What do marketing managers do?
Marketing managers control all communications between a company and its customers. In a nutshell, they build awareness for a certain business, product, service or brand by developing and executing marketing strategies. Part of their job involves ensuring consumer needs are met and maximizing profits for their company. Marketing managers may be part of a team of marketing managers, and they may also be in charge of a group of marketing assistants. They might work with the company’s entire product or service line, or they might only focus on a specific area or execution when it comes to marketing job responsibilities.
Marketing managers work to identify the target market for the product they are promoting, refining their data by monitoring market trends. They then create demand for the product by creating and overseeing promotional messaging and products that are published or distributed using media, advertising and social media. Some common sectors that employ marketing managers are the advertising, hospitality, healthcare, finance, technology, retail, and education industries. That being said, almost any company can benefit from employing a marketing manager as marketing is universal and essential to the continuity of a business.
Job Description Template
As a marketing manager, you will be in the unique position where you have the chance to influence our brand’s public image. With the help of a team of marketing executives, you engage with our customers and help us bring our best foot forward when it comes to connecting with our customer base. We are looking for capable individuals with an eye for detail and the ability to lead a team.
What does a marketing manager do?
A marketing manager is in charge of the image of a brand, or the products and services sold by a business. This usually involves raising brand awareness through promotion campaigns and positioning the company's image in a way that will attract customers to purchase from the company. A marketing manager also nurtures relationships with clients and media.
What are the responsibilities of a marketing manager?
- ● Planning and budgeting for marketing campaigns
- ● Negotiating with third party agencies to execute marketing plans
- ● Preparing and reviewing sales and advertising contracts
- ● Tracking and analyzing the performance of advertising campaigns
- ● Reviewing marketing material to ensure it is in line with marketing goals
What are the top 5 skills you need to be a marketing manager?
- Detail oriented and focused
- Good leadership and ability to work in a team
- Strong communication skills
- Commercial and marketing awareness
- Good planning and organization skills