Showcasing Skill Development
The summary smartly describes the professional journey, starting from a small startup where they learned the ropes of the trade. This is valuable because it shows adaptability, eagerness, and a willingness to learn from the ground up. It's a good idea to mention what you’ve learned in different roles, especially if it includes strategy formulation and campaign execution, as these are crucial skills in marketing.
Quantifiable Achievements
One of the most compelling things you can do in your LinkedIn summary is to showcase your impact with quantifiable achievements. Saying you increased the customer base by 35% in the first year not only demonstrates your contribution but also gives a clear indicator of your effectiveness. Remember, numbers speak louder than words on LinkedIn, because they offer concrete proof of your skills and accomplishments.
Personal Interests and Values
This summary also includes personal interests and values, which can create a more rounded and relatable image of the professional. Highlighting a hobby like photography, especially when it aligns with your professional skills (like storytelling in marketing), can make your profile more engaging. Volunteer work can also help to show your values, and it might resonate with companies that share similar commitments.
Invitation to Connect
The closing sentence is an open invitation for others to connect, whether for job opportunities, collaborations, or discussions about the latest marketing trends. This approachable closing demonstrates a willingness to network and engage with others in the industry, which is a crucial aspect of a marketer's job.
Skill Listing
The list of skills at the end of the summary acts as keywords that can help your profile show up in LinkedIn search results. These skills are all directly relevant to the field of marketing, demonstrating a wide range of capabilities and making it easier for potential employers to see at a glance what you bring to the table.
Narrative Hooking
The opening sentence of this LinkedIn summary is a perfect narrative hook. It immediately engages the reader by making a bold, personal statement that is both intriguing and relatable. The idea of being fascinated by stories is universal, and the way this person ties it into their career choice in marketing is captivating. This storytelling technique will not only capture the attention of potential employers but also gives them a glimpse into the candidate's passion and creative thought process.