3 VP of Sales Cover Letter Examples: Plus Recruiter Insights (Updated for 2023)

Jump to a Cover Letter

VP of Sales
Sales Director

Additional resources

Alternative introductions for your cover letter
VP of Sales resume examples

VP of Sales Cover Letter Example

Dear Hiring Manager,

As a passionate sales professional with a proven track record of driving revenue growth, I was elated to come across the VP of Sales position at Google. Ever since attending a presentation by one of your sales teams at a conference, I have been captivated by Google's unique approach to solving complex business problems and fostering a culture of innovation. It would be an incredible opportunity to contribute to the company's continued success in this capacity.

In my current position as Director of Sales at Resume Worded, I led my team to achieve a 35% increase in annual revenue, exceeding our target by 15%. This was accomplished by implementing a data-driven sales strategy which focused on targeting high-growth industries and leveraging our unique value proposition. Additionally, I established a mentorship program within the sales team, which led to a 20% improvement in new hire ramp-up time and a 10% increase in overall team performance. My experience in leading high-performing sales teams and driving revenue growth aligns perfectly with what Google is seeking in a VP of Sales.

I am particularly excited about the opportunity to lead sales efforts for Google's innovative products and services in the rapidly evolving technology landscape. Having followed the company's growth and progress over the years, I am confident that my passion for technology and background in sales leadership will enable me to make a significant impact on the organization.

Thank you for considering my application. I am eager to discuss how my experience and skills can contribute to Google's continued growth and success in the VP of Sales role. I look forward to the opportunity to speak with you further.

Sincerely,

[Your Name]

Why This Cover Letter Works in 2023

Quantifiable Achievements

Highlighting a specific accomplishment that showcases your ability to drive results is crucial in demonstrating your value as a candidate. In this example, the writer shares a concrete, quantifiable achievement that directly relates to the role they're applying for.

Unique Initiatives

The mention of a mentorship program showcases the candidate's leadership and commitment to team development. This demonstrates that they not only excel in driving sales but also in fostering a supportive and successful team environment.

Industry Passion

Showing enthusiasm for the industry and the company's products and services is essential in conveying that you are genuinely interested in the role. In this example, the writer highlights their excitement for leading sales efforts for Google's innovative offerings.

VP of Sales Cover Letter Example

Dear Hiring Manager,

I'm writing to express my interest in the VP of Sales role at Oracle, a company whose commitment to innovation and customer satisfaction I greatly admire. Having spent a significant part of my career in tech sales, Oracle's pioneering efforts in cloud computing and database technology have always been an inspiration to me. The company's unique position in the market, with its range of products, services, and solutions, is something I find truly intriguing.

At Resume Worded, I led the sales team to achieve a 45% increase in our annual revenue, securing some of our biggest accounts in the process. This was achieved through a combination of strategic planning, relationship building, and a deep understanding of our customers' needs. I believe these are skills that would greatly benefit Oracle as it continues to expand its customer base. In a previous role at RW Tech Company, I managed to bring in a deal worth $1M, a record for the company at that time. This was accomplished through diligent research, careful negotiation, and a keen understanding of the client's business needs.

What excites me about this role at Oracle is the opportunity to work with a diverse team in a dynamic environment, where new challenges are always on the horizon. I'm particularly interested in Oracle's cloud services and how they can help businesses improve their operations and reach their goals.

Thank you for considering my application. I am confident that my experience and passion for tech sales would make me a valuable addition to the Oracle team.

Sincerely,
[Your Name]

---

Why This Cover Letter Works in 2023

Display Knowledge About The Company

What you've done here is show that you're no stranger to the tech industry and, more importantly, that you've been keeping an eye on Oracle's undertakings. This shows you're not just shotgunning applications but have taken the time to understand what Oracle is about. Keep doing this!

Quantify Achievements

Great job in providing concrete numbers here. Saying you led a team to a 45% revenue increase gives a direct measure of your impact. It's one thing to say you're great at your job, it's another to prove it with results.

Highlight Significant Successes

Talking about that $1M deal you brought in is a fantastic move. It's not just about the money, though. It points to your negotiation skills, your ability to understand client needs, and your diligence. All are prized traits in a VP of Sales.

Sales Director Cover Letter Example

Dear Hiring Manager,

I am writing to express my interest in the Sales Director position at Microsoft, a company I have always admired for its relentless pursuit of innovation and its commitment to making technology more accessible. Having spent the majority of my career in tech sales, Microsoft's groundbreaking work in areas like artificial intelligence and cloud computing has always been a source of inspiration. The company's mission to empower every person and every organization on the planet to achieve more resonates with me deeply.

In my current role as Sales Manager at Resume Worded, I have successfully grown our annual revenue by 35%, largely through the acquisition of new clients and the expansion of existing accounts. I accomplished this by building strong relationships, understanding our clients' unique needs, and proposing solutions that deliver real value. I believe these skills would be beneficial to Microsoft as it continues to grow and diversify its customer base. In a previous role at RW Tech Company, I was responsible for securing a major contract worth $750K, a significant achievement that demonstrated my ability to close complex deals.

What excites me about this role at Microsoft is the opportunity to contribute to a company that is truly making a difference in the world. I'm particularly interested in Microsoft's work in artificial intelligence and how it can help businesses become more efficient and competitive.

Thank you for considering my application. I am confident that my experience and passion for tech sales would make me a valuable addition to the Microsoft team.

Sincerely,
[Your Name]

Why This Cover Letter Works in 2023

Show Industry Knowledge

Just as you did with Oracle, showing you know and appreciate Microsoft's focus areas suggests you're applying with intention. That's appealing to a hiring manager.

Detail Your Successes

Again, you're doing a great job by providing hard numbers – a 35% growth in annual revenue. You also detail the methods you used, which can give a hiring manager a better understanding of your work approach. This combination of achievements and methodology is a major strengthening factor in your application.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

As someone who has always been inspired by Amazon's extraordinary customer-centric approach, coming across the VP of Sales position at your company was genuinely exciting for me. Having observed how Amazon's relentless focus on providing exceptional value for its customers has revolutionized the retail industry, I am eager to contribute to the ongoing success of such an influential organization by utilizing my extensive sales experience and passion for growth.

This intro demonstrates a genuine understanding and admiration for the company's unique approach, showing that the candidate is motivated to contribute to its success, making them a strong candidate for the position.

I fondly recall browsing the aisles of my local Walmart store as a child, marveling at the seemingly endless variety of products lining the shelves. The VP of Sales position at Walmart instantly rekindled those memories, and I am now eager to contribute to the success of the company that played such a significant role in my upbringing. With my extensive sales background and dedication to driving growth, I am confident that I would be an asset to your team.

By using a personal anecdote and relating it to the company, this intro creates an emotional connection, demonstrating a long-standing relationship with the brand and portraying the candidate as a great fit for the organization.

In the age of digital transformation, Microsoft's dedication to empowering individuals and organizations to achieve more through innovative technology has always resonated with my personal and professional values. As a seasoned sales professional, I am thrilled at the prospect of joining your organization as the VP of Sales, combining my passion for technology and proven sales leadership skills to contribute to Microsoft's ongoing success.

This intro connects the candidate's personal and professional values with the company's mission, showcasing their genuine interest in the organization and making them a strong contender for the role.

As a frequent traveler, I have firsthand experience of how Airbnb has revolutionized the way we explore the world, forging meaningful connections between hosts and guests. As an ardent advocate of your company's vision, I am eager to join Airbnb as the VP of Sales, leveraging my extensive experience in sales leadership to contribute to the ongoing growth of this groundbreaking platform.

This intro demonstrates the candidate's personal connection with the company's product and vision, making them an enthusiastic and highly motivated candidate who would bring both passion and expertise to the role.

The role of VP of Sales at Apple immediately caught my attention, as I have always been an enthusiastic user of Apple products and a strong believer in the company's commitment to delivering cutting-edge technology. Having honed my sales leadership skills over the years, I am eager to contribute to your organization's continued success and growth by driving revenue and fostering a high-performing sales team.

By highlighting the candidate's personal affinity with the company's products and values, this intro presents a compelling case for their suitability for the role, demonstrating that they are both highly skilled and motivated to contribute to the organization's success.