National Sales Manager

National Sales Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent National Sales Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Sales Management
  • Account Management
  • Marketing Strategy
  • Sales
  • Sales Operations
  • Business Development
  • Business Strategy
  •  Find out what your resume's missing
  • Strategic Planning
  • Management
  • Business Planning
  • Marketing
  • Customer Service
  • Customer Relationship Management (CRM)
  • Product Development
  • Forecasting
  • Strategy
  • Direct Sales
  • Sales Process
  • Sales Presentations
  • Market Planning
  • Marketing Management
  • Product Launch
  • Trade Marketing

  •   Show full list

Resume Skills: CRM Software

Resume Skills: Sales Tools

Resume Skills: Presentation Tools

Resume Skills: Data Analysis

Resume Skills: Languages

Resume Skills: Sales Strategies

Resume Skills: Analytical Tools

Resume Skills: Sales Training Programs

Resume Skills: Marketing Management

Resume Skills: Sales Expertise

Resume Skills: Techniques

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These National Sales Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample National Sales Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
National Sales Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded May 2019 - Present
National Sales Manager
Drove business strategy and product development, leading to a 25% increase in annual sales
Implemented a streamlined sales process, reducing closure time by 15%
Developed and executed marketing strategies, resulting in a 35% expansion of customer base
Transformed customer service approaches, boosting customer satisfaction ratings by 30%
Managed a dynamic team, providing robust sales management and strategic planning January 2016 - April 2019
Regional Sales Manager
Directed a team of 20+ sales representatives, increasing regional unit sales by 40%
Leveraged CRM to track and maintain key accounts, improving client retention by 20%
Formulated a comprehensive market planning strategy, yielding a revenue growth of 18% annually
SalesForce June 2012 - December 2015
Area Sales Manager
Cultivated robust client relationships through effective account management, increasing sales by 25%
Spearheaded the development of innovative sales presentations, boosting conversion rates by 20%
Exceeded area sales goals by 30% in the first year through the execution of targeted business plans
Resume Worded University May 2000
Master of Business Administration (MBA) - Marketing
Graduated Magna Cum Laude
Resume Worded University May 1998
Bachelor of Business Administration (BBA) - Marketing and Sales
Graduated Cum Laude
Minored in Consumer Behavior and Market Research
Marketing Management: Product Development, Branding, Digital Marketing, Direct Marketing, Market Segmentation, Social Media Marketing
Sales Expertise: Negotiations, Territory Expansion, Customer Relations, Quota Surpassing, Sales Strategy, Product Sales
Techniques: Sales Forecasting, Performance Measures, Pricing Strategy, SWOT Analysis, Market Trend Analysis, Marketing Mix Modelling
Software Proficiency: Salesforce, Zoho CRM, Microsoft Dynamics 365, HubSpot CRM, Pipedrive, Zendesk Sell
Certifications: Certified Sales Leadership Professional, Strategic Sales Management Certification
Awards and Achievements: ‘Top National Sales Manager’ at Resume Worded, ‘Best Sales Strategy Award’ at
Leadership & Volunteering: Volunteer Mentor at American Association of Inside Sales Professionals, Co-founder of Sales Mastermind Group
Projects: Successfully implemented a new sales strategy which increased overall sales by 20% at in 2018
Your Name
Senior Sales Manager
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE June 2017 - Present
Senior Sales Manager
Empowered team of 15 sales professionals, resulting in sales growth of 20% annually
Invigorated business development efforts by leveraging strategic partnerships, leading to a revenue increase of $2M
Instituted predictive forecasting models, enhancing sales operations and achieving 98% accuracy
Transformed customer relationship management systems, leading to increased customer loyalty and repeat business by 30%
Designed and implemented a competitive marketing strategy, driving a 40% increase in market share
Resume Worded March 2014 - May 2017
Sales Manager
Supervised a cross-functional sales team, boosting overall productivity by 25%
Optimized sales presentations and pitches, enhancing conversion rates by 35%
Championed the use of data-driven strategies to guide market planning, resulting in expanded customer reach
IBM October 2011 - February 2014
Sales Team Lead
Orchestrated sales initiatives that grew revenue by 35% year-over-year
Led efforts in business strategy design and enactment, resulting in a 20% increase in annual profit margins
Fostered a high-performing team environment, leading to sales exceeding targets by 18%
Resume Worded Academic Center 2016
Master of Business Administration (MBA)
Specialization in Sales and Marketing Management
Resume Worded University 2011
Bachelor of Science in Business Administration
Major in Marketing
Honors: Summa Cum Laude (Top 5% of class)
Sales Strategies: Channel Sales, Direct Selling, Strategic Selling, Consultative Selling, Cross-selling, Upselling
CRM Software: HubSpot, Salesforce, Zoho, Microsoft Dynamics, Pipedrive, Freshsales
Analytical Tools: Tableau, Google Analytics, MS Excel, Market Research, Sales Forecasting, Budget Management
Sales Training Programs: Selling with Stories, Challenger Sales, SNAP Selling, Conceptual Selling, SPIN Selling, The Sandler Selling System
Certifications: Certified Sales Leadership Professional (CSLP - 2021), Certified Professional Sales Person (CPSP - 2018)
Projects: Developed and implemented sales playbook increasing team's closing ratio by 30%
Leadership & Volunteering: Sales and Marketing Association (Board Member), Resume Worded Volunteer Program (Food Drive Organizer)
Publications: Authored 'The Art of Selling - A Comprehensive Guide' (2019) published by Sales Leaders Review
Your Name
Director of Sales
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded April 2017 - Present
Director of Sales
Steered regional sales toward a 30% increase by implementing aggressive sales strategies
Oversaw the creation of comprehensive sales processes, leading to a 20% uptick in team efficiency
Pioneered a results-focused sales training program that enhanced staff capabilities, reducing training time by 50%
Realigned customer service protocols resulting in a 40% reduction in support issues
Expanded business operations through strategic acquisitions, resulting in an annual revenue growth of 22% February 2013 - March 2017
National Sales Manager
Managed key accounts totaling over $10M in sales, maintaining a client retention rate of 95%
Led team of 25 salespersons, exceeding annual sales target by 26%
Implemented an innovative CRM system, boosting sales by facilitating improved customer relationship management
Google Inc. August 2009 - January 2013
Senior Sales Executive
Drove a 28% increase in sales through the deployment of direct sales strategies
Service delivery enhancements led to a 30% improvement in customer satisfaction and loyalty rates
Streamlined sales presentations leading to a 20% boost in sales lead conversion rates
Resume Worded University July 2009
Master of Business Administration (MBA)
Specialized in Sales and Marketing Strategy
Resume Worded Academic Center May 2007
Bachelor of Business Administration (BBA) - Major in Marketing
Minor in Information Systems
Award: Dean's List 2006 (Top 10%)
Sales Tools: HubSpot, Salesforce, Zoho CRM, Zendesk, Microsoft Dynamics CRM, Freshsales
Presentation Tools: Microsoft PowerPoint, Prezi, Google Slides, Apple Keynote, Canva
Data Analysis: Excel Intermediary (Pivot Tables, Macros), Google Analytics, SPSS
Languages: English (Native), Spanish (Conversational)
Certifications: Certified Sales Leadership Professional, American Association of Inside Sales Professionals (AA-ISP)
Leadership & Volunteering: Chairperson, Annual Fundraising Committee, Local Children's Healthcare Center
Online Courses: Successful Negotiation: Essential Strategies and Skills, Coursera
Projects: Developed and published an eBook on Innovative Sales Strategies for new age businesses
Your Name
Vice President National Account
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE January 2022 - Present
Vice President National Account
Negotiated and secured national account contracts averaging $50M annually, resulting in a 20% increase in overall revenue.
Initiated a unique sales process leading to increased sales forecast accuracy by 40%.
Implemented key account development strategies; grew the company's largest account by 25%, outperforming market benchmarks.
Developed and executed a pricing strategy which led to a 15% increase in profit margins.
Demonstrated strong business relationship management skills, fostering and maintaining relationships with key clients which led to a 30% increase in account renewals.
Resume Worded May 2018 - December 2021
Director of National Accounts
Directed the national accounts team to achieve a 15% increase in account win rate.
Enhanced account management policies, leading team to increase client retention rate by 20%.
Drove large scale projects with a budget of over $30M, delivering results on time and under budget.
Managed P&L across all national accounts to align with company's financial goals.
Google August 2015 - April 2018
Senior National Accounts Manager
Led the management of high-value national accounts; grew revenue by $25M within two years.
Designed and implemented an effective sales operational plan, boosting efficiency by 35%.
Managed complex sales of software development outsourcing, increasing customer satisfaction by 30%.
Resume Worded University June 2014
Master of Business Administration - Major in Strategic Management
President, International Business Club
Resume Worded Academic Center May 2011
Bachelor of Science in Finance
Graduated cum laude
Executive Member, Student Investment Club
Management: Strategic Planning, Profit & Loss Management, Sales Forecasting, Account Acquisition & Retention, Business Development, Customer Relationship Management (CRM)
Software: Salesforce (Advanced), Microsoft Office Suite (Expert), QuickBooks (Advanced), Tableau (Intermediate), Google Suite (Advanced)
Business Analysis: Competitor Analysis, Risk Assessment, Market Research, Financial Modeling, Data Analysis, Contract Negotiations
Languages: English (Native), Spanish (Fluent), French (Conversational)
Certifications: Certified Sales Leadership Professional, Strategic Account Management Association (2015)
Leadership & Volunteering: Big Brothers Big Sisters (Mentor, 2014-present), United Way (Campaign Volunteer, 2017-2020)
Awards: Top Sales Performance Award, Resume Worded (2019), Excellence in Leadership Award, Google (2016)
Continuing Education: Currently pursuing Certified Strategic Account Manager (CSAM) designation through Strategic Account Management Association
Your Name
Senior National Accounts Manager
City, Country  •  (123) 456-789  •  [email protected]  •
American Express January 2022 - Present
Senior National Accounts Manager
Developed and executed sales plans, which achieved 120% of the team’s annual quota.
Managed relationships with key accounts, leading to a 20% growth in business.
Implemented a new forecasting methodology, reducing forecast error by 15%.
Spearheaded a team to tackle key projects, ensuring timely delivery and premium quality.
Piloted business development initiatives, securing $35M in new investments.
IBM June 2018 - December 2021
National Account Manager
Successfully managed and grew national accounts, contributing to a 25% increase in annual sales.
Expedited the sales process through strategic account management, resulting in a 10% increase in closing rate.
Leveraged expertise in engineering outsourcing to secure key projects. January 2014 - May 2018
Sales Manager
Led a team of 20 sales professionals, driving a 35% increase in sales.
Managed sales operations, reducing operating costs by 15%.
Implemented performance metrics, improving sales productivity by 25%.
Resume Worded Institute January 2023
Executive Certificate in Leadership & Management
Part-time certification while acting as Senior National Accounts Manager at American Express
Resume Worded University May 2018
Master of Business Administration - Sales & Marketing
Concentration in Strategic Account Management
Sales & Account Management: B2B Sales, Key Account Development, Contract Negotiation, Revenue Growth, Product Presentation, Market Analysis
Strategic Planning: Business Planning, Pricing Strategy, P&L Management, Budgeting, Forecasting, Data Analysis
Customer Relationship Management (CRM): Salesforce (Expert), Zoho CRM (Proficient), Microsoft Dynamics 365 (Proficient), Oracle NetSuite (Intermediate)
Languages: English (Native), French (Conversational), Spanish (Conversational)
Certifications: Certified Professional in Supply Management (CPSM), Certified Customer Experience Professional (CCXP)
Leadership & Volunteering: American Express Employee Resource Group (Board Member, 2022 - Present), Mentor for Women in Sales Leadership Program at (2016 - 2018)
Awards: Recognized by IBM for exceptional performance and significant contributions in the field of National Account Management in 2020
Continuing Education: Regularly attend sales, management and leadership courses on platforms like Coursera, LinkedIn Learning and Udemy to continually enhance industry knowledge
Your Name
Vice President National Sales
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE January 2022 - Present
Vice President National Sales
Spearheaded business development strategies resulting in 35% revenue growth during the first fiscal year
Managed a team of 40 sales professionals increasing national accounts portfolio by 25%
Conducted regular sales process audits, enhancing sales associates productivity by 30%
Led the execution of key account development plans to secure long-term business relationships yielding a 20% increase in annual strategic partnerships
Oversaw P&L management to optimize financial services, contributing to a $2 million profit increase within the fiscal year
Resume Worded May 2017 - Dec 2021
Director of Sales
Increased national sales by $5 million in 2 years through effective sales management and operations
Built a high-caliber sales team, reduced staff turnover by 40% and accelerated revenue growth
Implemented a B2B marketing strategy, generating a 30% increase in new business leads
Supervised interactive marketing campaigns resulting in a customer engagement increase of 25%
IBM February 2014 - May 2017
Regional Sales Manager
Developed a customer-centric sales model, escalating regional sales by 20%
Optimized account management procedures, enhancing customer satisfaction by 30%
Directed salesforce to achieve 15% growth in direct sales within the first quarter
Resume Worded University 2013
Master of Business Administration - Sales Management
Achieved Beta Gamma Sigma recognition for academic excellence
Resume Worded Academic Center 2010
Bachelor of Business Administration - Marketing
Minors in Economics
Academic Scholarship Recipient (Top 10% of class)
Sales Software: Salesforce, HubSpot, Pipedrive, Leadfeeder, Mailchimp, Zoho CRM
Sales Techniques: SPIN selling, Miller Heiman Strategic Selling, Challenger Sales, Key Account Management, Market Segmentation, Relationship Building
Data Analysis & Reporting: Excel (Advanced), Google Analytics, Tableau, SQL (Intermediate), Data Visualization, Sales Metrics & KPIs
Languages: English (Native), Spanish (Fluent), French (Conversational)
Certifications: Certified Professional Sales Person (CPSP), Certified Sales Leadership Professional (CSLP)
Publications: Authored 'Success in Sales: A Comprehensive Guide' published by SalesBook Publishers
Leadership & Volunteering: Sales Training School (Volunteer Trainer), Resume Worded Foundation (Board Member)
Awards: Top Sales Manager Award - Resume Worded 2020, IBM Rookie Sales Manager of the Year 2014
Your Name
Vice President B2B Sales
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2021 - Present
Vice President B2B Sales
Directed Business-to-Business sales strategy that expanded customer base by 40%
Steered cross-functional teams, catalyzing a turnover reduction of 30%
Drove the establishment of executive management principles, accelerating business growth by 35%
Efficiently administered investments, yielding a return on investment of 20% higher than the industry average
Championed a new interactive marketing approach, boosting lead generation by 25% within six months June 2016 - Dec 2020
National Sales Manager
Boosted national sales revenue by 30% through effective sales operations
Instituted a new account management system increasing account retention by 15%
Managed and nurtured agency relationships that boosted corporate collaborations by 20%
Oracle Corporation January 2013 - May 2016
Senior Sales Consultant
Integrated a sales process that increased overall sales efficiencies by 20%
Devised successful marketing strategy that escalated customer acquisition by 30%
Enhanced B2B relationships, resulting in a growth of 15% in strategic partnerships.
Resume Worded University Feb 2013
Master of Business Administration (MBA)
Specialization in B2B Sales and Marketing Strategy
Resume Worded Academic Center May 2009
Bachelor of Commerce - Business Management
President, University Business Club; led it to be recognized as 'Best Club of the Year'
Sales & Marketing Software: Salesforce (Advanced), HubSpot (Advanced), Marketo, Tableau (Intermediate), Microsoft Dynamics, Pardot
Strategic Sales Techniques: Customer Relationship Management (CRM), B2B Selling, Strategic Negotiation, Account Management, Lead Generation, Conversion Optimization
Management: Performance Analysis, Sales Team Leadership, Sales Strategy Development, People Management
Languages: English (Native), Spanish (Intermediate)
Certifications: Advanced Leadership Program, Harvard Business School (2020)
Awards: National B2B Leadership Award, Sales & Marketing Professionals Association (2019), Sales Team Leadership Award, (2018)
Volunteering: Head of Fundraising, Local Community Center(2017-Present), Business Mentor, Small Business Development Center (2014-2016)
Professional Memberships: Active member, American Association of Inside Sales Professionals, Member, National Sales Network
Your Name
Vice President Sales and Marketing
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE February 2022 - Present
Vice President Sales and Marketing
Pioneered a newly refined sales process boosting sales by 30% within the first quarter
Cultivated a highly efficient sales team, elevating sales outputs by 20%
Spearheaded a unique marketing strategy, driving an increase in product awareness by 25%
Nurtured business development, resulting in a revenue growth of 30% annually
Sustainably managed investment portfolios, leading to a financial gain of 20% quarterly
Resume Worded June 2017 - November 2021
Sales Director
Led sales operations that successfully boosted company revenue by 30%
Implemented advanced account management processes that improved customer satisfaction by 20%
Developed and maintained B2B relationships, resulting in 25% growth in strategic partnerships
Microsoft Corporation January 2012 - May 2017
Business Development Manager
Oversaw direct sales procedures leading to an overall increase in sales by 20%
Integrated cutting-edge interactive marketing strategies resulting in a 30% rise in product engagement
Developed and bolstered sales team efficiency by 25% through strategic sales management training.
Resume Worded University May 2016
Master of Business Administration (MBA) - Business & Marketing
Integrated Project in Marketing and Business Development - 'Revolutionizing Digital Sales: An interconnected approach'
Resume Worded Academic Center April 2012
Bachelor of Science - Business Management & Marketing
Emphasis on Strategic Marketing Management and Business Development, Graduated cum laude
Marketing: Brand Development, Digital Marketing, Marketing Strategy, Product Marketing, SEO/SEM, CRM
Sales: Sales Strategy, Contract Negotiation, Key Account Management, Channel Sales, B2B Sales, Sales Forecasting
Business Development: Partnerships, Market Research, Competitive Analysis, Business Planning, Cross-sell Opportunities
Software Skills: Salesforce, MS Office Suite (Advanced), Google Adwords, Marketo, HubSpot, Microsoft Dynamics
Certifications: Certified Sales Leadership Professional (Sandler Training, 2019), Google AdWords Certification (Google, 2021)
Awards: Director's Club for Sales Excellence (Resume Worded, 2019 & 2020), Outstanding Sales Leadership Award (Microsoft Corporation, 2014)
Professional Memberships: Member - American Management Association, Member - National Sales Network
Volunteering: Mentor - Business Development Network (Helping early-career sales professionals in business development)

How do I add skills to a National Sales Manager resume?

Review the job posting closely.

Go through the National Sales Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Strategic Planning, Sales Operations and Marketing Strategy are possible skills. These are skills you should try to include on your resume.

Add industry skills like Sales and Sales Management.

Add other common skills from your industry - such as Account Management, Business Strategy and Business Development - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Marketing, Management and Product Development - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a National Sales Manager resume, so try to include any examples of where you led a project or managed other people.

Emphasize your sales skills.

As the job title suggests, sales and communication are important elements of National Sales Manager roles. Through your bullet points, show hiring managers evidence of how you have generated new customers.

Use the exact job title.

Try to add the exact job title, National Sales Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for National Sales Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on National Sales Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top National Sales Manager Skills and Keywords to Include On Your Resume

National Sales Manager Soft Skills

Here are common soft skills that appear on National Sales Manager job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

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National Sales Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Inside Sales Account Manager

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Hotel Sales Manager

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Automobile / Car Sales Manager

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Retail Sales Manager

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Browse Skills from Similar Jobs

Frequently Asked Questions

What hard skills should you include on a National Sales Manager resume?

The most common skills and keywords we found on National Sales Manager resumes and job postings were Sales Management, Account Management, Marketing Strategy, Sales, Sales Operations, Business Development, Business Strategy and Strategic Planning.

Skills like Marketing, Management, Market Planning, Product Development and Direct Sales also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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