Highlight Web Analytics Skills
Web analytics is key to measuring the success of digital campaigns. By highlighting it, you signal that you know how to track, analyze and interpret data to understand customer behavior and improve marketing effectiveness. It's a much-desired skill in the digital marketing world.
Showcase Diverse Expertise
Naming different areas of digital marketing such as SEM and Social Media, reassures your audience that you're not a one-trick pony. You understand different facets of digital marketing and have a holistic view of marketing strategy. It's like saying "I've got it all covered."