Highlight your efficiency
Streamlining something as crucial as reporting processes is a big deal. It shows you're not just doing your job, but you're constantly looking for ways to do it better and faster. Hiring managers will love knowing you're somebody who takes initiative and strives for efficiency.
Show them you're a data wizard
Having a "deep understanding of data analysis" is obviously a huge plus for a Reporting Analyst. Just saying you're good with data isn't enough though. You have to prove it. By showing you understand data analysis deeply, you tell recruiters you're not just crunching numbers, you're making sense of them too.