13 Head Of Product Cover Letters

Approved by real hiring managers, these Head of Product cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for Head of Product Roles
Compiled by: Kimberley Tyler-Smith
Senior Hiring Manager
20+ Years of Experience

Head of Product Cover Letter Example

Dear Hiring Manager,

I was thrilled to discover the Head of Product opening at Microsoft, a company that has always been at the forefront of innovation and a leader in the tech industry. As a lifelong fan of Microsoft products, I remember the excitement of unboxing my first Xbox and the countless hours spent discovering the world of gaming. This personal connection fuels my eagerness to contribute to the growth and development of such an influential company.

In my previous role as Senior Product Manager at Resume Worded, I led a cross-functional team that increased user engagement by 25% within six months. This achievement was a result of my ability to identify market trends and align product development with user needs. I also introduced a new project management framework that streamlined communication and improved overall team efficiency. At another company, WidgetCorp, I played a pivotal role in the successful launch of their flagship IoT product, which generated a 20% revenue increase within the first year of its release. My background in both project management and product development allows me to bring a unique skill set to the table, and I believe that my experience would make me an excellent fit as the Head of Product at Microsoft.

The prospect of contributing to the ongoing success of Microsoft's product ecosystem is incredibly exciting to me. I am particularly interested in the company's commitment to creating cutting-edge technology that has the potential to change the way we live and work. I look forward to the opportunity to help shape the future of Microsoft's product portfolio and create products that continue to inspire millions of users around the globe.

Thank you for considering my application. I am eager to discuss how my skills and experiences can contribute to Microsoft's ongoing success and would welcome the opportunity to connect with your team.

Sincerely,

[Your Name]

Want a cover letter as strong as this one?
Try our AI cover letter writer. Rated 5/5 from 1500+ reviews, it'll write you a personalized cover letter in 30 seconds that'll impress hiring managers.
Claim your free cover letter

Why This Cover Letter Works in 2024

Impressive Quantifiable Achievement


In this cover letter, the writer highlights their accomplishments in a quantifiable manner, which helps to showcase their impact in previous roles. This is a great strategy to stand out and demonstrate your value.

Relevant Success Story


Sharing a relevant success story from a past role is a powerful way to connect with the reader and show that you have the necessary skills and experience to excel in the position you're applying for.

Genuine Enthusiasm for Role


This sentence conveys genuine enthusiasm for the role and the company, which can help make a strong impression on the hiring manager. Remember to show genuine interest in the position and the company's mission or values.

Head of Product Cover Letter Example

Dear Hiring Manager,

I'm writing to express my interest in the Head of Product role at Amazon. I've always been drawn to the way Amazon has revolutionized the e-commerce industry, making it easier for people worldwide to access goods and services. During my time at Resume Worded, I led the product team in developing a job application tool that, like Amazon, aimed to simplify a complex process for users.

In my current role at RW Tech, I've been instrumental in guiding the development of three successful products, increasing user engagement by 30%. What sets me apart is my ability to integrate user feedback into our development process, resulting in products that truly resonate with our user base. I've also introduced a data-driven product management approach, reducing our go-to-market time by 25%. I believe my unique blend of user empathy and data-driven decision making will be invaluable to Amazon.

I am particularly excited about this role as it would allow me to apply my skills and passion for product development on a larger scale. I am eager to contribute to Amazon's mission of being the world's most customer-centric company.

Thank you for considering my application. I'm looking forward to the possibility of contributing to Amazon's continuing evolution and success.

Best Regards,
[Your Name]

---
Get a cover letter like this one, instantly
We built an AI tool that writes powerful cover letters. Join 500,000 people who don't write their cover letters anymore.
Claim your free cover letter

Why This Cover Letter Works in 2024

Drawing Parallels to the Prospective Employer

This cover letter does a terrific job of tying the applicant's prior work experience directly to the future employer's mission. When the applicant compares their work at Resume Worded to Amazon's simplification of complex processes, it demonstrates a clear understanding of Amazon's core values and aligns their past achievements with these values. This type of parallel is appealing to employers because it implies that the applicant can help further their mission.

Head of Product Cover Letter Example

Dear Hiring Team,

From the moment I first encountered Google's knack for innovation, I knew I wanted to be part of something as revolutionary. As someone who's always been fascinated by the intersection of technology and user experience, the position of Head of Product at Google is where I see my passions and expertise truly aligning. My journey through tech has been anything but conventional, from hacking together my first app in college to leading product development teams that have launched market-leading applications.

At Resume Worded, I led a team to revamp our product discovery process, increasing our product launch speed by 40%. This was not just about being faster; it was about being smarter and more in tune with our users' needs. I introduced a data-driven approach that leveraged user feedback loops to inform our development priorities, a strategy I'm eager to bring to Google. My efforts culminated in the launch of a flagship project management tool that garnered 200,000 active users within its first year.

I'm particularly drawn to Google's commitment to creating products that not only lead the market but also make a significant impact on people's lives. My experience aligns with Google's mission-driven product development, having led initiatives at RW Tech Company that focused on leveraging technology for social good.

What excites me most about this role is the opportunity to work at the forefront of technology, shaping products that redefine how we interact with the digital world. Google has always been a beacon of innovation, and I am eager to contribute to its legacy by bringing my blend of creativity, analytical prowess, and user-centric product development approach.

Thank you for considering my application. I am looking forward to the possibility of discussing how my background, skills, and enthusiasms can contribute to the innovative projects at Google. I am eager to bring my track record of successful product launches and user engagement strategies to the team, driving forward Google's mission of organizing the world's information and making it universally accessible and useful.

Warmest regards,

[Your Name]

---
Impressed by this cover letter?
You're just a few clicks away from having one just as impressive. Our AI does all the work. Try it now.
Claim your free cover letter

Why This Cover Letter Works in 2024

Highlight Strategic Approach to Problem-solving

Mentioning how you've improved a process or performance, like increasing product launch speed by 40%, is an excellent way to demonstrate your strategic thinking and problem-solving skills. It shows you're not just doing tasks, but actively finding ways to improve the work.

Showcase Tangible Achievements

Sharing a major accomplishment, like launching a tool with 200,000 active users, makes a powerful statement. It's specific, quantifiable and shows the potential impact you can make in the role you're applying for.

Align Your Experience with Company's Mission

Explaining how your experience aligns with the company's mission, like technology for social good, demonstrates your understanding of the company and its goals. It also implies that you'll fit well within the company's culture and ethos.

Express Genuine Interest in the Role

Expressing your excitement for the role and reasons why, like working at the forefront of technology, shows your genuine interest and motivation. It also gives the hiring team a peek into what drives you professionally.

Connect Your Skills with the Company's Goals

Directly connecting your skills and track record, like successful product launches, with the company's mission, shows how you can help the company achieve its goals. It makes it easy for the hiring team to see your potential value to the company.

Head of Product Cover Letter Example

Dear Hiring Manager,

When I first discovered Wealthfront's mission to democratize access to sophisticated financial advice, it resonated deeply with me. Growing up, I watched my parents struggle to navigate the complex world of investing and financial planning, often feeling overwhelmed and unsure of their decisions. I knew then that I wanted to be part of a company that empowers people to take control of their financial future.

As a product leader with over 8 years of experience, I have a proven track record of driving innovation and delivering results. At Resume Worded, I led the development of a groundbreaking investment platform that increased user engagement by 35% and assets under management by $250 million within the first year. I also spearheaded the launch of a mobile app that garnered over 100,000 downloads in its first month. My success stems from my ability to combine a deep understanding of user needs with a data-driven approach to product development.

I am excited about the opportunity to bring my skills and expertise to Wealthfront and contribute to its mission. I believe that my passion for building products that make a difference, coupled with my experience in the fintech space, makes me a strong fit for this role.

Thank you for considering my application. I look forward to the possibility of discussing how I can help Wealthfront achieve its goals.

Best regards,
[Your Name]
Hate writing cover letters?
Skip the hassle. Our AI writes personalized cover letters in seconds. Try it for free.
Claim your free cover letter

Why This Cover Letter Works in 2024

Connect with your reader right away

Starting your letter by mentioning how a company's mission resonates with you personally makes me, as a recruiter, feel your genuine interest in the role. It sets a positive tone for the rest of your message.

Show your product leadership impact

Mentioning specific achievements, like boosting user engagement and growing assets under management, tells me exactly what you've accomplished in the past and hints at what you could do for us. It's evidence of your capability to drive success.

Blend user understanding with data

When you talk about combining user needs with a data-driven approach, it shows you're thoughtful and strategic in your product development. This is the kind of mindset that can lead to innovative solutions.

Highlight passion and relevant experience

Saying that you're passionate and experienced in the fintech space makes you stand out as a candidate who not only has the skills but also the drive to contribute meaningfully to our mission.

Express eagerness to contribute

Closing your letter by looking forward to discussing how you can help achieve our goals is a strong finish. It leaves me wanting to know more about how your experiences can translate into success for our company.

Does writing cover letters feel pointless? Use our AI

Dear Job Seeker,

Writing a great cover letter is tough and time-consuming. But every employer asks for one. And if you don't submit one, you'll look like you didn't put enough effort into your application.

But here's the good news: our new AI tool can generate a winning cover letter for you in seconds, tailored to each job you apply for. No more staring at a blank page, wondering what to write. Imagine being able to apply to dozens of jobs in the time it used to take you to write one cover letter. With our tool, that's a reality. And more applications mean more chances of landing your dream job.
Write me a cover letter

It's helped thousands of people speed up their job search. The best part? It's free to try - your first cover letter is on us.

Sincerely,
The Resume Worded Team

More info

Want to see how the cover letter generator works? See this 30 second video.

Video Thumbnail

Head of Product Cover Letter Example

Dear Alex,

When I first discovered Asana's mission to help humanity thrive by enabling all teams to work together effortlessly, it resonated deeply with me. As a product leader, I've seen firsthand how the right tools can supercharge collaboration and productivity. That's why I'm thrilled to apply for the Head of Product role at Asana.

Throughout my career, I've honed my ability to lead cross-functional teams and deliver innovative products that solve real customer problems. At RW Tech Company, I spearheaded the development of a new feature that increased user engagement by 30% and revenue by $2M annually. I achieved this by conducting extensive user research, defining a clear product vision, and rallying the team around a shared goal. At my current company, Waffle.io, I led the product team to successfully launch our flagship project management tool, which has since become the go-to solution for over 500 enterprises. My secret sauce is a combination of deep technical expertise, strong business acumen, and a knack for building high-performing teams.

I'm excited about the opportunity to bring my skills and experience to Asana and help take the product to new heights. I admire how Asana has consistently pushed the boundaries of what's possible in work management software, and I'd love to contribute to that tradition of innovation.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to Asana's mission and product strategy.

Best regards,
[Your Name]
Stop playing the job search on hard mode
Get a professionally written cover letter - in mere seconds, with our AI cover letter generator. It's free.
Claim your free cover letter

Why This Cover Letter Works in 2024

Connect with the company's mission

Your immediate connection to the company's mission tells me you're looking for alignment in values, which is key to long-term success in a role.

Demonstrate leadership in product development

Highlighting your experience in leading teams to deliver successful products showcases your leadership skills and your ability to drive results.

Share your formula for success as a head of product

Revealing your "secret sauce" gives me insight into your strategic approach to product management and team leadership, making you a more memorable candidate.

Admire the company's innovation

Expressing admiration for the company's past achievements indicates that you value innovation and are eager to contribute to its continuation.

End with a forward-looking statement

Your closing statement not only thanks the reader but also looks ahead to potential discussions about your role in the company's future, reinforcing your interest in the position.

Head of Product Cover Letter Example

Dear Jasmine,

When I first discovered Canva's mission to empower the world to design, I was immediately hooked. As someone who has always been passionate about using technology to solve real-world problems, I knew this was a company I wanted to be a part of. I am excited to apply for the Head of Product position at Canva.

Throughout my career, I have consistently delivered innovative products that drive business growth and user engagement. At RW Tech, I led the development of a new mobile app that increased user retention by 30% and generated $2M in revenue within the first year. Later, as Head of Product at Waffle, I spearheaded the launch of a groundbreaking feature that doubled our user base and secured a $10M Series A funding round. I believe my track record of success, combined with my deep understanding of user-centric design and data-driven decision making, makes me an ideal fit for this role at Canva.

What excites me most about this opportunity is the chance to work with a talented team that shares my passion for empowering creativity. I am particularly drawn to Canva's commitment to making design accessible to everyone, regardless of their skill level or background. I believe this mission aligns perfectly with my own values and vision for the future of technology.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to Canva's continued success and growth.

Best regards,
[Your Name]
Want a cover letter as strong as this one?
Try our AI cover letter writer. Rated 5/5 from 1500+ reviews, it'll write you a personalized cover letter in 30 seconds that'll impress hiring managers.
Claim your free cover letter

Why This Cover Letter Works in 2024

Connect with the company's mission

Starting your cover letter by expressing a genuine connection to the company's mission can set a positive tone. It shows you're not just looking for any job, but you're interested in this specific role at this company because of what they stand for.

Highlight your product management successes

Talking about your past successes gives a clear picture of what you can bring to the table. It's not just about the roles you've held, but the impact you've made in those roles that counts.

Show your senior product manager impact

By detailing your approach and the results it achieved, you're showing potential employers that you have a strategic mindset and a proven track record. It's evidence that you're capable of taking on senior-level challenges.

Align your values with the company

When you express how your personal values align with the company's mission, it suggests a deeper level of compatibility. It's about more than just skills; it's about shared vision and purpose.

Express eagerness to contribute

A polite sign-off expressing your desire to discuss your contribution further shows professionalism and enthusiasm. It wraps up your cover letter on a hopeful and respectful note.

Director of Product Management Cover Letter Example

Dear Ms. Thompson,

Navigating through Amazon's journey from an online bookstore to the global powerhouse it is today has been nothing short of inspiring. As a product leader passionate about creating solutions that resonate on a global scale, the Director of Product Management role at Amazon feels like the perfect fit for my skills and aspirations. My career has been a blend of innovation, strategy, and user empathy, leading teams to build products that aren't just successful but also transformative.

At RW Tech Company, I spearheaded the development of a cross-platform e-commerce solution that increased our client's sales by 150% in the first year. This wasn't just about understanding the market but about predicting where it was headed and innovating ahead of the curve. I led a diverse team, fostering a culture of creativity and relentless user focus, principles I know are at the heart of Amazon's product development philosophy.

My work at Resume Worded involved launching a AI-driven marketplace that connected freelance talent with global businesses, scaling to a million users in under two years. It was a testament to the power of understanding user needs and creating seamless, intuitive platforms that make life easier and more productive. Bringing a product from concept to market dominance, while navigating the complexities of global markets, is where I thrive.

The opportunity to join Amazon excites me because of its unparalleled commitment to innovation and customer satisfaction. I am particularly interested in how Amazon leverages big data and AI to anticipate customer needs and set new standards in the industry. I am eager to bring my experience in product strategy, team leadership, and user-centric design to Amazon, contributing to the next wave of products that will continue to change the world.

Thank you for considering my application. I look forward to the possibility of discussing how my strategic vision and proven track record in product management can help Amazon continue to lead and innovate in the global marketplace.

Best,

[Your Name]
Get a cover letter like this one, instantly
We built an AI tool that writes powerful cover letters. Join 500,000 people who don't write their cover letters anymore.
Claim your free cover letter

Why This Cover Letter Works in 2024

Illustrate Forward-Thinking Ability

Talking about predicting market trends and innovating ahead demonstrates a forward-thinking ability, crucial in a technology-driven company like Amazon. It also indicates that you're proactive, a trait highly valued in leaders.

Highlight Successful Scaling of a Product

Mentioning a successful scaling effort, like growing a platform to a million users, is an impressive achievement. It shows your ability to handle growth, manage increasing complexity, and deliver results.

Emphasize Ability to Excel Amidst Complexity

Highlighting your thrive in taking a product from concept to market dominance, amidst global market complexities, portrays resilience, adaptability, and strategic acumen. It implies that you can navigate and excel in challenging scenarios.

Share Interest in Company's Unique Approach

Sharing your interest in Amazon's use of big data and AI shows you understand and appreciate the company's unique approach. It suggests you can align with and contribute to their innovative culture.

Link Strategic Vision with Company's Aspirations

Linking your strategic vision and proven track record in product management with Amazon's global leadership and innovation aspirations shows you're not only capable, but also in sync with the company's goals. It makes you a compelling candidate for the role.

Senior Product Manager Cover Letter Example

Dear Sarah,

I still remember the moment I realized the power of technology to transform lives. It was during my first internship at a startup that developed educational apps for underserved communities. Seeing the impact our products had on students' learning outcomes ignited a passion in me that has driven my career ever since.

Over the past 6 years, I have honed my skills as a product manager, leading cross-functional teams to deliver innovative solutions that solve real user problems. At RW Tech Company, I launched a personalized learning platform that increased student engagement by 42% and improved test scores by an average of 15%. I also led the development of a teacher dashboard that streamlined communication and saved teachers an average of 5 hours per week. My approach to product management is grounded in empathy for the user and a relentless focus on delivering value.

Duolingo's mission to make education accessible to everyone aligns perfectly with my own values and aspirations. I am excited about the opportunity to bring my skills and experience to a company that is making such a meaningful impact on the world.

Thank you for taking the time to review my application. I would welcome the chance to discuss how I can contribute to Duolingo's mission and help drive its continued success.

Sincerely,
[Your Name]
Impressed by this cover letter?
You're just a few clicks away from having one just as impressive. Our AI does all the work. Try it now.
Claim your free cover letter

Why This Cover Letter Works in 2024

Share a moment that defines you

Describing a pivotal experience that shaped your career path is powerful. It gives me insight into your motivation and shows that your commitment to technology's transformative power is personal, which is deeply compelling.

Demonstrate leadership in product management

Telling me about your experience leading teams and launching successful products is impressive. It proves you're not only skilled in the essentials of product management but also capable of steering projects that make a real difference.

Emphasize empathy and value delivery

Stating that your approach is grounded in empathy and a focus on value shows you're a product manager who prioritizes user needs. This is a key trait I look for, as it's critical to developing products that truly meet people's needs.

Align your values with the company's mission

Expressing excitement about contributing to our mission because it aligns with your personal values tells me you're likely to be a dedicated and motivated team member. This alignment is what makes a good fit great.

Invite further discussion

Concluding your letter with an invitation to discuss your potential contributions signals your readiness to take the next step. It shows you're proactive and serious about wanting to make an impact with us.

Senior Product Manager Cover Letter Example

Dear Jamie,

Notion's all-in-one workspace has been a game-changer for me personally - it's where I organize everything from my weekly grocery list to my long-term career goals. So when I saw the Senior Product Manager opening, I knew I had to apply.

In my current role at RW Productivity Tools, I've led the development of several key features that have driven significant user growth and retention. One of my proudest achievements was launching a new template gallery that made it easier for users to get started with our product. By leveraging usage data and user feedback, my team and I were able to increase new user activation by 25% and reduce churn by 15%. I believe my experience in building sticky, habit-forming products would be a great asset to Notion as you continue to scale.

What excites me most about this role is the opportunity to work on a product that has such a profound impact on people's lives and work. I'm a power user myself, and I've seen how Notion can transform the way individuals and teams organize and collaborate. I'd love to bring my passion for productivity and my product management expertise to help make Notion even more indispensable to its millions of users.

Thank you for taking the time to review my application. I'm excited about the possibility of joining the Notion team and contributing to your mission of making toolmaking ubiquitous.

All the best,
[Your Name]
Hate writing cover letters?
Skip the hassle. Our AI writes personalized cover letters in seconds. Try it for free.
Claim your free cover letter

Why This Cover Letter Works in 2024

Show your personal connection

Talking about how you use the company's product in your daily life shows you have a real, personal connection to their work. This helps make your application more memorable.

Detail your relevant achievements

Explaining specific outcomes you've achieved, like user growth, shows you can bring valuable experience to the team. It makes your past success seem like a preview of what you might accomplish again.

Highlight your enthusiasm for the product's impact

Your excitement about the product's role in users' lives makes you stand out as someone who cares deeply about the work. It suggests you'll bring passion as well as skills to the role.

Connect your passion to the company's goals

Expressing a desire to use your skills to enhance the product shows you're already thinking about how you can contribute to the company's success. It signals that you're ready to hit the ground running.

Express gratitude and eagerness to contribute

Thanking the hiring manager for considering your application while reiterating your excitement to join their mission demonstrates professionalism and a positive attitude toward the opportunity.

Senior Product Manager Cover Letter Example

Dear Mark,

Shopify's mission to make commerce better for everyone resonates deeply with me. As an avid entrepreneur and product enthusiast, I have long admired Shopify's commitment to empowering small businesses and fostering innovation. I am thrilled to apply for the Senior Product Manager position and contribute to this mission.

In my current role as Product Manager at RW Commerce, I have led the development of several key features that have driven significant business impact. Most notably, I spearheaded the launch of a personalized product recommendation engine that increased average order value by 25% and generated an additional $5M in annual revenue. I also implemented a streamlined onboarding process that reduced user churn by 20%. I believe my expertise in e-commerce, coupled with my ability to lead cross-functional teams and drive results, makes me a strong fit for this role at Shopify.

What excites me most about this opportunity is the chance to work on products that have a tangible impact on the lives of entrepreneurs around the world. I am particularly inspired by Shopify's focus on empowering merchants to succeed in an increasingly competitive landscape.

Thank you for taking the time to review my application. I am eager to learn more about how I can contribute to Shopify's mission and drive meaningful results for merchants everywhere.

Best,
[Your Name]
Stop playing the job search on hard mode
Get a professionally written cover letter - in mere seconds, with our AI cover letter generator. It's free.
Claim your free cover letter

Why This Cover Letter Works in 2024

Share a personal connection to the company's goal

Mentioning your personal resonance with the company's mission right off the bat shows that you're not just interested in the position, but you're passionate about what the company is trying to achieve. It makes your application memorable.

Demonstrate impact in product management

Describing specific achievements in your current role provides concrete evidence of your ability to drive significant business results. It's a strong way to show rather than tell your capabilities.

Highlight your fit for the senior product manager role

Explaining why your skills and experiences make you a good fit for the role helps the hiring manager visualize you in the position. It's about bridging the gap between your past work and future potential.

Emphasize alignment with the company's vision

When you talk about what excites you about the opportunity, especially in terms of how it aligns with your professional passion, it suggests you'll be a motivated and engaged employee.

Show gratitude and eagerness to engage further

Ending your cover letter by thanking the hiring manager for their time and expressing eagerness to discuss how you can contribute shows good manners and a proactive attitude. It leaves a positive lasting impression.

Product Manager Cover Letter Example

Dear John,

As a lifelong gamer, I have always been fascinated by the power of games to entertain, engage, and even educate. Some of my fondest childhood memories involve playing games with friends and family, and I have carried that passion with me throughout my career.

As a product manager at RW Gaming Studio, I led the development of a mobile game that achieved over 1 million downloads and a 4.8-star rating on the App Store. I worked closely with designers, developers, and marketers to create a compelling user experience that kept players engaged for hours on end. I also implemented a data-driven approach to game design, using analytics to identify opportunities for improvement and optimize key metrics like retention and monetization. My ability to balance creativity with analytical rigor has been key to my success in the gaming industry.

I am excited about the opportunity to bring my skills and passion to Zynga, a company that has been at the forefront of mobile gaming for over a decade. I believe that my experience in game design and monetization, coupled with my love for gaming, makes me a strong fit for this role.

Thank you for considering my application. I would jump at the chance to discuss how I can help Zynga continue to create games that captivate and delight players around the world.

Best,
[Your Name]
Want a cover letter as strong as this one?
Try our AI cover letter writer. Rated 5/5 from 1500+ reviews, it'll write you a personalized cover letter in 30 seconds that'll impress hiring managers.
Claim your free cover letter

Why This Cover Letter Works in 2024

Show your passion for the product manager role

Telling me about your personal connection to gaming immediately shows me you're not just looking for any job—you're searching for a role where you can turn your passion into impact.

Quantify your achievements in product management

Mentioning the specific success of a game you developed with numbers and ratings proves your ability to lead a product to commercial success, making your claim much stronger.

Balance creativity and analysis in product management

Describing how you use both creativity and data to make decisions illustrates your comprehensive approach to product management, a critical skill for the role.

Express enthusiasm for the company

Your excitement about joining the company shines through, suggesting you've done your homework and are genuinely interested in contributing to their success.

Close with a call to action for a product manager role

Ending your letter with an invitation to discuss your fit for the role further is a proactive step, showing your eagerness to engage with the team.

Product Manager Cover Letter Example

Dear Taylor,

I still remember the moment I first tried on a pair of Allbirds - it was like walking on clouds! Since then, I've been a huge fan of the brand and have closely followed your journey to create the world's most comfortable (and sustainable) shoes. When I saw the Product Manager role open up, I knew I had to throw my hat in the ring.

In my last role at RW Footwear Co, I led the development of a new line of eco-friendly running shoes. By conducting extensive market research and working closely with our design and engineering teams, we were able to create a product that not only performed well but also resonated with our sustainability-conscious customers. The line exceeded first-year sales projections by 40% and earned a prestigious industry sustainability award. I believe my experience in sustainable product development, coupled with my passion for Allbirds' mission, would enable me to hit the ground running and make a meaningful impact as a Product Manager.

What drew me to Allbirds, beyond the amazing products, is the company's unwavering commitment to sustainability and ethical manufacturing. As someone who is deeply passionate about environmental issues, I admire how Allbirds has proven that it's possible to create great products without compromising on values. I'd be thrilled to contribute to that mission and help drive the development of innovative, earth-friendly footwear.

Thank you for considering my application. I'm excited about the opportunity to bring my skills and passion to the Allbirds team, and I look forward to the chance to discuss further.

Best,
[Your Name]
Get a cover letter like this one, instantly
We built an AI tool that writes powerful cover letters. Join 500,000 people who don't write their cover letters anymore.
Claim your free cover letter

Why This Cover Letter Works in 2024

Start with a memorable introduction

Sharing a personal story about your first experience with the product grabs attention and immediately shows your genuine interest in the brand. It sets a positive tone for the rest of the letter.

Demonstrate how your experience aligns with the company's mission

Detailing your success in related projects, especially with similar values, shows you not only have the skills but also the right mindset for the role. It suggests you'd fit well with the company culture.

Emphasize shared values

Pointing out your passion for sustainability aligns you with the company’s core values. It indicates you're not just looking for any job but are interested in this specific company because of shared beliefs.

Show how you can contribute to ongoing missions

Expressing a desire to further the company's commitment to sustainability indicates you've thought about how you can add value based on their goals. It illustrates your proactive thinking and alignment with their objectives.

Close with enthusiasm and forward-thinking

Ending your cover letter by expressing excitement at the prospect of joining the team shows you're not just interested in the role but are already thinking about how you can make a difference. It leaves a lasting, positive impression.

Product Manager, Growth Cover Letter Example

Dear Emily,

Duolingo's gamified approach to language learning has always fascinated me. As someone who has struggled with traditional language courses, I was amazed by how Duolingo made learning fun and engaging. I am excited to apply for the Product Manager, Growth position and help Duolingo reach even more language learners around the world.

In my previous role as Growth Product Manager at RW Edu, I led several initiatives that drove significant user acquisition and engagement. I launched a referral program that increased new user sign-ups by 40% in just three months. I also experimented with new content formats, such as podcasts and stories, which increased daily active users by 25%. I believe my expertise in growth strategies, combined with my passion for education and technology, makes me a unique fit for this role at Duolingo.

What excites me most about this opportunity is the chance to work on a product that has a meaningful impact on people's lives. I am particularly drawn to Duolingo's mission to make education free and accessible to everyone, regardless of their background or financial situation.

Thank you for considering my application. I look forward to the opportunity to discuss how I can help Duolingo achieve its growth goals and make language learning even more engaging and effective.

Best regards,
[Your Name]
Impressed by this cover letter?
You're just a few clicks away from having one just as impressive. Our AI does all the work. Try it now.
Claim your free cover letter

Why This Cover Letter Works in 2024

Show your passion for the product manager role

When you share your excitement about the company's approach, it shows you're not just looking for any job. You want this one because you care about what they do. This is good in a cover letter.

Highlight your growth product manager achievements

Talking about your past success is key. Mention how you helped your last company get more users and keep them interested. This shows you can do the job well.

Connect your skills to the product manager, growth role

Explain why your experience and what you love doing make you a great fit for the job. This helps me see why you stand out for this product manager position.

Align with the company’s mission

Show you care about the same things we do. When you say you like our goal to help everyone learn for free, it tells me you'll fit in here.

Close with a strong call to action

Ending your letter by looking forward to talking more about how you can help is smart. It makes me want to meet you and learn more about your ideas.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

1
Growing up, I was always fascinated by the interconnected world we live in and the seamless technology that connects us. So, when I saw the Head of Product position open at Amazon, it was like I found the perfect opportunity to be a part of a company that is constantly pushing the envelope in making our lives more efficient and connected.
This introduction effectively communicates the applicant's personal connection to the company's mission, showcasing their genuine interest in contributing to Amazon's innovative endeavors.

2
As someone who has been passionate about advancing renewable energy solutions, applying for the Head of Product role at Tesla feels like an ideal match for my career aspirations. The inspiring vision Tesla holds towards accelerating sustainable energy has always captured my attention, and the chance to play a role in the company's product development is almost too exciting to resist.
This paragraph highlights the applicant's alignment with Tesla's core values and emphasizes their enthusiasm to be part of a company leading the way in sustainable energy.

3
When I first heard about Airbnb's concept of turning people's homes into unique travel accommodations, I knew the company was onto something special. Today, as I apply for the Head of Product role, I am eager to contribute to the continuous innovation that has allowed Airbnb to revolutionize the way people travel and connect with the world around them.
By sharing their initial reaction to Airbnb's innovative business model, the applicant displays a genuine admiration for the company and demonstrates their eagerness to contribute to its ongoing evolution.

4
As a firm believer in the power of open-source collaboration, the opportunity to join Red Hat as the Head of Product resonates deeply with my professional values. The company's relentless dedication to fostering community-driven innovation has always impressed me, and I am eager to contribute my product management expertise to further Red Hat's mission.
This introduction effectively showcases the candidate's alignment with Red Hat's core principles, emphasizing their commitment to a collaborative approach that has made the company successful.

5
When I first saw Google Earth back in 2005, I knew the company had something truly special. The ability to navigate the world from the comfort of my own home was nothing short of magic. Today, I am excited to apply for the Head of Product role at Google, where I hope to contribute to the development of groundbreaking technologies that continue to enrich the lives of people all over the world.
By sharing a personal story of their first encounter with a Google product, the applicant demonstrates a longstanding connection and genuine appreciation for the company's innovative spirit.



Get expert insights from hiring managers
×