First, I would research the client's industry, business, and challenges to have a solid understanding of their context. This helps me to ask informed questions during our initial conversations and demonstrate that I am genuinely interested in their success.
Second, I would actively listen and ask open-ended questions during our meetings to get a deeper understanding of their needs, goals, and pain points. I've found that this approach allows me to uncover opportunities for our products or services to add value to their business.
Finally, I would follow up promptly and consistently to show that I am reliable and committed to their success. In my last role, I made it a point to send a summary email after each meeting, outlining the key takeaways and next steps. This helped me to establish credibility and build trust with my clients over time.