Highlighting Key Achievements
Having quantifiable achievements in your LinkedIn summary is highly recommended. It shows that you don't just do your job, you excel at it. Just like this marketing professional who was able to increase web traffic by 200% for ABC Corp, it's essential to provide concrete evidence of your expertise. This goes a long way in establishing your credibility and enticing potential employers or clients.
Injecting Personality into the Summary
Injecting personal elements, like this professional's stand-up comedy hobby, is a great way to make your LinkedIn summary more engaging. It also provides a sneak peek into your personality, giving potential employers or clients a sense of what it might be like to work with you. The mention of humor as a marketing tool shows creativity and signifies a non-traditional approach to marketing, which can be highly appealing in this field.
Ending on an Inviting Note
Ending your summary with an open invitation to communicate, like this marketer did, can be a great way to encourage potential connections to reach out. It shows that you're approachable and keen on networking or sharing ideas, which is essential in a collaborative field like marketing. It also subtly highlights your readiness to contribute and add value to other people's marketing efforts.
Narrating Personal Career Journey
Beginning your summary with a personal anecdote about your early career days, like this marketing professional, is a smart way to draw in your audience. It paints a vivid picture of your humble beginnings and gives a sense of your career progression. It also shows that you're more than just a list of skills and experiences - you're a person with a unique journey. This approach can make your profile more relatable and memorable to potential employers or connections.