14 SEO Specialist / Paid Search Cover Letters

Approved by real hiring managers, these SEO Specialist / Paid Search cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for SEO Specialist / Paid Search Roles
Compiled by: Kimberley Tyler-Smith
Senior Hiring Manager
20+ Years of Experience

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Senior SEO Specialist Cover Letter Example

Dear Hiring Manager,

I am excited to apply for the Senior SEO Specialist position at Amazon, a company that I have admired for its relentless focus on customer experience and its ability to continuously innovate in the e-commerce space. Being an avid Amazon customer myself, I am particularly drawn to the company's commitment to making online shopping as seamless and enjoyable as possible.

In my role as an SEO Specialist at Resume Worded, I was instrumental in implementing SEO strategies that resulted in a 75% increase in organic search traffic over two years. At RW Tech Company, I led a cross-functional team to optimize our pay-per-click campaigns, resulting in a 40% improvement in click-through rates and a 30% reduction in cost per click within a year.

The opportunity to leverage my experience and skills in a company as dynamic and customer-focused as Amazon is highly appealing. I am particularly excited about the prospect of contributing to the company's growth and enhancing the shopping experience for millions of customers worldwide.

Thank you for considering my application. I am eager to bring my strategic planning and execution skills to Amazon and make a positive impact on the company's SEO efforts.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Highlight relevant accomplishments

Your cover letter isn’t just a summary of your CV, but a space to highlight your most relevant accomplishments, like increasing ROI by 35% in six months. It shows your value, and more importantly, your potential impact on our team. Remember to include specifics about what you did and what the results were.

Senior SEO Specialist Cover Letter Example

Dear Mr. Johnson,

I am writing to express my strong interest in the Senior SEO Specialist position at TripAdvisor. As a frequent user of TripAdvisor's platform, both for personal travel planning and as a marketer, I have long admired the company's commitment to providing travelers with authentic, user-generated content and valuable insights.

With over five years of experience in SEO and digital marketing, I have developed a deep understanding of the strategies and techniques required to drive organic traffic and improve search engine rankings. In my current role as SEO Manager at RW Travel Media, I have led a team of three SEO specialists in implementing successful SEO campaigns for a diverse portfolio of clients in the travel industry. Under my leadership, we achieved an average organic traffic increase of 60% and improved the average search engine ranking of our clients' websites by 3 positions for their target keywords.

One of my most significant accomplishments was developing and executing an SEO strategy for a major online travel agency. By conducting in-depth keyword research, optimizing on-page elements, and implementing a robust content marketing plan, I helped the client increase their organic traffic by 80% and generate an additional $2 million in revenue from organic search within a year.

I am excited about the opportunity to bring my skills and experience to TripAdvisor and contribute to the company's mission of helping travelers around the world plan and book the perfect trip. With my proven track record of success in SEO and my passion for the travel industry, I am confident that I can help TripAdvisor maintain and strengthen its position as a leader in the online travel market.

Thank you for taking the time to review my application, and I look forward to the chance to discuss further how I can contribute to TripAdvisor's SEO efforts.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Show your SEO impact

When you talk about your experience and the skills you have gained, it makes me understand your journey. It's good to know you have been improving traffic and rankings through your strategies.

Quantify your SEO achievements

Numbers speak louder than words. Telling me about the increase in organic traffic and better ranking positions clearly shows your ability to deliver results, which is exactly what we need.

Highlight significant SEO wins

Describing a major project where you significantly boosted traffic and revenue is impressive. It makes it clear you can handle big tasks and are capable of making a real impact.

Connect passion with expertise in SEO

Your passion for travel and skill in SEO is a perfect match for us. It’s great when someone’s personal interest aligns with their professional skills, as it often leads to better results.

Express eagerness to contribute to SEO goals

Ending your letter by looking forward to discussing how you can help further shows your enthusiasm and proactive attitude, which are qualities we value.

Senior SEO Specialist Cover Letter Example

Dear Sarah,

I am writing to express my strong interest in the Senior SEO Specialist position at Moz. As a long-time admirer of Moz's industry-leading SEO tools and resources, I am thrilled at the prospect of joining such an innovative and influential company in the digital marketing space.

In my current role as an SEO Specialist at RW Marketing Solutions, I have been responsible for developing and executing SEO strategies for a diverse portfolio of clients. One of my most notable achievements was increasing a client's organic traffic by 200% and their search engine rankings for key terms by an average of 15 positions within a year. This success was driven by my deep understanding of SEO best practices, ability to analyze complex data, and knack for identifying untapped opportunities.

Furthermore, I have a proven track record of collaborating with cross-functional teams, including content creators, web developers, and social media specialists, to ensure that SEO is integrated seamlessly into all aspects of digital marketing campaigns. I believe that my experience, coupled with my passion for staying at the forefront of SEO trends and techniques, makes me an ideal candidate for the Senior SEO Specialist role at Moz.

Thank you for taking the time to review my application. I am eager to bring my skills and enthusiasm to Moz and contribute to the company's mission of simplifying SEO for everyone.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Show admiration for the company's contributions

Expressing your long-time respect for Moz's tools and resources demonstrates that you have a deep understanding of the industry and the company's impact on it.

Highlight your seo success stories

Detailing your achievements, like increasing organic traffic and search rankings, showcases your ability to drive significant results, which is exactly what we're looking for in a senior seo specialist.

Illustrate teamwork in seo strategies

Emphasizing your experience working with cross-functional teams highlights your understanding that seo is a team effort, and you're prepared to collaborate effectively.

Communicate your eagerness to contribute

Concluding your letter with a statement about your desire to bring your skills and enthusiasm to the company reinforces your genuine interest in the position and the company's goals.

Senior SEO and Content Marketing Strategist Cover Letter Example

Dear Hiring Committee,

When I read about the Senior SEO and Content Marketing Strategist position at Amazon, it resonated with me on multiple levels. Amazon isn't just a marketplace; it's a vast digital ecosystem where SEO and content marketing play critical roles in shaping the buyer's journey. My journey into the SEO and content marketing world began with a small blog and has since evolved into a career where I've had the privilege of scaling content strategies for burgeoning startups and established tech companies alike.

At RW Tech Company, I led a team that revamped the content strategy, resulting in a 300% increase in organic traffic and a 45% increase in conversion rate over two years. This achievement was not just about numbers; it was about creating content that resonates with the audience, thereby building trust and authority in a competitive niche. I also pioneered a collaborative project between the SEO and product teams, integrating SEO insights into product development, which significantly boosted user engagement.

Joining Amazon excites me because of its unique position at the intersection of e-commerce and technology, offering unparalleled opportunities to innovate within the SEO and content marketing space. I am particularly drawn to how Amazon leverages data to understand and improve the customer experience, and I am eager to contribute my expertise to further enhance these efforts.

With a proven track record of developing and executing successful SEO strategies and a deep understanding of content marketing's role in driving growth and engagement, I am confident in my ability to contribute to your team's success. I look forward to potentially discussing how my strategic approach to SEO and content marketing can help Amazon continue to lead and innovate within the digital space.

Thank you for considering my application.

Best,

[Your Name]
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Why This Cover Letter Works in 2024

Highlight Your Leadership Skills

For senior roles, it's crucial to demonstrate leadership capabilities. Mentioning how you led a team to achieve a significant increase in organic traffic and conversion rate, shows that you're not just an individual contributor, but can also guide others to success.

Show Your Ability to Collaborate

The ability to work cross-functionally is a valuable skill in today's work environment. Your proactive collaboration between the SEO and product teams shows that you're a team player who can bridge gaps and create synergy, which is crucial in driving overall business success.

Explain Why the Company Attracts You

Detailing what draws you to Amazon - like its unique position at the intersection of e-commerce and technology - indicates that you understand the company's business model and are enthusiastic about contributing to its growth. It's always nice to see a candidate who's done their homework and is genuinely excited about the opportunity.

Express Confidence and Show Your Track Record

Confidence is key in a cover letter. You've done well to articulate your confidence, backed by a proven track record. You're not just telling me you're good; you're showing me evidence of your past success, which makes your confidence compelling and believable.

Digital Marketing Specialist (SEO/PPC) Cover Letter Example

Dear Sarah,

I'm writing to apply for the Digital Marketing Specialist (SEO/PPC) position at Moz. As a long-time admirer of Moz's industry-leading SEO tools and resources, I'm thrilled at the opportunity to contribute my skills to such an innovative company.

In my current role as a Digital Marketing Analyst at RW Tech Company, I've developed a deep expertise in both SEO and PPC. I recently led a project to restructure our website's architecture and revamp our content strategy, resulting in a 50% increase in organic traffic and a 30% improvement in conversion rates. At the same time, I optimized our Google Ads campaigns, reducing our cost-per-click by 25% while maintaining our lead volume. I'm excited to apply this proven track record of driving results to help Moz's clients succeed in the ever-evolving digital landscape.

One of the things that draws me to Moz is your commitment to empowering the SEO community with knowledge and resources. As an avid reader of the Moz Blog and a regular attendee of MozCon, I've always admired how Moz stays at the forefront of industry trends and generously shares insights with the wider community. I would love the opportunity to contribute to this culture of learning and knowledge-sharing.

Thank you for taking the time to review my application. I'm confident that my blend of technical SEO skills, PPC expertise, and passion for staying on the cutting edge of digital marketing would enable me to make a significant impact at Moz. I look forward to the chance to discuss how I can contribute to your mission of helping people do better marketing.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Showcase your SEO and PPC expertise

Detailing your experience in both SEO and PPC demonstrates a comprehensive understanding of digital marketing, making you a versatile candidate.

Demonstrate proven digital marketing results

Sharing specific outcomes like traffic and conversion improvements with percentages shows you measure and achieve success.

Share your engagement with industry resources

Discussing your active participation with key industry resources and events indicates you are motivated to keep learning and stay updated.

Convey your fit for the company culture

Expressing confidence in how your skills match the company's needs suggests you've thought carefully about how you can contribute.

Highlight your intent to contribute to marketing success

Closing with a focus on how you can help the mission underlines your goal to be part of the team's achievements.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

1
As a user who has consistently witnessed the power of Bing in delivering precise search results, I am excited about the opportunity to bring my expertise in SEO and Paid Search to Microsoft. My passion for search engines and my experience in increasing organic traffic make me an ideal candidate for the SEO Specialist / Paid Search position at your company.
This intro effectively connects the applicant's personal experience with Bing to their professional skills, demonstrating enthusiasm for the role at Microsoft.

2
Amazon's commitment to providing an unparalleled shopping experience for its customers has always impressed me. In this context, I am eager to apply my skills as an SEO and Paid Search expert to help enhance the product discoverability and customer reach of Amazon's vast marketplace, making me an excellent fit for the SEO Specialist / Paid Search position.
The applicant emphasizes the unique aspect of Amazon's online marketplace and how their skills can contribute to the company's goals, showing alignment with the position.

3
I have long admired Facebook's capacity to connect people and foster communities, and have eagerly followed its strides in the advertising space. Given my proven track record in SEO and Paid Search, I am excited to contribute to Facebook's mission by enabling businesses to effectively reach their target audiences in the SEO Specialist / Paid Search role.
This intro effectively highlights Facebook's mission and the applicant's desire to contribute, showcasing the personal connection and understanding of the company's objectives.

4
The rapid growth and innovation in the field of SEO and Paid search at IBM is something I have admired as I advanced in my career. As a candidate with years of experience in both organic and paid search strategies, I am excited to bring my expertise to IBM and help drive growth for the company's wide array of clients in the SEO Specialist / Paid Search role.
This intro recognizes IBM's achievements in the industry and shows how the applicant's experience can complement their ongoing growth, making them an ideal candidate for the position.

5
As an avid LinkedIn user, I've witnessed firsthand the platform's significance in connecting professionals and fostering career development. I am thrilled about the prospect of contributing my SEO and Paid Search skills to help businesses and individuals alike to get discovered, grow their networks, and succeed on LinkedIn as the SEO Specialist / Paid Search.
This intro establishes a personal connection with LinkedIn through the applicant's own experience on the platform and ties it directly to the skills they bring to the role, effectively demonstrating their passion for the position.



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