Marketing Manager

Marketing Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Marketing
  • Marketing Strategy
  • Digital Marketing
  • Social Media Marketing
  • Online Marketing
  • Marketing Management
  • Social Media
  •  Find out what your resume's missing
  • Product Marketing
  • Event Management
  • Management
  • Advertising
  • Project Management
  • Strategy
  • Business Strategy
  • Product Management
  • Business Development
  • Market Research
  • Brand Management
  • B2B Marketing
  • Content Marketing
  • Sales
  • Strategic Planning
  • Customer Relationship Management (CRM)

  •   Show full list

Resume Skills: Marketing Tools

  • Google Analytics
  • SEMrush
  • Hootsuite
  • HubSpot
  • Moz Pro
  • Kissmetrics
  • Google AdWords
  • MailChimp
  • CRM Software (Salesforce)
  • SEMRush
  • Canva
  • Mailchimp
  • Salesforce
  • SEO Optimization Tools
  • MS Office Suite
  • SEO
  • SEM
  • Social Media Advertising (LinkedIn, Facebook, Instagram)
  • Google Adwords
  • Email Marketing (MailChimp)
  • Social Media Marketing (Hootsuite, Buffer)
  • Facebook Ads
  • Email marketing
  • Content marketing
  • SEO/SEM
  • Content Creation
  • Social Media Marketing
  • Email Marketing
  • A/B Testing
  • Facebook Ads Manager
  • LinkedIn Campaign Manager
  • Sprout Social
  • SendinBlue
  • Marketo
  • Moosend
  • Tableau
  • CRM (Salesforce)
  • Ahrefs
  • Blogging
  • Infographics
  • Social Media Copywriting
  • Copywriting
  • WordPress
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro)
  • Drupal
  • Joomla
  • Sitecore
  • Social Media (Instagram, Facebook, LinkedIn, Twitter, Pinterest)
  • Yoast SEO
  • Wordpress
  • Buzzsumo
  •  Match your resume to these skills

Resume Skills: Content Creation

  • Content Creation
  • Blogging
  • Infographics
  • Social Media Copywriting
  • Copywriting
  • WordPress
  • Canva
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro)
  • Google Analytics
  • MailChimp
  • Drupal
  • Joomla
  • Sitecore
  • Social Media (Instagram, Facebook, LinkedIn, Twitter, Pinterest)
  • Yoast SEO
  • Wordpress
  • Ahrefs
  • Buzzsumo
  • Mailchimp
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Adobe Illustrator
  • Adobe Premiere Pro
  • HTML/CSS
  •  Match your resume to these skills

Resume Skills: Web Analytics

Resume Skills: Web Development

Resume Skills: Graphic Design

  • Adobe Photoshop
  • Illustrator
  • InDesign
  • Premiere Pro
  • Canva
  • Powtoon
  • Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
  • Sketch
  • Adobe Illustrator
  • Adobe InDesign
  •  Match your resume to these skills

Resume Skills: SEO & PPC

Resume Skills: Languages

Resume Skills: Strategic Marketing

Resume Skills: Campaign Management

Resume Skills: Technical

Resume Skills: Miscellaneous

Resume Skills: Project Management

Resume Skills: Data Analysis

Resume Skills: Collaboration Tools

Resume Skills: Social Media Platforms

Resume Skills: Other

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Insights Director
San Francisco, USA  •  (123) 456-789  •  yourname@resumeworded.com  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com  - Los Angeles, USAOctober 2018 - Present
Insights Director
Led the execution of a Digital Strategy increasing online course sales by 42% through deep Consumer Insight and Competitive Analysis
Revamped Marketing Strategy based on Analytics, leading to a 38% increase in customer engagement metrics
Designed a Business Strategy based on Market Research and Consumer Behavior studies, increasing company margin by 28%
Built and trained an insights team to revolutionize data-driven decision making and achieved a 52% increase in customer retention
Formulated Integrated Marketing campaigns based on Quantitative Research resulting in 47% uplift in brand awareness leading to higher sales
Used Primary Research to project current consumer trends resulting in a shift of product focus and a market share increase by 15%
Resume Worded  - Columbus, USAJanuary 2016 - September 2018
Senior Insights Manager
Employed Analytics to identify customer usage patterns and drove a 20% increase in premium subscriptions
Developed a new segmentation model based on Consumer Behavior studies that improved targeted marketing by 35%
Generated Strategic Insights from Market Analysis which boosted the conversion rate by 22%
Nielsen  - Fort Worth, USAJuly 2012 - December 2015
Consumer Insights Associate
Created a Competitive Intelligence report that led to critical marketing strategy revisions, improving campaign performance by 24%
Managed Shopper Marketing analytics project for a Fast-Moving Consumer Goods (FMCG) client, resulting in a sales boost by 30%
EDUCATION
Resume Worded University  - Fort Worth, USAMay 2012
Master of Business Administration - Market Insights
Concentration in Data Analysis
Resume Worded Institute  - San Francisco, USAJune 2008
Bachelor of Science - Business Administration
Emphasis in Marketing Research
Graduated Magna Cum Laude
SKILLS
Market Research: Qualitative Research, Quantitative Research, Focus Groups, Survey Design, Data Interpretation, Report Writing
Analytical Tools: Google Analytics, Tableau, SPSS, Quark, MS Excel (Advanced), Salesforce
Brand Management: Brand Strategy, Brand Positioning, Competitive Analysis, SWOT Analysis, Market Segmentation, Trend Analysis
Consulting: Client Relationship Management, Workflow Planning, Staff Supervision, Panel Development, Business Modeling, Commercial Acumen
OTHER
Certifications: Professional Researcher Certification - Marketing Research Association, Certified Market Research Analyst - International Institute of Market Research and Analytics
Leadership & Volunteering: Vice President - Local Chapter of American Marketing Association (2017-2018), Marketing Mentor - Big Brothers Big Sisters (2016-Present)
Projects: Headed market insight project for major FMCG company that led to a 15% increase in their market share within 2 quarters
Continuing Education: Completed market research courses from Coursera - Market Research and Consumer Behavior, Brand Management: Aligning Business, Brand and Behavior
Insights Director

How do I add skills to a Marketing Manager resume?

1
Review the job posting closely.

Go through the Marketing Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Marketing Management, Marketing and Digital Marketing are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Product Marketing and Online Marketing.

Add other common skills from your industry - such as Social Media, Social Media Marketing and Marketing Strategy - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Event Management, Advertising and Market Research - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Marketing Manager resume, so try to include any examples of where you led a project or managed other people.

5
Emphasize your marketing experience.

In your Marketing Manager resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

6
Use the exact job title.

Try to add the exact job title, Marketing Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Manager Skills and Keywords to Include On Your Resume

Marketing Manager Soft Skills

Here are common soft skills that appear on Marketing Manager job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

  • Team Leadership

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Marketing Manager recruiter sees it. For free.

Marketing Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Creative Marketing Director


Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Digital Marketing Manager


Browse Skills from Similar Jobs

Frequently Asked Questions

What hard skills should you include on a Marketing Manager resume?

Some popular Marketing Manager hard skills are Marketing, Marketing Strategy, Digital Marketing, Social Media Marketing, Online Marketing, Marketing Management, Social Media and Product Marketing.

Depending on the job you apply to, skills like Advertising, Event Management, Content Marketing, Business Strategy and Market Research can also be good to include on your resume.

How do resume skills compare between a Search Engine Marketing Manager and a Community Marketing Manager?

Popular skills we often see on resumes for Search Engine Marketing Manager positions include:

  • Search Engine Marketing (SEM)
  • Pay Per Click (PPC)
  • Google Analytics
  • Google Ads
  • Bing Ads
  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Online Advertising

In comparison, skills we see on Community Marketing Manager resumes include:

  • Social Media Marketing
  • Influencer Marketing
  • Marketing Strategy
  • Advertising
  • Marketing
  • Event Management
  • Email Marketing
  • Public Relations

What are good resume skills to include for different Marketing Manager roles and job titles?

Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:

  • Emarketing Manager: Google Analytics, Online Marketing, Digital Marketing, Google Ads and Search Engine Optimization (SEO)
  • Social Media Marketing Manager: Social Media Marketing, Instagram, Social Media, Content Marketing and Marketing
  • Event Marketing Manager: Event Marketing, Event Management, Event Marketing Strategy, Corporate Events and Marketing Strategy
  • Email Marketing Manager: Email Marketing, Email Strategy, Marketing Automation, HTML Emails and Email Marketing Software
  • Customer Marketing Manager: Customer Marketing, Customer Insight, Consumer Products, Competitive Analysis and Product Marketing

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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