1. Research: In the beginning, I typically start by gathering as much information as possible about the target users, their needs, and the objectives of the project. This includes conducting user interviews, surveys, and analyzing any existing data. I also like to perform a competitive analysis to see how other products in the same domain are solving similar problems.
2. Design: Based on the insights gathered during the research phase, I start sketching out ideas and brainstorming possible solutions. I like to think of it as an iterative process, where I create low-fidelity wireframes and gradually refine them based on feedback from stakeholders and team members. I then move on to creating high-fidelity mockups that incorporate the visual design and branding elements.
3. Prototyping: Once the design is finalized, I create a working prototype using tools like Figma or InVision. This helps me to visualize the user flow and interactions, and it allows me to get a better sense of how the final product will feel.
4. Testing: Next, I conduct usability tests with real users to validate my design solutions and see if they meet the user needs identified during the research stage. I usually start with moderated testing, where I observe users as they interact with the prototype, and then move on to unmoderated testing for collecting quantitative data.
5. Implementation: After incorporating the feedback from usability tests, I work closely with developers to ensure that the design is implemented accurately. I also like to conduct a final round of testing to ensure that the implemented design meets the user needs and expectations.
In summary, my UX design process is a continuous cycle of research, design, prototyping, testing, and implementation, ensuring that the final product is user-centric and meets the project objectives.