If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.
I was excited to discover the Advertising Agency Manager position at WPP, as I instantly recalled the time I visited the iconic "Mindshare" installation at your London office. This firsthand experience with your company's creative atmosphere inspired me to pursue a career where I could be part of an organization that drives innovation within the advertising industry.
Upon learning about the Advertising Agency Manager position at Publicis Groupe, I was reminded of one of my favorite TED Talks -- "The Power of Creativity: Getting Out of the Box" -- which featured your CEO, Arthur Sadoun. His insights into fostering creativity resonated with me, and I am eager to apply my own passion for advertising to contribute to Publicis Groupe's ongoing success.
Uncovering the Advertising Agency Manager opportunity at The Interpublic Group of Companies (IPG) sparked immediate enthusiasm, as I have been an avid follower of your agencies' work for years. I particularly admire the IPG commitment to diversity and inclusion, which I believe aligns perfectly with my own values and would create a thriving environment for me to contribute to your continued success.
As I came across the Advertising Agency Manager position at Dentsu Aegis Network, I couldn't help but remember the time I attended Cannes Lions and was inspired by your agency's award-winning work. I am eager to bring my experience and passion for advertising to a company that consistently pushes the boundaries of creativity, like Dentsu Aegis Network.
Discovering the Advertising Agency Manager role at Havas Group evoked a sense of excitement, as I fondly remember working closely with your team on a successful cross-agency collaboration several years ago. The experience left an indelible impression and I am eager to contribute my expertise to a company that values collaboration and innovation on a full-time basis.