Business Intelligence Developer Interview Questions

The ultimate Business Intelligence Developer interview guide, curated by real hiring managers: question bank, recruiter insights, and sample answers.

Hiring Manager for Business Intelligence Developer Roles
Compiled by: Kimberley Tyler-Smith
Senior Hiring Manager
20+ Years of Experience
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Interview Questions on Data Warehousing

Can you explain the process of data extraction, transformation, and loading (ETL)?

Hiring Manager for Business Intelligence Developer Roles
When I ask this question, I'm trying to gauge your understanding of the core processes in a BI Developer role. ETL is a fundamental concept in data integration, and I want to ensure that you can confidently explain it. Your answer should demonstrate your knowledge of extracting data from various sources, transforming it into a consistent format, and loading it into a destination system. Don't just give a textbook definition, though; try to share some real-life examples or scenarios you've encountered to show your hands-on experience with ETL processes. This will give me a better understanding of your practical skills and how you approach problem-solving in this area.

Avoid oversimplifying your response or diving into irrelevant technical details. Focus on clearly explaining each step of the ETL process, and make sure to emphasize the importance of data quality and consistency. Your answer should reassure me that you have a solid foundation in this crucial aspect of business intelligence development.
- Carlson Tyler-Smith, Hiring Manager
Sample Answer
Certainly! ETL is a fundamental process in data warehousing that involves three main steps: extraction, transformation, and loading. Data extraction is the process of collecting data from various sources, such as databases, files, or APIs. This data is often raw and unstructured, so it needs to be cleaned and organized before it can be used.

The next step is data transformation, which involves manipulating the extracted data to convert it into a format that can be easily analyzed and stored in a data warehouse. This can include tasks like data cleansing, normalization, aggregation, and joining data from different sources.

Finally, data loading is the process of inserting the transformed data into the data warehouse. This often involves using an incremental approach, where only new or updated data is added to the warehouse, ensuring that the data remains up-to-date and the load on the system is minimized. Overall, ETL is a crucial process for maintaining a clean and organized data warehouse that can support effective business intelligence.

How do you handle slowly changing dimensions in a data warehouse?

Hiring Manager for Business Intelligence Developer Roles
With this question, I want to see if you're aware of the challenges that can arise when dealing with slowly changing dimensions (SCDs) in a data warehouse. SCDs can impact the accuracy and efficiency of data retrieval, so it's essential to understand how to manage them. Your answer should demonstrate your knowledge of the different types of SCDs and the strategies used to handle each type. Share examples of how you've tackled SCDs in your past work, highlighting the specific techniques or tools you used.

Avoid simply listing the types of SCDs without explaining their implications or how they're managed. Also, don't get bogged down in overly technical jargon. Keep your response concise, focusing on the key aspects of handling SCDs and how they impact data warehouse performance. Your answer should showcase your ability to address complex data challenges in a thoughtful and effective manner.
- Grace Abrams, Hiring Manager
Sample Answer
Handling slowly changing dimensions is an important aspect of data warehousing, as it ensures that the historical data remains accurate and consistent. There are three common methods for dealing with slowly changing dimensions: Type 1, Type 2, and Type 3.

Type 1 is the simplest method, where the existing dimension record is simply overwritten with the new values. This approach does not maintain historical data, and is best suited for situations where preserving history is not important.

Type 2 involves creating a new record for the changed dimension value, while maintaining the original record with the old values. This method preserves the historical data and is useful when it's important to track changes over time.

Type 3 adds a new column to the dimension table to store the previous value alongside the current value. This method allows for limited historical tracking but doesn't require as much storage space as Type 2.

In my experience, the choice between these methods depends on the specific requirements of the project and the importance of maintaining historical data for analysis.

What is the role of a fact table and a dimension table in a data warehouse?

Hiring Manager for Business Intelligence Developer Roles
This question helps me understand your familiarity with the fundamental components of a data warehouse. Fact and dimension tables are crucial to organizing and storing data for efficient querying and reporting. Your answer should clearly explain the purpose of each table type, how they relate to each other, and their significance in a data warehouse schema. Use specific examples to illustrate the concepts, and try to convey your understanding of their role in supporting business intelligence.

Don't simply recite definitions; instead, focus on the practical applications of fact and dimension tables in real-world scenarios. Avoid getting lost in technical jargon or overcomplicating your response. Your answer should demonstrate your ability to communicate complex data concepts in a clear and concise manner, showing me that you're well-versed in data warehouse design principles.
- Emma Berry-Robinson, Hiring Manager
Sample Answer
In a data warehouse, fact tables and dimension tables play distinct roles in organizing and storing data. Fact tables are the central tables that store the quantitative data, such as sales figures or transaction amounts. They contain the facts or measures that are used for analysis and reporting. Fact tables typically have a large number of rows and are updated frequently.

Dimension tables, on the other hand, contain descriptive information about the facts, such as customer demographics, product details, or time periods. These tables provide context for the data stored in the fact tables and are used to filter, group, and categorize the facts during analysis. Dimension tables usually have fewer rows and are updated less frequently compared to fact tables.

Together, fact tables and dimension tables form the foundation of a data warehouse, enabling efficient storage and retrieval of data for business intelligence and reporting purposes.

What are the different types of data marts, and how do they differ from a data warehouse?

Hiring Manager for Business Intelligence Developer Roles
When I ask this question, I'm looking for your understanding of the various data storage structures used in business intelligence. Data marts and data warehouses serve different purposes and have distinct characteristics, so it's essential to know the differences between them. Your answer should cover the primary types of data marts (independent, dependent, and hybrid) and how they relate to a data warehouse. Explain their distinct functions, advantages, and disadvantages, and provide examples of when each might be used.

Avoid giving a generic response or focusing only on the similarities between data marts and data warehouses. Instead, highlight the unique aspects of each and how they fit within a broader BI architecture. Your answer should demonstrate your knowledge of data storage strategies and your ability to choose the right solution for different scenarios.
- Carlson Tyler-Smith, Hiring Manager
Sample Answer
Data marts are smaller, more focused subsets of a data warehouse that are designed to serve the specific needs of a particular department or business function. There are three main types of data marts: independent, dependent, and hybrid.

Independent data marts are created separately from the data warehouse and can have their own ETL processes and data sources. They are useful when a department needs quick access to specific data without relying on the central data warehouse.

Dependent data marts are derived from the data warehouse and use the same data sources and ETL processes. They provide a more consistent and integrated view of the data but may have slower performance due to their reliance on the data warehouse.

Hybrid data marts combine elements of both independent and dependent data marts, allowing for flexibility and customization based on the specific needs of the department.

The main difference between a data mart and a data warehouse is that a data warehouse is a large, centralized repository of data for the entire organization, while a data mart is a smaller, more focused subset designed to serve a specific department or function.

Interview Questions on Reporting and Visualization

How do you decide which visualization to use for a specific dataset or analysis?

Hiring Manager for Business Intelligence Developer Roles
This question is about your ability to effectively communicate data insights through visualizations. I want to see that you understand the importance of choosing the right visualization type based on the data and the intended audience. Your answer should cover the factors you consider when selecting a visualization, such as the type of data, the relationships between variables, and the message you want to convey. Discuss specific visualization types and their use cases, and explain how you tailor your approach based on the context.

Don't just list different visualization types without explaining their purposes or how you decide between them. Also, avoid suggesting that you always use a particular visualization regardless of the situation. Your answer should show your flexibility and thoughtfulness in selecting visualizations that effectively convey insights and engage your audience.
- Carlson Tyler-Smith, Hiring Manager
Sample Answer
Choosing the right visualization for a dataset or analysis is crucial for effectively communicating insights and findings. In my experience, there are a few key factors to consider when making this decision:

1. Understand the data: Familiarize yourself with the dataset, including its structure, variables, and relationships. This will help you identify the most appropriate visualizations for illustrating the data.

2. Define the goal: Determine the purpose of the visualization and the message you want to convey. This can include comparisons, trends, relationships, or distributions.

3. Consider your audience: Think about the needs and preferences of your stakeholders, as well as their level of familiarity with the data and visualization techniques.

Based on these factors, you can choose from a variety of visualization types, such as bar charts, line charts, pie charts, scatter plots, or heatmaps. My go-to approach is to start with a simple visualization and then refine it as needed to better communicate the insights.

Can you provide an example of a time when you used a specific visualization to effectively communicate insights to stakeholders?

Hiring Manager for Business Intelligence Developer Roles
With this question, I'm looking for evidence of your ability to apply your visualization skills in real-world situations. Share a specific example from your past work where you used a visualization to help stakeholders understand complex data insights. Describe the context, the data, the visualization type you chose, and why you selected it. Explain how your visualization helped the stakeholders grasp the information and make informed decisions.

Avoid being vague or providing an example that doesn't showcase your visualization skills. Don't focus solely on the technical aspects of creating the visualization; instead, emphasize the thought process behind your choice and the impact it had on the stakeholders. Your answer should demonstrate your ability to use visualizations effectively to support data-driven decision-making.
- Carlson Tyler-Smith, Hiring Manager
Sample Answer
I worked on a project where the sales team wanted to understand the relationship between customer demographics and product sales. We had a large dataset with various demographic attributes, such as age, income, and location, as well as product sales data. Our goal was to identify trends and patterns that could inform future marketing strategies.

After exploring the data, I decided to use a heatmap to visualize the relationship between customer age groups and product categories. The heatmap allowed us to easily identify which products were more popular among specific age groups, and the sales team was able to quickly understand the patterns and trends.

This visualization not only helped the sales team make data-driven decisions for their marketing campaigns, but it also sparked further discussions about potential opportunities and areas for improvement. By choosing the right visualization, we were able to effectively communicate the insights and drive meaningful action.

What are the key elements of an effective dashboard?

Hiring Manager for Business Intelligence Developer Roles
When I ask this question, I'm trying to assess your understanding of the end-users' needs and your ability to communicate complex data effectively. An effective dashboard should be easy to understand, visually appealing, and provide actionable insights. It's crucial for a BI developer to know how to design a dashboard that serves its purpose and doesn't confuse users. Remember, a good dashboard should tell a story and allow users to make data-driven decisions quickly. Avoid listing generic features like charts and tables; instead, focus on the principles of good design, such as simplicity, clarity, and relevance.

In your answer, be sure to mention elements like user interactivity, appropriate visualizations, and the importance of choosing the right metrics. Don't forget to discuss the process of gathering user requirements and iterating on the design based on user feedback. This shows me that you value collaboration and are willing to adapt your work to meet the needs of your audience.
- Grace Abrams, Hiring Manager
Sample Answer
In my experience, an effective dashboard should possess several key elements that contribute to its overall success in delivering valuable insights to the users. These elements include clarity, relevance, simplicity, and interactivity.

I like to think of clarity as the foundation of a good dashboard. It means that the dashboard should have a clear purpose and present information in a way that is easy to understand. This helps users quickly grasp the meaning behind the data and make informed decisions.

Relevance is also crucial, as it ensures that the dashboard displays only the most important and pertinent information to the users. In my experience, a cluttered dashboard with irrelevant data can lead to confusion and hinder decision-making.

Simplicity is another aspect I get around by focusing on when designing a dashboard. Users should be able to navigate the dashboard with ease and understand the visualizations without any difficulties. This can be achieved by using appropriate chart types, colors, and labels.

Finally, interactivity is an element that can significantly enhance the user experience. Allowing users to filter, drill down, or manipulate the data can help them gain a deeper understanding of the information presented. In a project I worked on, adding interactive features to the dashboard greatly increased user satisfaction and engagement.

How do you ensure that your visualizations are accessible to users with disabilities?

Hiring Manager for Business Intelligence Developer Roles
Inclusion and accessibility are essential in today's business environment, and this question helps me understand your awareness of these issues. I want to see that you're familiar with various accessibility guidelines, such as WCAG, and that you're proactive in making your work accessible to all users. This shows me that you're not only a skilled BI developer but also a compassionate and empathetic individual who cares about the end-user experience.

To answer this question, discuss specific techniques and tools you've used to make your visualizations accessible, such as using high contrast colors, providing alternative text for images, and ensuring keyboard navigation is possible. Additionally, mention any testing methods you use to verify accessibility, such as using screen readers or consulting with users with disabilities. This demonstrates your commitment to creating inclusive data visualizations and your ability to adapt your work to different audiences.
- Emma Berry-Robinson, Hiring Manager
Sample Answer
That's an interesting question because accessibility is often overlooked in the field of data visualization. However, it's essential to make sure that visualizations are accessible to users with disabilities. In my experience, there are several strategies I like to employ to achieve this:

1. Use appropriate colors and contrasts: I ensure that the color schemes used in the visualizations have high contrast and are distinguishable to users with color blindness. Tools like colorblind filters can help in choosing the right colors.

2. Provide alternative text descriptions: For users with visual impairments, I make sure to include descriptive text for all visualizations so that they can be read by screen readers.

3. Design for keyboard navigation: I design the dashboard in such a way that it can be navigated easily using a keyboard, allowing users with limited motor control to access the information.

4. Ensure proper labeling and annotations: I use clear labels, titles, and annotations to make the visualizations more understandable, even for users who might have difficulty interpreting complex visuals.

5. Test with accessibility tools: I test the visualizations using various accessibility tools, such as screen readers, to ensure that they are accessible to users with disabilities.

What are the pros and cons of using a treemap versus a bar chart?

Hiring Manager for Business Intelligence Developer Roles
This question is designed to gauge your understanding of different visualization types and when to use them effectively. It's essential to know the strengths and weaknesses of various chart types to create meaningful visualizations. I'm looking for an answer that demonstrates your ability to choose the right visualization based on the data and the intended message.

When answering this question, compare the two chart types by highlighting their key differences and discussing the situations in which each would be most effective. For example, explain that treemaps are useful for displaying hierarchical data and showing part-to-whole relationships, while bar charts are better for comparing individual categories or tracking changes over time. Be sure to mention the limitations of each chart type as well to show that you understand their potential drawbacks and can make informed decisions about which visualization to use.
- Carlson Tyler-Smith, Hiring Manager
Sample Answer
I've found that both treemaps and bar charts can be useful for visualizing data, but they have their unique advantages and drawbacks.

Pros of using a treemap include:
1. Treemaps are great for displaying hierarchical data, where categories have subcategories, and so on.
2. They can efficiently display a large number of data points in a limited space, which can be particularly useful for comparing proportions or sizes.
3. Treemaps can also highlight patterns and outliers in the data effectively.

Cons of using a treemap are:
1. They can be harder to understand for users who are unfamiliar with this type of visualization.
2. Comparing exact values can be difficult, as the size of the rectangles might not always accurately represent the differences in values.

On the other hand, pros of using a bar chart include:
1. Bar charts are simple and easy to understand, even for users with no prior experience in data visualization.
2. They make it easy to compare exact values across categories.
3. Bar charts can effectively display trends and changes over time when used as a time series.

However, cons of using a bar chart are:
1. They might not be suitable for visualizing hierarchical data or large datasets with many categories.
2. Bar charts can become cluttered and difficult to read if there are too many data points or overlapping bars.

In summary, the choice between a treemap and a bar chart depends on the specific data and the objectives of the visualization.

Interview Questions on Data Modeling

Can you explain the difference between a logical data model and a physical data model?

Hiring Manager for Business Intelligence Developer Roles
This question is meant to test your understanding of the different stages of data modeling and your ability to communicate these concepts clearly. A logical data model is an abstract representation of the data, focusing on the relationships and structure of the data without considering how it will be physically stored. On the other hand, a physical data model is a detailed representation of how the data will be stored in a specific database system.

When answering this question, be sure to emphasize the different purposes and levels of abstraction for each type of model. Explain that a logical data model is more focused on business requirements and defining the data's structure, while a physical data model considers the technical constraints of the database system. This shows me that you understand the importance of both models in the development process and can adapt your approach depending on the project stage and requirements.
- Carlson Tyler-Smith, Hiring Manager
Sample Answer
A useful analogy I like to remember when differentiating between logical and physical data models is that of a blueprint versus the actual construction of a building.

A logical data model is like the blueprint of a building - it focuses on the conceptual design of the database. It defines the relationships between entities, attributes, and the overall structure of the data, without considering how it will be implemented in a specific database management system. In essence, it represents the "what" of the data - the business rules and entities that need to be captured.

On the other hand, a physical data model is like the actual construction of the building. It describes the technical implementation of the database, including table structures, column data types, indexes, and storage. It takes into consideration the specific database management system being used and aims to optimize performance and storage. The physical data model represents the "how" of the data - how it will be stored, accessed, and managed in a particular system.

In my experience, both logical and physical data models are important in the process of database design, as they help ensure that the data is organized and managed effectively while meeting business requirements.

What is the role of a primary key and a foreign key in a relational database?

Hiring Manager for Business Intelligence Developer Roles
This question is designed to test your understanding of fundamental database concepts and your ability to explain them clearly. Primary keys and foreign keys are essential components of relational databases, as they help to establish relationships between tables and ensure data integrity. Your answer should demonstrate that you know how these keys function and why they are important.

When discussing primary keys, explain that they uniquely identify each row in a table and cannot contain null values. For foreign keys, mention that they are used to link rows in one table to rows in another table, creating a relationship between the tables. Be sure to emphasize the importance of using these keys to maintain data integrity and avoid issues like duplicate data or orphaned records. This shows me that you have a solid foundation in database design and understand the significance of these concepts in real-world applications.
- Carlson Tyler-Smith, Hiring Manager
Sample Answer
In the context of a relational database, primary keys and foreign keys play crucial roles in maintaining the integrity of the data and establishing relationships between tables.

A primary key is a unique identifier for each row in a table. It ensures that there are no duplicate rows and that each record can be uniquely identified. In my experience, primary keys can be either a single column or a combination of columns and are often used as a reference for establishing relationships between tables.

On the other hand, a foreign key is a column or a set of columns in a table that references the primary key of another table. It is used to establish a relationship between two tables and ensure that the data in both tables remains consistent. Foreign keys help maintain referential integrity, which means that if a record in the referenced table is deleted or modified, the corresponding records in the table with the foreign key are also updated accordingly.

For example, in a sales data analysis project, the primary key in the "Customers" table could be a customer ID, while the foreign key in the "Orders" table would reference the customer ID to establish a relationship between the two tables.

How would you design a database schema for a sales data analysis project?

Hiring Manager for Business Intelligence Developer Roles
This question allows me to evaluate your problem-solving skills and your ability to think critically about database design. Every sales data analysis project will have its unique requirements, but there are some common elements you should consider when designing a database schema in this context. Your answer should demonstrate your ability to identify critical entities, their relationships, and the necessary attributes to store the data effectively.

Start by discussing the main entities you would include in the schema, such as customers, products, sales transactions, and any relevant dimensions like time or location. Explain how you would establish relationships between these entities using primary and foreign keys, and mention any normalization techniques you would apply to ensure data integrity and reduce redundancy. Additionally, discuss any indexes or performance optimizations you might consider, and highlight the importance of understanding the specific requirements and goals of the project. This shows me that you can approach database design systematically and adapt your approach to the needs of the project.
- Marie-Caroline Pereira, Hiring Manager
Sample Answer
Designing a database schema for a sales data analysis project involves understanding the business requirements and identifying the entities, relationships, and attributes that need to be captured. In my experience, a typical sales data analysis project might involve the following steps:

1. Identify the main entities: Start by listing the key entities that are relevant to the sales data analysis, such as customers, products, orders, and sales representatives.

2. Define attributes for each entity: Next, determine the attributes that need to be captured for each entity. For instance, the "Customers" entity might have attributes like customer ID, name, address, and contact information.

3. Establish relationships between entities: Identify the relationships between the entities. For example, an order is placed by a customer and contains one or more products, and a sales representative is responsible for managing a set of customers.

4. Define primary and foreign keys: Assign primary keys to each entity to ensure uniqueness and referential integrity. Then, establish foreign keys to create relationships between the tables.

5. Normalize the schema: Review the schema to ensure it follows normalization principles, which help eliminate redundancies and improve data integrity.

6. Consider indexing and performance optimizations: Depending on the specific database management system being used, consider adding indexes or other optimizations to improve query performance.

Throughout this process, it's important to collaborate with stakeholders and review the schema to ensure it meets the business requirements and can support the desired analysis.

What is normalization in the context of database design, and why is it important?

Hiring Manager for Business Intelligence Developer Roles
As a hiring manager, I ask this question to assess your understanding of database design principles and the importance of structuring data properly. Normalization is a crucial concept, as it helps to eliminate redundancies and inconsistencies in the database. When you explain normalization, I'm looking for your ability to articulate the process of organizing data into tables and establishing relationships between them. Additionally, I want to see if you can emphasize the benefits of normalization, such as improved data integrity, reduced storage requirements, and easier querying. This question is an opportunity for you to demonstrate your technical knowledge and showcase your ability to communicate complex concepts effectively.

Avoid providing a shallow definition or jumping straight into examples without explaining the concept. Similarly, don't focus solely on the theoretical aspect of normalization – be prepared to discuss practical applications and real-world scenarios where normalization has improved database performance and usability.
- Marie-Caroline Pereira, Hiring Manager
Sample Answer
In the context of database design, normalization is a technique used to organize the data in a relational database in an efficient and structured manner. The primary goal of normalization is to reduce data redundancy and improve data integrity by organizing the data into tables with well-defined relationships.

Normalization involves several stages, known as normal forms, each building upon the previous one. The most common normal forms are the first, second, and third normal forms (1NF, 2NF, and 3NF), although higher normal forms exist. In my experience, achieving the third normal form is usually sufficient for most database designs.

Normalization is important for several reasons:

1. Reduces data redundancy: By organizing the data into separate tables with relationships, normalization helps eliminate duplicate data and reduce storage requirements.

2. Improves data integrity: Normalization ensures that data is consistent across the database by enforcing referential integrity through primary and foreign keys.

3. Facilitates easier updates and maintenance: With a normalized database, changes to the data need to be made in only one place, making updates and maintenance more efficient.

4. Enhances query performance: Normalization can improve query performance by enabling the use of more efficient join operations and reducing the amount of data that needs to be processed.

However, it's worth noting that in some cases, denormalization (i.e., intentionally introducing redundancy) might be necessary for performance reasons or to meet specific business requirements. The key is to strike a balance between normalization and denormalization to achieve the optimal database design for the given use case.

Can you explain the concept of cardinality in the context of database design?

Hiring Manager for Business Intelligence Developer Roles
This question is designed to evaluate your understanding of the relationships between tables in a database. Cardinality is a critical aspect of database design, as it helps to define the connections between entities and ensures that data is correctly organized. When answering this question, I want you to explain the different types of cardinality (e.g., one-to-one, one-to-many, many-to-many) and provide examples of how each type would be used in a database.

Avoid giving a vague or incomplete explanation of cardinality. Instead, make sure to provide clear examples and demonstrate your understanding of how cardinality impacts database design and performance. This question also allows you to showcase your ability to think critically and apply technical concepts to practical situations.
- Marie-Caroline Pereira, Hiring Manager
Sample Answer
In my experience, cardinality is a fundamental concept in database design, as it helps to establish the relationships between tables. I like to think of it as a way to describe the number of occurrences of one entity in relation to another entity within a database. It's interesting because cardinality can be categorized into four types: one-to-one, one-to-many, many-to-one, and many-to-many.

For example, let's consider a university database. A useful analogy I like to remember is the relationship between students and courses. In this case, one student can enroll in multiple courses, and one course can have multiple students. This represents a many-to-many relationship. Understanding these relationships is crucial for creating efficient and accurate database designs.

Interview Questions on Business Intelligence Tools

How do you keep up-to-date with new features and developments in the BI tools you use?

Hiring Manager for Business Intelligence Developer Roles
The purpose of this question is to gauge your commitment to staying current in your field. I want to know if you're proactive about learning new technologies and techniques that can help you perform better in your role. A candidate who stays up-to-date with industry trends and enhancements in BI tools is more likely to be an asset to the team. This question also helps me understand how you approach professional development and whether you're a self-starter who takes the initiative to learn and grow. Don't be afraid to share specific resources, forums, webinars, or conferences you participate in to stay informed.
- Grace Abrams, Hiring Manager
Sample Answer
Staying up-to-date with BI tools is essential for maximizing their potential and staying ahead in the industry. My go-to methods for staying informed include:

1. Official documentation and blogs: I regularly read release notes, product updates, and blog posts from the BI tool vendors to learn about new features and best practices.

2. Online communities and forums: Participating in BI tool-specific forums and communities, such as Power BI Community or Tableau Community, allows me to learn from other professionals and share my own experiences.

3. Webinars and conferences: I attend webinars and conferences related to BI tools, which provide insights into new trends and use cases.

4. Online courses and certifications: I invest in my professional development by taking online courses and pursuing certifications, ensuring that my skills remain current and relevant.

5. Networking with peers: Connecting with other BI professionals allows me to exchange ideas and learn from their experiences.

Interview Questions on Data Analysis and Problem Solving

Can you provide an example of a time when you used data analysis to solve a business problem?

Hiring Manager for Business Intelligence Developer Roles
With this question, I'm trying to get a sense of your problem-solving skills and how you approach data-driven decision making. I want to hear about a real-life scenario where you identified a problem, gathered and analyzed data, and used the insights to make a recommendation or implement a solution. This helps me understand how you apply your technical skills to real-world situations and whether you can communicate the value of your work to non-technical stakeholders. Be sure to walk me through your process and highlight the impact your solution had on the business.
- Carlson Tyler-Smith, Hiring Manager
Sample Answer
I worked on a project where the sales team of a retail company was struggling to identify the factors contributing to declining sales in certain regions. My role as a BI developer was to analyze the data and provide insights to help address this issue.

I started by gathering data from various sources, such as sales transactions, customer demographics, and regional economic indicators. After cleaning and transforming the data, I created a data model in Power BI to establish relationships between the different tables.

Using this data model, I built a series of visualizations and interactive dashboards to explore the data from different angles. Through this process, I discovered that the decline in sales was primarily driven by a combination of factors, including increased competition, changing customer preferences, and economic downturn in specific regions.

Armed with this information, the sales team was able to develop targeted strategies to address these issues, such as launching promotional campaigns, adjusting product offerings, and reallocating resources to high-potential regions. This data-driven approach ultimately helped the company improve its sales performance and make more informed decisions.

How do you deal with missing or inconsistent data in your analysis?

Hiring Manager for Business Intelligence Developer Roles
This question is designed to test your ability to handle imperfect data, which is a common challenge in the field of business intelligence. I want to learn about your strategies for dealing with incomplete or inconsistent information and how you ensure the quality and accuracy of your analysis. Be prepared to discuss techniques like data cleansing, imputation, or outlier detection, but also consider the broader implications of working with imperfect data. Explain how you communicate these limitations to stakeholders and make recommendations based on the available information.
- Emma Berry-Robinson, Hiring Manager
Sample Answer
In my experience, dealing with missing or inconsistent data is a common challenge in the field of business intelligence. I like to think of it as an opportunity to improve the overall data quality and reliability of the analysis. When I encounter missing or inconsistent data, I typically follow a few key steps to address the issue.

First, I identify the root cause of the missing or inconsistent data. This helps me determine whether it's a data entry error, a problem with the data source, or a result of data transformation.

Next, I evaluate the impact of the missing or inconsistent data on the analysis. I ask myself questions like, "How critical is this data to the overall analysis?" and "What assumptions can I make in the absence of this data?"

Once I understand the impact, I explore various data imputation techniques to fill in the gaps. For example, I might use mean, median or mode imputation, or even more advanced methods like regression or machine learning algorithms, depending on the context and data type.

Finally, I document my approach to handling the missing or inconsistent data, and communicate it to stakeholders. This helps maintain transparency and ensures that everyone is aware of any assumptions made during the analysis process.

I recall working on a project where we faced significant missing data in sales figures. By following these steps, we were able to identify the root cause as a data entry issue, and we implemented a new data validation process to prevent future inconsistencies.

Can you explain the process of hypothesis testing and its application in data analysis?

Hiring Manager for Business Intelligence Developer Roles
This question aims to assess your understanding of statistical concepts and their application in BI. Hypothesis testing is a fundamental part of data analysis, and I want to know if you can clearly explain the process to someone who may not have a background in statistics. This helps me gauge your ability to break down complex ideas and present them in a digestible way, which is important when working with cross-functional teams or presenting findings to stakeholders. Be sure to cover the key steps in hypothesis testing and provide a practical example of how you've used it in your work.
- Grace Abrams, Hiring Manager
Sample Answer
Hypothesis testing is a fundamental concept in statistics that allows us to make inferences about a population based on sample data. I like to think of it as a systematic way to test assumptions and make data-driven decisions.

The process of hypothesis testing typically involves the following steps:

1. Formulate the null hypothesis (H0) and the alternative hypothesis (H1). The null hypothesis usually states that there is no effect or relationship between variables, while the alternative hypothesis suggests the opposite.

2. Select a significance level (α), which represents the probability of rejecting the null hypothesis when it is actually true. Common values are 0.05 or 0.01, depending on the desired level of confidence.

3. Collect and analyze sample data to calculate a test statistic, such as the t-score or z-score. This helps measure the difference between the sample data and the null hypothesis.

4. Compare the test statistic to the critical value associated with the chosen significance level. If the test statistic is more extreme than the critical value, we reject the null hypothesis in favor of the alternative hypothesis.

5. Interpret the results and make a decision based on the outcome of the hypothesis test.

In data analysis, hypothesis testing is often used to compare the means of two or more groups, assess the relationship between variables, or determine the effectiveness of an intervention. I've found that hypothesis testing is a powerful tool for supporting data-driven decision-making and validating insights derived from data.

How do you prioritize which data insights to share with stakeholders?

Hiring Manager for Business Intelligence Developer Roles
The goal of this question is to understand how you decide what information is most relevant and valuable to your audience. As a BI developer, you'll often need to communicate insights to stakeholders with varying degrees of technical expertise, so it's important to know how to prioritize and present your findings effectively. I want to hear about your thought process and criteria for determining what insights are most important, as well as how you tailor your presentation to the needs of your audience. Be prepared to discuss factors like business impact, urgency, and stakeholder interests.
- Carlson Tyler-Smith, Hiring Manager
Sample Answer
When it comes to sharing data insights with stakeholders, I believe it's crucial to prioritize the information that is most relevant, actionable, and aligned with business objectives. To do this, I follow a few key principles:

1. Understand the stakeholders' goals and objectives: By having a clear understanding of what the stakeholders want to achieve, I can focus on delivering insights that directly support their goals.

2. Assess the potential impact: I prioritize insights that have the potential to drive significant changes or improvements in business outcomes. This could involve evaluating the potential financial impact, efficiency gains, or improvements in customer satisfaction.

3. Consider the actionability of insights: I aim to present insights that are actionable and can lead to concrete next steps. This means providing clear, specific recommendations that stakeholders can implement to address the identified issues or opportunities.

4. Keep it simple and concise: To ensure that key insights are not lost in a sea of information, I focus on presenting the most important findings in a clear and concise manner, using visual aids like charts and graphs to enhance understanding.

From what I've seen, following these principles helps me deliver insights that are not only valuable to stakeholders but also drive meaningful impact on the business.

What are some common pitfalls or biases you try to avoid when analyzing data and presenting findings?

Hiring Manager for Business Intelligence Developer Roles
This question helps me assess your awareness of potential issues that can arise during data analysis and how you work to mitigate them. I want to know if you're mindful of the potential for bias, errors, or misinterpretations in your work, and if you take steps to ensure the accuracy and objectivity of your findings. When answering this question, consider discussing specific biases or pitfalls you've encountered in your experience and the strategies you've employed to overcome them. This demonstrates your commitment to producing high-quality, reliable insights and shows that you can think critically about your own work.
- Marie-Caroline Pereira, Hiring Manager
Sample Answer
In my experience, there are several common pitfalls and biases that can impact the quality and reliability of data analysis and presentation. A few of these include:

1. Confirmation bias: This occurs when we tend to favor information that confirms our pre-existing beliefs or hypotheses. I get around this by actively seeking out and considering alternative explanations and contradictory evidence.

2. Overfitting: Overfitting happens when a model captures noise in the data, rather than the underlying trend or pattern. To avoid this, I use techniques like cross-validation, regularization, and simpler models when appropriate.

3. Cherry-picking data: Selectively choosing data points to support a specific narrative can lead to misleading conclusions. I address this by using a comprehensive, systematic approach to data analysis and considering the full range of available data.

4. Anchoring bias: This bias occurs when we rely too heavily on an initial piece of information when making decisions. To mitigate anchoring bias, I ensure that I consider multiple sources of information and continuously update my analysis as new data becomes available.

5. Overemphasis on statistical significance: Focusing solely on statistical significance can lead to overlooking practical significance or the real-world impact of findings. I balance statistical significance with effect sizes and the context of the analysis to provide a more comprehensive understanding of the results.

By being aware of these potential pitfalls and biases, I am able to conduct a more robust and objective analysis, ultimately leading to more accurate and reliable insights for stakeholders.

Behavioral Questions

Interview Questions on Problem-solving skills

Can you describe a time when you had to troubleshoot a challenging issue in a BI system, and how you went about solving it?

Hiring Manager for Business Intelligence Developer Roles
As an interviewer, I'm asking this question to see your problem-solving skills in action, as well as your ability to work under pressure and handle difficult situations in a BI environment. I'm looking for specific examples that demonstrate your thought process, technical skills, and ability to communicate with others to resolve the issue. It's essential to choose a challenging problem you've faced and walk me through the steps you took to troubleshoot and solve it. The more detailed and relevant your example, the better.

When answering this question, focus on the impact the issue had on the project or team, and how your actions led to a successful resolution. This allows me to gauge your effectiveness as a BI developer and gives me confidence that you can handle similar situations in the future.
- Grace Abrams, Hiring Manager
Sample Answer
There was a time when our company was experiencing a significant slowdown in the performance of our BI reports and dashboards, and my team was tasked with identifying the cause and implementing a solution. The situation was challenging because the slowdown affected the entire organization, leading to delays in decision-making and frustration among users.

My first step was to gather as much information as possible about the issue, including the types of reports affected, the hardware and software environment, and any pattern in the slowdowns. I collaborated closely with end users, system administrators, and other team members to ensure I had a comprehensive understanding of the problem.

Next, I started analyzing the performance metrics of our BI system and compared them to the baseline metrics we had captured previously. This allowed me to pinpoint specific areas where the slowdown was occurring, such as long-running queries and inefficient report design.

My team and I then implemented a series of optimizations and improvements to address these bottlenecks. We fine-tuned database queries, restructured report designs to be more efficient, and worked with the IT team to optimize hardware and software settings. Throughout the process, I made sure to communicate our progress to stakeholders to keep them informed and manage expectations.

As a result of these changes, the performance of our BI system improved significantly, and the issue with slow reports and dashboards was resolved. This experience taught me the importance of thorough analysis, cross-departmental collaboration, and effective communication when troubleshooting challenging issues in a BI system.

Tell me about a time when you had to identify and explain data inconsistencies and inaccuracies in a report. How did you approach the situation?

Hiring Manager for Business Intelligence Developer Roles
As an interviewer for a Business Intelligence Developer role, what I'm really trying to accomplish by asking this question is to assess your ability to analyze data, identify inconsistencies, and communicate your findings. I want to know if you can not only spot issues in the data but also effectively explain them to both technical and non-technical stakeholders. It's important to demonstrate that you're detail-oriented, analytical, and possess good communication skills.

In your answer, be sure to mention the specific steps you took to identify and address the inconsistencies, as well as how you communicated your findings. It would be great if you could share an example from your past experience where you successfully resolved a data inconsistency issue and had a positive outcome.
- Marie-Caroline Pereira, Hiring Manager
Sample Answer
I remember working on a project where I was responsible for creating a sales performance report for our company's management team. After gathering the data from various sources and combining them into a single report, I noticed that the sales numbers for a specific region were significantly higher than expected.

To identify the inconsistencies, I first double-checked the source data and found that one of the data sources had duplicate entries for certain transactions. This was causing the sales numbers to be inflated. My next step was to investigate why the duplicates were occurring in the first place, and I discovered that it was due to an error in the data extraction process, which we then fixed.

Once I had identified and resolved the issue, I needed to communicate my findings to both the technical team and management. To do this, I created a short presentation that explained the issue, its root cause, and the steps I took to resolve it. I made sure to explain the issue in simple, non-technical terms for the management team and provided more in-depth technical details for the technical team. By addressing these inconsistencies and effectively communicating my findings, I was able to ensure the accuracy of the sales performance report and also helped the technical team to improve the data extraction process to avoid similar issues in the future.

Describe a project where you had to develop a new BI solution from scratch. What was your process, and what challenges did you face?

Hiring Manager for Business Intelligence Developer Roles
As an interviewer, I want to know about your experience developing a BI solution from scratch to assess your understanding of the process and your ability to tackle challenges. This question allows me to gauge your technical skills, problem-solving ability, and project management experience. When answering, focus on demonstrating your ability to analyze requirements, design a solution, and collaborate with cross-functional teams. Share specific details about the challenges you faced and how you overcame them.

Emphasize your adaptability and learning ability, as BI projects can often involve unexpected challenges and new technologies. Describe the tools and techniques you used and how you arrived at decisions to help me understand your thought process. Include lessons learned from that experience to show your growth and reflection.
- Carlson Tyler-Smith, Hiring Manager
Sample Answer
At my previous job, I was tasked with developing a new BI solution from scratch for a retail client looking to improve their inventory and sales performance. The first step was gathering requirements from the client and analyzing their existing data sources to determine the key performance indicators they needed to track.

Once I had a clear understanding of the client's needs, I started the data modeling process by designing a dimensional model for the data warehouse. This involved collaborating with the client's IT team to ensure proper access to their data systems and negotiating data integration challenges. One major challenge was dealing with inconsistent data in their legacy systems, which required us to devise a custom data cleansing strategy.

To address the client's reporting needs, I chose a front-end BI tool that allowed for a high level of customization and interactivity. I then developed a series of dashboards and reports tailored to different user roles, such as store managers, regional managers, and executives. One challenge during this phase was balancing the need for real-time reporting with the performance limitations of their data infrastructure. To overcome this, I used caching strategies and implemented incremental data loads to provide near-real-time insights without overwhelming the system.

Throughout the project, I kept the client involved and frequently communicated progress and challenges. Upon completion, the BI solution provided the client with actionable insights that led to improved inventory management and increased sales. From this experience, I learned the importance of collaboration, adaptability, and effective communication in developing successful BI solutions.

Interview Questions on Collaboration and teamwork

Tell me about a time when you had to work with a team to deliver a BI project. What role did you play, and what were the challenges you faced?

Hiring Manager for Business Intelligence Developer Roles
As an interviewer, this question helps me to understand your ability to work within a team, your interpersonal skills, and how you handle challenges when delivering a BI project. I want to hear about the specifics of your role in the project, how you contributed to the team dynamic, and the steps you took to overcome any hurdles your team faced. Don't be afraid to share some challenges or mistakes, as this shows your ability to learn from and address issues that may arise in future projects.

In your answer, be sure to emphasize your collaboration skills and how you've managed challenges. Share a genuine example from your past work experience, discussing the project in sufficient detail. Show me that you're not only skilled in BI development but also a great team player capable of handling obstacles.
- Grace Abrams, Hiring Manager
Sample Answer
One of my most memorable experiences working as a Business Intelligence Developer was when I joined a team of five to deliver a BI solution for a retail client. The project involved creating a series of interactive dashboards to help the client make data-driven decisions regarding inventory management, sales strategies, and customer behavior analysis.

In the project, I played a significant role in data preparation and visualization. My responsibilities included extracting, transforming, and loading relevant data from multiple sources, such as transactional databases, customer feedback, and sales records. I collaborated closely with other team members, including a data analyst and a BI architect, to ensure the data met the requirements of our client.

A major challenge we faced was dealing with incomplete and inconsistent data from various sources. To tackle this issue, I worked closely with the data analyst to identify gaps in the data, and we reached out to relevant stakeholders to gather missing information. We also implemented a data validation process to catch inconsistencies and ensure the accuracy of our final deliverables.

Another challenge was meeting tight deadlines while ensuring high-quality work. To manage this, our team adopted an agile project management approach, with daily stand-up meetings and clear communication channels to flag any issues that might cause delays. I focused on prioritizing tasks and communicated my progress with the team regularly so that we could better allocate resources and collectively address any bottlenecks.

Ultimately, our team successfully delivered the BI project on time and exceeded the client's expectations. It was a valuable experience that taught me the importance of clear communication, collaboration, and creative problem-solving in a team environment.

Can you describe an instance where you had to collaborate with a non-technical department to ensure data quality and accuracy?

Hiring Manager for Business Intelligence Developer Roles
As a Business Intelligence Developer, you'll often need to collaborate with non-technical teams to ensure data quality and accuracy for your projects. Interviewers want to see how effectively you can communicate complex information to those without a technical background. This question allows the interviewer to assess your ability to bridge the gap between technical and non-technical teams. What I like to see is a concrete example where you adapted your communication style and facilitated a mutual understanding between all parties. Your answer should show your expertise in the field while demonstrating your ability to work with people from diverse backgrounds.
- Grace Abrams, Hiring Manager
Sample Answer
During my previous job as a BI Developer, I had to work on a project to optimize supply chain operations for a retail client. This project involved close collaboration with the client's procurement team, which was primarily composed of non-technical individuals.

One of the initial challenges we faced was ensuring the accuracy of the data provided by the procurement team. The data had inconsistencies, which would have impacted the quality of our analysis and recommendations. I decided to set up a meeting with the procurement team members to discuss the data quality. I knew I had to explain the importance of data accuracy and the consequences of inaccuracies without overwhelming them with technical jargon.

I used a simple analogy to help the team understand. I compared their data to a recipe, and our analytics process to baking a cake. If the recipe had incorrect measurements, the final cake would be unpalatable. This helped them grasp the importance of data quality. I then asked open-ended questions about their data collection process and provided suggestions to improve it.

By using a hands-on approach and taking the time to understand their perspective, we were able to identify bottlenecks and implement a more efficient data collection process. This collaboration not only improved the data quality for our project, but it also strengthened the relationship between the technical and non-technical teams, paving the way for future projects and collaborations.

Describe a conflict you had with a team member during a BI project and how you resolved it.

Hiring Manager for Business Intelligence Developer Roles
As an interviewer, I want to know how you handle conflicts and whether you're a team player who can work effectively under pressure. When I ask about conflicts on a past project, I'm trying to understand how you approach problem-solving and how you deal with challenging situations. I love to see if you can maintain a positive attitude and demonstrate empathy while finding a solution that benefits everyone involved.

In your answer, make sure you show your ability to approach conflicts constructively and communicate effectively. Mention the specific situation and the steps you took to resolve it, emphasizing any lessons you learned or how it helped you grow professionally. Demonstrate that you're someone who can rise above conflicts and contribute to a healthy, collaborative work environment.
- Marie-Caroline Pereira, Hiring Manager
Sample Answer
During a recent BI project, I had a disagreement with a team member about the best way to visualize some critical data in a dashboard we were developing. They wanted to use a pie chart, but I felt that a bar chart would be more effective in communicating the information clearly.

When we couldn't agree on the best approach, I suggested that we both create mock-ups of our preferred visualizations and present them to the rest of the team for feedback. This way, we could gather a broader perspective and find a solution that worked best for everyone. We also scheduled a meeting with our project manager to discuss the situation and ensure we were on the same page regarding the project goals.

During the meeting, we each presented our reasoning behind our preferred visualizations and listened to the team's opinions. In the end, we decided to go with the bar chart, as it better aligned with the overall goal and made it easier to understand the data. The process of working through this conflict helped us strengthen our communication skills and built a sense of trust within the team. It also showed us the importance of considering multiple perspectives before making a decision. From that experience, I learned to be more open to different ideas and to actively seek feedback from my teammates to ensure we're working towards the best possible solution.

Interview Questions on Communication skills

Tell me about a time when you had to communicate complex technical information to non-technical stakeholders. How did you ensure they understood the information?

Hiring Manager for Business Intelligence Developer Roles
As a hiring manager, I want to know how well you can adapt your communication style to fit the needs of your audience, especially when explaining complex technical concepts to non-technical stakeholders. This question helps me assess your interpersonal skills, adaptability, and ability to break down complex information into simpler terms. I'm looking for examples where you've demonstrated this skill in the past, focusing on the strategies you used to ensure understanding and avoid confusion or miscommunication.

In your answer, be sure to highlight your thought process when choosing an appropriate communication style, any visual aids or analogies you used, and how you confirmed the stakeholders' understanding of the information. Also, describe the situation, the technical information you needed to convey, the audience, and any challenges you faced while communicating this information.
- Marie-Caroline Pereira, Hiring Manager
Sample Answer
At my previous job as a Business Intelligence Developer, I was working on a project to optimize the production process for a manufacturing client. The client's management team consisted mostly of non-technical stakeholders, and I had to present my findings and recommendations to them. My primary goal was to ensure they understood the key insights and how the suggested changes would impact their production process.

I started by identifying the most important insights and translating them into simple terms that were easy for them to grasp. For example, instead of discussing the complex algorithm behind the prediction model, I focused on the tangible outcomes of applying the model, such as reducing production downtime and lowering costs. I also used analogies when possible – comparing the production process to a traffic flow, and how applying our recommendations could help alleviate bottlenecks and improve overall efficiency.

Visual aids were a crucial part of my presentation. I created simplified graphs and charts to represent the key data points that were important for the stakeholders to understand. I also provided a step-by-step walkthrough of the proposed changes to the production process, using easily digestible visuals that showed the before and after scenarios.

Finally, to confirm their understanding of the information, I encouraged questions throughout the presentation and asked for their feedback at various stages. This allowed me to address any concerns or confusion immediately and adapt the explanation if necessary. By the end of the presentation, the management team was on board with our recommendations, demonstrating their comprehension of the technical information and its implications for their business.

Can you describe a time when you had to present a BI solution to a group of executives? How did you prepare for the presentation?

Hiring Manager for Business Intelligence Developer Roles
When asking this question, interviewers want to see how well you can communicate complex BI solutions to a non-technical audience, such as a group of executives. They want to gauge your ability to distill technical information into a clear, concise, and actionable format that the audience can easily understand. Your response should demonstrate your presentation skills, confidence, and ability to adapt to different stakeholders.

What I like to see in the answer is not only your ability to prepare and present the information but also how you can gauge the audience's understanding and adjust your approach accordingly. That's because, in your role as a Business Intelligence Developer, you'll often need to present your findings to various stakeholders with different levels of technical expertise.
- Marie-Caroline Pereira, Hiring Manager
Sample Answer
I recall a specific instance where I had to present a BI solution to the top executives of a large retail company. They were looking to optimize their supply chain and improve inventory management. My team and I had developed a BI solution that combined historical sales data with real-time inventory information to help them make informed decisions.

I knew that the executives were not familiar with the technical aspects of BI, so I started by focusing on the business challenges they were facing and how the solution would address those challenges. I prepared a PowerPoint presentation that included visual aids like charts and graphs to illustrate the insights our BI solution provided. I made sure to use clear and concise language, avoiding any technical jargon that might confuse the executives.

To ensure I was well-prepared, I rehearsed my presentation with a colleague who was not familiar with the project, to make sure I could convey the information in a way that was easy to understand. On the day of the presentation, I arrived early to set up the room and make sure that all technical aspects of the presentation were working properly.

During the presentation, I paid close attention to the executives' body language and expressions, adjusting my pace and approach as needed to ensure they were following along. At the end of the presentation, I encouraged questions and discussion to address any concerns they may have had. The result was a successful presentation, with the executives gaining a clear understanding of the value our BI solution could bring to their business, ultimately leading to the implementation of our BI solution.

Tell me about a time when you had to have a difficult conversation with a stakeholder regarding their BI requirements. How did you approach the situation?

Hiring Manager for Business Intelligence Developer Roles
As an interviewer, I'm asking this question to assess your ability to manage difficult conversations with stakeholders, which is essential for a Business Intelligence Developer. I want to know how well you can handle conflict resolution and negotiate requirements that may not always align with the stakeholder's expectations. What I like to see is a candidate who can demonstrate strong communication and problem-solving skills, as well as the ability to de-escalate tension and come to a mutually beneficial outcome.

When answering this question, focus on providing specific examples from your past experience that highlight your skills in navigating challenging discussions. Describe the situation, your approach, and the ultimate resolution. Show me that you understand the importance of maintaining a professional and collaborative attitude during these interactions, and that you can achieve positive results in the face of adversity.
- Lucy Stratham, Hiring Manager
Sample Answer
There was a time when I was working with a stakeholder who had very ambitious expectations for a Business Intelligence solution they wanted our team to develop. It was clear that their requirements were well beyond the project's scope and timeline, so I knew I had to address the issue head-on.

I set up a meeting with the stakeholder to discuss their requirements in more detail. I began the conversation by acknowledging their enthusiasm and understanding of the project's importance. Then, I carefully explained the limitations we were facing, such as time constraints and resources, and how trying to meet their requirements could lead to a less effective solution overall.

Throughout the conversation, I maintained a professional and respectful tone, focusing on the need to balance their goals with the project's constraints. I also provided alternative suggestions that could still meet their needs without overburdening the project. As we explored these options, the stakeholder began to see the value in adjusting their expectations, and we ultimately agreed on a more feasible set of requirements.

In the end, this difficult conversation served as an opportunity to build trust and collaboration with the stakeholder, and the project was able to proceed smoothly, resulting in a successful BI solution that satisfied both parties.


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