Public Relations Manager

Public Relations Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Public Relations Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Public Relations
  • Social Media Marketing
  • Event Management
  • Marketing
  • Social Media
  • Marketing Strategy
  • Media Relations
  • Press Releases
  • Advertising
  • Corporate Communications
  • Blogging
  • Copywriting
  • Digital Marketing
  • Event Planning
  • Mazut
  • Strategic Communications
  • Management
  • Digital Media
  • Online Marketing
  • Brand Management
  • Journalism
  • Internal Communications
  • Market Research
  •   Show full list

Resume Skills: Communication

  • Media Relations
  • Press Release Writing
  • Speech Writing
  • Public Speaking
  • Corporate Communication
  • Crisis Management
  • Content Presentation
  • Crisis Communication
  • Brand Management
  • Reputation Management

Resume Skills: Software

  • Microsoft Office
  • Google Suite
  • Adobe CC
  • Sprout Social
  • Hootsuite
  • Adobe Creative Suite
  • MS Office
  • Google Analytics

Resume Skills: Planning & Strategy

  • Press Release Writing
  • Media Relations
  • Content Presentation
  • Crisis Communication
  • Brand Management
  • Reputation Management
  • Publicity Campaigns
  • Strategic Planning
  • Messaging Strategy
  • Social Media Strategy

Resume Skills: Public Relations

  • Press Release Writing
  • Media Relations
  • Content Presentation
  • Crisis Communication
  • Brand Management
  • Reputation Management
  • Strategic Communication
  • Brand Image Management
  • Strategic Communications
  • Crisis Management
  • Speech Writing
  • Client Relations
  • Brand Development

Resume Skills: Research

  • Data Analysis
  • Media Monitoring
  • Public Opinions
  • Audience Analysis

Resume Skills: Marketing & Event Planning

  • Sports Marketing
  • Event Coordination
  • Social Media Promotion
  • Sponsorship Acquisition

Resume Skills: Technical Tools

  • Microsoft Office Suite
  • Adobe Creative Suite
  • Google Analytics
  • SEO tools (Ahrefs, SEMrush)
  • Stata
  • Hootsuite
  • Canva Pro
  • PitchEngine
  • G-suite
  • Content Management Systems
  • Social Media Scheduling tools(Pingdom, Buffer)
  • SEO/SEM tools

Resume Skills: Social Media

  • Facebook Insights
  • Twitter Analytics
  • LinkedIn Advertising
  • Instagram Business Tools
  • Buffer
  • Sprout Social
  • MailChimp

Resume Skills: Languages

  • English
  • Spanish (Fluent)
  • French
  • Spanish

Resume Skills: PR Tools

  • Cision
  • Hootsuite
  • Meltwater
  • BuzzSumo
  • Cisoptr

Resume Skills: Content Creation

  • Photoshop
  • Illustrator
  • InDesign
  • Canva
  • Google Analytics
  • Mailchimp

Resume Skills: Corporate Communications

  • Crisis communication
  • Internal communication
  • Press releases
  • Media outreach

Resume Skills: Public Relations Tools

  • Google Analytics
  • Meltwater
  • Traackr
  • Moz
  • Semrush
  • Canva

Resume Skills: Project Management

  • Trello
  • Slack
  • Asana
  • Jira
  • Confluence
  • Microsoft Teams
  • Agile
  • Scrum
  • Kanban
  • Waterfall
  • Project Scheduling
  • Risk Management

Resume Skills: Content Management Systems

  • WordPress
  • Drupal
  • Joomla
  • Wix
  • Squarespace
  • Prestashop

Resume Skills: Office and Collaboration Tools

  • Microsoft Suite
  • Google Workspace
  • Zoom
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Sample Public Relations Manager Resume: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Public Relations Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Public Relations Manager
Transformed public image of Resume Worded, increasing online user traffic by 60% through strategic implementation of digital marketing strategies and proactive engagement with digital media outlets
Spearheaded a complete redesign of our corporate communications, boosting the company's social media following by 80%
Developed and executed a brand management strategy that increased customer satisfaction rates by 30%
Procured highly sought-after advertising spaces in top-tier media outlets, resulting in a 40% increase in brand awareness
Managed multiple high-stakes events, successfully oversaw event planning, and logistics for over 200 attendees January 2020 - December 2021
Senior Public Relations Specialist
Created press releases that achieved over 300 media exposures across national outlets, enhancing corporate image
Employed expert marketing strategy implementation to grow company newsletter subscribers by 50%
Implemented online marketing approach that resulted in a 30% increase in website traffic
Microsoft June 2016 - December 2019
Public Relations Associate
Organized bi-weekly blogging calendar, resulting in consistent, high-quality content that grew blog followers by 30%
Contributed to digital marketing campaigns that increased customer acquisition rates by 20%
Crafted sleek, compelling copywriting material to support product marketing, resulting in 15% sales increase
Resume Worded University May 2016
Master of Business Administration
Specialization in Marketing and Public Relations
Resume Worded Academic Center May 2014
Bachelor of Arts - Mass Communications
Emphasis on Corporate Communications
Graduated with Departmental Honors
Public Relations Tools: Google Analytics, Meltwater, Traackr, Moz, Semrush, Canva
Project Management: Trello, Slack, Asana, Jira, Confluence, Microsoft Teams
Content Management Systems: WordPress, Drupal, Joomla, Wix, Squarespace, Prestashop
Office and Collaboration Tools: Microsoft Suite (Advanced), Google Workspace (Advanced), Zoom (Expert)
Certifications: Accredited in Public Relations (APR) - Public Relations Society of America (PRSA), Project Management Professional (PMP) - Project Management Institute
Leadership & Volunteering: Communications Chair - Local PRSA Chapter, Mentor - PRSSA Student Chapter
Speaking Engagements: Panelist at Annual Public Relations Conference (2021), Keynote Speaker at Digital Marketing Summit (2019)
Awards: PRSA Silver Anvil Award (2020), IMPACT Award for Excellence in Crisis Communications (2019)
Your Name
Public Relations Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE March 2022 - Present
Public Relations Specialist
Revolutionized company social media marketing strategy, resulting in a 70% increase in social media engagement
Executed successful event management procedures for 5+ corporate events, ensuring smooth execution and high customer satisfaction
Secured $50K in free advertising and press coverage through successful media relations
Initiated comprehensive market research studies to maintain industry competitiveness and strategy effectiveness
Augmented company's brand management strategy, leading to a 45% increase in public recognition and approval
Resume Worded January 2020 - February 2022
Junior Public Relations Specialist
Handled all aspects of event planning for corporate annual conference, achieving 95% attendee satisfaction rate
Worked on digital marketing campaigns resulting in a direct increase in product sales by 25%
Managed blog posting schedule, increasing site traffic by 20% with regular, quality content
Twitter May 2019 - December 2019
PR & Social Media Intern
Managed social media channels, increasing engagement metrics by 15%
Assisted in the creation of digital media content, resulting in a direct increase of 10% traffic on the company's main website
Supported the team on their marketing strategy for a new product launch which was a massive success, increased quarterly sales by 22%
Resume Worded Institute December 2019
Master of Arts in Public Relations and Corporate Communication
Focus on digital communication strategies
Recipient of the Public Relations Excellence Award
Resume Worded University June 2018
Bachelor of Arts in Communication Studies
Minor in Digital Media
Presidential Scholar in Communication Studies
Technical Tools: PitchEngine, G-suite, Content Management Systems, Social Media Scheduling tools(Pingdom, Buffer), SEO/SEM tools, Adobe Creative Suite
Public Relations & Communication: Press Release Writing, Media Relations, Content Presentation, Crisis Communication, Brand Management, Reputation Management
Languages: English (Native), Spanish (Fluent), French (Conversational)
Project Management: Agile, Scrum, Kanban, Waterfall, Project Scheduling, Risk Management
Certifications: APR - Accredited in Public Relations (2021), Google Analytics Certified (2022), HubSpot Content Marketing Certified (2022)
Leadership & Volunteering: Twitter Foundation (Board Member and Chair of Comms Committee, 2019-present), Public Relations Student Society of America – University Chapter (President, 2016-2018)
Awards: Highest Award for Excellence in Public Relations Sterling - (Named Top 10% Employee, 2023)
Projects: Developed and executed Crisis Communication Plan for high profile tech startup Fall 2023; Resulted in positive media coverage and 15% increase in brand reputation score
Your Name
Senior PR and Corporate Communications Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Microsoft May 2021 - Present
Senior PR and Corporate Communications Manager
Initiated a breakthrough management strategy, leading to successful completion of 10+ projects with 100% accuracy
Propelled digital media campaigns that increased brand visibility by 60%
Cultivated relationships with journalists, influencers, and other media professionals, securing valuable coverage in industry-leading publications
Developed a comprehensive blogging calendar that increased website visits by 50% and user retention by 20%
Organized and executed company-wide events, increasing internal satisfaction and loyalty by 30% January 2019 - April 2021
PR and Corporate Communications Specialist
Led advertising campaigns that increased product sales by 25%
Employed strategic communications for marketing campaigns that increased lead generation by 33%
Oversaw preparation and distribution of press releases, resulting in 50+ media placements annually
Google June 2015 - December 2018
Communications Assistant
Streamlined the communication process between departments, boosting overall organizational efficiency by 15%
Assisted in the organization of large-scale corporate events with over 1,000 participants, enhancing company reputation and visibility
Supported digital marketing initiatives, contributing to a 20% increase in conversion
Resume Worded Institute April 2021
Certified Public Relations Professional (CPRP)
Part-time certification, completed alongside full-time position at Microsoft
Resume Worded University May 2016
Master of Business Administration - Specialization in Marketing and PR
Marketing Club President, Student Senate Committee Member
PR Tools: Cision, Hootsuite, Meltwater, BuzzSumo, Cisoptr
Content Creation: Photoshop, Illustrator, InDesign, Canva, Google Analytics, Mailchimp
Corporate Communications: Crisis communication, Internal communication, Press releases, Media outreach
Languages: English (Native), Spanish (Conversational), French (Basic)
Awards: PRSA Silver Anvil Award for Best PR Campaign (2021), Microsoft Excellence Award in Communications (2020)
Professional Organizations: Public Relations Society of America (PRSA) Member, International Association of Business Communicators (IABC) Member
Personal Projects: Authored eBook on Influencer Marketing Strategies, Maintain 'PR Insights' Blog with 10k+ monthly visitors
Volunteer Experience: Mentor at The Future PR Professionals Program, Social Media Strategist for local animal shelter nonprofit

Compare Your Resume To These Public Relations Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Public Relations Manager resume?

Review the job posting closely.

Go through the Public Relations Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Media Relations, Public Relations and Press Releases are possible skills. These are skills you should try to include on your resume.

Add industry skills like Social Media and Event Management.

Add other common skills from your industry - such as Marketing Strategy, Marketing and Social Media Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Advertising, Brand Management and Management - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Show examples of where you trained people.

On Public Relations Manager resumes, you should give specific accomplishments that involve you training others, whether that's in your team or other stakeholders.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Public Relations Manager resume, so try to include any examples of where you led a project or managed other people.

Use the exact job title.

Try to add the exact job title, Public Relations Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Public Relations Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Public Relations Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Public Relations Manager Skills and Keywords to Include On Your Resume

Public Relations Manager Soft Skills

Here are common soft skills that appear on Public Relations Manager job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

  • Public Speaking

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Public Relations Manager recruiter sees it. For free.

Public Relations Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Public Relations Manager

Resume Example
Director of Public Policy

Resume Example

Resume Example
Highlights (Free)

Resume Example
Modern Two-Column

Resume Example
Clean Modern

Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you put on a Public Relations Manager resume?

The most common skills and keywords we found on Public Relations Manager resumes and job postings were Public Relations, Social Media Marketing, Event Management, Marketing, Social Media, Marketing Strategy, Media Relations and Press Releases.

Skills like Blogging, Advertising, Brand Management, Event Planning and Management also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

© 2023 Resume Worded. All rights reserved.