3 SEO Manager Cover Letters

Approved by real hiring managers, these SEO Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for SEO Manager Roles
Compiled by: Kimberley Tyler-Smith
Senior Hiring Manager
20+ Years of Experience
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SEO Manager Cover Letter Example

Dear Hiring Manager,

As an avid advocate of data-driven marketing strategies, I recently stumbled upon the SEO Manager position at Google, and I couldn't be more excited about the opportunity to contribute to the company that has shaped the way we search and access information online. My own journey into the world of SEO began when I launched a personal blog in college. I quickly learned the power of optimizing content for search engines, and I've been hooked ever since.

In my most recent role as an SEO Specialist at Resume Worded, I successfully increased organic traffic by 35% within the first six months by identifying and optimizing underperforming webpages. This achievement was a result of my ability to analyze data and implement strategic changes based on user behavior and search trends. My experience at Resume Worded also allowed me to develop and execute a successful link-building campaign, resulting in a 25% increase in high-quality backlinks. I'm confident that my hands-on experience and analytical mindset will enable me to contribute effectively to Google's ongoing success in the SEO arena.

The chance to work as an SEO Manager at Google is particularly appealing to me because of the company's commitment to innovation and its data-centric approach to decision-making. I'm excited to be part of a team that not only values the importance of SEO but also continuously seeks to improve and evolve in an ever-changing digital landscape.

Thank you for considering my application. I'm looking forward to the possibility of contributing my skills and passion for SEO to the Google team and would welcome the opportunity to further discuss my qualifications.


[Your Name]

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Why This Cover Letter Works in 2024

Personal Connection to the Company

This cover letter starts by highlighting the candidate's personal connection to Google, which helps demonstrate genuine interest and passion for the role and company.

Quantifiable Achievements

By mentioning specific, quantifiable achievements in their previous role, the candidate showcases their skills and expertise in SEO, making them a strong contender for the position.

SEO Manager Cover Letter Example

Dear Hiring Manager,

I'm thrilled to apply for the SEO Manager role at Google. As someone who has used Google services daily and witnessed their transformative impact on the digital world, I couldn't pass up the chance to be part of the team that shapes the search experience for millions. I've been a dedicated SEO specialist for years, and joining Google feels like a natural progression of my career journey.

In my current role at Resume Worded, I've been instrumental in improving our SEO rankings by 67% in just 18 months. I achieved this by identifying underutilized long-tail keywords and implementing a content strategy around it. Moreover, my innovative approach to link-building led to a 35% increase in referral traffic, enhancing our site's authority and visibility. I am confident that these experiences will enable me to bring fresh, impactful ideas to Google's SEO strategies.

What excites me most about this role is the opportunity to work with a diverse, talented team on SEO strategies that influence millions of users worldwide. I've always admired Google's commitment to delivering relevant, accurate search results, and I can't wait to contribute to this mission.

Thank you for considering my application. I look forward to the possibility of bringing my unique blend of creativity and technical expertise to Google's SEO team.

[Your Name]
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Why This Cover Letter Works in 2024

Highlight Your Achievements with Concrete Metrics

What struck me here is how you've used clear, quantifiable metrics to illustrate your success in your current role. You've shown that your strategies and efforts have led directly to considerable improvements. This isn't about bragging—it's about providing hard evidence of your capabilities.

Showcase Your Innovative Thinking

This sentence highlights your innovative approach, demonstrating that you're not just following the crowd but actively seeking out new and effective strategies. And again, you've used a concrete metric to show the results of this innovation. That's what we want to see.

Express Genuine Enthusiasm

You're showing real passion here—passion for the role, the team, the company, and the product. It's clear this isn't just another job for you. It's a role and a company you're genuinely excited about. This kind of enthusiasm can be really infectious, and it's definitely something that can set you apart.

Senior SEO Manager Cover Letter Example

Dear Hiring Manager,

I'm writing to express my interest in the Senior SEO Manager role at Amazon. Having been a loyal Amazon customer and a professional in the SEO field, I've seen firsthand how Amazon's search function can make or break a customer's shopping experience. As such, I'm eager to apply my SEO expertise to enhance this crucial aspect of Amazon's platform.

In my role as SEO Manager at Resume Worded, I led a team that boosted organic traffic by 75% within two years. We accomplished this by revamping our keyword strategy, improving on-page SEO, and fostering valuable backlinks. Additionally, I initiated a site-wide SEO audit that identified and rectified numerous technical issues, resulting in a 20% increase in site speed and improved user experience. I am confident that I can bring this level of strategic leadership and technical proficiency to Amazon's SEO team.

What truly excites me about this role is the prospect of shaping the search experience for millions of Amazon users worldwide. I am eager to leverage my skills and experience to drive Amazon's commitment to customer-centric design and functionality.

Thank you for considering my application. I am excited about the possibility of leading Amazon's SEO initiatives and contributing to its continued success.

[Your Name]
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Why This Cover Letter Works in 2024

Demonstrate Leadership and Results

Here, you're not just talking about what you personally achieved; you're highlighting what you achieved as a leader. This is crucial for a senior position. You've shown that you can guide a team to success and that you understand the strategies and techniques needed for effective SEO.

Highlight Your Technical Proficiency

By carrying out a site-wide SEO audit, you've demonstrated a high level of technical proficiency. You didn't just identify problems but also found solutions that led to measurable improvements. This shows that you have a deep understanding of the technical aspects of SEO, which is a must for a Senior SEO Manager role.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

As someone who's been captivated by the power of search engine optimization since I dabbled in creating my own blog in college, I was thrilled to come across the SEO Manager opening at Amazon. Amazon's commitment to delivering exceptional customer experiences and providing a vast range of products and services resonates with my passion for using data-driven strategies to connect people with the information and resources they need.
This intro immediately showcases the candidate's genuine connection with the company's mission and their personal experience with SEO, making them appear more relatable and authentic.

The moment I watched a documentary on how Netflix revolutionized the entertainment industry by embracing data-driven decision-making, I knew I wanted to be part of a company that leads the way in innovation. Upon discovering the SEO Manager position at Netflix, I recognized the opportunity to merge my expertise in search optimization with my admiration for the company's groundbreaking approach to content creation and distribution.
By tying the candidate's interest in the company to an event (watching a documentary), this intro feels more engaging, and the combination of their expertise with the company's innovative nature makes the applicant seem like a natural fit.

While listening to an inspiring podcast episode featuring HubSpot's founders discussing their vision for transforming modern marketing, I was reminded of how my own journey into SEO began during my college years. The SEO Manager role at HubSpot presents a chance for me to contribute to a company that not only places great importance on inbound marketing but also fosters a culture that actively supports growth and learning.
This intro cleverly demonstrates the candidate's personal connection to the company's values and founders, as well as the company's alignment with their own professional interests.

I'll never forget the moment I found the perfect gift for my best friend on Etsy, and how the platform's unique, handmade items brought a personal touch to my online shopping experience. This memory resurfaced when I discovered the SEO Manager position at Etsy, as I realized I could combine my passion for search optimization with my appreciation for the creativity and individuality that Etsy cultivates.
By sharing a personal story linked to the company's products, this intro highlights the candidate's genuine connection to the brand and interest in contributing to its growth.

As an SEO enthusiast who firmly believes in the power of well-crafted content to educate and engage audiences, I was drawn to the SEO Manager position at LinkedIn, a company that empowers people to make meaningful professional connections and grow their careers. I'm eager to be part of a team that values both quality content and the optimization strategies that ensure it reaches the right audience.
This intro positions the candidate as an ideal fit for the role by emphasizing their alignment with the company's mission and focus on professional growth and high-quality content.