Quantify your impact with metrics

Instead of simply listing your responsibilities, focus on the impact you made in each role. Use specific numbers and metrics to quantify your achievements, like in these examples:

• Increased organic website traffic by 150% in 6 months through SEO optimization and content marketing
• Managed a $500K digital ad budget, achieving a 25% lower CPA than benchmarks
• Grew social media following from 10K to 250K and increased engagement rate by 4x

Avoid vague statements that don't convey the scope and results of your work, such as:

• Responsible for SEO and content marketing
• Managed digital ad campaigns
• Grew social media presence

Expand

   Highlight experience across digital channels

Showcase your breadth of knowledge by including examples of your work across various digital marketing channels, such as:

• Paid search and social ads
• SEO and content marketing
• Email and mobile marketing
• Affiliate and influencer partnerships

Hiring managers want to see that you have a well-rounded skill set and can drive results through integrated multi-channel campaigns. For example:

Led cross-functional teams to plan and execute integrated marketing campaigns across paid search, social, email and affiliate channels, resulting in 50% revenue growth YoY.

   Demonstrate strategic and analytical skills

Digital marketing executives need to be both strategic thinkers and data-driven decision makers. Show that you have these skills by including examples like:

• Developed and presented 3-year digital marketing strategy to executive team, securing buy-in and $1.5M in additional budget
• Analyzed campaign performance data to identify opportunities, ran A/B tests, and optimized ad creative and landing pages to reduce CPA by 30%

Avoid focusing too much on tactical execution or day-to-day tasks. While those are important, hiring managers want to see that you can think strategically and use data to drive decisions and improve results.

   Tailor your resume for the role

Customize your resume for each job you apply to by emphasizing the most relevant skills and experiences. Study the job description carefully and mirror the language and keywords it uses, like:

• If the JD mentions 'paid social', include examples of your paid social campaigns
• If it calls for 'marketing automation' experience, highlight your use of tools like Marketo

One size does not fit all in resumes. A generic resume is less likely to catch a hiring manager's attention than one that is tailored and speaks directly to the qualifications they are looking for in a digital marketing executive for their specific company and role.

   Show progression and leadership

Hiring managers want to see that you have grown and progressed in your career, taking on increasing levels of responsibility and leadership. Ways to show this in your resume include:

• Highlighting promotions and title changes within the same company
• Showing how your role and scope expanded, e.g. from specialist to manager to director
• Including examples of how you led and mentored junior team members
• Specifying the size of teams, budgets, and projects you managed

Promoted from Digital Marketing Manager to Senior Manager within 2 years. Managed a team of 6 specialists responsible for $3M in annual digital spend.

   Include relevant certifications and skills

List any relevant certifications you have earned, such as:

• Google Ads and Analytics certifications
• Facebook Blueprint certifications
• HubSpot Inbound Marketing certification

Also include your proficiency with key digital marketing tools and technologies, like marketing automation platforms, CRMs, SEO and analytics tools, etc.

Avoid listing basic computer skills like Microsoft Office that are expected of all candidates. Focus on skills and certifications that are specific to digital marketing and show your industry expertise.