1. Research: At the beginning of a project, I like to start by gathering information about the target audience, the user needs, and the business requirements. This may involve conducting user interviews, surveys, analyzing existing data, or studying the competitive landscape.
2. Planning: Once I have a solid understanding of the project's goals and user needs, I move on to planning. This involves creating user personas, journey maps, and user flows to visualize how users will interact with the product. In this stage, I also work on defining the information architecture and creating a content strategy.
3. Design: With a clear plan in place, I begin the design phase by creating low-fidelity wireframes and prototypes to explore different design solutions. I then refine these concepts into high-fidelity mockups and interactive prototypes, ensuring that they align with the project's goals and user needs.
4. Testing: Next, I conduct usability testing on the prototypes to gather feedback from real users. This helps me identify any issues or areas for improvement in the design.
5. Iteration: Based on the feedback gathered during testing, I iterate on the design and make any necessary adjustments. I may go through several rounds of testing and iteration to ensure the final design is user-friendly and meets the project's goals.
Throughout the entire process, I make sure to involve stakeholders and developers to ensure everyone is aligned and working towards the same objectives.