National Sales Manager

National Sales Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent National Sales Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Sales Management
  • Account Management
  • Marketing Strategy
  • Sales
  • Sales Operations
  • Business Development
  • Business Strategy
  • Strategic Planning
  • Management
  • Business Planning
  • Marketing
  • Customer Service
  • Customer Relationship Management (CRM)
  • Product Development
  • Forecasting
  • Strategy
  • Direct Sales
  • Sales Process
  • Sales Presentations
  • Market Planning
  • Marketing Management
  • Product Launch
  • Trade Marketing
  •   Show full list

Resume Skills: CRM Software

  • HubSpot
  • Salesforce
  • Zoho
  • Microsoft Dynamics
  • Pipedrive
  • Freshsales
  • Zoho CRM
  • Microsoft Dynamics 365
  • HubSpot CRM
  • Zendesk Sell

Resume Skills: Sales Tools

  • HubSpot
  • Salesforce
  • Zoho CRM
  • Zendesk
  • Microsoft Dynamics CRM
  • Freshsales

Resume Skills: Presentation Tools

  • Microsoft PowerPoint
  • Prezi
  • Google Slides
  • Apple Keynote
  • Canva

Resume Skills: Data Analysis

  • Excel Intermediary (Pivot Tables, Macros)
  • Google Analytics
  • SPSS

Resume Skills: Languages

  • English
  • Spanish

Resume Skills: Sales Strategies

  • Channel Sales
  • Direct Selling
  • Strategic Selling
  • Consultative Selling
  • Cross-selling
  • Upselling

Resume Skills: Analytical Tools

  • Tableau
  • Google Analytics
  • MS Excel
  • Market Research
  • Sales Forecasting
  • Budget Management

Resume Skills: Sales Training Programs

  • Selling with Stories
  • Challenger Sales
  • SNAP Selling
  • Conceptual Selling
  • SPIN Selling
  • The Sandler Selling System

Resume Skills: Marketing Management

  • Product Development
  • Branding
  • Digital Marketing
  • Direct Marketing
  • Market Segmentation
  • Social Media Marketing

Resume Skills: Sales Expertise

  • Negotiations
  • Territory Expansion
  • Customer Relations
  • Quota Surpassing
  • Sales Strategy
  • Product Sales

Resume Skills: Techniques

  • Sales Forecasting
  • Performance Measures
  • Pricing Strategy
  • SWOT Analysis
  • Market Trend Analysis
  • Marketing Mix Modelling
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Sample National Sales Manager Resume: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
National Sales Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded May 2019 - Present
National Sales Manager
Drove business strategy and product development, leading to a 25% increase in annual sales
Implemented a streamlined sales process, reducing closure time by 15%
Developed and executed marketing strategies, resulting in a 35% expansion of customer base
Transformed customer service approaches, boosting customer satisfaction ratings by 30%
Managed a dynamic team, providing robust sales management and strategic planning January 2016 - April 2019
Regional Sales Manager
Directed a team of 20+ sales representatives, increasing regional unit sales by 40%
Leveraged CRM to track and maintain key accounts, improving client retention by 20%
Formulated a comprehensive market planning strategy, yielding a revenue growth of 18% annually
SalesForce June 2012 - December 2015
Area Sales Manager
Cultivated robust client relationships through effective account management, increasing sales by 25%
Spearheaded the development of innovative sales presentations, boosting conversion rates by 20%
Exceeded area sales goals by 30% in the first year through the execution of targeted business plans
Resume Worded University May 2000
Master of Business Administration (MBA) - Marketing
Graduated Magna Cum Laude
Resume Worded University May 1998
Bachelor of Business Administration (BBA) - Marketing and Sales
Graduated Cum Laude
Minored in Consumer Behavior and Market Research
Marketing Management: Product Development, Branding, Digital Marketing, Direct Marketing, Market Segmentation, Social Media Marketing
Sales Expertise: Negotiations, Territory Expansion, Customer Relations, Quota Surpassing, Sales Strategy, Product Sales
Techniques: Sales Forecasting, Performance Measures, Pricing Strategy, SWOT Analysis, Market Trend Analysis, Marketing Mix Modelling
Software Proficiency: Salesforce, Zoho CRM, Microsoft Dynamics 365, HubSpot CRM, Pipedrive, Zendesk Sell
Certifications: Certified Sales Leadership Professional, Strategic Sales Management Certification
Awards and Achievements: ‘Top National Sales Manager’ at Resume Worded, ‘Best Sales Strategy Award’ at
Leadership & Volunteering: Volunteer Mentor at American Association of Inside Sales Professionals, Co-founder of Sales Mastermind Group
Projects: Successfully implemented a new sales strategy which increased overall sales by 20% at in 2018
Your Name
Senior Sales Manager
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE June 2017 - Present
Senior Sales Manager
Empowered team of 15 sales professionals, resulting in sales growth of 20% annually
Invigorated business development efforts by leveraging strategic partnerships, leading to a revenue increase of $2M
Instituted predictive forecasting models, enhancing sales operations and achieving 98% accuracy
Transformed customer relationship management systems, leading to increased customer loyalty and repeat business by 30%
Designed and implemented a competitive marketing strategy, driving a 40% increase in market share
Resume Worded March 2014 - May 2017
Sales Manager
Supervised a cross-functional sales team, boosting overall productivity by 25%
Optimized sales presentations and pitches, enhancing conversion rates by 35%
Championed the use of data-driven strategies to guide market planning, resulting in expanded customer reach
IBM October 2011 - February 2014
Sales Team Lead
Orchestrated sales initiatives that grew revenue by 35% year-over-year
Led efforts in business strategy design and enactment, resulting in a 20% increase in annual profit margins
Fostered a high-performing team environment, leading to sales exceeding targets by 18%
Resume Worded Academic Center 2016
Master of Business Administration (MBA)
Specialization in Sales and Marketing Management
Resume Worded University 2011
Bachelor of Science in Business Administration
Major in Marketing
Honors: Summa Cum Laude (Top 5% of class)
Sales Strategies: Channel Sales, Direct Selling, Strategic Selling, Consultative Selling, Cross-selling, Upselling
CRM Software: HubSpot, Salesforce, Zoho, Microsoft Dynamics, Pipedrive, Freshsales
Analytical Tools: Tableau, Google Analytics, MS Excel, Market Research, Sales Forecasting, Budget Management
Sales Training Programs: Selling with Stories, Challenger Sales, SNAP Selling, Conceptual Selling, SPIN Selling, The Sandler Selling System
Certifications: Certified Sales Leadership Professional (CSLP - 2021), Certified Professional Sales Person (CPSP - 2018)
Projects: Developed and implemented sales playbook increasing team's closing ratio by 30%
Leadership & Volunteering: Sales and Marketing Association (Board Member), Resume Worded Volunteer Program (Food Drive Organizer)
Publications: Authored 'The Art of Selling - A Comprehensive Guide' (2019) published by Sales Leaders Review
Your Name
Director of Sales
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded April 2017 - Present
Director of Sales
Steered regional sales toward a 30% increase by implementing aggressive sales strategies
Oversaw the creation of comprehensive sales processes, leading to a 20% uptick in team efficiency
Pioneered a results-focused sales training program that enhanced staff capabilities, reducing training time by 50%
Realigned customer service protocols resulting in a 40% reduction in support issues
Expanded business operations through strategic acquisitions, resulting in an annual revenue growth of 22% February 2013 - March 2017
National Sales Manager
Managed key accounts totaling over $10M in sales, maintaining a client retention rate of 95%
Led team of 25 salespersons, exceeding annual sales target by 26%
Implemented an innovative CRM system, boosting sales by facilitating improved customer relationship management
Google Inc. August 2009 - January 2013
Senior Sales Executive
Drove a 28% increase in sales through the deployment of direct sales strategies
Service delivery enhancements led to a 30% improvement in customer satisfaction and loyalty rates
Streamlined sales presentations leading to a 20% boost in sales lead conversion rates
Resume Worded University July 2009
Master of Business Administration (MBA)
Specialized in Sales and Marketing Strategy
Resume Worded Academic Center May 2007
Bachelor of Business Administration (BBA) - Major in Marketing
Minor in Information Systems
Award: Dean's List 2006 (Top 10%)
Sales Tools: HubSpot, Salesforce, Zoho CRM, Zendesk, Microsoft Dynamics CRM, Freshsales
Presentation Tools: Microsoft PowerPoint, Prezi, Google Slides, Apple Keynote, Canva
Data Analysis: Excel Intermediary (Pivot Tables, Macros), Google Analytics, SPSS
Languages: English (Native), Spanish (Conversational)
Certifications: Certified Sales Leadership Professional, American Association of Inside Sales Professionals (AA-ISP)
Leadership & Volunteering: Chairperson, Annual Fundraising Committee, Local Children's Healthcare Center
Online Courses: Successful Negotiation: Essential Strategies and Skills, Coursera
Projects: Developed and published an eBook on Innovative Sales Strategies for new age businesses

Compare Your Resume To These National Sales Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a National Sales Manager resume?

Review the job posting closely.

Go through the National Sales Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Strategic Planning, Sales Operations and Marketing Strategy are possible skills. These are skills you should try to include on your resume.

Add industry skills like Sales and Sales Management.

Add other common skills from your industry - such as Account Management, Business Strategy and Business Development - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Marketing, Management and Product Development - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a National Sales Manager resume, so try to include any examples of where you led a project or managed other people.

Emphasize your sales skills.

As the job title suggests, sales and communication are important elements of National Sales Manager roles. Through your bullet points, show hiring managers evidence of how you have generated new customers.

Use the exact job title.

Try to add the exact job title, National Sales Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for National Sales Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on National Sales Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top National Sales Manager Skills and Keywords to Include On Your Resume

National Sales Manager Soft Skills

Here are common soft skills that appear on National Sales Manager job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

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National Sales Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Inside Sales Account Manager

Resume Example
Regional Sales Manager

Resume Example
Hotel Sales Manager

Resume Example
Automobile / Car Sales Manager

Resume Example
Retail Sales Manager

Resume Example
Retail Sales Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What hard skills should you include on a National Sales Manager resume?

The most common skills and keywords we found on National Sales Manager resumes and job postings were Sales Management, Account Management, Marketing Strategy, Sales, Sales Operations, Business Development, Business Strategy and Strategic Planning.

Skills like Marketing, Management, Market Planning, Product Development and Direct Sales also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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