Channel Sales Manager

Channel Sales Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Channel Sales Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Channel Partners
  • Solution Selling
  • Channel Sales
  • Account Management
  • Business Development
  • Cloud Computing
  • TCAP
  •  Find out what your resume's missing
  • Sales Management
  • Pre-sales
  • Software as a Service (SaaS)
  • Enterprise Software
  • Partner Relationship Management
  • Sales
  • Sales Process
  • Business-to-Business (B2B)
  • Product Management
  • Business Strategy
  • Virtualization
  • Product Marketing
  • Strategy
  • Go-to-market Strategy
  • Management
  • Direct Sales
  • International Sales

  •   Show full list

Resume Skills: Data Analysis

Resume Skills: Sales & Channel Management

Resume Skills: Business & Marketing Tools

Resume Skills: Languages

Resume Skills: Techniques

Resume Skills: Sales Strategy

Resume Skills: Customer Relationship Management (CRM)

Resume Skills: Communication

Resume Skills: Productivity

Resume Skills: Software

Resume Skills: Channel Management Tools

Resume Skills: Sales CRM

Resume Skills: Collaboration & Communication

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Channel Sales Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Channel Sales Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Channel Sales Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded September 2017 - Present
Senior Channel Sales Manager
Led a cross-functional team in developing a go-to-market strategy that increased sales by 35%
Collaboratively worked with Cloud Computing department to enhance product deliverable, growing channel sales by 37%
Managed relationships with strategic channel partners to increase revenue by $1M in 2019
Developed and implemented a solution selling training program for national sales team, enhancing their B2B sales skills and boosting sales by 25%
Spearheaded business development strategies, expanding channel partners and increasing company revenue by 40% June 2014 - August 2017
Channel Sales Manager
Managed a portfolio of 50+ channel partners and grew the program by 20% in revenue
Developed a robust sales process resulting in a 30% increase in SaaS product sales
Designed comprehensive account management strategies that enhanced partner relationship management and boosted sales by 28%
IBM January 2010 - May 2014
Business Development Manager
Succeeded in securing new partnerships, recording a 35% increase in channel sales
Demonstrated proficiency in product management that boosted client acquisition by 30%
Successfully executed business strategy to enhance regional sales by 25%
Resume Worded University April 2014
Master of Business Administration (MBA) - Sales and Marketing
Special focus on Channel Partnership Building, Consumer Behavior Analysis
Resume Worded Institute May 2009
Bachelor of Business Administration (BBA) - Marketing
Minor in Information Technology
Awards: College Scholar (Dean’s List 2007-2009), Winner of Inter-College Marketing Simulation Competition
Sales & Channel Management: Reseller Relationships, Channel Partner Recruitment, Channel Training, Sales Team Management
Business & Marketing Tools: Salesforce, NetSuite, Marketo, Google Analytics, Microsoft Office Suite
Languages: English (Native), Spanish (Conversational)
Techniques: Cross-functional Team Leadership, Negotiation, Budget Management, New Business Development
Certifications: Certified Professional Sales Person (CPSP), Certified Channel Management Professional (CCMP)
Leadership & Volunteering: President - Local Sales & Marketing Association (2017 - Present), Volunteer - Career Mentorship for Professionals (2019 - Present)
Projects: Launched successful partnership program resulting in 30% sales growth at, Duel Award winner at IBM for innovative business development strategies
Awards: Sales Leadership Award - Resume Worded (2019), IBM Corporate Award for Maximizing Revenue (2012)
Your Name
Senior Channel Sales Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Microsoft March 2012 - Present
Regional Channel Sales Manager
Executed a successful regional channel sales strategy, leading to a 40% YOY increase in channel revenue
Orchestrated strategic alliances with 10+ new channel partners, driving incremental revenue of $3M
Transformed sales team approach through implementing a solution selling model, achieving 45% growth in revenue November 2009 - February 2012
Channel Sales Executive
Identified and established strategic channel partnerships that expanded software sales by 38%
Enhanced sales management processes, facilitating a 28% improvement in sales efficiency
Garnered in-depth understanding of SaaS and Enterprise Software markets to optimize sales channels, contributing to a 30% increase in revenue
Resume Worded University August 2009
Master of Business Administration (MBA) - Sales and Marketing
Specialization in Channel Sales Strategy
Resume Worded University June 2002
Bachelor of Science - Business Administration
Minor in Computer Science
Dean's List 2000-2002 (Top 10%)
Software: Microsoft Dynamics CRM, Salesforce, HubSpot, Zoho CRM, Pipedrive, Zendesk
Channel Management Tools: Channeltivity, Channel Mechanics, Allbound, PartnerStack, ZINFI
Data Analysis: Qlikview, Tableau, MS Excel, SAP BusinessObjects, IBM Cognos
Languages: English (Native), French (Conversational), German (Basic)
Certifications: Certified Professional in Channel Management (CPMM) - The Channel Institute (2020)
Leadership & Volunteering: Rotary Club - Team Leader (Organized 10+ community service activities)
Projects: Led implementation of Channeltivity distributing Microsoft solutions resulting in 25% increase in annual channel revenue
Your Name
Regional Channel Sales Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded May 2018 - Present
Channel Sales Director
Directed sales team to enhance partner relationship management, successfully boosting channel sales by 50%
Pioneered an effective go-to-market strategy, leading product marketing initiatives that delivered a 35% increase in channel sales
Leveraged Virtualization and Cloud Computing to expedite sales process, leading to a 40% increase in sales efficiency
Delivered comprehensive pre-sales support to partners, boosting solution selling effectiveness and increasing sales by 42%
Orchestrated strategy for 5+ new channel alliances resulting in 38% increase in annual revenue
Oracle April 2012 - April 2018
Channel Sales Manager
Mentored sales team to effectively manage B2B sales, leading to a 35% uptick in sales numbers
Crafted innovative account management techniques, resulting in 27% improvement in partner relationships
Navigated business development expectations in a TCAP environment, contributing to 30% increase in sales performance
Resume Worded Academic Center May 2012
Master of Business Administration, Marketing
Specialization in Channel Strategy and Technology Management
Resume Worded University May 2008
Bachelor of Science, Business Administration
Focus on Information Systems and Marketing
Dean’s List 2006 - 2008
Sales Strategy: Channel Sales, Market Analysis, Strategy Development, Competitive Analysis
Customer Relationship Management (CRM): Salesforce (Expert), Zoho CRM (Proficient), HubSpot CRM (Proficient)
Communication: Negotiation, Client Presentation, Stakeholder Management
Productivity: MS Office Suite (Advanced), Google Workspace (Advanced), Slack (Expert)
Certifications: Certified Sales Leadership Professional, American Association of Inside Sales Professionals, 2018
Projects: Developed new channel sales strategy that improved market presence by 20%, 2019
Awards: Oracle President's Club, Top Channel Sales Manager, 2017
Leadership & Volunteering: Volunteer Sales Consultant, Local Small Business Development Center, 2016-present
Your Name
Vice President Channel
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded September 2019 - Present
Vice President Channel
Established multi-channel marketing strategies, driving a 150% increase in revenue within 2 years and expanding business to new sectors.
Boosted channel sales by forging strategic partnerships with key stakeholders, securing additional revenue streams and increasing conversion rate by 40%.
Stewarded $1.8M SaaS startup business development initiative, overseeing cross-functional teams and increasing our enterprise software client base by 35%.
Implemented sales enablement program, enhancing team efficacy by 60% resulting to an increase of direct sales volume by 20%
Triggered risk management tactics to address potential business threats, mitigating risks by 80%, and fostering an environment that encourages innovation and start-ups.
Financial Corp June 2016 - August 2019
Director of Channel Strategy
Engineered effective channel partners program contributing to a 35% rise in sales and 25% increase in customer base.
Planned and implemented go-to-market strategy that increased product reach by 30% and expanded company presence across multiple regions.
Advanced CRM system to improve customer relationship management, boosting customer retention rate by 50% within one fiscal year. February 2012 - May 2016
Senior Channel Manager
Developed and implemented business strategy that led to a successful product launch contributing to a 120% increase in quarterly revenue.
Steered the execution of strategic partnerships leading to 10% annual revenue growth and improved brand visibility.
Managed 10 person cross-functional team, increasing team productivity by 15% within the first year.
Resume Worded University May 2010
Master's Degree in Business Administration (MBA)
Focus on Strategic Channel Management
Resume Worded Academic Center October 2009
Professional Certificate in Strategic Channel Management
Earned top scores in all subjects, Specialized in developing strategic alliances and partnerships
Strategic Planning: Channel Strategy, Market Analysis, Account Management, Profitability Optimization, Performance Metrics, Strategic Partnerships
Techniques: Negotiation, Sales forecasting, Brand Management, Pricing Strategy, Business Development, Product Launch
Technology: Salesforce (Advanced), Microsoft Office Suite (Expert), CRM Systems (Advanced)
Languages: English (Native), Spanish (Conversational), Mandarin (Basic)
Certifications: Certified Channel Management Professional (CCMP), Certified Professional in Channels and Alliances (CPCA)
Leadership & Volunteering: Mentor for Young Leaders in Business Program, Sponsor of Clean Earth Initiative
Projects: Overhauled existing channel strategy increasing profitability by 35% within two fiscal years, Launched multi-tier partner program resulting in 26% increase in channel sales
Awards: Sales Strategy Innovator of The Year (2018), Best Channel Director (2017)
Your Name
VP Partner and Channels
City, Country  •  (123) 456-789  •  [email protected]  •
Tech Partners Ltd March 2018 - Present
VP Partner and Channels
Pioneered strategic channel sales initiatives, resulting in an annual revenue growth of 12% and improved partner satisfaction by 45%.
Engaged in finance services partnerships fostered 30% revenue increment and enhanced our industry positioning.
Led cross-functional teams to develop business cases that brought in 5 new strategic partners and expanded financial services platform.
Accelerated start-ups by mentoring and providing resources leading to the successful launch of 2 products in the market.
Implemented a tailored product management style that led to a decrease in project delivery time by 18%.
Resume Worded January 2015 - February 2018
Channel Partners Director
Oversaw a 15% increase in enterprise software clients by setting up effective channel sales partnerships.
Enhanced channel partners program which led to a 25% increase in sales and improved the customer base.
Maximized customer interaction by revamping the CRM system which led to a 35% uptick in customer satisfaction. July 2012 - December 2014
Area Sales Manager
Strengthened channel sales by identifying market opportunities which increased regional sales by 20%.
Led a sales team, outperforming regional sales targets by 35% within a year by implementing a customer-centric sales strategy.
Enhanced delivery system by implementing a multi-channel sales strategy which improved delivery time by 15%.
Resume Worded University December 2010
Masters in Business Administration - Business Channels Strategies
Graduated as Dean's List (Top 10%)
Resume Worded Institute May 2007
Bachelor of Science in Business Management - Marketing and Channel Sales Management
Chosen as Team leader for Marketing Strategy Division
Awarded Best Project for Channel Management Practices
Sales Strategy Formulation: Channel Sales Execution, Partner Recruitment, Alliances & Partnerships Management, Sales Performance Analysis, Strategic Account Management, Consultative Sales
Channel Management Technologies: Salesforce (Expert), SAP CRM (Proficient), MS Dynamics (Proficient), Channel Management Analytics Software (Expert), Partner Relationship Management Software (PRM) (Proficient), Contact Management System (CMS) (Expert)
Certifications: Certification in Strategic Selling and Channel Partner Management, Certified Sales Leadership Professional (CSLP), Certified Channel Sales Professional (CCSP)
Leadership & Volunteering: Executive Committee Member of Resume Worded’s Women in Business League, Volunteered at Second Spoon Foundation to help underprivileged communities
Projects: Led project execution of 'Go Green' campaign during tenure at, leading to 10% reduction in paper utilization.
Awards and Recognition: Consistently top performer (Top 5%) at and Resume Worded, President’s Award for leadership in community service
Your Name
Executive VP Channel
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded August 2018 - Present
Executive VP Channel
Established corporate banking partnership leading to a 25% gain in revenue and diversification in portfolio.
Expanded software as a service sales by 40% by creating a transition plan for traditional customers to a SaaS model.
Launched a new affiliate program, resulting in a new revenue stream and a contribution to a 10% growth in annual revenue.
Forte Financials April 2015 - July 2018
Chief Business Development Officer
Directed strategic planning and execution of a go-to-market strategy, resulting in a 20% increase in market share.
Led an initiative for effective risk management, reducing operational glitches by 40% and increased operational efficiency.
Played an instrumental role in wooing four significant enterprise software customers leading to an upsurge in 15% sales volume. February 2010 - March 2015
National Channel Manager
Managed and trained a team of cross-functional channel reps, succeeding in improving team performance by 30%.
Deployed analytical solutions to understand customer behaviour, leading to a 15% increase in customer retention.
Implemented enhanced solutions selling techniques that resulted in a 10% rise in product sales.
Resume Worded University August 2018
Master of Business Administration - Strategic Management
Specialized in Channel Strategies, Business Development and Leadership
Resume Worded Academic Center February 2010
Bachelor of Science - Business Administration
Awards: Resume Worded Academic Excellence (Top 5% of class)
Business Development: Market Research & Analysis, Business Modelling, Financial Forecasting, Strategic Planning
Channel Management: Channel Strategy Development, Partner Relations, Sales Forecasting, Product Launching
Leadership: Team Leadership, Key Stakeholder Engagement, Negotiation, Performance Management
Technical: MS Office (Expert), Salesforce (Intermediate), Tableau (Intermediate)
Certifications: Certified Strategic Channel Manager - Strategy Execution (2020), Certified Business Development Professional - ABC Institute (2016)
Awards & Honors: Business Development Officer of the year - Forte Financials (2017), Best Channel Strategy Award - Resume Worded (2019)
Volunteering: Mentor - 'Women in Business' Initiative (2018-present), Career Coach - 'Leaders of Tomorrow' Program (2016-present)
Professional Development: Attended Annual Channel Partners Conference - 2018-2020, Participated in Leadership Management Workshop - 2019

How do I add skills to a Channel Sales Manager resume?

Review the job posting closely.

Go through the Channel Sales Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Channel Partners, Cloud Computing and Solution Selling are possible skills. These are skills you should try to include on your resume.

Add industry skills like Business Development and Account Management.

Add other common skills from your industry - such as Channel Sales, TCAP and Sales Management - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Strategy, Direct Sales and Sales - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Channel Sales Manager resume, so try to include any examples of where you led a project or managed other people.

Emphasize your sales skills.

As the job title suggests, sales and communication are important elements of Channel Sales Manager roles. Through your bullet points, show hiring managers evidence of how you have generated new customers.

Use the exact job title.

Try to add the exact job title, Channel Sales Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Channel Sales Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Channel Sales Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Channel Sales Manager Skills and Keywords to Include On Your Resume

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Channel Sales Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

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Frequently Asked Questions

What are the top skills you should add to your Channel Sales Manager resume?

On top Channel Sales Manager resumes, skills like Channel Partners, Solution Selling, Channel Sales, Account Management, Business Development, Cloud Computing, TCAP and Sales Management appear most often.

Depending on the exact role you're applying to, skills like Product Management, Go-to-market Strategy, Direct Sales, Strategy and Sales can also be effective keywords to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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