Key Account Manager

Key Account Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Key Account Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Account Management
  • Sales Management
  • Sales
  • Business-to-Business (B2B)
  • Business Development
  • Business Strategy
  • Management
  •  Find out what your resume's missing
  • Marketing Strategy
  • Key Account Development
  • Marketing
  • International Sales
  • Marketing Management
  • Fast-Moving Consumer Goods (FMCG)
  • Strategy
  • Contract Negotiation
  • Project Management
  • Customer Relationship Management (CRM)
  • Change Management
  • Retail
  • Sales Operations
  • Strategic Planning
  • Forecasting
  • Customer Service
  • Business Planning
  • Product Development

  •   Show full list

Resume Skills: Software

  • Salesforce
  • Hubspot CRM
  • Pipedrive
  • Zoho CRM
  • Microsoft Dynamics 365
  • MS Office Suite
  • HubSpot CRM
  • Tableau
  • Salesforce CRM
  • Oracle Netsuite
  • HubSpot
  • LinkedIn Sales Navigator
  • MS Office Suite.
  •  Match your resume to these skills

Resume Skills: Marketing & Analytics

  • Segmentation
  • Targeting
  • Positioning (STP)
  • Consumer Behavior Analysis
  • Google Analytics
  • A/B Testing
  • CRM Software (Salesforce, HubSpot)
  • Microsoft Excel
  • Tableau
  • Microsoft Power BI
  • Adobe Analytics
  • SQL
  •  Match your resume to these skills

Resume Skills: Communication

  • Microsoft PowerPoint
  • Public Speaking
  • Negotiation
  • Stakeholder Engagement
  • Presentation
  • Conflict resolution
  • Client relationship management
  • Sales pitching
  • Client Relations
  • Negotiation Skills
  • Stakeholder Management
  • Team Leadership
  •  Match your resume to these skills

Resume Skills: Project Management

Resume Skills: Sales Tools

Resume Skills: Data Analysis

  • Tableau
  • Google Analytics
  • Excel
  • SPSS
  • Microsoft Excel
  • SQL
  • Business Intelligence Reporting
  • Market Analysis
  • Predictive Analytics
  • Looker
  • Microsoft Power BI
  •  Match your resume to these skills

Resume Skills: Language

Resume Skills: Sales

  • Strategic Selling
  • Lead Generation
  • Sales Forecasting
  • Competitive Analysis
  • Sales Presentations
  • Complex Negotiations
  • Account Management
  • Negotiation
  • Pipeline Development
  • Customer Relationship Management (CRM)
  • Business Reporting
  • Contract Negotiation
  • Consultative Selling
  • Key Account Management
  • Sales Presentations.
  • Cross-Selling
  • Up-Selling
  • Client Retention
  • Pitching
  • Market Analysis
  • Upselling Strategies
  • Revenue Growth
  • Deal Closure
  •  Match your resume to these skills

Resume Skills: Technical

  • Microsoft Office Suite
  • CRM (Salesforce, Dynamics 365)
  • Google Analytics
  • Data Visualization (Tableau)
  • MS Office Suite
  • CRM Platforms (Salesforce, Zoho, HubSpot)
  • Data Analysis (Tableau, Excel)
  • ERP Systems (SAP, Oracle)
  • Zoom
  • Slack
  • Google Workspace
  •  Match your resume to these skills

Resume Skills: Strategic

  • Market Penetration Strategy
  • Pricing Strategy
  • Lead Generation
  • Campaign Management
  • Performance Metrics
  • Business Development
  • Forecasting
  • Market Analysis
  • SWOT Analysis
  • Stakeholder Management.
  • Merchandising Strategy
  • Brand Management
  • Market Segmentation
  • Account Development
  •  Match your resume to these skills

Resume Skills: Business Tools

  • Microsoft Excel
  • Google Analytics
  • Tableau
  • Microsoft Power BI
  • Adobe Analytics
  • SQL
  • CRM
  • SAP
  • Oracle Suite
  • Selligent Marketing Cloud
  • Microsoft Suite (Excel, PowerPoint, Word)
  •  Match your resume to these skills

Resume Skills: Sales Management

Resume Skills: Others

Resume Skills: Productivity Software

Resume Skills: Communication Tools

Resume Skills: Industry Knowledge

Resume Skills: Certifications

  • Certified Sales Leadership Professional
  • Certified Key Account Strategist
  • Certified Sales Leadership (CSL)
  • Certified Strategic Account Manager (CSAM)
  •  Match your resume to these skills

Resume Skills: Technology

Resume Skills: Business

Resume Skills: CMS/CRM Tools

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Key Account Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Key Account Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Key Account Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2020 - Present
Key Account Manager
Developed a business strategy that expanded the product line into three new markets, bolstering company revenue by 35%
Increased the efficiency of the sales operations team by 20% by introducing a new CRM system
Mastered change management, successfully handling a major policy switch that led to a 10% increase in client retention
Implemented a marketing strategy that captured 25% additional audience within the B2B sector
Strengthened international sales channels, boosting global company earnings by 30% March 2016 - December 2019
Senior Sales Representative
Increased annual sales by $2.5 million by developing key account relationships
Managed a team of 10 sales representatives, improving their performance by 15% through mentorship and coaching
Initiated a new contract negotiation strategy that won 75% of proposed deals involving major accounts
Dell June 2014 - February 2016
Sales Representative
Consistently achieved over 100% of sales target in the FMCG sector resulting in an overall business growth of 20%
Negotiated contracts with clients, contributing to 30% increase in annual revenues
Implemented a new customer approach strategy, decreasing support issues by 40%
Resume Worded University January 2014
Master of Business Administration (MBA) - Sales Management
Specialization in B2B Sales Strategies
Resume Worded Institute May 2012
Bachelor of Business Administration (BBA) - Marketing
Minored in Market Analytics and Consumer Behavior
Awards: Top 5% of graduating class
Sales Management: B2B Sales, Channel Sales, Key Account Development, P&L Management, Sales Negotiations, Territory Management, Strategic Partnerships
Marketing & Analytics: Segmentation, Targeting, Positioning (STP), Consumer Behavior Analysis, Google Analytics, SEO/SEM, A/B Testing, CRM Software (Salesforce, HubSpot)
Presentations & Communications: Microsoft PowerPoint, Public Speaking, Negotiation, Stakeholder Engagement
Others: Spreadsheet Proficiency (Microsoft Excel, Google Sheets), Report Writing, Data Visualization (Tableau)
Certifications: Certified Key Account Manager (CKAM) - March 2014, Certified Sales Leadership Professional (CSLP) - September 2019
Leadership & Volunteering: Sales And Marketing Executives International (Board Member, 2018 - present), Volunteer Career Coach - Resume Worded (2018 - present)
Awards: Sales Person of the Year - (three consecutive years, 2017, 2018, 2019), Excellence in Key Account Management - Dell (2015)
Continuing Education: Advanced Negotiation - Harvard Online (2020), B2B Content Marketing Boot Camp - LinkedIn Learning (2021)
Your Name
Business Development Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded February 2021 - Present
Business Development Manager
Implemented new B2B strategies, resulting in a 50% increase in business partnerships
Managed a diverse portfolio of key accounts, increasing annual revenues by $4 million
Initiated tactical marketing strategies that enhanced the company's online presence by 35%
Developed a comprehensive contract management system which improved negotiations success rate by 25%
Improved project management process, reducing the implementation period for new initiatives by nearly 30%
Walmart January 2018 - January 2021
Project Lead
Spearheaded a project that expanded the company's retail influence and increased sales by 25%
Efficiently coached a team of 10 members, improving productivity by 15%
Leveraged data analytics in improving customer relationship management, resulting in 35% revenue increment
Apple Inc. June 2015 - December 2017
Sales Associate
Pioneered the use of a highly successful sales pitch, resultantly increased store sales by 20%
Implemented a new promotional strategy, contributing to a 30% increase in shop's customer engagement
Efficiently handled customer queries, leading to a 40% reduction in customer support issues
Resume Worded University December 2017
Master of Business Administration (MBA) - Strategy and Entrepreneurship
Completed degree through evening courses while maintaining full-time job responsibilities
Resume Worded Institute June 2015
Bachelor of Commerce - Retail Management
Emphasis on Sales, Marketing, and Economic Forecasting
Awards: Top in Graduating Class for Retail Management , Dean's List 2015
Productivity Software: Microsoft Office Suite, Google Workspace, Adobe Creative Cloud, SAP
Project Management: Trello, Asana, Jira, Microsoft Project, Agile methodologies
CRM and Sales Software: Salesforce, Hubspot CRM, Pipedrive, Zoho CRM, Microsoft Dynamics 365
Data Analysis: Tableau, Google Analytics, Excel (Advanced), SPSS
Certifications: Certified Business Development Professional, Project Management Professional (PMP)
Leadership & Volunteering: Mentor at Startup Accelerator, Board member at local Chamber of Commerce
Awards: Emerging Leader of the Year - Walmart (2019), High Achiever Award - Apple Inc. (2017)
Training: Completed advanced sales negotiation training; Advanced leadership training
Your Name
Strategic Account Manager
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE June 2019 - Present
Strategic Account Manager
Established strategic plans for key accounts, leading to a delineated growth of 40% in annual profits
Developed a unique international sales strategy that increased export by 30%
Utilized a CRM tool to manage a portfolio of accounts, reducing operational costs by 26%
Cultivated relationships with key industry players, leading to a 20% increase in partnership deals
Managed the successful onboarding of major retail accounts, resulting in a 15% increase in overall company revenues
Amazon August 2016 - May 2019
Senior Sales Strategist
Developed and implemented a new sales strategy in the FMCG sector, driving a 32% increase in revenue
Coordinated sales operations within the team, resulting in a 18% improvement in performance
Streamlined the contract negotiation process, leading to a 20% increase in contract wins
Microsoft July 2013 - July 2016
Sales Executive
Consistently achieved sales targets by 110%, generating $3 million in annual revenues
Initiated a customer-centric approach to selling, resulting in 15% increase in customer retention
Contributed creatively to marketing campaigns, increasing product awareness by 25%
Resume Worded Institute May 2019
Certified Strategic Account Manager (CSAM)
Completed alongside current role at
Resume Worded University April 2013
Master of Business Administration (MBA) - Sales and Marketing
Thesis: The Impact of Digital Transformation on Sales Strategies
Sales Tools: Salesforce, HubSpot, Microsoft Dynamics, Zoho CRM, Pipedrive, SugarCRM
Market Analysis Tools: Tableau, Excel (Advanced), Looker, Microsoft Power BI, SPSS, Google Analytics
Communication: Presentation, Negotiation, Conflict resolution, Client relationship management, Public Speaking, Sales pitching
Project Management Tools: Trello, Slack, Jira, Asana, Airtable, Microsoft Teams
Certifications: HubSpot Sales Software Certified, Salesforce Certified Sales Cloud Consultant (2020)
Leadership & Volunteering: Head of mentoring program at the National Sales Network, Keynote speaker at the Annual Global Sales Summit
Awards: President’s Club for Top Sales at Amazon (2018), Microsoft Gold Club Award for Sales Excellence (2015)
Professional Development: Attended multiple in-person and virtual sales workshops and masterclasses
Your Name
Wholesale Account Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded February 2020 - Present
Senior Wholesale Account Manager
Restructured sales process to incorporate direct sales techniques, resulting in a 30% increase in volume and a boost in customer retention by 15%
Implemented a streamlined inventory management system that improved merchandise tracking, driving a 10% reduction in product loss
Developed a successful marketing strategy that improved B2B sales by 25%, enhancing our e-commerce presence
Forged strong relationships with key accounts; increased average order value by $10,000 annually
Led a team of 5 junior account managers, coaching them on effective sales strategies, thereby increasing team revenue by 20% over one year
Definitive Fashion Wholesale June 2017 - January 2020
Wholesale Account Manager
Negotiated high-value B2B agreements, resulting in increased business development and a revenue increase of $100,000 annually
Applied proficient knowledge of fashion industry trends to increase sales of key product lines by 25%
Spearheaded a marketing initiative that grew ecommerce platform sales by 15% within six months March 2014 - May 2017
B2B Sales Representative
Successfully managed a portfolio of 50+ wholesale accounts, boosting sales by 30% over a year
Played a key role in the creation of the company's first comprehensive sales operations strategy, integrating seamless processes across multiple departments
Resume Worded Institute May 2014
Master of Business Administration (MBA) - Sales and Marketing
Courses focused on Effective Client Relationships, Pricing Strategy and Advanced Marketing Techniques
Resume Worded University June 2011
Bachelor of Science in Business Administration
Major in Marketing, Minor in Communication Studies
Awards: Dean's List 2010-2011 (Top 10%)
Sales and Marketing Tools: Salesforce, Zoho CRM, HubSpot, Slack, Microsoft Office Suite, Adobe Creative Suite
Sales and Negotiation Techniques: BANT Methodology, Challenger Model, Solution Selling, SPIN Selling, Customer-Oriented Selling, Value-Based Selling
Product Knowledge: Fashion industry trends, product distribution, pricing strategies, B2B sales, apparel market research, wholesale management
Communication: Public speaking, Interpersonal communication, Persuasive speaking, Client relationship management, Active Listening
Certifications: Certified Professional Sales Person, Institute of Sales Management (2016)
Projects: Revamped Definitive Fashion Wholesale sales strategy, resulting in an annual 15% increase in revenue (2017-2019)
Leadership & Volunteering: Chamber of Commerce – Active Member and Networking Committee Co-chair
Your Name
Key Account Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2018 - Present
Senior Key Account Manager
Strengthened and expanded relationships with strategic accounts, resulting in a 35% increase in revenue
Led team to a 15% YOY sales growth despite challenging market conditions, incorporating result-oriented retail strategies
Innovated a customer retention technique, successfully converting 35% of account cancellations into continued engagements
Flashy Apparel Ltd. April 2014 - December 2017
Key Account Manager
Leveraged merchandising expertise to influence key customer purchasing decisions, leading to a 20% increase in sales
Designed and negotiated business development contracts which contributed to a 30% increase in overall account profitability
Streamlined sales operations, resulting in 15% time savings and better co-ordination among sales teams March 2012 - March 2014
Sales Associate
Boosted sales by 40% in my region by implementing innovative direct sales method
Consistently met sales targets, facilitating 10% growth in apparel category annually
Resume Worded University July 2016
Master's in Business Administration (MBA) - Sales Management specialization
Coursework included Key Account Management, Strategic Sales, and Business Analytics
Resume Worded Academic Center May 2012
Certification in Sales Leadership and Strategy
Part-time certification course during tenure as a Sales Associate at
Technical Skills: MS Office Suite, CRM Platforms (Salesforce, Zoho, HubSpot), Data Analysis (Tableau, Excel), ERP Systems (SAP, Oracle)
Strategic Skills: Merchandising Strategy, Pricing Strategy, Brand Management, Market Segmentation, Account Development
Languages: English (Native), Spanish (Fluent), French (Basic)
Certifications: Certified Professional Sales Person (CPSP, 2015), Certified Sales Leadership Professional (CSLP, 2018)
Awards: Flashy Apparel’s Key Account Manager of the Year (2016, 2017), Salesperson of the Year at (2013)
Leadership & Volunteering: Mentor, Sales Career Start Program, 2017-Present
Professional Development: Regular attendee of industry conferences like the Annual Sales Leadership Conference and the Global Sales Strategies Summit
Your Name
Territory Sales Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded August 2019 - Present
Territory Sales Manager
Generated an increase of $200,000 in gross profits by identifying untapped business opportunities in assigned territory
Played a pivotal role in launching and establishing the company's brand in unexplored regions resulting in a 25% market share acquisition in less than a year
Implemented successful marketing strategies, leading to 30% growth in customer base
Established a comprehensive sales process, which boosted sales by 40% region-wide
Coached and mentored 10 account executives to ensure they meet and exceed sales targets
Fashion Forward Pvt. Ltd. January 2016 - July 2019
Sales Executive
Spearheaded the wholesale operational strategy that improved efficiency by 25%
Proposed and executed innovative retail displays improving visual appeal and increasing sales by 20%
Successfully penetrated new markets contributing to a 30% increase in sales volume July 2013 - December 2015
Sales Representative
Generated over $150,000 in sales annually through effective merchandising strategy
Managed a portfolio of 75 accounts, maintaining a 95% client retention rate
Resume Worded Institute June 2014
Master of Business Administration - Sales Management
Distinction: Top of the Class in Strategic Sales Techniques
Resume Worded University May 2010
Bachelor of Business Administration - Marketing
Minors in Economics and Consumer Behaviour
Awards: Dean's List (Top 10%), Resume Worded Merit Scholar
Sales and Marketing Techniques: Relationship Selling, Customer Relationship Management (CRM), Direct Marketing, Digital Marketing, Market Research, Strategic Planning
Software: Salesforce (Advanced), MS Office (Advanced), Zoho CRM (Proficient), HubSpot (Proficient), Adobe Creative Cloud (Intermediate)
Data Analysis Tools: Google Analytics (Advanced), Tableau (Proficient), Excel (Advanced), SQL (Basic)
Certifications: Professional Sales Certification (2020), HubSpot Inbound Marketing Certification (2019)
Leadership & Volunteering: American Association of Inside Sales Professionals (Board Member and Chair)
Projects: Developed and executed successful sales strategies leading to 50% increase in regional sales in 2 years at Resume Worded
Awards: Sales Executive of the Year (2018, Fashion Forward Pvt. Ltd.), Top Sales Representative (2015,

How do I add skills to a Key Account Manager resume?

Review the job posting closely.

Go through the Key Account Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Business Development, Business-to-Business (B2B) and Business Strategy are possible skills. These are skills you should try to include on your resume.

Add industry skills like Account Management and Management.

Add other common skills from your industry - such as Sales, Sales Management and Marketing Strategy - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Business Planning, Marketing Management and Key Account Development - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Key Account Manager resume, so try to include any examples of where you led a project or managed other people.

Emphasize your sales skills.

As the job title suggests, sales and communication are important elements of Key Account Manager roles. Through your bullet points, show hiring managers evidence of how you have generated new customers.

Use the exact job title.

Try to add the exact job title, Key Account Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Key Account Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Key Account Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Key Account Manager Skills and Keywords to Include On Your Resume

Key Account Manager Soft Skills

Here are common soft skills that appear on Key Account Manager job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

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Key Account Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Sales Account Manager

Resume Example
Entry Level Account Manager

Resume Example
Key Account Manager

Resume Example
Senior Account Manager

Resume Example
Inside Sales Account Manager

Resume Example
Technical Account Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What are the top skills you should add to your Key Account Manager resume?

Some effective Key Account Manager skills you can add to your resume include:

  • Account Management
  • Sales Management
  • Sales
  • Business-to-Business (B2B)
  • Business Development
  • Business Strategy
  • Management
  • Marketing Strategy

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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