skills should you put on a Marketing Account Manager resume?

Some effective Marketing Account Manager skills you can add to your resume include:

  • Digital Marketing
  • Account Management
  • Email Marketing
  • Social Media Marketing
  • Advertising
  • Marketing Strategy
  • Marketing
  • Pay Per Click (PPC)

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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