Public Relations Manager Cover Letters

Approved by real hiring managers, these Public Relations Manager cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Public Relations Manager Roles
Compiled and approved by: Emma Berry-Robinson
Senior Hiring Manager - Public Relations Manager Roles
19+ Years of Experience

Public Relations Manager Cover Letter Example

Dear Hiring Manager,

I was thrilled to come across the Public Relations Manager position at Google. As someone who has always admired Google's innovative spirit and commitment to making information accessible to everyone, I knew I had to seize this opportunity. I grew up using Google as my go-to search engine, and it has been a constant presence in my life ever since. This connection has instilled in me a profound appreciation for the company's mission and culture.

Having spent the last six years honing my public relations skills, I am excited to bring my expertise in media relations, crisis management, and strategic communications to the Google team. During my tenure at Resume Worded, I successfully led a campaign that increased our media presence by 45% and garnered coverage in top-tier outlets such as Forbes and TechCrunch. My ability to craft compelling narratives and foster strong relationships with journalists and influencers would be an asset to Google's public relations efforts.

At my previous role at Waffle, I developed and executed a crisis communication strategy that mitigated potential damage to the company's reputation during a high-profile security breach. By taking swift and transparent action, we were able to rebuild trust with our stakeholders and maintain our position as an industry leader. I believe that my experience in navigating complex situations and my dedication to protecting and enhancing brand reputation would make me an invaluable addition to Google's PR team.

I am particularly excited about the prospect of working on Google's diverse range of products and initiatives, and contributing to the company's ongoing success in connecting people with the information they need. I am eager to be a part of a company that truly values creativity, collaboration, and impact.

Thank you for considering my application. I am looking forward to the opportunity to discuss how my skills and experiences align with Google's needs, and how I can contribute to the continued growth and success of the company.


[Your Name]

Why This Cover Letter Works in 2023

Highlighting Relevant Skills

This sentence effectively showcases the candidate's expertise in public relations, directly aligning their skills with the job requirements. Be sure to highlight your most relevant skills and experiences in your cover letter.

Specific Accomplishments

By mentioning specific accomplishments, such as increasing media presence and securing coverage in top-tier outlets, the candidate demonstrates their ability to drive results. Always include measurable achievements to showcase your capabilities.

Addressing Crisis Management

Crisis management is a crucial skill for a Public Relations Manager, and this sentence highlights the candidate's experience in handling a high-profile security breach. Make sure to mention your experience with crisis management to show your ability to navigate difficult situations.

Passion for the Company

The opening paragraph effectively conveys the candidate's passion for Google and its mission. Show genuine enthusiasm for the company and the role to demonstrate your commitment to the job.

Excitement for the Role

The third paragraph emphasizes the candidate's excitement about working on Google's diverse range of products and initiatives. This shows that they have researched the company and understand the breadth of its offerings.

Public Relations Manager Cover Letter Example

Dear Hiring Manager,

I hope this letter finds you well. I am writing to express my interest in the Public Relations Manager role at Walt Disney Company. Having grown up with a love for Disney's magical storytelling, it's a dream come true to consider joining a company that has shaped so many childhoods, including my own. Your commitment to fostering joy and imagination resonates deeply with me, making this opportunity truly special.

At my current role at Resume Worded, I increased our media coverage by 45% within the first year, a testament to my knack for crafting compelling narratives and fostering media relationships. I’ve found that my background in journalism, where every word counts, has been an asset in crafting persuasive press releases and pitches. My involvement in launching a new product line boosted sales by 30%, demonstrating my ability to navigate high-stakes scenarios with poise and strategic thinking.

What excites me about this role is the chance to contribute to Disney's mission of inspiring and delighting audiences worldwide. Having been part of the audience myself, I understand the profound impact of your work and would be thrilled to help amplify it.

Thank you for your time and consideration. I look forward to the possibility of bringing my unique blend of skills and passion to the Walt Disney Company.

Best regards,
[Your Name]


Why This Cover Letter Works in 2023

Highlight measurable achievements

When you clearly state quantitative accomplishments like increasing media coverage by a significant percentage, it solidifies your claim of being effective in your role. It gives a clear picture of what you've achieved and signals to me that you understand the importance of delivering measurable results in public relations.

Connect contributions to business success

Showing that your work directly contributed to a major business outcome, like boosting sales, underlines your strategic thinking and your ability to impact bottom-line results. It reassures me that you're not just about press releases and media relationships, but understand how PR fits into the wider business strategy.

Senior Public Relations Specialist Cover Letter Example

Dear Hiring Manager,

Greetings! I am reaching out to express my interest in the Senior Public Relations Specialist position at Netflix. As a lifelong film enthusiast and an ardent fan of Netflix's original series, I am eager to contribute to a company that is revolutionizing the way we consume entertainment. Your commitment to diversity, both in your stories and your workforce, aligns with my own values and vision.

During my tenure at Resume Worded, I led a PR campaign that resulted in a 60% increase in brand awareness within six months. I believe my strength lies in my ability to understand and communicate with diverse audiences, a skill honed during my time as a freelance writer. Moreover, my successful crisis management during a product recall incident at a previous employer showcases my ability to stay calm and effective under pressure.

The prospect of joining Netflix and working with a team dedicated to storytelling in its most innovative form is genuinely exhilarating. I am thrilled at the prospect of using my skills and experience to enhance Netflix's public image and contribute to its ongoing success.

Thank you for considering my application. I am excited about the possibility of bringing my experience and love for storytelling to Netflix.

Best wishes,
[Your Name]

Why This Cover Letter Works in 2023

Showcase impressive campaign results

Revealing that you led a campaign that significantly boosted brand awareness highlights your tactical capabilities and ability to execute successful PR campaigns. It indicates that you can deliver high-impact campaigns that can enhance a brand's image in the market.

Demonstrate crisis management skills

Specifically mentioning your successful crisis management during a product recall incident confirms that you can handle high-pressure situations effectively. This is a critical trait for a PR specialist, and it's impressive to see concrete examples where you've demonstrated this ability.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

I was browsing through the available roles at Amazon when I stumbled upon the Public Relations Manager position, and it instantly caught my eye. Being an avid Amazon user for years—no stranger to Prime delivery—I've always been impressed by the company's drive for customer focus and continuous innovation. This position excites me as it presents an opportunity to align my passion for public relations with the values and objectives of a company I genuinely admire.
This intro highlights the applicant's connection to the company through personal experience, demonstrating a natural affinity for the company's values while avoiding excessive flattery.

Having recently read about Tesla's ongoing commitment to sustainable energy and transportation, I was delighted to discover an opening for a Public Relations Manager at Tesla. Growing up with a father who worked in renewable energy, I've been exposed to the importance of sustainability since childhood. To be able to marry my passion for public relations and the environment at an industry-leading company like Tesla would be a dream come true.
This version showcases the applicant's personal connection to the industry and company mission, adding a unique, relatable touch that sets them apart from other candidates.

When I learned of the Public Relations Manager position at Netflix, I couldn't help but think back to my very first binge-watching experience several years ago. Today, as a public relations professional, I'm even more captivated by Netflix's transformative impact on the media landscape and its constant push for innovation. I'm eager to apply my skills and contribute to a company that has redefined entertainment for millions worldwide.
By emphasizing their firsthand experience as a user and a genuine interest in the company's impact, the applicant creates a conversational tone that feels authentic and engaging.

The moment I saw the Public Relations Manager position at IBM, I was reminded of my college internship where I had the chance to witness IBM's cutting-edge technology in action. Having admired the company's contributions to advancements in artificial intelligence and cloud computing ever since, I couldn't pass up the opportunity to apply my public relations expertise at a company genuinely shaping the future of tech.
This intro effectively connects the candidate's past experiences to the company's industry leadership, demonstrating their enthusiasm and familiarity with the company and its work.

As a long-time advocate for mental health and well-being, I was excited to see an opening for a Public Relations Manager at Headspace. From personal experience, I can attest to the positive impact Headspace's mindfulness tools have had on my life. I'm thrilled at the prospect of applying my public relations skills to help drive awareness and accessibility for the transformative resources offered by Headspace.
By sharing their personal experience with the company's product, the applicant establishes a genuine connection and showcases their commitment to the company's mission.