If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.
As an avid outdoor enthusiast who has always admired Patagonia's dedication to environmental and social responsibility, I knew I had to apply as soon as I saw the Consultant position posted on your website. Just a couple of years ago, while on a hiking trip, I noticed the positive impact that your commitment to sustainable practices had on the natural environment. This experience has stayed with me, and it's what sets Patagonia apart from other companies in the outdoor industry.
While attending a workshop on workplace innovation at Procter & Gamble, I was captivated by the company's approach to problem-solving in the consumer goods industry. When I came across the Consultant position, I realized it was the perfect opportunity to be a part of the organization that pioneered new and better ways of doing business. Having grown up in a family that used P&G products, I have a deep-rooted understanding of the company's impact on consumers' lives.
During my time working at a local grocery store, I became deeply appreciative of the quality and range of Nestlé's products, from their sustainable coffee options to their efforts in creating healthier snacks. It's no surprise that I'm excited about the opportunity to apply for the Consultant position and contribute to a company that has made such a strong impression on my life and the lives of countless others worldwide.
As someone who is passionate about health and wellness, I have always admired Johnson & Johnson's commitment to improving the well-being of people around the world. That's why I'm excited to apply for the Consultant position—a chance to join the team that has made a real difference in countless lives, including my own. I still remember how your products provided comfort in times of need, from childhood accidents to becoming a parent myself.
After researching various companies in the technology industry, I was drawn to the collaborative and innovative culture at Google. Your company's dedication to developing revolutionary products that enhance people's lives, like Google Maps, which has been a game changer for me as an avid traveler, prompted me to apply for the Consultant position. I am eager to be a part of a company that continually pushes the boundaries of what's possible.