Concrete Achievements
When discussing past roles, LinkedIn users often list their job responsibilities. However, including concrete achievements, as in "spearheaded the entrance into three new markets, leading to a sales increase of 35% over two years," elevates your summary. It demonstrates your effectiveness, and allows potential connections to envision how you might add similar value to their own organizations.
Personalizing professional experiences
Comparing your professional approach to your hobbies or past experiences helps to create a powerful personal-professional connection. In this example, "I bring the same spirit to the workplace; collaboration and strategy have been my key drivers in the business development field," the author draws a parallel between his football coaching experience and his professional approach, which makes him more relatable and memorable.
Direct impact on company's bottom line
Pointing out how your work impacts the company's bottom line, like "I managed strategic partnerships that led to a 15% increase in annual revenue", is a smart move. It highlights your value and contribution to the organization's success. This could pique the interest of recruiters or potential partners who are looking for someone who can deliver tangible results.
Clear Call-to-action
Ending your summary with a clear call-to-action, like "If you need someone to explore new markets, forge strategic partnerships, or give your sales a boost, feel free to get in touch," encourages potential connections to engage with you. It makes it clear what you can do for them, making them more likely to reach out.
Passion as a motivator
Your LinkedIn summary is your chance to tell your story, not just list your skills. Remember that passion is infectious. In this case, the phrase "Turning a simple conversation into a business opportunity has always fueled my passion" is just the kind of opener that grabs recruiters' attention, emotionally invests them in your narrative, and sets the tone for the rest of your summary.