14 Public Relations Manager Cover Letters

Approved by real hiring managers, these Public Relations Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for Public Relations Manager Roles
Compiled by: Kimberley Tyler-Smith
Senior Hiring Manager
20+ Years of Experience

Public Relations Manager Cover Letter Example

Dear Hiring Manager,

I was thrilled to come across the Public Relations Manager position at Google. As someone who has always admired Google's innovative spirit and commitment to making information accessible to everyone, I knew I had to seize this opportunity. I grew up using Google as my go-to search engine, and it has been a constant presence in my life ever since. This connection has instilled in me a profound appreciation for the company's mission and culture.

Having spent the last six years honing my public relations skills, I am excited to bring my expertise in media relations, crisis management, and strategic communications to the Google team. During my tenure at Resume Worded, I successfully led a campaign that increased our media presence by 45% and garnered coverage in top-tier outlets such as Forbes and TechCrunch. My ability to craft compelling narratives and foster strong relationships with journalists and influencers would be an asset to Google's public relations efforts.

At my previous role at Waffle, I developed and executed a crisis communication strategy that mitigated potential damage to the company's reputation during a high-profile security breach. By taking swift and transparent action, we were able to rebuild trust with our stakeholders and maintain our position as an industry leader. I believe that my experience in navigating complex situations and my dedication to protecting and enhancing brand reputation would make me an invaluable addition to Google's PR team.

I am particularly excited about the prospect of working on Google's diverse range of products and initiatives, and contributing to the company's ongoing success in connecting people with the information they need. I am eager to be a part of a company that truly values creativity, collaboration, and impact.

Thank you for considering my application. I am looking forward to the opportunity to discuss how my skills and experiences align with Google's needs, and how I can contribute to the continued growth and success of the company.

Sincerely,

[Your Name]

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Why This Cover Letter Works in 2024

Highlighting Relevant Skills

This sentence effectively showcases the candidate's expertise in public relations, directly aligning their skills with the job requirements. Be sure to highlight your most relevant skills and experiences in your cover letter.

Specific Accomplishments

By mentioning specific accomplishments, such as increasing media presence and securing coverage in top-tier outlets, the candidate demonstrates their ability to drive results. Always include measurable achievements to showcase your capabilities.

Addressing Crisis Management

Crisis management is a crucial skill for a Public Relations Manager, and this sentence highlights the candidate's experience in handling a high-profile security breach. Make sure to mention your experience with crisis management to show your ability to navigate difficult situations.

Passion for the Company

The opening paragraph effectively conveys the candidate's passion for Google and its mission. Show genuine enthusiasm for the company and the role to demonstrate your commitment to the job.

Excitement for the Role

The third paragraph emphasizes the candidate's excitement about working on Google's diverse range of products and initiatives. This shows that they have researched the company and understand the breadth of its offerings.

Public Relations Manager Cover Letter Example

Dear Hiring Manager,

I hope this letter finds you well. I am writing to express my interest in the Public Relations Manager role at Walt Disney Company. Having grown up with a love for Disney's magical storytelling, it's a dream come true to consider joining a company that has shaped so many childhoods, including my own. Your commitment to fostering joy and imagination resonates deeply with me, making this opportunity truly special.

At my current role at Resume Worded, I increased our media coverage by 45% within the first year, a testament to my knack for crafting compelling narratives and fostering media relationships. I’ve found that my background in journalism, where every word counts, has been an asset in crafting persuasive press releases and pitches. My involvement in launching a new product line boosted sales by 30%, demonstrating my ability to navigate high-stakes scenarios with poise and strategic thinking.

What excites me about this role is the chance to contribute to Disney's mission of inspiring and delighting audiences worldwide. Having been part of the audience myself, I understand the profound impact of your work and would be thrilled to help amplify it.

Thank you for your time and consideration. I look forward to the possibility of bringing my unique blend of skills and passion to the Walt Disney Company.

Best regards,
[Your Name]

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Why This Cover Letter Works in 2024

Highlight measurable achievements

When you clearly state quantitative accomplishments like increasing media coverage by a significant percentage, it solidifies your claim of being effective in your role. It gives a clear picture of what you've achieved and signals to me that you understand the importance of delivering measurable results in public relations.

Connect contributions to business success

Showing that your work directly contributed to a major business outcome, like boosting sales, underlines your strategic thinking and your ability to impact bottom-line results. It reassures me that you're not just about press releases and media relationships, but understand how PR fits into the wider business strategy.

Public Relations Manager Cover Letter Example

Dear Hiring Team at Google,

When I first encountered Google's doodle celebrating Hedy Lamarr's contributions to technology and film, I was both entertained and inspired. It was a brilliant blend of creativity and education, much like what I aim to achieve as a Public Relations Manager. This moment sparked my desire to be part of a team that values innovation in communication as much as Google does.

In my current role at RW Tech Company, I spearheaded a campaign that increased our product's media coverage by 40% within six months. This success was born out of a unique storytelling approach, where we highlighted user stories instead of product features. I believe this human-centric approach to PR is what sets me apart and aligns perfectly with Google's ethos. Additionally, organizing a virtual press conference that attracted over 5,000 attendees from around the globe not only challenged me but also underscored the power of digital platforms in amplifying our reach.

What excites me about this opportunity at Google is the chance to work at the forefront of technology and communication. Your commitment to using technology to solve real-world problems resonates with my professional philosophy and personal values. I am particularly drawn to your initiatives around digital well-being and believe my background in crafting impactful narratives can contribute to these meaningful projects.

I am eager to bring my expertise in digital storytelling, media relations, and strategic campaign management to Google, where I can help shape the narratives that inform, engage, and inspire the global community about technology's potential to improve lives.

Thank you for considering my application. I look forward to the possibility of contributing to Google's PR endeavors and am excited about the opportunity to help tell the stories that matter most.

Warm regards,

[Your Name]

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Why This Cover Letter Works in 2024

Showcasing Past Success

It's fantastic when you detail a specific achievement, like increasing product media coverage by 40%. This not only showcases your capability, but it also tells me you're someone who measures success in concrete terms. It certainly catches my eye!

Aligning With Company Values

What I appreciate here is how you've connected your own approach to PR with Google's ethos. This tells me you've done your research and you understand our company culture. It's not just about the skills, but about fitting in too.

Resonating With Company Mission

You've highlighted your personal alignment with Google's commitment, which is a great touch. It shows you're not just looking for any job, but a place where your professional philosophy and personal values can mesh well.

Offering Your Expertise

You've clearly outlined the specific skills you're bringing to the table. This is super helpful because it allows me to quickly understand what you're bringing to the role. Plus, it shows your excitement to contribute, which is always a bonus!

Professional Closing

A warm closing is the cherry on top. It not only wraps up your letter nicely, but also leaves a positive, professional impression.

Public Relations Manager Cover Letter Example

Dear Ms. Thompson,

When I read about Edelman's recent campaign for the World Wildlife Fund, I was struck by the innovative approach and the meaningful impact it had on raising awareness for conservation efforts. As a passionate advocate for environmental causes and a seasoned public relations professional, I am excited to apply for the Public Relations Manager position at Edelman.

Throughout my career, I have consistently demonstrated the ability to develop and execute impactful PR strategies that drive brand awareness and engagement. During my tenure at RW Communications, I spearheaded a highly successful media relations campaign for a major renewable energy client, securing coverage in top-tier publications such as The New York Times and The Wall Street Journal, resulting in a 30% increase in brand visibility. Additionally, I collaborated with cross-functional teams to launch a thought leadership program that positioned our client's executives as industry experts, leading to speaking engagements at prestigious conferences and a 25% increase in website traffic.

I am particularly drawn to Edelman's commitment to purpose-driven communications and its track record of creating campaigns that inspire change. With my deep understanding of the media landscape, strong writing skills, and ability to build relationships with key stakeholders, I am confident that I can contribute to Edelman's continued success and make a positive impact on the causes and clients the agency serves.

Thank you for considering my application. I look forward to the opportunity to further discuss how my skills and experience align with Edelman's needs and to contribute to the agency's mission of driving meaningful change through communications.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Highlight the impact of past campaigns

When you talk about your reaction to successful campaigns, it sends a strong message about your dedication to meaningful work in public relations. It's a good way to show you care about results.

Showcase specific achievements

Telling us about your direct role in increasing brand visibility and engagement with numbers to back it up proves your ability to contribute significantly. This detailed success story is exactly what we look for.

Connect with the company's values

Expressing your alignment with the company’s mission demonstrates that you're not just looking for any job, but a place where you can contribute to work you believe in. It makes your application more personal and convincing.

Express eagerness to contribute

Closing your letter with a forward-looking statement about discussing your alignment with the company's goals shows initiative and readiness to engage. It’s a polite way to invite a conversation.

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Public Relations Manager Cover Letter Example

Dear Ms. Johnson,

I am excited to apply for the Public Relations Manager position at Edelman, a global communications firm known for its innovative and impactful campaigns. As someone who has always been fascinated by the power of storytelling and its ability to shape public perception, I believe Edelman's commitment to crafting compelling narratives aligns perfectly with my own values and aspirations.

Throughout my career, I have consistently demonstrated my ability to develop and execute successful PR strategies that drive brand awareness and engagement. During my tenure at RW Communications, I spearheaded a multi-channel campaign for a leading consumer electronics brand, resulting in a 30% increase in media coverage and a 25% boost in social media followers. Additionally, I have extensive experience in crisis management, having successfully navigated a high-profile product recall for a major automotive client, minimizing negative press and maintaining consumer trust.

What sets me apart is my passion for staying ahead of the curve in an ever-evolving industry. I am constantly exploring new technologies and platforms to enhance the reach and impact of my campaigns. For example, at my current role at Resume Worded PR, I pioneered the use of influencer marketing, partnering with key opinion leaders to create authentic and engaging content that resonated with our target audience. This innovative approach led to a 40% increase in website traffic and a 20% boost in sales.

I am particularly drawn to Edelman's reputation for pushing boundaries and setting new standards in the world of PR. The opportunity to collaborate with some of the brightest minds in the industry and work on groundbreaking campaigns is truly exciting. I am confident that my skills, experience, and passion make me an ideal fit for this role, and I look forward to contributing to Edelman's continued success.

Thank you for considering my application. I would welcome the opportunity to discuss further how I can contribute to your team.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Align your values with the company

Showing that your personal values and aspirations match the company's mission can make a strong case for why you're a good fit for the public relations manager position.

Demonstrate a track record of success

Providing examples of your ability to execute successful public relations strategies reassures employers of your competence and experience.

Emphasize a forward-thinking approach

Illustrating your passion for innovation and staying updated on industry trends highlights your potential to contribute fresh ideas to the public relations team.

Express admiration for the company's work

Showing genuine appreciation for the company's achievements and reputation can further establish your interest in joining their public relations team.

Confidently state your fit for the role

Conveying confidence in how your public relations skills and experiences align with the job shows that you understand what the role entails and are ready to take on the responsibilities.

Public Relations Manager Cover Letter Example

Dear Sarah,

When I read about Edelman's innovative approach to public relations and its focus on data-driven strategies, I knew I had to apply for the Public Relations Manager position. Your company's reputation for creating impactful campaigns that resonate with audiences is truly inspiring. I'm particularly impressed by your recent "Unlearn Fear" campaign for Vaseline, which showcased the power of storytelling in driving social change.

Throughout my career, I've honed my skills in developing and executing PR strategies that generate buzz and drive business results. At RW Communications, I spearheaded a product launch campaign that resulted in a 30% increase in sales and secured coverage in top-tier media outlets like Forbes and TechCrunch. I also have a proven track record of building strong relationships with journalists and influencers, which has enabled me to secure high-profile speaking opportunities and partnerships for my clients. What sets me apart is my ability to think creatively and find unique angles to pitch stories that capture the attention of both media and consumers.

I'm excited about the opportunity to bring my skills and experience to Edelman and contribute to your mission of creating meaningful connections between brands and their audiences. I believe my passion for storytelling, coupled with my data-driven approach to PR, would make me a valuable addition to your team.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to Edelman's continued success.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Connect your interests with the company's achievements

When you immediately mention your admiration for our specific projects and our approach, it shows you've done your homework and are genuinely interested in contributing to our success.

Highlight your public relations success

Detailing your achievements, especially with quantifiable results, demonstrates how you can apply your experience to generate positive outcomes for our team.

Demonstrate creative thinking in public relations

Pointing out your ability to find unique story angles indicates you have the creativity needed to keep our campaigns fresh and engaging.

Express how your skills align with our goals

Stating your passion for storytelling and your data-driven approach reassures us of your potential to bolster our mission of creating meaningful brand-audience connections.

Show enthusiasm for the role

Your eagerness to discuss how you can contribute to our future achievements suggests a proactive and invested attitude, which is highly valuable.

Senior Public Relations Specialist Cover Letter Example

Dear Hiring Manager,

Greetings! I am reaching out to express my interest in the Senior Public Relations Specialist position at Netflix. As a lifelong film enthusiast and an ardent fan of Netflix's original series, I am eager to contribute to a company that is revolutionizing the way we consume entertainment. Your commitment to diversity, both in your stories and your workforce, aligns with my own values and vision.

During my tenure at Resume Worded, I led a PR campaign that resulted in a 60% increase in brand awareness within six months. I believe my strength lies in my ability to understand and communicate with diverse audiences, a skill honed during my time as a freelance writer. Moreover, my successful crisis management during a product recall incident at a previous employer showcases my ability to stay calm and effective under pressure.

The prospect of joining Netflix and working with a team dedicated to storytelling in its most innovative form is genuinely exhilarating. I am thrilled at the prospect of using my skills and experience to enhance Netflix's public image and contribute to its ongoing success.

Thank you for considering my application. I am excited about the possibility of bringing my experience and love for storytelling to Netflix.

Best wishes,
[Your Name]
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Why This Cover Letter Works in 2024

Showcase impressive campaign results

Revealing that you led a campaign that significantly boosted brand awareness highlights your tactical capabilities and ability to execute successful PR campaigns. It indicates that you can deliver high-impact campaigns that can enhance a brand's image in the market.

Demonstrate crisis management skills

Specifically mentioning your successful crisis management during a product recall incident confirms that you can handle high-pressure situations effectively. This is a critical trait for a PR specialist, and it's impressive to see concrete examples where you've demonstrated this ability.

Senior Public Relations Specialist Cover Letter Example

Dear Ms. Thompson,

As someone who has followed Amazon’s journey from an online bookstore to a global innovation powerhouse, I’ve always admired how effectively the company communicates its milestones and innovations. This admiration motivated me to hone my skills in public relations, leading me to seek the Senior Public Relations Specialist position at Amazon, where storytelling meets scale.

At RW Tech Company, I led a team that launched a groundbreaking sustainability initiative, resulting in a 50% increase in positive media mentions within a year. This achievement was not just a win for our company but a testament to the power of impactful storytelling in shaping public perception. I believe my knack for turning complex concepts into relatable stories can greatly benefit Amazon’s diverse and innovative projects.

My journey also took me to Resume Worded, where I was instrumental in navigating a crisis situation that threatened our brand’s reputation. Through a carefully crafted communication strategy, we managed not only to mitigate the negative impact but also to emerge stronger, with a 30% increase in customer trust as measured by an independent survey. This experience underscored the importance of transparency and empathy in all communications, principles I know Amazon values deeply.

The opportunity to contribute to Amazon's PR team is exhilarating, particularly given your commitment to sustainability and innovation. I am excited about the prospect of leveraging my experience in crisis management and strategic communications to further enhance Amazon’s reputation and relationship with its global audience.

Thank you for considering my application. I am eager to potentially join Amazon and contribute to telling the stories that define the next chapter of innovation.

Best regards,

[Your Name]
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Why This Cover Letter Works in 2024

Demonstrate Your Impact

I love how you've shared a tangible accomplishment from your previous role. It highlights your ability to drive results, and it shows that you understand the power of storytelling in PR. Plus, who doesn't love a good success story?

Highlight Your Unique Skills

Turning complex concepts into relatable stories is a great skill in PR, especially for a company like Amazon with diverse projects. I love that you've identified this as your strength and how it can benefit our team.

Show Excitement

Your enthusiasm for possibly joining Amazon's PR team seeps through the words here. This level of excitement indicates that you're passionate about the work, a quality we value.

Relate Your Experience to The Role

By mentioning your experience in crisis management and strategic communications, you've shown me that you understand the challenges and complexities of the role. Moreover, it tells me you're ready to navigate them.

Sincere Sign-off

Your closing is professional, yet warm. It's a perfect balance that leaves a positive final impression.

Senior Public Relations Specialist Cover Letter Example

Dear Mr. Johnson,

When I think about the most rewarding moments in my public relations career, I always come back to the campaigns that made a real difference in people's lives. That's why I was so excited to learn about the Senior Public Relations Specialist role at Weber Shandwick – a company known for its commitment to creating impactful, purpose-driven campaigns.

In my current role at RW Media Group, I have had the privilege of leading several successful public health initiatives. One campaign that stands out involved raising awareness about the importance of mental health screening for college students. By partnering with influential student organizations and leveraging social media, we reached over 500,000 students across the country and saw a 40% increase in mental health screenings at participating universities. It's projects like these that fuel my passion for public relations and drive me to continuously push the boundaries of what's possible.

I believe my experience developing and executing multi-faceted PR campaigns, coupled with my strong media relationships and ability to craft compelling narratives, makes me well-suited for the Senior Public Relations Specialist role at Weber Shandwick. I am particularly drawn to the agency's focus on social impact and its track record of creating campaigns that drive meaningful change.

Thank you for taking the time to review my application. I am eager to bring my skills, passion, and commitment to making a difference to the Weber Shandwick team.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Share your passion for meaningful work

Describing the campaigns that matter to you reveals your motivation and what drives you. This helps us see the kind of projects you'll excel in and be passionate about.

Highlight your experience and relationships

Pointing out your ability to handle comprehensive campaigns and your strong media connections indicates you're a well-rounded candidate. This blend of skills and network is key for a senior public relations specialist.

Convey your enthusiasm for the role

Your closing lines should reiterate your interest in the position and the company. Showing eagerness to contribute to our team is a positive note to end your application on. It leaves a lasting impression.

Senior Public Relations Specialist Cover Letter Example

Dear Mr. Thompson,

When I came across the Senior Public Relations Specialist opening at Ketchum, I knew I had to apply. As a seasoned PR professional with a deep love for the craft, I have long admired Ketchum's ability to create campaigns that not only capture attention but also drive meaningful change.

In my current role at Resume Worded Agency, I have had the privilege of working on a diverse range of projects, from product launches to thought leadership campaigns. One of my proudest achievements was leading the PR efforts for a global nonprofit's annual fundraising event. By crafting a compelling narrative and leveraging my media relationships, I secured coverage in top-tier publications, resulting in a 50% increase in donations compared to the previous year.

Beyond my technical skills, what truly sets me apart is my ability to think strategically and adapt to the unique needs of each client. I believe that the key to success in PR lies not just in creativity, but also in the ability to understand and align with a client's business objectives. This approach has earned me the trust and respect of clients and colleagues alike, and has led to numerous successful campaigns throughout my career.

I am excited by the prospect of bringing my skills and experience to Ketchum, and contributing to the agency's mission of creating work that truly matters. The opportunity to collaborate with a team of talented professionals and push the boundaries of what's possible in PR is incredibly inspiring.

Thank you for taking the time to review my application. I look forward to the opportunity to discuss how I can contribute to Ketchum's continued success.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Show your enthusiasm for the company

Starting your cover letter by sharing your admiration for the company's work makes your application more personal and engaging.

Highlight your public relations achievements

Talking about specific successes you’ve had, especially when you can share results like a 50% increase in donations, proves you can deliver real value.

Emphasize your strategic thinking skills

By mentioning your strategic approach to PR, you show you're not just creative but also capable of aligning with business goals, which is crucial for a senior public relations specialist.

Demonstrate your ability to work with a team

Expressing your excitement to join the team and contribute showcases your collaborative spirit, a key trait for thriving in a team-oriented environment.

Express gratitude and eagerness to contribute

Closing your letter by thanking the reader and showing eagerness to discuss your potential contributions makes a polite and professional final impression.

Senior Public Relations Specialist Cover Letter Example

Dear Michael,

I've been following Weber Shandwick's work for years, and I'm consistently impressed by your ability to craft compelling narratives that shape public perception and drive meaningful conversations. When I learned about the Senior Public Relations Specialist opportunity, I knew I had to apply. Your company's commitment to delivering best-in-class PR services and fostering a culture of innovation aligns perfectly with my own values and career goals.

In my current role at RW Media Group, I've had the opportunity to work on a wide range of PR initiatives, from crisis communications to thought leadership campaigns. One of my proudest achievements was leading the PR strategy for a client facing a major product recall. By acting quickly and transparently, and leveraging my relationships with key media contacts, I was able to minimize negative coverage and position the client as a responsible corporate citizen. The campaign was so successful that it was recognized with a PR News Award for crisis management.

What I love most about PR is the challenge of finding creative ways to tell a brand's story and engage audiences across multiple channels. Whether I'm crafting a bylined article, pitching a feature story, or developing social media content, I always strive to find the most impactful way to communicate my client's message. I believe my skills and experience would be a valuable asset to Weber Shandwick, and I'm excited about the opportunity to work with a team of talented PR professionals who share my passion for excellence.

Thank you for taking the time to review my application. I would welcome the chance to discuss how I can contribute to Weber Shandwick's continued growth and success.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Share your admiration for the company's work

Expressing long-term interest in our projects and values makes a strong case for why you're a fitting candidate for our team.

Present a case study of your expertise

Describing how you managed a crisis with strategic PR moves provides concrete evidence of your problem-solving skills and ability to handle pressure.

Emphasize your passion for storytelling

Your love for crafting engaging narratives across various platforms showcases your comprehensive understanding of what makes public relations effective.

State your potential contribution to the team

By highlighting your eagerness to join and add value, you signal your readiness to integrate and uplift our collective efforts toward excellence.

Express gratitude and openness for future discussions

Your polite sign-off with a forward-looking statement leaves a positive impression and shows you're open to taking the next step.

Public Relations Coordinator Cover Letter Example

Dear Ms. Patel,

Growing up, I always admired the way that powerful stories could inspire people to take action and make a difference in the world. That's what drew me to a career in public relations – the opportunity to help organizations tell their stories and make a positive impact. When I discovered the Public Relations Coordinator role at Ketchum, I knew I had to apply.

During my internship at RW Communications, I had the chance to work on a variety of projects that honed my skills in media relations, content creation, and social media management. One project that I'm particularly proud of involved promoting a local non-profit's annual fundraising event. By crafting compelling press releases, pitching to local media outlets, and creating engaging social media content, we were able to increase attendance by 25% and help the organization exceed its fundraising goal by $10,000.

I am excited about the opportunity to bring my passion for storytelling, my strong writing skills, and my commitment to making a difference to the Public Relations Coordinator role at Ketchum. I am particularly drawn to the agency's reputation for creating innovative, impactful campaigns and its commitment to fostering a collaborative, inclusive work environment.

Thank you for considering my application. I would welcome the opportunity to discuss further how my skills and experiences align with Ketchum's needs and to contribute to the agency's mission of helping clients tell their stories and make a positive impact.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show your inspiration for public relations

Talking about what drew you to this field can make your application feel more personal and show that your interest in public relations is deep-rooted.

Highlight your relevant skills and successes

Point out your strengths and past achievements in public relations tasks. This shows you not only have the skills but also know how to apply them effectively.

Express eagerness to contribute

Mentioning how you look forward to bringing your skills to their team demonstrates enthusiasm and a proactive attitude towards making a positive impact.

Public Relations Coordinator Cover Letter Example

Dear Ms. Davis,

I am writing to express my strong interest in the Public Relations Coordinator position at Golin, a leading global communications firm known for its creative and impactful campaigns. As a recent graduate with a degree in Public Relations and a passion for storytelling, I am excited by the opportunity to kick-start my career at an agency that shares my values and commitment to excellence.

During my internship at RW Communications, I had the opportunity to work on a variety of projects, from drafting press releases to assisting with event planning. One of my most rewarding experiences was contributing to the launch of a new product line for a major beauty brand. I conducted extensive research on the target audience, assisted in the development of key messaging, and helped coordinate a successful influencer event. The campaign generated significant buzz on social media and exceeded sales targets by 20%.

What I love most about PR is the ability to connect with people and shape the way they perceive and interact with brands. I am a natural communicator with a knack for building relationships and finding creative solutions to challenges. In my personal life, I run a successful blog focused on sustainable living, which has allowed me to hone my writing skills and engage with a diverse audience.

I am particularly drawn to Golin's reputation for innovation and its commitment to creating work that makes a positive impact on society. The opportunity to learn from and collaborate with some of the brightest minds in the industry is truly exciting, and I am eager to contribute my skills and fresh perspective to the team.

Thank you for considering my application. I would welcome the chance to discuss further how my passion, creativity, and drive make me the ideal candidate for this role.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show your passion for public relations

By stating your strong interest and aligning it with the company's reputation, you make a compelling case for why you're drawn to the position.

Share specific project experiences

Detailing your involvement in successful projects like a product launch gives concrete examples of your capability to contribute meaningfully right from the start.

Highlight your love for connecting with audiences

Explaining what drives you in the public relations field shows that you have a genuine passion for the work, which can be very appealing to hiring managers.

Illustrate your alignment with the company’s values

Mentioning your admiration for the company's innovative work and societal impact demonstrates your research and ideological fit with the company.

End with a strong call to action

Inviting further discussion in your closing remarks shows initiative and reaffirms your interest in the role, making it a strong finish to your cover letter.

Public Relations Coordinator Cover Letter Example

Dear Lisa,

I've always admired Ketchum's reputation as a leader in the PR industry, and I was thrilled to see an opening for a Public Relations Coordinator on your team. As someone who is passionate about the power of effective communication, I'm excited about the opportunity to learn from some of the best minds in the business and contribute to your mission of delivering break through work that makes a lasting impact.

During my internship at RW Communications, I had the opportunity to work on a variety of PR projects, from drafting press releases to coordinating media events. One of my favorite projects was assisting with the launch of a new sustainable fashion brand. I helped develop key messaging, pitch media contacts, and coordinate influencer partnerships. The campaign generated significant buzz, with features in top fashion publications and over 1 million social media impressions. I loved the challenge of finding creative ways to tell the brand's story and engage audiences across multiple touchpoints.

What draws me to Ketchum is your commitment to staying at the forefront of the ever-evolving media landscape and finding innovative ways to help clients achieve their goals. I'm excited about the opportunity to learn from your talented team and contribute my skills in research, writing, and project management to support your award-winning campaigns.

Thank you for considering my application. I would be thrilled to have the opportunity to learn and grow as a PR professional at Ketchum.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show genuine interest in the public relations field

Telling us you admire the company's work in public relations shows you know what makes us stand out, and that you've done your homework. This makes me think you're really interested in what we do, not just looking for any job.

Highlight specific project involvement

When you talk about a particular project you've worked on, like the sustainable fashion brand launch, it gives me a clear picture of your experience. Plus, it shows you can handle tasks that are key for a public relations coordinator.

Demonstrate creative thinking

Mentioning how you looked for creative ways to share a brand's story tells me you have the innovative thinking we need in public relations. It shows you're not just about the routine tasks but can think outside the box.

Align with the company's vision

Expressing how much you value our commitment to innovation and staying ahead in media relations makes your application stand out. It tells me you understand our goals and are ready to contribute to achieving them.

Express eagerness to learn and grow

Your closing remark about wanting to learn and grow with us is exactly what I look for in a candidate. It's not just about what you can bring to the table now, but also how you plan to evolve with the company.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

1
I was browsing through the available roles at Amazon when I stumbled upon the Public Relations Manager position, and it instantly caught my eye. Being an avid Amazon user for years—no stranger to Prime delivery—I've always been impressed by the company's drive for customer focus and continuous innovation. This position excites me as it presents an opportunity to align my passion for public relations with the values and objectives of a company I genuinely admire.
This intro highlights the applicant's connection to the company through personal experience, demonstrating a natural affinity for the company's values while avoiding excessive flattery.

2
Having recently read about Tesla's ongoing commitment to sustainable energy and transportation, I was delighted to discover an opening for a Public Relations Manager at Tesla. Growing up with a father who worked in renewable energy, I've been exposed to the importance of sustainability since childhood. To be able to marry my passion for public relations and the environment at an industry-leading company like Tesla would be a dream come true.
This version showcases the applicant's personal connection to the industry and company mission, adding a unique, relatable touch that sets them apart from other candidates.

3
When I learned of the Public Relations Manager position at Netflix, I couldn't help but think back to my very first binge-watching experience several years ago. Today, as a public relations professional, I'm even more captivated by Netflix's transformative impact on the media landscape and its constant push for innovation. I'm eager to apply my skills and contribute to a company that has redefined entertainment for millions worldwide.
By emphasizing their firsthand experience as a user and a genuine interest in the company's impact, the applicant creates a conversational tone that feels authentic and engaging.

4
The moment I saw the Public Relations Manager position at IBM, I was reminded of my college internship where I had the chance to witness IBM's cutting-edge technology in action. Having admired the company's contributions to advancements in artificial intelligence and cloud computing ever since, I couldn't pass up the opportunity to apply my public relations expertise at a company genuinely shaping the future of tech.
This intro effectively connects the candidate's past experiences to the company's industry leadership, demonstrating their enthusiasm and familiarity with the company and its work.

5
As a long-time advocate for mental health and well-being, I was excited to see an opening for a Public Relations Manager at Headspace. From personal experience, I can attest to the positive impact Headspace's mindfulness tools have had on my life. I'm thrilled at the prospect of applying my public relations skills to help drive awareness and accessibility for the transformative resources offered by Headspace.
By sharing their personal experience with the company's product, the applicant establishes a genuine connection and showcases their commitment to the company's mission.



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