Customer Insights Manager

Customer Insights Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Customer Insights Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Customer Insight
  • Competitive Analysis
  • Shopper Marketing
  • Analytics
  • Consumer Insight
  • Segmentation
  • Consumer Behavior
  • Market Analysis
  • Fast-Moving Consumer Goods (FMCG)
  • Market Research
  • Marketing Strategy
  • Strategy
  • Cross-functional Team Leadership
  • Marketing Management
  • Customer Experience
  • Pricing Strategy
  • Qualitative Research
  • Forecasting
  • Data Analysis
  •   Show full list

Resume Skills: Data Analysis

  • Tableau
  • SAS
  • SPSS
  • Quantum
  • Google Analytics
  • Microsoft Excel
  • Excel

Resume Skills: Research Methodologies

  • Qualitative & Quantitative Research
  • Focus Group Analysis
  • Surveys
  • Field Interviews
  • Ethnography
  • Shop-alongs

Resume Skills: Project Management

  • Agile/Scrum Methodologies
  • Kanban
  • JIRA
  • Trello
  • Asana

Resume Skills: Analytical Tools

  • Tableau
  • Excel
  • Google Analytics
  • SQL
  • SPSS
  • SAS

Resume Skills: Research Techniques

  • Qualitative & Quantitative research
  • Survey design
  • Focus groups
  • Interview techniques
  • Consumer behavior analysis

Resume Skills: Data Visualization

  • Tableau
  • PowerBI
  • D3.js
  • QlikView
  • Looker

Resume Skills: Marketing Software

  • Hubspot
  • Salesforce
  • Marketo
  • Hootsuite
  • Google Adwords
  • Ahrefs

Resume Skills: Customer Experience Tools

  • Zendesk
  • Freshdesk
  • Salesforce Service Cloud

Resume Skills: Team Management Techniques

  • Agile Methodologies
  • Lean Six Sigma
  • Servant Leadership

Resume Skills: CRM Software

  • Salesforce CRM
  • Zoho CRM
  • Microsoft Dynamics 365
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Customer Insights Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Customer Insights Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Customer Insights Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded January 2019 - May 2021
Senior Customer Insights Analyst
Strategically led a cross-functional team to enhance customer experience, improving customer satisfaction scores by 35%
Applied advanced analytics to turn raw customer data into actionable insights, contributing to market growth of 25% annually
Played pivotal role in developing marketing strategy by carrying out comprehensive market analysis and competitive analysis
Coached.com June 2016 - December 2018
Market Research Analyst
Guided marketing management by providing valuable consumer insights, which led to a 20% increase in conversion rates
Optimized pricing strategy through expert qualitative research and detailed segmentation of target market
Utilized data analysis to predict customer behavior, facilitating the creation of 3 successful product launches
EDUCATION
Resume Worded University December 2018
Master of Business Administration (MBA) - Marketing Specialization
Graduated with High Distinction
Resume Worded Academic Center May 2016
Bachelor's Degree - Business Administration
Specialization: Market Research and Consumer Behavior
Awarded: Dean's List, 2016 (Top 10%)
SKILLS
Analytical Tools: Tableau, Excel, Google Analytics, SQL, SPSS, SAS
Research Techniques: Qualitative & Quantitative research, Survey design, Focus groups, Interview techniques, Consumer behavior analysis
Data Visualization: Tableau, PowerBI, D3.js, QlikView, Looker
Marketing Software: Hubspot, Salesforce, Marketo, Hootsuite, Google Adwords, Ahrefs
OTHER
Certifications: Google Analytics IQ Certification
Involvement: Active member of the Market Research Society
Awards: Recognized as Analyst of the Year at Coached.com, 2018
Volunteering: Offered pro bono market analysis for local non-profits
Your Name
Customer Experience Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Unilever February 2020 - Present
Senior Customer Experience Specialist
Developed and implemented improvement strategies to enhance customer experience, measurable by a 40% increase in customer retention
Collaborated with the marketing team to execute shopper marketing initiatives, boosting revenue by $1M in first quarter
Designed segmented campaigns based on consumer behavior patterns, contributing to 30% growth in repeat purchases
Strengthened forecasting operations to improve stock management, reducing waste by 50%
Used FMCG strategies to streamline supply chain processes, saving $500,000 annually
Coached.com June 2017 - January 2020
Customer Experience Officer
Championed efforts to map customer journeys for better insights in behavior, contributing to product improvements and a 20% hike in sales
Analyzed bought data for actionable segmentation to refine marketing approaches, delivering a 25% increase in website traffic
Assisted in developing a pricing strategy based on customer purchasing patterns, resulting in a 15% increase in sales
EDUCATION
Resume Worded Academic Center May 2017
Master of Business Administration (Customer Experience Management)
Specialized coursework in customer relationship management and service quality
Resume Worded University May 2015
Bachelor's Degree in Business Administration
Minor in Marketing
Recipient of Excellence in Customer Relations Award
SKILLS
Customer Experience Tools: Zendesk, Freshdesk, Salesforce Service Cloud
Data Analysis: Google Analytics, Excel, SPSS
Team Management Techniques: Agile Methodologies, Lean Six Sigma, Servant Leadership
CRM Software: Salesforce CRM, Zoho CRM, Microsoft Dynamics 365
OTHER
Certifications: Certified Customer Experience Professional (CCXP) - CXPA, Lean Six Sigma Black Belt Certification
Leadership & Volunteering: President - University Business Club (2014-2015), Volunteer - Local Animal Shelter
Projects: Developed and implemented customer service training program for Coached.com, resulting in 15% increase in customer satisfaction scores within 6 months
Awards: Unilever Star Performer Award (2021), Coached.com Employee of the Year (2019)
Your Name
Consumer Insights Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Procter & Gamble March 2021 - Present
Consumer Insights Specialist
Pioneered an advanced analytical framework and research methodologies to deliver valuable consumer insights to stakeholders, directly resulting in a 22% increase in product uptake
Skillfully leveraged segmentation techniques for effective customer targeting, leading to a 35% rise in ad conversion rates
Collaborated to formulate highly successful marketing strategies based on in-depth market and competitive analysis, contributing to a revenue hike of $2M within a year
Spearheaded the execution of consumer behavior analyses for product development and branding, paving the way for the launch of a top-selling SKU
Maximized ROI by 20% by devising and employing a strategic pricing strategy based on market trends and competitive landscape
Resume Worded June 2018 - February 2021
Customer Insights Analyst
Performed in-depth market research studies to understand consumer behavior, leading to a 25% reduction in consumer complaints
Employed FMCG approach to improve product availability at retail points, driving a 15% increase in sales
Initiated a data analysis project for cross-functional teams, resulting in a 30% increase in operational efficiency
EDUCATION
Resume Worded Academic Center May 2018
Master of Business Administration - Marketing & Data Analytics
Specialization in Consumer Behavior and Market Research
Awards: Highest Distinction in Thesis on 'Effective Consumer Insights in FMCG Sector'
Resume Worded University June 2016
Bachelor of Arts - Psychology
Minor in Statistical Analysis
Awards: Resume Worded Scholar (awarded for top 5% academic performance)
SKILLS
Data Analysis Tools: Tableau, SAS, SPSS, Quantum, Google Analytics, Microsoft Excel
Research Methodologies: Qualitative & Quantitative Research, Focus Group Analysis, Surveys, Field Interviews, Ethnography, Shop-alongs
Project Management: Agile/Scrum Methodologies, Kanban, JIRA, Trello, Asana
OTHER
Certifications: Certified Market Research Professional (CMRP) - Insights Association
Leadership & Volunteering: Mentor at Marketing Leadership Program - Resume Worded, President of Consumer Behavior Club - Resume Worded University
Projects: Designed and Implemented a Consumer Insights Framework improving customer retention by 20% at Procter & Gamble

How do I add skills to a Customer Insights Manager resume?

1
Review the job posting closely.

Go through the Customer Insights Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Consumer Insight, Shopper Marketing and Customer Insight are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Consumer Behavior and Segmentation.

Add other common skills from your industry - such as Analytics, Competitive Analysis and Market Analysis - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Pricing Strategy, Forecasting and Marketing Management - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Show examples of where you trained people.

On Customer Insights Manager resumes, you should give specific accomplishments that involve you training others, whether that's in your team or other stakeholders.

5
Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Customer Insights Manager resume, so try to include any examples of where you led a project or managed other people.

6
Use the exact job title.

Try to add the exact job title, Customer Insights Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Customer Insights Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Customer Insights Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Customer Insights Manager Skills and Keywords to Include On Your Resume

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Customer Insights Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
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Frequently Asked Questions

What skills do hiring managers want to see on a Customer Insights Manager resume?

Some popular Customer Insights Manager hard skills are Customer Insight, Competitive Analysis, Shopper Marketing, Analytics, Consumer Insight, Segmentation, Consumer Behavior and Market Analysis.

Depending on the job you apply to, skills like Forecasting, Marketing Management, Marketing Strategy, Strategy and Pricing Strategy can also be good to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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