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As an entry-level digital marketing professional, you'll be entering a dynamic and ever-evolving field that offers diverse opportunities to create and execute online marketing campaigns. To land that first job, it's essential to understand the industry trends and tailor your resume to showcase your abilities in line with the specific needs of each company. In recent years, there has been a growing emphasis on data-driven strategies and the importance of content marketing, so demonstrating your familiarity and skills in these areas can be a huge plus on your resume. Additionally, highlighting your adaptability and eagerness to learn new skills will show employers that you're ready to grow with the industry.
Since you're applying for an entry-level role, employers will be more interested in your potential rather than an extensive work history. This means your resume should focus on your digital marketing skills, knowledge, and any relevant projects or internships you've completed. Remember to connect these experiences to the specific job requirements and emphasize your ability to quickly learn and adapt to new marketing tools and trends, as this is crucial for success in the digital marketing world.
As an entry-level applicant, it's important to focus on the projects and internships you've completed that demonstrate your digital marketing skills. Describe your role in these projects, the results you achieved, and how they relate to the job you're applying for.
Since the digital marketing field is increasingly focused on data-driven strategies and content marketing, emphasize your skills in data analysis and content creation. This could include experience in Google Analytics, A/B testing, social media content creation, or blog writing.
If you lack work experience but are trying to gain more in your next job, the entry level digital marketing resume is for you. You’ll want to supplement your work experience through internships with your education, alongside any relevant extracurricular activities and projects that you accomplished while in school. Skills related to digital marketing and certifications will further help you to demonstrate a strong educational background for the role.
Since this role is an entry level position, you will want to leverage your relevant education. This template lists a major in marketing and a minor in psychology; the minor is still relevant, as marketing can utilize psychology to make the product or services more appealing to the consumer depending on phrasing, product placement, use of colors, and more.
As a student or recent graduate, you may only have internships as your primary work experience. Discussing additional marketing projects that you completed while in school shows a strong dedication to your craft, especially in volunteer positions. For example, you’ll want to mention if you managed the social media for a non-profit organization or increased engagement on social media platforms.
We spoke to hiring managers at top companies like HubSpot, Mailchimp, and Hootsuite to understand what they look for in entry-level digital marketing resumes. Based on their insights and our experience reviewing thousands of resumes, here are 6 tips to make your entry-level digital marketing resume stand out:
Hiring managers want to see the specific digital marketing skills you have. Instead of just listing the skills, show how you used them:
Avoid just listing out skills without context, like this:
A resume summary, also known as a professional summary or summary statement, is an optional section that sits at the top of your resume, just below your contact information. It provides a brief overview of your professional background, skills, and career goals. While a summary is not a mandatory section, it can be particularly useful if you are a career changer, have a diverse background, or want to provide additional context that may not be immediately apparent from the rest of your resume.
It's important to note that a resume summary is different from a resume objective. Objective statements are outdated and no longer used in modern resumes. They focus on what you want from an employer, rather than what you can offer. Instead, a well-crafted summary showcases your value proposition and highlights how you can contribute to the company's success.
The work experience section is the heart of your resume. It's where you show hiring managers what you've accomplished in previous roles and how that translates to the digital marketing position you're applying for. Here are some key tips to make your work experience section stand out:
When describing your work experience, start each bullet point with a strong action verb that showcases your digital marketing skills. Avoid generic phrases like "responsible for." Instead, use verbs like:
These specific verbs paint a clearer picture of your capabilities and show that you understand industry terminology.
Your education section is a critical part of your entry level digital marketing resume. It shows hiring managers that you have the necessary background and training for the role. Here are some tips to make sure your education section is effective and helps you stand out.
The skills section is one of the most important parts of your entry level digital marketing resume. It's where you showcase your abilities and qualifications to potential employers. When crafting this section, it's crucial to highlight the skills that are most relevant to the job you're applying for.
Here are some tips to help you create a compelling skills section that will catch the eye of hiring managers and help you land your dream job in digital marketing.
Here are examples of popular skills from Entry Level Digital Marketing job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Entry Level Digital Marketing job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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