Responsibilities

• Evaluate and tweak marketing campaigns and strategies using collected data, and report findings to the executive team
• Research and analyze market trends, demographics, customer insights and marketing best practices to form marketing strategies
• Develop cost effective marketing plans and goals for the products and services to be promoted, maintaining the marketing budget and ensuring a return on investment
• Direct, plan, propose and coordinate marketing efforts to build brand awareness and improve company positioning 
• You will oversee current marketing strategies and develop new marketing strategies for new products and services 
• You will collaborate with your marketing team and creative teams to develop material used in marketing campaigns including advertising material, digital content and other promotional media
• You will be communicating with media buyers, advertising agencies, media publishers and other third parties to execute marketing projects
• You will be handling the company's public relations efforts and forming relationships with media outlets to maintain the company's image
• You will be handling the company's social media presence and using customer feedback to address issues found in customer service
• You will be coordinating and directing multiple channels of marketing strategies and testing new marketing opportunities
• You will be monitoring and improving marketing insights including SEO to conduct analytics reporting and to optimize campaign development
• Organize and oversee company presence at events including trade shows, festivals and conferences
• Communicate and collaborate with senior leaders and stakeholders about marketing strategy and budgets
• You will be working with internal and external teams to execute marketing campaigns from start to finish
• You will be hiring, training and managing marketing staff members that can include public relations and creative staff

Requirements

• Bachelor’s degree in Marketing, Business or related field, or equivalent training, certification, or work experience
• You have proven experience with complex marketing campaigns and strategies from start to finish including research, planning, and reporting on results to stakeholders
• You are familiar with digital marketing and social media strategy, as well as traditional media marketing strategy
• Experience with marketing software and automation tools including CRM
• You have an understanding of public relations with excellent written and verbal communication skills, including public speaking and press releases
• Demonstrated strong project management skills with problem-solving abilities, as well as professional judgment and discretion in decision making
• You are adaptable to change and resilient to stress, with the ability to work effectively in high pressure environments without compromising quality
• Demonstrated creative and innovative thinking while also possessing a metrics-driven marketing mind
• You are proficient with budget and resource management in running a marketing campaign, and you are able to troubleshoot on the fly
• Experience with forecasting and analysis of market trends in marketing campaign development, as well as using data to optimize marketing campaign performance
• You are willing and able to travel when necessary to nurture relationships with both clients and media, and attend conferences and trade shows
• You are familiar with the latest trends and technology used in marketing including tools used in graphic design, web design and production

Nice-to-have requirements

• Any specific certification in the marketing field like Google Analytics or certification from industry organizations and associations
• Membership or affiliation with industry organizations and associations like the American Marketing Association
• Established press and media contacts with experience in traditional media