Vice President Public Relations

Vice President Public Relations Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Vice President Public Relations job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Public Relations
  • Social Media Marketing
  • Social Media
  • Press Releases
  • Event Planning
  • Facebook
  • Media Relations
  • Marketing
  • Advertising
  • Crisis Communications
  • Strategic Communications
  • Adobe Photoshop
  • Corporate Communications
  • Writing
  • Blogging
  • Internal Communications
  •   Show full list

Resume Skills: Other

  • Crisis Management
  • Stakeholder Engagement
  • Press Release Writing
  • Brand Representation
  • Social Media Strategy
  • Reputation Management

Resume Skills: PR Tools & Platforms

  • Cision
  • Hootsuite
  • Critical Mention
  • Meltwater
  • Brandwatch
  • Google Analytics

Resume Skills: Languages

  • English
  • Spanish (Fluent)
  • French

Resume Skills: Public Relations Tools

  • Media Monitoring Platforms
  • Press Release software
  • Media Analytics Tools
  • Social Media Management
  • Cision
  • MuckRack

Resume Skills: Digital Marketing

  • Google Analytics
  • SEO
  • SEM
  • Content Management Systems
  • Email Marketing (Mailchimp, Constant Contact)

Resume Skills: Communication

  • Strategic Communication Planning
  • Crisis Management Communication
  • Media Liaison
  • Press Release Writing
  • AP Style Writing
  • Event Coordination

Resume Skills: Communications Tools

  • Adobe Creative Suite
  • Google Analytics
  • Slack
  • Asana
  • Basecamp

Resume Skills: PR and Marketing

  • Public Relations
  • Corporate Branding
  • Social Media Management
  • Influencer Engagement
  • Media Relations

Resume Skills: Others

  • SEO
  • WordPress
  • CRM (Salesforce)
  • CMS Management
  • Content Development
  • Email Marketing
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Vice President Public Relations Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Vice President Public Relations Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Vice President Public Relations
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com March 2019 - Present
Senior Director of Public Relations
Spearheaded a large-scale rebranding initiative which resulted in 35% increase in brand awareness and elevated reputation across key stakeholder groups.
Designed and implemented a comprehensive strategic communications plan that aligned with the overall corporate strategy, thereby reducing redundancies by 27% and increasing efficiency.
Developed and launched an impactful crisis communication protocol, mitigating the risk of potential reputational challenges by 60%.
Integrated the use of Adobe Photoshop in content creation which improved visual communication and increased traffic to the company blog by 40%.
Pioneered the usage of Facebook for media relations, initiating innovative campaigns that bolstered the company's online presence and attracted 50,000 additional followers within a year.
Resume Worded January 2015 - February 2019
Public Relations Manager
Boosted media coverage by 80% by disseminating timely and newsworthy press releases.
Increased event attendance by 25% through effective event planning and targeted marketing strategies.
Enhanced internal communications, reducing miscommunication issues by 45% and rallying employee engagement.
Omnicom Public Relations Group November 2011 - December 2014
Associate Public Relations Specialist
Successfully managed a portfolio of 3 key accounts, contributing to a 20% increase in client retention.
Implemented social media marketing strategies which boosted engagement by 60% over 12 months.
Participated in advertising campaigns that contributed to a 15% sales increment.
EDUCATION
Resume Worded Academic Center September 2011
Master of Business Administration - Public Relations Management
Specialization in Leadership and Crisis Management
Resume Worded University June 2007
Bachelor of Arts - Communication Studies
Recipient of the Margaret Wilson PR Award
Minored in Marketing Strategy
SKILLS
PR Skills: Crisis Management, Stakeholder Engagement, Press Release Writing, Brand Representation, Social Media Strategy, Reputation Management
PR Tools & Platforms: Cision, Hootsuite, Critical Mention, Meltwater, Brandwatch, Google Analytics
Languages: English (Native), Spanish (Fluent), French (Conversational)
OTHER
Certifications: APR - Accreditation in Public Relations (2019), Google Analytics Individual Qualification (2021)
Professional Associations: Public Relations Society of America (PRSA, since 2015), International Public Relations Association (IPRA, since 2019)
Volunteering: Fundraising Chair for Common Ground, a charity focusing on homelessness (2018 - present)
Awards: Resume Worded Public Relations Excellence Award (2018), PRSA Bronze Anvil Award (2017)
Your Name
Director of Corporate Communications
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com June 2018 - Present
Senior Manager, Corporate Communications
Orchestrated diverse communications programs resulting in a 40% increase in company visibility.
Authored and edited a suite of high-impact written materials like crisis updates and executive communication, leading to a 50% increase in message clarity.
Created and rolled out a robust internal communication strategy that resulted in a 30% increase in employee engagement and satisfaction.
Managed brand reputation through the effective use of social media platforms, increasing organic reach by 35%.
Piloted a taskforce that handled crisis communications, reducing incidences of misinformation by 50%.
Resume Worded January 2014 - May 2018
Communications Specialist
Designed and executed a comprehensive public relations strategy that boosted PR ROI by an average of 30% quarterly.
Generated a 40% growth in online traffic by deploying targeted social media campaigns.
Led a team of 10 in managing corporate events, which drew a 35% increase in external stakeholder participation.
Hill+Knowlton Strategies October 2010 - December 2013
Junior Communications Analyst
Assisted in developing communication materials that resulted in a 25% increase in stakeholder engagement.
Supported the management of public relations efforts for 5 major company events, resulting in a 30% increase in footfall.
Assisted in managing a crisis situation which reduced potential brand damage by 40%.
EDUCATION
Resume Worded University June 2018
Master of Business Administration - Specialization in Corporate Communications
Awarded Corporate Communications Excellence Award for outstanding strategy and execution
Resume Worded Academic Center January 2014
Certification in Crisis Communications Management
Distinguished with Honors in Sustainable PR Practices
SKILLS
Communications Tools: Adobe Creative Suite, Google Analytics, Slack, Asana, Basecamp
PR and Marketing: Public Relations, Corporate Branding, Social Media Management, Influencer Engagement, Media Relations
Others: SEO, WordPress, CRM (Salesforce), CMS Management, Content Development, Email Marketing
OTHER
Certifications: Certified Corporate Etiquette and International Protocol Consultant, American Marketing Association Professional Certified Marketer
Leadership & Volunteering: PRSA (Public Relations Society of America) Board Member, Volunteers for the American Cancer Society's Communication team
Awards: Resume Worded Most Engaged Employee 2017, Resume Worded Distinguished Achievement Award in Crisis Communications 2015
Your Name
Media Relations Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded April 2017 - Present
Senior Media Relations Specialist
Revamped media relations strategy, resulting in a 150% increase in coverage in national publications.
Utilized innovative modes of communication to engage audiences, augmenting online following by 35%
Coordinated successful press conferences, leading to a 40% increase in positive press coverage.
Leveraged social media for outreach, leading to a 30% increase in organisational visibility.
Developed strategic relationships with key industry influencers, which led to a 50% boost in positive media coverage.
Coached.com February 2013 - March 2017
Public Relations Coordinator
Streamlined press release creation process, reducing production time by 30%.
Crafted compelling pitch letters that resulted in a 40% increase in media placements.
Managed events which led to notable increases in brand awareness and net promoter score by 20%.
Edelman PR January 2010 - January 2013
PR Assistant
Supported the execution of impactful PR campaigns which boosted brand visibility by 30%.
Aided in the coordination of 15+ successful corporate events annually.
Assisted in media relations activities that improved brand mentions in media by 20%.
EDUCATION
Resume Worded University January 2010
Master of Arts - Public Relations
Specialization in media communication strategies
Resume Worded Academic Center May 2008
Bachelor of Science - Journalism
Minors in Marketing and Mass Communication
Dean's List 2007 (Top 10%)
SKILLS
Public Relations Tools: Media Monitoring Platforms, Press Release software, Media Analytics Tools, Social Media Management, Cision, MuckRack
Digital Marketing: Google Analytics, SEO, SEM, Content Management Systems, Email Marketing (Mailchimp, Constant Contact)
Communication Skills: Strategic Communication Planning, Crisis Management Communication, Media Liaison, Press Release Writing, AP Style Writing, Event Coordination
Languages: English (Native), Spanish (Fluent), French (Conversational)
OTHER
Certifications: Certified PR Specialist (CPRS, 2016), Advanced Social Media Strategy (ASMS, 2017)
Leadership & Volunteering: Co-founded Denver PR Association, Volunteer reader for 'Literacy for Everyone'
Awards: Recipient of PR News 30 Under 30, PRSA Outstanding Young Professional
Projects: Developed and executed multi-platform media campaign for XYZ Nonprofit, resulting in 50% increase in funding

How do I add skills to a Vice President Public Relations resume?

1
Review the job posting closely.

Go through the Vice President Public Relations posting you're applying to, and identify hard skills the company is looking for. For example, skills like Media Relations, Marketing and Facebook are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Press Releases and Social Media Marketing.

Add other common skills from your industry - such as Social Media, Public Relations and Event Planning - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Strategic Communications, Blogging and Corporate Communications - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Use the exact job title.

Try to add the exact job title, Vice President Public Relations, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Vice President Public Relations Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Vice President Public Relations job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Vice President Public Relations Skills and Keywords to Include On Your Resume

Vice President Public Relations Soft Skills

Here are common soft skills that appear on Vice President Public Relations job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

  • Communication

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

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Vice President Public Relations Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Public Relations Manager


Resume Example
Director of Public Policy


Resume Example
Professional


Resume Example
Highlights (Free)


Resume Example
Modern Two-Column


Resume Example
Clean Modern


Browse Skills from Similar Jobs

Frequently Asked Questions

What are the top skills you should add to your Vice President Public Relations resume?

The most common skills and keywords we found on Vice President Public Relations resumes and job postings were Public Relations, Social Media Marketing, Social Media, Press Releases, Event Planning, Facebook, Media Relations and Marketing.

Skills like Strategic Communications, Advertising, Blogging, Crisis Communications and Corporate Communications also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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