From what I've seen, it's also crucial to research the competitive landscape. I've found that understanding how competitors are effectively reaching the target audience can provide valuable insights into which channels may work best for our campaigns. Additionally, I consider the type of content and messaging that will resonate with the audience and choose channels that are best suited for those formats.
In my last role, I worked on a project where we were targeting a younger demographic. We discovered that they were highly engaged on social media platforms like Instagram and TikTok, so we focused our marketing efforts on those channels, utilizing influencers and creating visually appealing content. This approach led to a significant increase in brand awareness and engagement among our target audience.