Post types
The four post types, with worked examples
Nearly every good personal LinkedIn post is one of four types, and each has its own rules. These four are unedited outputs from this generator, with the move that makes each one work.
Share a lesson
I shipped the wrong feature, and it taught me more than any launch that worked.
Last quarter we built the dashboard our loudest customer kept asking for. Usage after six weeks: 4 percent.
The lesson was not "listen to customers less." It was this: the customer who talks the most is not the customer who needs the most.
Now every request gets one question before it gets a ticket. How many quiet customers have this same problem?
What is the most expensive lesson a launch has taught you?
The move: the failure goes in the hook, the lesson is stated literally, and the closing question invites other people's stories instead of applause.
Celebrate a win
Our team's onboarding rebuild shipped today, and new users now reach their first report in 4 minutes instead of 19.
The number belongs to a lot of people, but one deserves the spotlight: Elena spent two weeks interviewing users who had churned, and her write-up changed the whole design.
Celebrate your researchers. They find the problem everyone else was building around.
The move: the win is a checkable number in line one, the credit is specific (a named person, a named contribution), and it is done in under 80 words.
Start a discussion
I read about 400 resumes this quarter. The cover letter changed my decision exactly twice.
Both times it explained a career change the resume could not.
My take: for most applications the cover letter is a formality, but for anyone switching fields it is the whole argument.
Hiring folks, how often does a cover letter actually move you?
The move: a specific observation opens, the writer takes a real position with reasoning, and the question has more than one defensible answer.
Job-search visibility
After four years designing onboarding flows in fintech, I am looking for my next senior product design role.
What I do best: taking a signup flow apart and finding the step where people quietly give up. At my last company that work took activation from 31 to 52 percent.
I am open to senior product design roles, remote or hybrid near Denver. If your team is fighting drop-off somewhere, my messages are open.
The move: role and specialty first, one checkable proof point, a plain statement of what is wanted, and a reachable close. Confidence, no apology.
