Show appreciation for company values
Companies love employees who align with their values. When you mention that you excel in environments that value innovative solutions and sustainable practices, you're saying that you and the company are on the same page. This could make you a cultural fit, which is important for many employers.
Show your specialized knowledge
Highlighting your specific expertise, like climate change mitigation or biodiversity conservation, does two things. First, it exhibits your knowledge in key areas relevant to the job. Second, it shows employers your potential contributions in these areas. This is a smart strategy, especially if the job description specifically mentions these skills.